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Killing Giants: 10 Strategies to Topple the Goliath in Your Industry

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"Killing Giants recounts the tales of successful entrepreneurs who started from scratch, became scrappy and innovative, and learned how to complete successfully in arena of giants.the information here is practical, valuable and actionable "Killing Giants recounts the tales of successful entrepreneurs who started from scratch, became scrappy and innovative, and learned how to complete successfully in arena of giants.the information here is practical, valuable and actionable


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"Killing Giants recounts the tales of successful entrepreneurs who started from scratch, became scrappy and innovative, and learned how to complete successfully in arena of giants.the information here is practical, valuable and actionable "Killing Giants recounts the tales of successful entrepreneurs who started from scratch, became scrappy and innovative, and learned how to complete successfully in arena of giants.the information here is practical, valuable and actionable

30 review for Killing Giants: 10 Strategies to Topple the Goliath in Your Industry

  1. 5 out of 5

    James

    Great case studies on each of the 10 strategies presented. There were several companies I had heard of and a couple profiled I had not. Listening to this in audio format, wish there would be a PDF with a quick 1 sentence after each as strategy of what that company did. Kinda the reminder of what to do and not do when looking at your corporate strategy. Most compelling items are when you think you are invincible and the barriers to entry into your revenue stream are too high, you're in trouble. W Great case studies on each of the 10 strategies presented. There were several companies I had heard of and a couple profiled I had not. Listening to this in audio format, wish there would be a PDF with a quick 1 sentence after each as strategy of what that company did. Kinda the reminder of what to do and not do when looking at your corporate strategy. Most compelling items are when you think you are invincible and the barriers to entry into your revenue stream are too high, you're in trouble. Working in health care right now, there are new technologies coming out that in their infancy will definitely disrupt some of our revenue streams. We know about it and are looking to partner with the technologies. However, this is just one. What about the other 100 startups we have no visibility into and I don't believe this is just in Healthcare.

  2. 4 out of 5

    Joel Bradley

    Must read...I have read this multiple times before every new launch of a product. Not only do the stories give you great ideas to set the table to win... but they also obviously recreated the competitive landscape. Giants fear David and truly are so focused on maintaining market versus constantly evolving... they are slow.

  3. 5 out of 5

    Wendi

    FANTASTIC!

  4. 4 out of 5

    Blog on Books

    In the annals of business book history, there are certainly numerous examples of counter-intuitive, guerilla-style marketing books. But few, if any, serve as guideposts for how to take down, or at least compete with well established giants in their respective fields. While “Killing Giants: 10 Strategies to Topple the Goliath in Your Industry” (in stores next week) can’t guarantee any startup company’s success, it offers a full panel of inner-connected concepts and ideas that when combined as a mi In the annals of business book history, there are certainly numerous examples of counter-intuitive, guerilla-style marketing books. But few, if any, serve as guideposts for how to take down, or at least compete with well established giants in their respective fields. While “Killing Giants: 10 Strategies to Topple the Goliath in Your Industry” (in stores next week) can’t guarantee any startup company’s success, it offers a full panel of inner-connected concepts and ideas that when combined as a mission statement/marketing plan, give a much smaller organization at least a fighting chance to make a dent in a much more established firm. As Denny, a former brand manager and now a business consultant, points out late in the book, “killing giants is a complex business.” He proceeds by explaining, in sufficient detail, a wide variety of logical, though not always obvious, methods to create inroads into a market that may appear locked to upstart competition. Denny shows how brands — from Go Daddy to the automotive Mini, from (the well worn example of) Jet Blue to Massachusetts Senator Scott Brown — can actually compete, at least within certain market segments against well-known, deep-pocketed giants like Coca-Cola, Starbucks and even Proctor & Gamble. Denny stresses that such a pursuit requires smarts, diligence and a bit of luck, as he teaches smaller concerns how to capitalize on their opportunities by using speed to market, polarization of the audience, issuing challenges, broadcasting advantages and even fighting dirty. The benefit of Denny’s advice comes not from deploying one method over the next, as much as knowing the entire toolbox and utilizing the combination of actions most suited to your product or industry to chip away at the market leader, sometimes before they know what hit them. And while Denny doesn’t want to get your hopes up, he demonstrates how a small company can take over at least a niche of a larger company’s turf by laser-focusing on one slice of the pie. (Electronic connector company Belkin is Denny’s example of this phenomenon.) If there is an over-riding message in “Killing Giants,” it’s that, unlike other renegade business books, Denny doesn’t sugar-coat your chances of success, but rather, through stories and illustrations, he shows that through extreme dedication, focus and diligence that anything is possible, especially if you are aware of these veritable business slingshots. For video and more check out Stephen Denny’s website here:

  5. 4 out of 5

    Keith

    Just started. I follow Stephen's post on his blog and have gotten to know him a bit. I really like his approach to most issues marketing and strategy related, so I'm looking forward to diving in...now finished. Really a solid effort here. The case studies are varied and make strong statements. Practical and strategic advice for small companies and large ones that need to act like their small brethren. Just started. I follow Stephen's post on his blog and have gotten to know him a bit. I really like his approach to most issues marketing and strategy related, so I'm looking forward to diving in...now finished. Really a solid effort here. The case studies are varied and make strong statements. Practical and strategic advice for small companies and large ones that need to act like their small brethren.

  6. 5 out of 5

    Veronique Palmer

    Mm, it was ok. Least he was honest enough to say that you probably won't read the whole thing anyway. Not quite what I expected, but I did get one piece of advice that could help, so I guess that's fine. Mm, it was ok. Least he was honest enough to say that you probably won't read the whole thing anyway. Not quite what I expected, but I did get one piece of advice that could help, so I guess that's fine.

  7. 4 out of 5

    Joel Libava

    Killing Ginats was a great read. Especially since this is what I do, every day. It's really about competing in a space where the big guys and gals are, but doing so in such a way as to have the big guys and gals not want to mess with you. Read it and you'll understand. :) Killing Ginats was a great read. Especially since this is what I do, every day. It's really about competing in a space where the big guys and gals are, but doing so in such a way as to have the big guys and gals not want to mess with you. Read it and you'll understand. :)

  8. 4 out of 5

    Paulo Peres

    É um livro excelente! Recheado de histórias de empresas que optaram por caminhos menos prováveis, e/ou ousados, usando muita criatividade pra ganhar sucesso diante dos gigantes de seu setor. Vale para qualquer estrategista.

  9. 5 out of 5

    Tim Calkins

    This book has a good premise, that small companies can grow in markets dominated by huge companies. The book also profiles some great brands. I gave it just three stars because the flow is choppy and the brand profiles aren’t particularly insightful.

  10. 5 out of 5

    Bobby Powers

    See my review of this book: https://businessbookreviewer.com/2014... See my review of this book: https://businessbookreviewer.com/2014...

  11. 4 out of 5

    Theodore Kinni

    If you're competing against the market leaders in your industry, this book is worth every dime. Lots of good stories and practical tactical advice. If you're competing against the market leaders in your industry, this book is worth every dime. Lots of good stories and practical tactical advice.

  12. 4 out of 5

    Thom

    Pretty decent book.

  13. 5 out of 5

    Joel Kemp

  14. 5 out of 5

    Andy

  15. 4 out of 5

    Andrew

  16. 5 out of 5

    Martin Fernandez

  17. 5 out of 5

    Klaus

  18. 5 out of 5

    John

  19. 5 out of 5

    Aditya Singh

  20. 4 out of 5

    Wendee

  21. 4 out of 5

    Ivy Tan

  22. 4 out of 5

    Angel Salinas

  23. 4 out of 5

    Paul Erasmus

  24. 5 out of 5

    Renee

  25. 5 out of 5

    Judi

  26. 5 out of 5

    Jay Deiboldt

  27. 4 out of 5

    Kyle Manzoni

  28. 5 out of 5

    Michael Muss

  29. 4 out of 5

    Laura

  30. 4 out of 5

    Ivan

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