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Making Sense of Business Reference: A Guide for Librarians and Research Professionals

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In times of recession, the library is more critical than ever for those who want to start a business and need to do research, and academic and public libraries are at the heart of a growing need to research business questions. An "accidental business reference librarian by trade," Ross explains how to provide quality reference help on issues from marketing to finance--for In times of recession, the library is more critical than ever for those who want to start a business and need to do research, and academic and public libraries are at the heart of a growing need to research business questions. An "accidental business reference librarian by trade," Ross explains how to provide quality reference help on issues from marketing to finance--for business people, students, and even business faculty. Honing in on fundamentals, this practical guide Explains how to conduct the reference interview, with tips for helping clients help themselves Identifies important business resources, both free and fee-based Offers chapters devoted to industry and market information; small-business needs; international business research; investing and the stock market; and marketing and demographics A detailed bibliography functions as both a standing reference for desk use as well as a collection development aid for building a core business collection. Including numerous illustrative case studies, Making Sense of Business Reference takes the guesswork out of doing business research.


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In times of recession, the library is more critical than ever for those who want to start a business and need to do research, and academic and public libraries are at the heart of a growing need to research business questions. An "accidental business reference librarian by trade," Ross explains how to provide quality reference help on issues from marketing to finance--for In times of recession, the library is more critical than ever for those who want to start a business and need to do research, and academic and public libraries are at the heart of a growing need to research business questions. An "accidental business reference librarian by trade," Ross explains how to provide quality reference help on issues from marketing to finance--for business people, students, and even business faculty. Honing in on fundamentals, this practical guide Explains how to conduct the reference interview, with tips for helping clients help themselves Identifies important business resources, both free and fee-based Offers chapters devoted to industry and market information; small-business needs; international business research; investing and the stock market; and marketing and demographics A detailed bibliography functions as both a standing reference for desk use as well as a collection development aid for building a core business collection. Including numerous illustrative case studies, Making Sense of Business Reference takes the guesswork out of doing business research.

30 review for Making Sense of Business Reference: A Guide for Librarians and Research Professionals

  1. 4 out of 5

    Beth Wisniewski

    Extremely helpful for new business librarians! I enjoyed reading this book and will definitely look to it in the future whenever I may be stuck in a bind with a reference question at the business desk! Thanks to my colleague, Laura Pope, for recommending this book to me!

  2. 4 out of 5

    Ryan Splenda

    I had to read this book for training for my new job. It is an absolute life saver. It's not written in the dry and boring way that most text books are. Instead, Celia makes a lot of the content funny to read and presents it in a way that anyone can understand. For a person new to a lot of what goes on in the business world (including the jargon), I can't think of a better resource to start out with! I had to read this book for training for my new job. It is an absolute life saver. It's not written in the dry and boring way that most text books are. Instead, Celia makes a lot of the content funny to read and presents it in a way that anyone can understand. For a person new to a lot of what goes on in the business world (including the jargon), I can't think of a better resource to start out with!

  3. 4 out of 5

    Bethany

    Easily the best $50 I've ever spent on professional development. Well organized, well done, and wonderful narrative voice--easy to read, entertaining, and insightful. Easily the best $50 I've ever spent on professional development. Well organized, well done, and wonderful narrative voice--easy to read, entertaining, and insightful.

  4. 5 out of 5

    Karen

    Excellent professional development book! Hope Ms. Ross offers her Business Reference 101 through ALA in 2013.

  5. 4 out of 5

    Kent

    Excellent, thorough coverage of topic. Especially useful "stumpers" section is great. Excellent, thorough coverage of topic. Especially useful "stumpers" section is great.

  6. 4 out of 5

    Stephanie

  7. 5 out of 5

    Peter

  8. 5 out of 5

    Claire

  9. 5 out of 5

    Julie

  10. 4 out of 5

    Stacy

  11. 5 out of 5

    Larry Orr

  12. 4 out of 5

    Michaela

  13. 5 out of 5

    Kate

  14. 4 out of 5

    Catie Carlson

  15. 5 out of 5

    Mike Heyd

  16. 4 out of 5

    Sarah Reifel

  17. 4 out of 5

    Emily Mageski

  18. 4 out of 5

    Kimberly Wright Oelkers

  19. 5 out of 5

    Brian

  20. 4 out of 5

    Squig

  21. 4 out of 5

    Molly

  22. 5 out of 5

    Genifer

  23. 5 out of 5

    Ann Mayhew

  24. 4 out of 5

    Shontà Bradford

  25. 5 out of 5

    Andrea

  26. 5 out of 5

    Lauren Woodring

  27. 4 out of 5

    Diana

  28. 4 out of 5

    John

  29. 5 out of 5

    Jennifer

  30. 4 out of 5

    Heather Crozier

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