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Brainsteering: A Better Approach to Breakthrough Ideas

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“[The Coynes’] logical thinking exercises will help readers to maximize their ideation skills, both by systematically exploring every possible nook and cranny of an issue to find new ideas, and by systematically evaluating and honing the results.” —Publishers Weekly From business strategists (and brothers) Shawn and Kevin Coyne comes a breakthrough approach to developing be “[The Coynes’] logical thinking exercises will help readers to maximize their ideation skills, both by systematically exploring every possible nook and cranny of an issue to find new ideas, and by systematically evaluating and honing the results.” —Publishers Weekly From business strategists (and brothers) Shawn and Kevin Coyne comes a breakthrough approach to developing better ideas.  Brainsteering is a comprehensive, research-based, tried-and-tested approach to the principal challenge in business and life: how to consistently and effectively create powerful new ideas. Brainsteering offers a way out of fruitless brainstorming sessions. In the tradition of the Heath Brothers’ Made to Stick and Gordon Mackenzie’s Orbiting Giant Hairball, the Coynes deliver the surest path to success for anyone looking to unlock the secrets of innovation.


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“[The Coynes’] logical thinking exercises will help readers to maximize their ideation skills, both by systematically exploring every possible nook and cranny of an issue to find new ideas, and by systematically evaluating and honing the results.” —Publishers Weekly From business strategists (and brothers) Shawn and Kevin Coyne comes a breakthrough approach to developing be “[The Coynes’] logical thinking exercises will help readers to maximize their ideation skills, both by systematically exploring every possible nook and cranny of an issue to find new ideas, and by systematically evaluating and honing the results.” —Publishers Weekly From business strategists (and brothers) Shawn and Kevin Coyne comes a breakthrough approach to developing better ideas.  Brainsteering is a comprehensive, research-based, tried-and-tested approach to the principal challenge in business and life: how to consistently and effectively create powerful new ideas. Brainsteering offers a way out of fruitless brainstorming sessions. In the tradition of the Heath Brothers’ Made to Stick and Gordon Mackenzie’s Orbiting Giant Hairball, the Coynes deliver the surest path to success for anyone looking to unlock the secrets of innovation.

30 review for Brainsteering: A Better Approach to Breakthrough Ideas

  1. 5 out of 5

    Fred Rose

    "This is a good book, in conjunction with something like the Business Model generation or other tools/methods you might use where you are generating lots of ideas. Some good advice on how to structure the brainstorming/ideation around questions, in order to to be more effective. It's straightforward but a quick read and some worthwhile ideas." "This is a good book, in conjunction with something like the Business Model generation or other tools/methods you might use where you are generating lots of ideas. Some good advice on how to structure the brainstorming/ideation around questions, in order to to be more effective. It's straightforward but a quick read and some worthwhile ideas."

  2. 5 out of 5

    Kenneth Okello

    Great, useful book on idea creation! The books provides clear methods, steps to follow to produce quality ideas.Also, what I like about the book is that it is specific. I highly recommend it!

  3. 5 out of 5

    Adrian Quintanilla

    Great book to structure a creativity

  4. 4 out of 5

    May Ling

    I was looking for a bit of insight into describing how the brain creates ideas, as I couldn't figure out how to help others unlock their creativity. While some will likely balk at the idea of putting a framework around creativity, others, I believe will appreciate what the author attempts to do. Many good insights which to me include: 1) How to use groups effectively vs. what is common and doesn't work. 2) The use of analysis and anomalies in creative thinking 3) Cultural/human obstacles that are I was looking for a bit of insight into describing how the brain creates ideas, as I couldn't figure out how to help others unlock their creativity. While some will likely balk at the idea of putting a framework around creativity, others, I believe will appreciate what the author attempts to do. Many good insights which to me include: 1) How to use groups effectively vs. what is common and doesn't work. 2) The use of analysis and anomalies in creative thinking 3) Cultural/human obstacles that are artificial beliefs to be removed a) The belief that a well-functioning process doesn't bear questioning b) Over simplification of the problem/challenge via averages and norms 4) How to be intellectually honest about the critique of your great/not-so-great idea a) Why hasn't someone else thought of it? What's the constraint? 5) Identification of critical assumptions to your idea, i.e. how to move your idea forward 6) Less obvious "showstoppers" that are small, but decrease the need for, value of your great idea. All fantastic stuff.

  5. 5 out of 5

    Gary

    A pretty good book that adresses being creative through asking the right questions and tells about formulationg RIGHT questions. Also gives useful advice on use of statistics for creativity and gives stories of succesful entreprenuers in the book.

  6. 4 out of 5

    Kathleen Rainwater

    By adding just the right amount of structure , and asking just the right questions in the brainstorming process, brainsteering helps you to get to the next level of idea generation and problem solving .

  7. 5 out of 5

    Kim Tỏi

    The book is the collection of questions which guide you to generate questions and choose the best one to bring you to success.

  8. 5 out of 5

    Rohit Amberker

  9. 4 out of 5

    Anna Pan

  10. 5 out of 5

    Tim

  11. 5 out of 5

    Barry Kayton

  12. 5 out of 5

    Javier Canas

  13. 5 out of 5

    Eric Lutz

  14. 5 out of 5

    Tim Worsham

  15. 5 out of 5

    Julia Bouie

  16. 5 out of 5

    Bizrevolution

  17. 5 out of 5

    Ross Herosian

  18. 4 out of 5

    Andrei

  19. 5 out of 5

    Julia

  20. 4 out of 5

    Morgan Rea

  21. 5 out of 5

    Xing Liu

  22. 4 out of 5

    Sanjay Chauhan

  23. 5 out of 5

    Sravan K.

  24. 4 out of 5

    Chirag Jadav

  25. 5 out of 5

    Hadzwani Hasni

  26. 4 out of 5

    Aws

  27. 4 out of 5

    John

  28. 4 out of 5

    Brent

  29. 5 out of 5

    kaylin

  30. 4 out of 5

    G

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