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How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business

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Marketers, executives, and entrepreneurs are seeking more effective ways to utilize social media to make money and they are struggling to wade through the hype and unproven techniques being offered up by self proclaimed experts. Now, there is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world Marketers, executives, and entrepreneurs are seeking more effective ways to utilize social media to make money and they are struggling to wade through the hype and unproven techniques being offered up by self proclaimed experts. Now, there is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing. Drawing on their extensive experience, Jamie Turner and Reshma Shah also show how to avoid crucial pitfalls that other companies have encountered, so you make the most of limited resources, and strengthen your brand instead of placing it at risk.Turner and Shah present comprehensive and realistic coverage of these and many other key topics: * What social media is not, why your first campaign failed, and what to do differently next time * How to think about social media, plan effectively, and set yourself up for success * How to make the most of YouTube, LinkedIn, Facebook, and Twitter and go beyond them * How to measure brand sentiment, target market engagement, and return on investment * How to identify key strategies, major objectives, and competitive issues, and integrate social media into broader marketing campaigns


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Marketers, executives, and entrepreneurs are seeking more effective ways to utilize social media to make money and they are struggling to wade through the hype and unproven techniques being offered up by self proclaimed experts. Now, there is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world Marketers, executives, and entrepreneurs are seeking more effective ways to utilize social media to make money and they are struggling to wade through the hype and unproven techniques being offered up by self proclaimed experts. Now, there is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing. Drawing on their extensive experience, Jamie Turner and Reshma Shah also show how to avoid crucial pitfalls that other companies have encountered, so you make the most of limited resources, and strengthen your brand instead of placing it at risk.Turner and Shah present comprehensive and realistic coverage of these and many other key topics: * What social media is not, why your first campaign failed, and what to do differently next time * How to think about social media, plan effectively, and set yourself up for success * How to make the most of YouTube, LinkedIn, Facebook, and Twitter and go beyond them * How to measure brand sentiment, target market engagement, and return on investment * How to identify key strategies, major objectives, and competitive issues, and integrate social media into broader marketing campaigns

30 review for How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business

  1. 5 out of 5

    Mercedes

    This was a great book on social media marketing. I learned several new marketing models and processes to add to my business. With the knowledge I have gained from reading this book I am super pumped to take my marketing to a whole new level.

  2. 4 out of 5

    Joan Reeves

    Basic Primer This book is a good primer for someone who doesn't know social media at all. However, based on the long descriptive title of this book, I simply can't give this book a glowing review because the content just doesn't deliver what the title says. However, having said that, there's still a lot of basic information about traditional and online marketing that may make the book valuable to beginners. Praise The book is written in a conversational style that makes it accessible to just about a Basic Primer This book is a good primer for someone who doesn't know social media at all. However, based on the long descriptive title of this book, I simply can't give this book a glowing review because the content just doesn't deliver what the title says. However, having said that, there's still a lot of basic information about traditional and online marketing that may make the book valuable to beginners. Praise The book is written in a conversational style that makes it accessible to just about anyone. Much information is presented about traditional marketing concepts, contrasting them with online marketing concepts. For someone not currently on Facebook, Twitter, et al, the book will acquaint the non-user with the basics of social media. Room for Improvement As I said above, I'm afraid the book just doesn't live up to its title. The text is a bit redundant. Innumerable times, we are told that social media is a dialogue. That's repeated often, like sound bites from a TV infomercial. In fact, the text rather reminds me of an infomercial in that you're repeatedly told that you'll learn how to make social media work for you, but only generalizations are discussed for the most part. Most of the book reads like a teaser: tells you what you're going to learn, tells you about traditional marketing facts, theories, and concepts, tells you why those don't work, tells you again that you'll learn about using social media, gives some generic information about social media, then seemingly repeats the process in the next chapter. You get pulled along, looking for the solid information that the title leads you to expect. Unfortunately, you never get a payoff of specific ways to make money with social media. Conclusion There's no doubt that the authors know social media, but they don't effectively transfer that knowledge to this book. I think if the authors changed their slant and marketed the book to beginners that they'd get far better feedback and reviews. For a beginner who wants to dip a toe into the pool of social media, this book would provide a good, general overview of the subject, enabling those new to social media to grasp the concepts and get started. Unfortunately, for someone who already possesses general knowledge of social media, this book will disappoint. I notice that the authors have several other books available that deal with the same subject matter. Perhaps one of those might be more suited to someone who knows about social media and knows how it should work but is having difficulty implementing the action required.

  3. 4 out of 5

    Brandon Anderson

    An okay resource, but had a couple of key examples they kept coming back to and didn't seem to dig too deep into the material An okay resource, but had a couple of key examples they kept coming back to and didn't seem to dig too deep into the material

  4. 4 out of 5

    Kelly Schuknecht

    It's important to read the subtitle when considering this book. How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business. While the first part of the title may lead you to believe it is a book about earning income with social media (and, therefore, possibly a "get rich quick" kind of scheme), it's really a comprehensive guide to creating a social media strategy for your business to increase your revenues using social media along with the exist It's important to read the subtitle when considering this book. How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business. While the first part of the title may lead you to believe it is a book about earning income with social media (and, therefore, possibly a "get rich quick" kind of scheme), it's really a comprehensive guide to creating a social media strategy for your business to increase your revenues using social media along with the existing traditional marketing strategies you are using. People may believe that because social media platforms are free, using them is a free way to advertise their business; however, this book clears up the hidden costs that businesses have to take into consideration, mainly the man-power that is necessary in order to use them effectively. It is filled with examples of good and bad social media practices of well-known and smaller companies, concepts to consider and action steps to take. The writing style is very casual and easy to read, even during the last few chapters where Turner and Shah get deeper into marketing terms and concepts. I recommend this book if you are an entrepreneur, CEO or marketing professional who is considering developing or improving the social media strategy of your company.

  5. 4 out of 5

    Blog on Books

    “How to Make Money from Social Media” (Jamie Turner and Dr. Reshma Shah) adds little to the discussion of the material already in the market about this field. Its tone is much more genteel than other books on the subject and while it covers all the bases, some of its information is already a bit out of date. Moreover, it is not so laser-targeted on making money as its title suggests. While it does have a handy Quick Start Guide to social media, it wastes time on outmoded sites like Friendster, H “How to Make Money from Social Media” (Jamie Turner and Dr. Reshma Shah) adds little to the discussion of the material already in the market about this field. Its tone is much more genteel than other books on the subject and while it covers all the bases, some of its information is already a bit out of date. Moreover, it is not so laser-targeted on making money as its title suggests. While it does have a handy Quick Start Guide to social media, it wastes time on outmoded sites like Friendster, Hi5, and Classmates.com which are of almost zero help to marketers. Even Turner’s Facebook page for his 60 Second Marketer program is packing a mere 301 fans (his YouTube subscriber list is even shorter) while Shah’s Inflexion Point Marketing Group has all of four followers on LinkedIn. This, of course, begs the question, are these really the kind of people you want to be taking social media advice from? In fact, every indication is that these people are not successful social marketers in the slightest but are rather marketing carpetbaggers, jumping on a trend without actually being game-changers in the field in their own right. In short, Guy Kawasaki has nothing to worry about.

  6. 4 out of 5

    Jeb

    This is just another,formulaic, marketing book that spends an inordinate amount of time explaining the obvious and highlighting vignette use cases of marketing by companies that probably aren't anything like yours, therefore, providing useless information to you. Someone really needs to write a marketing book on social media (maybe it's out there) that creates a template of 5 or six company types and then gives you a point by point process on what you should try to do around social media. About 1/ This is just another,formulaic, marketing book that spends an inordinate amount of time explaining the obvious and highlighting vignette use cases of marketing by companies that probably aren't anything like yours, therefore, providing useless information to you. Someone really needs to write a marketing book on social media (maybe it's out there) that creates a template of 5 or six company types and then gives you a point by point process on what you should try to do around social media. About 1/3 the way through this book, there is a useful (quick start guide) guide that's about two pages long. If you could realistically create a 2-page book, under the topic the authors have chosen, this is probably the two pages you'd need to provide. Certainly not detailed enough to help you organize a marketing campaign, but, it would be a good reminder template to make sure that you're meeting the metrics you want to meet with marketing.

  7. 5 out of 5

    Angela Whiting

    This was an excellent book with lots of ideas and tips for developing, creating and instituting a very successful social media campaign across multiple online channels. It explained how to measure your return on investment (ROI) and track what is being said about your company all over the Internet as well as learn what your competitors are doing with social media. It also had great ideas about the content you should giving your prospects to build awareness, drive traffice to your website and gen This was an excellent book with lots of ideas and tips for developing, creating and instituting a very successful social media campaign across multiple online channels. It explained how to measure your return on investment (ROI) and track what is being said about your company all over the Internet as well as learn what your competitors are doing with social media. It also had great ideas about the content you should giving your prospects to build awareness, drive traffice to your website and generate leads.

  8. 4 out of 5

    Leora Wenger

    Catchy title, but it did not live up to its promise. Certainly not great for small business - maybe it's better for a corporate marketing exec, but I was interested in a small business approach. I have made money (clients via social media) using social media and I didn't do it the way they described in the book. One of my friends said I should write my own book. Better to read Crush It by Gary Vaynerchuk. Catchy title, but it did not live up to its promise. Certainly not great for small business - maybe it's better for a corporate marketing exec, but I was interested in a small business approach. I have made money (clients via social media) using social media and I didn't do it the way they described in the book. One of my friends said I should write my own book. Better to read Crush It by Gary Vaynerchuk.

  9. 5 out of 5

    Andrew Shaffer

    I've read many social media books, and this is one of the only ones that cuts through the hype. It views social media through the existing advertising and marketing landscape and gives reasons why companies should--and shouldn't--use it. A great overview of a constantly evolving landscape. My ONLY quarrel is with the title. It *is* about using new and emerging media to grow your business, but "How to Make Money with Social Media" sounds like a spammers' tagline on Twitter. I've read many social media books, and this is one of the only ones that cuts through the hype. It views social media through the existing advertising and marketing landscape and gives reasons why companies should--and shouldn't--use it. A great overview of a constantly evolving landscape. My ONLY quarrel is with the title. It *is* about using new and emerging media to grow your business, but "How to Make Money with Social Media" sounds like a spammers' tagline on Twitter.

  10. 5 out of 5

    Kara Poe Alexander

    This book offers a nice overview of social media and gives a lot of good tips for using media to grow your business. It's a good book for beginners and others interested in developing a marketing campaign. It's practical, easy-to-read, and well written. The title is a bit misleading, but the subtitle is a better representation of the book. I'd recommend it for small business owners, CEOs, and others who are familiar with social media but who want to harness social media for different purposes. This book offers a nice overview of social media and gives a lot of good tips for using media to grow your business. It's a good book for beginners and others interested in developing a marketing campaign. It's practical, easy-to-read, and well written. The title is a bit misleading, but the subtitle is a better representation of the book. I'd recommend it for small business owners, CEOs, and others who are familiar with social media but who want to harness social media for different purposes.

  11. 5 out of 5

    Michael Moseley

    Read this book to help Nic with some work. I am quite interested in this subject and found some interesting details of what to do and how to set up social media systems. Not sure that this book was really true from the title. Perhaps marketing using social media for corporations’. 2nd Author Reshma Shah

  12. 5 out of 5

    Em

    Not a bad book, but it needed to use more varied examples. It seems that every few pages it referred to My Starbucks Idea, and every single time it was mentioned the website concept was explained thoroughly. I got it the first time! If not, I got it the first 10 times! Shut up about Starbucks already!

  13. 4 out of 5

    Elizabeth Olson

    More suited to large-scale, corporate social media campaigns than to the needs of small businesses, non-profits, or individuals, but nonetheless useful for its insights into modern marketing realities and tips on measuring performance metrics.

  14. 4 out of 5

    Louise Silk

    It was interesting to read all of the 4 and 5 star reviews of this book. I found it to be boring, uninformative, and a total waste of time. For anyone using a computer, with a website, and already blogging- keep doing what you're doing and don't take the time to look at this book! It was interesting to read all of the 4 and 5 star reviews of this book. I found it to be boring, uninformative, and a total waste of time. For anyone using a computer, with a website, and already blogging- keep doing what you're doing and don't take the time to look at this book!

  15. 5 out of 5

    Kristin

    Easy to read - helpful tools and guides to creating your own strategy. I have recommended this book to several people.

  16. 4 out of 5

    Lenora

    Starts with the basics, but explores ROI in depth.

  17. 5 out of 5

    Chatty

    Good so far

  18. 4 out of 5

    Adam Schweigert

    Makes way too many sweeping generalizations to be very useful. I'd avoid this one and read one of the many more thoughtful books on this subject. Makes way too many sweeping generalizations to be very useful. I'd avoid this one and read one of the many more thoughtful books on this subject.

  19. 5 out of 5

    Kyle Willis

    Very practical so far and easy to move through. Great chapter reviews too that encapsulate the message and key points of the chapter which add to the book's value and readability. Very practical so far and easy to move through. Great chapter reviews too that encapsulate the message and key points of the chapter which add to the book's value and readability.

  20. 5 out of 5

    MERCY E PRUITT

  21. 4 out of 5

    Ericka Thompson

  22. 4 out of 5

    Zach Wadzinski

  23. 4 out of 5

    Mike

  24. 5 out of 5

    Judy

  25. 5 out of 5

    Kurt Roberts

  26. 4 out of 5

    Ryan Manganiello

  27. 4 out of 5

    Cara

  28. 5 out of 5

    Jazmin Sardar

  29. 4 out of 5

    Cassandra

  30. 4 out of 5

    Kyle Pivarnik

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