Created through a "student-tested, faculty-approved" review process with over 200 students and faculty, MKTG 2010, Student Edition, is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. Created through a "student-tested, faculty-approved" review process with over 200 students and faculty, MKTG 2010, Student Edition, is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners.
Mktg 4 (with Marketing Coursemate with eBook Printed Access Card)
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Created through a "student-tested, faculty-approved" review process with over 200 students and faculty, MKTG 2010, Student Edition, is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. Created through a "student-tested, faculty-approved" review process with over 200 students and faculty, MKTG 2010, Student Edition, is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners.
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Marifer –
HEY FOR ANYONE WHO IS INTERESTED IN GETTING THE BOOK AT A MORE CHEAPER PRICE https://www.librostec.com/pagina-del-... I BOUGHT IT THERE; AND SAVED ALOT OF MONEY HEY FOR ANYONE WHO IS INTERESTED IN GETTING THE BOOK AT A MORE CHEAPER PRICE https://www.librostec.com/pagina-del-... I BOUGHT IT THERE; AND SAVED ALOT OF MONEY
Laura Weigand –
I actually learned a lot from this book. It was easier to read than most text books. I appreciate that.
David Mattson –
An exciting book to read about getting a product idea began - known - and out there. This book has much to teach about Marketing. I recommend this book to you, even though for me; this book was a textbook. I would still recommend it to you.
Vanessa Convard –
Excellent marketing book, especially for someone new to marketing.
Alisha Brook –
Title: MKTG Series: - Author: Charles W. Lamb Jr., Carl D. McDaniel & Jane Summers Genre: Informational/ Business / Marketing Rating: 5 stars I found this a very useful and interesting book. It was recommended to me for my marketing course, and I would encourage anyone studying or interested in furthering their knowledge of marketing to add this book to their list. The text was set out in a clear, easy-to-read format with colourful pictures, graphs and tables to aid the text. This really assiste Title: MKTG Series: - Author: Charles W. Lamb Jr., Carl D. McDaniel & Jane Summers Genre: Informational/ Business / Marketing Rating: 5 stars I found this a very useful and interesting book. It was recommended to me for my marketing course, and I would encourage anyone studying or interested in furthering their knowledge of marketing to add this book to their list. The text was set out in a clear, easy-to-read format with colourful pictures, graphs and tables to aid the text. This really assisted with learning and made it much more enjoyable to read. A really fantastic addition to any marketing textbook collection.
Sarah –
I'm not a big fan of marketing, so I'm probably a bit biased in my rating. The informatin was well laid out and easy to follow. I really liked the format of the book. It was designed to be more like a magazine than a book, which made it easy to carry around and study from. I liked the study cards in the back of the book as well. I would do a final review of them right before my exams and the information was very useful. This was assigned for school, but I thought it was interesting to read in ge I'm not a big fan of marketing, so I'm probably a bit biased in my rating. The informatin was well laid out and easy to follow. I really liked the format of the book. It was designed to be more like a magazine than a book, which made it easy to carry around and study from. I liked the study cards in the back of the book as well. I would do a final review of them right before my exams and the information was very useful. This was assigned for school, but I thought it was interesting to read in general, which is rare for a textbook.
Marissa –
I really enjoyed this book (even though it was assigned reading) ;) . . . Modern and relevant. It was so "inspirational" I often got side-tracked thinking about entrepreneurship instead of doing my homework, though.....Fairly basic, and a bunch of it seemed familiar, but still gleaned a lot of new ideas. I really enjoyed this book (even though it was assigned reading) ;) . . . Modern and relevant. It was so "inspirational" I often got side-tracked thinking about entrepreneurship instead of doing my homework, though.....Fairly basic, and a bunch of it seemed familiar, but still gleaned a lot of new ideas.
Aneela Nasir –
This book offers a fresh take on marketing in the current world. Great for broadening perspective and improving your marketing strategies and becoming more creative as a professional. However, I felt that parts of this book could have offered more detail and thorough explanation.
Rob Mayfield –
This is probably the most enjoyable textbook I've ever had. It's a really easy read and has a lot of interesting real world examples. This is probably the most enjoyable textbook I've ever had. It's a really easy read and has a lot of interesting real world examples.
Noelle –
What great presentation! Material was presented in a manner that actually promotes not only an understanding, but actual interest in the field. Not at all boring.
Jennifer E –
School books are exciting. Ha-ha.
Rich –
Great Book with tons of information in the world of marketing.
Richie Miranda –
Very helpful in understanding the basics of marketing principles. A lot of good side bars in the book.
Melissa Smith –
Not my favorite class, but it was an informative read.
Petya –
Gopal –
Ronny Grethel –
Peixin –
jillian kegley –
Drbass –
Kasandra Caudle –
Duane Correa Rangel Monteiro –
ZUNLI TANG –
Michelle –
Dan –
Trevor –
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Julián Palacios –
Arsh Mehta –
Samjhana –