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Starting Over: Why the Last Decade Was so Damn Rotten and Why the Next One Will Surely Be Better

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"This is a brilliant combination of analysis and prescription. Andy Serwer describes the disruptions of the past decade, why they happened, and how we can bounce back. The result is forwardlooking history at its most valuable." -Walter Isaacson Author of Einstein and American Sketches "Andy Serwer's "Starting Over" is an important first draft of history that gives readers ba "This is a brilliant combination of analysis and prescription. Andy Serwer describes the disruptions of the past decade, why they happened, and how we can bounce back. The result is forwardlooking history at its most valuable." -Walter Isaacson Author of Einstein and American Sketches "Andy Serwer's "Starting Over" is an important first draft of history that gives readers badly needed perspective on a tragic confluence of events that savaged our economy, stretched our military and weakened America's standing in the world." -Joe Scarborough Host of MSNBC's Morning Joe and author of The Last Best Hope "Business leaders must understand how the world has changed in the last decade and what lies ahead in the next. This book is a must read for anyone wanting to develop as new perspective." -Ram Charan Author and advisor to world's Global 500 executives Bookended by 9/11 at the beginning and an epic fi nancial meltdown at the end, the fi rst decade of this century will surely go down as one of the most diffi cult in American history. We were plagued by a series of catastrophes and major missteps, from the convoluted presidential election in 2000, to the invasion of Iraq, to the devastation of Katrina as well as all manner of fi nancial shenanigans such as Enron, the tragedy of GM and Bernie Madoff . It wasn't just coincidence that this carnage all occurred over the past ten years though. Rather much of it was brought about by years of neglect and deferral of responsibility. In this book, Fortune Magazine Editor Andy Serwer explains how we fell into this national hole and more importantly, how we can and will pull ourselves out of it as we head into what could well be another most promising decade for America. Critical to this rebound is a learning of the lessons of the recent past such as accepting responsibility, punishing fi nancial alchemy and excess, and refocusing on our core strengths like innovation and a political system which is a beacon to the rest of the world. Now is the time for Starting Over.


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"This is a brilliant combination of analysis and prescription. Andy Serwer describes the disruptions of the past decade, why they happened, and how we can bounce back. The result is forwardlooking history at its most valuable." -Walter Isaacson Author of Einstein and American Sketches "Andy Serwer's "Starting Over" is an important first draft of history that gives readers ba "This is a brilliant combination of analysis and prescription. Andy Serwer describes the disruptions of the past decade, why they happened, and how we can bounce back. The result is forwardlooking history at its most valuable." -Walter Isaacson Author of Einstein and American Sketches "Andy Serwer's "Starting Over" is an important first draft of history that gives readers badly needed perspective on a tragic confluence of events that savaged our economy, stretched our military and weakened America's standing in the world." -Joe Scarborough Host of MSNBC's Morning Joe and author of The Last Best Hope "Business leaders must understand how the world has changed in the last decade and what lies ahead in the next. This book is a must read for anyone wanting to develop as new perspective." -Ram Charan Author and advisor to world's Global 500 executives Bookended by 9/11 at the beginning and an epic fi nancial meltdown at the end, the fi rst decade of this century will surely go down as one of the most diffi cult in American history. We were plagued by a series of catastrophes and major missteps, from the convoluted presidential election in 2000, to the invasion of Iraq, to the devastation of Katrina as well as all manner of fi nancial shenanigans such as Enron, the tragedy of GM and Bernie Madoff . It wasn't just coincidence that this carnage all occurred over the past ten years though. Rather much of it was brought about by years of neglect and deferral of responsibility. In this book, Fortune Magazine Editor Andy Serwer explains how we fell into this national hole and more importantly, how we can and will pull ourselves out of it as we head into what could well be another most promising decade for America. Critical to this rebound is a learning of the lessons of the recent past such as accepting responsibility, punishing fi nancial alchemy and excess, and refocusing on our core strengths like innovation and a political system which is a beacon to the rest of the world. Now is the time for Starting Over.

30 review for Starting Over: Why the Last Decade Was so Damn Rotten and Why the Next One Will Surely Be Better

  1. 4 out of 5

    Kemper

    At the end of the year, Time Magazine did a cover story on The Decade from Hell. It was an interesting article, and I noticed while reading that the writer had this book out. I assumed that the book had been written and that Time had asked the author to make a summary out of it to do the article. Since I liked the article and think that 2000-2010 will indeed go down as the decade that sucked hairy gorilla testicles and am interested in reading more about why, I reserved it from the library. Imagi At the end of the year, Time Magazine did a cover story on The Decade from Hell. It was an interesting article, and I noticed while reading that the writer had this book out. I assumed that the book had been written and that Time had asked the author to make a summary out of it to do the article. Since I liked the article and think that 2000-2010 will indeed go down as the decade that sucked hairy gorilla testicles and am interested in reading more about why, I reserved it from the library. Imagine my surprise when I went to pick up the book and saw that it was only 96 pages long. And if you throw out the intro, acknowledgements and a page eating timeline that consumes about 30 pages, you’re down to less than 50 very short pages of content. And as near as I can tell, the book IS the article. Is there a more perfect way to sum up the miserable decade than this? To be expecting an in-depth analysis of all the things that made those years so craptacular only to find out that it was a bait-and-switch tactic to sell the article (which is still available free on-line) in book form? It’s as if Bernie Madoff has gone into publishing. I’m just glad I didn’t order from Amazon and spend the $15 on it or I would have been really peeved. As content goes, it’s a good magazine article. It’s not much of a book since it’s long on generalizations and short on facts and analysis. If you want to read it, just check out this link and save yourself $15 or a trip to the library. http://www.time.com/time/nation/artic...

  2. 4 out of 5

    Cheryl

    Posted here 02/25/10 Starting Over by Andy Serwer (Rating 2) At the request of The Book Trib, a HC copy was sent, at no cost to me, for my honest opinion. Synopsis: (from the book jacket) Bookended by 9/11 at the beginning and an epic financial meltdown at the end, the first decade of this century will surely go down as one of the most difficult in American history. We were plagued by a series of catastrophes and major missteps, from the convoluted presidential election in 2000 to the invasion of I Posted here 02/25/10 Starting Over by Andy Serwer (Rating 2) At the request of The Book Trib, a HC copy was sent, at no cost to me, for my honest opinion. Synopsis: (from the book jacket) Bookended by 9/11 at the beginning and an epic financial meltdown at the end, the first decade of this century will surely go down as one of the most difficult in American history. We were plagued by a series of catastrophes and major missteps, from the convoluted presidential election in 2000 to the invasion of Iraq to the devastation of Hurricane Katrina, as well as all manner of financial upheavals such as the collapse of Enron, the tragedy of General Motors and the Bernie Madoff scandal. .....Andy Serwer explains how we fell into this national hole and, more important, how we can and will pull ourselves out of it........ My Thoughts: My forte is not finance but after reading the book's jacket, I thought it would be a somewhat interesting read in learning about the nation's economic status that has touched many Americans in some way. I was also interested in learning when financial experts thought the housing crisis would rebound and the nation's unemployment numbers would turn around. And if there were some factual information that I might not have understood, my son is a financial analyst and knew that he would explain it to me in a way that I would understand. However, there were no questions that I needed to ask and it took me approximately one hour to finish the book. The first ten chapters consisted of one page of a picture from that year and one page, consisting of approximately 80 words, highlighting the main stories of that year. The writer appeared to put a lot of thought into what the last decade should be called as compared to "the nineties". There was a line on page 71 stating one of the reasons for the downfall, which I found to be ironic. It stated "We will never eliminate greed, of course, and a certain amount of if may even be necessary... My Opinion and Rating: And this is only my opinion, which could be very different from other readers of this book. I found that the extensive damage of the financial institutions in this country, that took ten (10) years to destroy and crumble, could be conveyed in a book consisting of 85 pages, 13 of those are pictures. And again, this is only my opinion, but I find it ironic that with a book about our economic crisis and a book of this size would be affordable to the average American who has been affected. (Rating 2)

  3. 4 out of 5

    Wendy Hines

    I believe the author hit the nail on the head with the above statement. This little book opens with the big headlines of each year, 2000 - 2009. I found myself shaking my head as the news brought back memories of that time in my life - and hardly any of it was good! A Presidential Election that has to be determined by the Supreme Court, murders, Saddam Hussein, Iraq, Hurricane Katrina, the list goes on and on ending with last years highest unemployment rate in ages, not to mention some of the bi I believe the author hit the nail on the head with the above statement. This little book opens with the big headlines of each year, 2000 - 2009. I found myself shaking my head as the news brought back memories of that time in my life - and hardly any of it was good! A Presidential Election that has to be determined by the Supreme Court, murders, Saddam Hussein, Iraq, Hurricane Katrina, the list goes on and on ending with last years highest unemployment rate in ages, not to mention some of the biggest corporations claiming bankruptcy. Of course we want the next decade to be better! STARTING OVER then goes into who is to blame? Basically ourselves. We live with rose colored glasses on. We see what we want to see and what will affect us, we don't live outside of the box. American's want to "live the dream". "Why do what we can put off until the first decade of the 21st century?" The book covers a lot of material in such a small book. It's not my usual book to pick up and read, but when I did, I didn't put it down until I was finished with it. It's optimistic as well as highlights points we can go forward with and hopefully improve within the next decade. Andy Server does an amazing job of showing us tragic events but what we can do to bounce back. It's very easy reading that will speak to you.

  4. 5 out of 5

    Shanea

  5. 5 out of 5

    Hulamonkey

  6. 5 out of 5

    Lorri

  7. 5 out of 5

    Lance

  8. 4 out of 5

    Jimmy

  9. 4 out of 5

    Jack

  10. 5 out of 5

    Beth

  11. 4 out of 5

    Jill Irey

  12. 5 out of 5

    Ashleigh Masfen

  13. 4 out of 5

    Melissa

  14. 4 out of 5

    Gayl Catt

  15. 4 out of 5

    Scott Hulan

  16. 4 out of 5

    Steven Farmer

  17. 4 out of 5

    Tracey

  18. 4 out of 5

    Shawna

  19. 5 out of 5

    Deepak Kumar

  20. 5 out of 5

    Mel

  21. 5 out of 5

    Angie Stowe

  22. 4 out of 5

    Marissa S

  23. 4 out of 5

    Alice Robinson

  24. 5 out of 5

    Karen

  25. 5 out of 5

    Halie

  26. 4 out of 5

    Denise Lazo

  27. 5 out of 5

    Carol M

  28. 5 out of 5

    SuzPepper 2.0

  29. 5 out of 5

    Johnson

  30. 5 out of 5

    Mitch

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