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Visual Research: An Introduction to Research Methodologies in Graphic Design

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Serious graphic design students and creative professionals will find this presentation of quantitative and qualitative research methods in visual communication invaluable. Fully illustrated with eye-opening real-life case studies, it focuses on the relatively unexplored process of design analysis. Illuminating and thought-provoking discussions deal with such issues as the Serious graphic design students and creative professionals will find this presentation of quantitative and qualitative research methods in visual communication invaluable. Fully illustrated with eye-opening real-life case studies, it focuses on the relatively unexplored process of design analysis. Illuminating and thought-provoking discussions deal with such issues as the audience, communications theory, experimentation in the studio, semiotics, and semantics. A final section features suggestions on how to synthesize practical and theoretical models, with strategies that working designers can really use.


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Serious graphic design students and creative professionals will find this presentation of quantitative and qualitative research methods in visual communication invaluable. Fully illustrated with eye-opening real-life case studies, it focuses on the relatively unexplored process of design analysis. Illuminating and thought-provoking discussions deal with such issues as the Serious graphic design students and creative professionals will find this presentation of quantitative and qualitative research methods in visual communication invaluable. Fully illustrated with eye-opening real-life case studies, it focuses on the relatively unexplored process of design analysis. Illuminating and thought-provoking discussions deal with such issues as the audience, communications theory, experimentation in the studio, semiotics, and semantics. A final section features suggestions on how to synthesize practical and theoretical models, with strategies that working designers can really use.

30 review for Visual Research: An Introduction to Research Methodologies in Graphic Design

  1. 5 out of 5

    James Pask

    Found this book really hard to read from the start. I had to read it as it was on my recommended reading list for uni but I couldn't get on with it. Certainly not recommended as far as I'm concerned. Found this book really hard to read from the start. I had to read it as it was on my recommended reading list for uni but I couldn't get on with it. Certainly not recommended as far as I'm concerned.

  2. 4 out of 5

    Setare Soheili

    great

  3. 4 out of 5

    Alea

    This wasn't a good layout for a book at all. The content may be good, but I just couldn't get through it do to the layout making it way hard for me to read and consentrate on what it said. This wasn't a good layout for a book at all. The content may be good, but I just couldn't get through it do to the layout making it way hard for me to read and consentrate on what it said.

  4. 4 out of 5

    Mikhail Tar

  5. 5 out of 5

    Beth

  6. 4 out of 5

    Kat Bairwell

  7. 4 out of 5

    Kim

    This book is hard to read. Difficult format and hard to understand.

  8. 4 out of 5

    Andrea Urbaneja Marval

  9. 5 out of 5

    Sandie

  10. 5 out of 5

    Pia

  11. 4 out of 5

    Ferris W. Bonass

  12. 5 out of 5

    Tanya Loranca

  13. 5 out of 5

    27

  14. 4 out of 5

    Karna Mustaqim

  15. 4 out of 5

    Prarthana Johnson

  16. 5 out of 5

    Dr. Nanki

  17. 4 out of 5

    Tim

  18. 5 out of 5

    *

  19. 5 out of 5

    Justyna

  20. 5 out of 5

    Sarah Mo

  21. 5 out of 5

    Curt Ellis

  22. 4 out of 5

    Tom Clive

  23. 4 out of 5

    Engebret

  24. 5 out of 5

    Josh Herron

  25. 5 out of 5

    Peter

  26. 5 out of 5

    Xu Han

  27. 5 out of 5

    Jake Pollak

  28. 5 out of 5

    Ben Westergreen

  29. 5 out of 5

    Nikolay

  30. 4 out of 5

    Vanya

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