Serious graphic design students and creative professionals will find this presentation of quantitative and qualitative research methods in visual communication invaluable. Fully illustrated with eye-opening real-life case studies, it focuses on the relatively unexplored process of design analysis. Illuminating and thought-provoking discussions deal with such issues as the Serious graphic design students and creative professionals will find this presentation of quantitative and qualitative research methods in visual communication invaluable. Fully illustrated with eye-opening real-life case studies, it focuses on the relatively unexplored process of design analysis. Illuminating and thought-provoking discussions deal with such issues as the audience, communications theory, experimentation in the studio, semiotics, and semantics. A final section features suggestions on how to synthesize practical and theoretical models, with strategies that working designers can really use.
Visual Research: An Introduction to Research Methodologies in Graphic Design
Serious graphic design students and creative professionals will find this presentation of quantitative and qualitative research methods in visual communication invaluable. Fully illustrated with eye-opening real-life case studies, it focuses on the relatively unexplored process of design analysis. Illuminating and thought-provoking discussions deal with such issues as the Serious graphic design students and creative professionals will find this presentation of quantitative and qualitative research methods in visual communication invaluable. Fully illustrated with eye-opening real-life case studies, it focuses on the relatively unexplored process of design analysis. Illuminating and thought-provoking discussions deal with such issues as the audience, communications theory, experimentation in the studio, semiotics, and semantics. A final section features suggestions on how to synthesize practical and theoretical models, with strategies that working designers can really use.
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James Pask –
Found this book really hard to read from the start. I had to read it as it was on my recommended reading list for uni but I couldn't get on with it. Certainly not recommended as far as I'm concerned. Found this book really hard to read from the start. I had to read it as it was on my recommended reading list for uni but I couldn't get on with it. Certainly not recommended as far as I'm concerned.
Setare Soheili –
great
Alea –
This wasn't a good layout for a book at all. The content may be good, but I just couldn't get through it do to the layout making it way hard for me to read and consentrate on what it said. This wasn't a good layout for a book at all. The content may be good, but I just couldn't get through it do to the layout making it way hard for me to read and consentrate on what it said.
Mikhail Tar –
Beth –
Kat Bairwell –
Kim –
This book is hard to read. Difficult format and hard to understand.
Andrea Urbaneja Marval –
Sandie –
Pia –
Ferris W. Bonass –
Tanya Loranca –
27 –
Karna Mustaqim –
Prarthana Johnson –
Dr. Nanki –
Tim –
* –
Justyna –
Sarah Mo –
Curt Ellis –
Tom Clive –
Engebret –
Josh Herron –
Peter –
Xu Han –
Jake Pollak –
Ben Westergreen –
Nikolay –
Vanya –