Eyetracking Web Usability is based on one of the largest studies of eyetracking usability in existence. Best-selling author Jakob Nielsen and coauthor Kara Pernice used rigorous usability methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites to understand how the human eyes interact with design. Their findings will help desig Eyetracking Web Usability is based on one of the largest studies of eyetracking usability in existence. Best-selling author Jakob Nielsen and coauthor Kara Pernice used rigorous usability methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites to understand how the human eyes interact with design. Their findings will help designers, software developers, writers, editors, product managers, and advertisers understand what people see or don't see, when they look, and why. With their comprehensive three-year study, the authors confirmed many known Web design conventions and the book provides additional insights on those standards. They also discovered important new user behaviors that are revealed here for the first time. Using compelling eye gaze plots and heat maps, Nielsen and Pernice guide the reader through hundreds of examples of eye movements, demonstrating why some designs work and others don't. They also provide valuable advice for page layout, navigation menus, site elements, image selection, and advertising. This book is essential reading for anyone who is serious about doing business on the Web.
Eyetracking Web Usability
Eyetracking Web Usability is based on one of the largest studies of eyetracking usability in existence. Best-selling author Jakob Nielsen and coauthor Kara Pernice used rigorous usability methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites to understand how the human eyes interact with design. Their findings will help desig Eyetracking Web Usability is based on one of the largest studies of eyetracking usability in existence. Best-selling author Jakob Nielsen and coauthor Kara Pernice used rigorous usability methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites to understand how the human eyes interact with design. Their findings will help designers, software developers, writers, editors, product managers, and advertisers understand what people see or don't see, when they look, and why. With their comprehensive three-year study, the authors confirmed many known Web design conventions and the book provides additional insights on those standards. They also discovered important new user behaviors that are revealed here for the first time. Using compelling eye gaze plots and heat maps, Nielsen and Pernice guide the reader through hundreds of examples of eye movements, demonstrating why some designs work and others don't. They also provide valuable advice for page layout, navigation menus, site elements, image selection, and advertising. This book is essential reading for anyone who is serious about doing business on the Web.
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Ryan Kennedy –
A wealth of amazing information - if you're even peripherally involved in designing websites, you need to read this. A wealth of amazing information - if you're even peripherally involved in designing websites, you need to read this.
Gabriele D'Amato –
Ancora una volta Jakob Nielsen fa capire come realizzare siti web che funzionino veramente. Importanza alla grafica e all'architettura informativa, ma ciò che conta di più è la logica e la semplicità. Gli esempi contenuti nel libro portano spesso ad esclamare "ma perché non ci ho pensato? Così è molto più chiaro!" Buone e cattive pratiche, abitudini degli utenti e attitudini (si parla addirittura di richiami sessuali primordiali sul web) vengono mostrati con dovizia e chiarezza. Grande spazio de Ancora una volta Jakob Nielsen fa capire come realizzare siti web che funzionino veramente. Importanza alla grafica e all'architettura informativa, ma ciò che conta di più è la logica e la semplicità. Gli esempi contenuti nel libro portano spesso ad esclamare "ma perché non ci ho pensato? Così è molto più chiaro!" Buone e cattive pratiche, abitudini degli utenti e attitudini (si parla addirittura di richiami sessuali primordiali sul web) vengono mostrati con dovizia e chiarezza. Grande spazio dedicato all'usabilità delle immagini per ben quasi un terzo del libro. Ultime parti dedicate agli annunci pubblicitari per comprendere cosa funziona e perché. Davvero ottimo!
Lyddie –
Dry, dry, dry, but Nielsen knows his subject.
Aaron Dalton –
http://perlkonig.com/2011/08/29/eyetr... http://perlkonig.com/2011/08/29/eyetr...
Igor Timoshenkov –
Definitely a great research, but very theoretical and hard to read.
Jorge Calle –
Even for a study that has been done approximately 8 years ago, it still having useful information, with graphical information as it must be for this topic.
Marcella Bongiovanni –
L'unico testo di Nielsen che ho abbandonato senza pietà. 2017, ripreso in mano alcuni capitoli. Non sono sicura che lo consiglierei. L'unico testo di Nielsen che ho abbandonato senza pietà. 2017, ripreso in mano alcuni capitoli. Non sono sicura che lo consiglierei.
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