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Eyetracking Web Usability

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Eyetracking Web Usability is based on one of the largest studies of eyetracking usability in existence. Best-selling author Jakob Nielsen and coauthor Kara Pernice used rigorous usability methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites to understand how the human eyes interact with design. Their findings will help desig Eyetracking Web Usability is based on one of the largest studies of eyetracking usability in existence. Best-selling author Jakob Nielsen and coauthor Kara Pernice used rigorous usability methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites to understand how the human eyes interact with design. Their findings will help designers, software developers, writers, editors, product managers, and advertisers understand what people see or don't see, when they look, and why. With their comprehensive three-year study, the authors confirmed many known Web design conventions and the book provides additional insights on those standards. They also discovered important new user behaviors that are revealed here for the first time. Using compelling eye gaze plots and heat maps, Nielsen and Pernice guide the reader through hundreds of examples of eye movements, demonstrating why some designs work and others don't. They also provide valuable advice for page layout, navigation menus, site elements, image selection, and advertising. This book is essential reading for anyone who is serious about doing business on the Web.


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Eyetracking Web Usability is based on one of the largest studies of eyetracking usability in existence. Best-selling author Jakob Nielsen and coauthor Kara Pernice used rigorous usability methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites to understand how the human eyes interact with design. Their findings will help desig Eyetracking Web Usability is based on one of the largest studies of eyetracking usability in existence. Best-selling author Jakob Nielsen and coauthor Kara Pernice used rigorous usability methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites to understand how the human eyes interact with design. Their findings will help designers, software developers, writers, editors, product managers, and advertisers understand what people see or don't see, when they look, and why. With their comprehensive three-year study, the authors confirmed many known Web design conventions and the book provides additional insights on those standards. They also discovered important new user behaviors that are revealed here for the first time. Using compelling eye gaze plots and heat maps, Nielsen and Pernice guide the reader through hundreds of examples of eye movements, demonstrating why some designs work and others don't. They also provide valuable advice for page layout, navigation menus, site elements, image selection, and advertising. This book is essential reading for anyone who is serious about doing business on the Web.

30 review for Eyetracking Web Usability

  1. 4 out of 5

    Ryan Kennedy

    A wealth of amazing information - if you're even peripherally involved in designing websites, you need to read this. A wealth of amazing information - if you're even peripherally involved in designing websites, you need to read this.

  2. 4 out of 5

    Gabriele D'Amato

    Ancora una volta Jakob Nielsen fa capire come realizzare siti web che funzionino veramente. Importanza alla grafica e all'architettura informativa, ma ciò che conta di più è la logica e la semplicità. Gli esempi contenuti nel libro portano spesso ad esclamare "ma perché non ci ho pensato? Così è molto più chiaro!" Buone e cattive pratiche, abitudini degli utenti e attitudini (si parla addirittura di richiami sessuali primordiali sul web) vengono mostrati con dovizia e chiarezza. Grande spazio de Ancora una volta Jakob Nielsen fa capire come realizzare siti web che funzionino veramente. Importanza alla grafica e all'architettura informativa, ma ciò che conta di più è la logica e la semplicità. Gli esempi contenuti nel libro portano spesso ad esclamare "ma perché non ci ho pensato? Così è molto più chiaro!" Buone e cattive pratiche, abitudini degli utenti e attitudini (si parla addirittura di richiami sessuali primordiali sul web) vengono mostrati con dovizia e chiarezza. Grande spazio dedicato all'usabilità delle immagini per ben quasi un terzo del libro. Ultime parti dedicate agli annunci pubblicitari per comprendere cosa funziona e perché. Davvero ottimo!

  3. 4 out of 5

    Lyddie

    Dry, dry, dry, but Nielsen knows his subject.

  4. 5 out of 5

    Aaron Dalton

    http://perlkonig.com/2011/08/29/eyetr... http://perlkonig.com/2011/08/29/eyetr...

  5. 4 out of 5

    Igor Timoshenkov

    Definitely a great research, but very theoretical and hard to read.

  6. 5 out of 5

    Jorge Calle

    Even for a study that has been done approximately 8 years ago, it still having useful information, with graphical information as it must be for this topic.

  7. 4 out of 5

    Marcella Bongiovanni

    L'unico testo di Nielsen che ho abbandonato senza pietà. 2017, ripreso in mano alcuni capitoli. Non sono sicura che lo consiglierei. L'unico testo di Nielsen che ho abbandonato senza pietà. 2017, ripreso in mano alcuni capitoli. Non sono sicura che lo consiglierei.

  8. 5 out of 5

    Oscar

  9. 5 out of 5

    Adam Amran

  10. 5 out of 5

    Kevin Way

  11. 4 out of 5

    Patricia

  12. 5 out of 5

    Cherrie

  13. 5 out of 5

    Wesley kelley - clock

  14. 4 out of 5

    AigaUpStNY

  15. 5 out of 5

    Nicole Madison

  16. 4 out of 5

    Vero Benitez

  17. 4 out of 5

    Andrew Douma

  18. 4 out of 5

    Morco

  19. 5 out of 5

    Peter

  20. 5 out of 5

    Greta Bartkutė

  21. 5 out of 5

    Stevan Trajkoski

  22. 5 out of 5

    Mark Cicoria

  23. 5 out of 5

    Martin Krupa

  24. 5 out of 5

    John O'Farrell

  25. 5 out of 5

    Ivan

  26. 5 out of 5

    Leonard Houx

  27. 5 out of 5

    Dhuaine

  28. 4 out of 5

    Ivan Braun

  29. 4 out of 5

    Rachel (Kalanadi)

  30. 5 out of 5

    Ecommunicator

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