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Go-Givers Sell More

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With their national bestseller The Go-Giver, Bob Burg and John David Mann took the business world by storm, showing that giving is the most fulfilling and effective path to success. That simple, profound story has inspired hundreds of thousands of readers around the world-but some have wondered how its lessons stand up to the tough challenges of everyday real-world busines With their national bestseller The Go-Giver, Bob Burg and John David Mann took the business world by storm, showing that giving is the most fulfilling and effective path to success. That simple, profound story has inspired hundreds of thousands of readers around the world-but some have wondered how its lessons stand up to the tough challenges of everyday real-world business. Now Burg and Mann answer that question in Go-Givers Sell More, a practical guide that makes giving the cornerstone of a powerful and effective approach to selling. Most of us think of sales as convincing potential customers to do something they don't really want to. This mentality sets up an adversarial relationship and makes the sales process much harder than it has to be. As Burg and Mann demonstrate, it's far more productive (and satisfying) when salespeople think like Go-Givers. Cultivate a trusting relationship and focus exclusively on creating value for the other person, say the authors, and great results will follow automatically. Drawing on a wide range of examples of real-life salespeople who have prospered by giving more, Burg and Mann offer tips and strategies that anyone in sales can start applying right away.


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With their national bestseller The Go-Giver, Bob Burg and John David Mann took the business world by storm, showing that giving is the most fulfilling and effective path to success. That simple, profound story has inspired hundreds of thousands of readers around the world-but some have wondered how its lessons stand up to the tough challenges of everyday real-world busines With their national bestseller The Go-Giver, Bob Burg and John David Mann took the business world by storm, showing that giving is the most fulfilling and effective path to success. That simple, profound story has inspired hundreds of thousands of readers around the world-but some have wondered how its lessons stand up to the tough challenges of everyday real-world business. Now Burg and Mann answer that question in Go-Givers Sell More, a practical guide that makes giving the cornerstone of a powerful and effective approach to selling. Most of us think of sales as convincing potential customers to do something they don't really want to. This mentality sets up an adversarial relationship and makes the sales process much harder than it has to be. As Burg and Mann demonstrate, it's far more productive (and satisfying) when salespeople think like Go-Givers. Cultivate a trusting relationship and focus exclusively on creating value for the other person, say the authors, and great results will follow automatically. Drawing on a wide range of examples of real-life salespeople who have prospered by giving more, Burg and Mann offer tips and strategies that anyone in sales can start applying right away.

30 review for Go-Givers Sell More

  1. 5 out of 5

    Thomas Hadley

    One of my favorite parts in This book is when they talk about how being focused on giving to others will not make it you lose out to people who are only takers. They say that when you are truly a giver, you will be able to recognize those two are takers. When I have applied the teachings in this book, I have certainly benefited in the way they discussed. Only warning: as they mentioned in the book, be ready to receive. What I mean is that when you give and give to others, they will ask you how t One of my favorite parts in This book is when they talk about how being focused on giving to others will not make it you lose out to people who are only takers. They say that when you are truly a giver, you will be able to recognize those two are takers. When I have applied the teachings in this book, I have certainly benefited in the way they discussed. Only warning: as they mentioned in the book, be ready to receive. What I mean is that when you give and give to others, they will ask you how they can help you. Know exactly how they can help you so you can communicate it on the spot and get the help you need.

  2. 4 out of 5

    Sarah

    Being in sales has developed quite a stigma. This book teaches you to focus more on creating value for others...not making a sale. With every interaction you have with potential clients, you will have a 100% success rate if your goal is to create value and build relationships. Even if you don’t sell anything, you’ve added value to your life by learning about others. Be generous, compassionate and authentic...always...and success will find you.

  3. 4 out of 5

    Jessica Mercado

    Great message. Inspired me like "Delivering Happiness" did. Create value for others & you'll reap the rewards. Great message. Inspired me like "Delivering Happiness" did. Create value for others & you'll reap the rewards.

  4. 4 out of 5

    Donna

    I thought that this book had some really inspiring concepts for business and in general life. One of the main themes is adding value and I believe that no matter what business you are in this is something to always be aware of. Are you adding value? Also, I loved the concept of staying open...giving and receiving. Being open to both to let yourself stay in flow. I know this has been difficult for me in the past and I have worked on it, but I enjoyed this chapter very much. I love their "think ou I thought that this book had some really inspiring concepts for business and in general life. One of the main themes is adding value and I believe that no matter what business you are in this is something to always be aware of. Are you adding value? Also, I loved the concept of staying open...giving and receiving. Being open to both to let yourself stay in flow. I know this has been difficult for me in the past and I have worked on it, but I enjoyed this chapter very much. I love their "think outside of the box" concept it is based on integrity and that is my language.

  5. 5 out of 5

    Kris Kelbrants

    The only reason I gave this book at three instead of a four is I’ve already read many books like it. Although the content was good, it wasn’t anything new to me. also the content isn’t any different to me than their first book “Go Givers”, both have a sale slant so I’m not sure why this one is called for sellers and the other one isn’t? Anyways if you haven’t read how to Win friends and influence people by Dale Carnegie it’s worth the read.

  6. 4 out of 5

    Amanda Fairbanks

    This book was okay. There were definitely some good nuggets of words to live by sprinkled throughout the book. With that said, i probably enjoyed the beginning the best and then the rest of the book was tough for me to get through, the content for the most part was dry and not necessarily earth shattering either. Nonetheless, I would still probably recommend this to someone just starting in sales. It also will be a good book to reference when needed.

  7. 4 out of 5

    N.J. Terry

    Great sequel to “The Go-Giver”. The books doesn’t actually focus on selling at all (people see “sell” and eschew this book), it utilizes the Five Stratospheric Laws of Success to show people that you aren’t selling, you are looking for ways to create value.

  8. 4 out of 5

    Kelly Bennett

    If you want to read a book about becoming rich and successful, do not read this book. But if you enjoy blessing others lives more that being blessed then this book is perfect for you. Karma works. The universe is cheering you on and God is with you the whole way.

  9. 4 out of 5

    Vladimir Salcedo

    What a new perspective on the concept of selling and providing services. If anyone is looking to start or improve their business I would highly recommend they make the time to read this book and challenge themselves to add value to others. The approach provided makes selling a comfortable and pleasant experience for both the buyer and seller.

  10. 4 out of 5

    BewareTheWildAnimals

    This is the explanation of the important lessons in the first Go Giver book. I chose to listen to it on audio, and it was well done. And at the same time, I think for this specific work I would have enjoyed the paper copy so that I would be more able to take notes. This one has much to offer and deserves your attention.

  11. 5 out of 5

    Julia Hazlet

    Holy mind blowing book. Okay disclaimer - this is not for sales people. I delayed reading this forever because I didn't think it pertained to me. My mother had read a while back for her business and found it eye opening. Intending to loan it to someone, I knew I needed to read it so I could talk through it and point out certain take aways. Wow. Favorite segements: "Classic business operates by billiard-ball logic: every action has an equal and opposite reaction. You give me a hundred dollars and Holy mind blowing book. Okay disclaimer - this is not for sales people. I delayed reading this forever because I didn't think it pertained to me. My mother had read a while back for her business and found it eye opening. Intending to loan it to someone, I knew I needed to read it so I could talk through it and point out certain take aways. Wow. Favorite segements: "Classic business operates by billiard-ball logic: every action has an equal and opposite reaction. You give me a hundred dollars and I’ll give you a hundred dollars’ worth of lumber. You loan me a thousand dollars and I pay you back a thousand dollars plus interest (that’s friction)...Managing relationships based on the billiard-ball logic of economics isn’t very practical, though. It’s good for keeping track of widgets, foot-pounds, and minutes on the clock, but not of people and their interactions. We try anyway: “I did the dishes last night; tonight it’s your turn.” (Every action has an equal and opposite reaction, right?) And for a while, it can seem like it’s working—but it never does in the long term. In the effort to keep score accurately, the arithmetic invariably breaks down. “What most people call win-win,” Sam tells Joe in The Go-Giver, “is really just a disguised way of keeping track. Making sure we all come out even, that nobody gets the advantage. I scratched your back, so now you owe me.” The secret, says Sam, is to stop keeping score. Managing a relationship with a scorecard doesn’t work because nobody can ever measure up to the subjectivity of another’s billiard-ball calculations. Burg, Bob. Go-Givers Sell More (pp. 24-25). Penguin Publishing Group. Kindle Edition." And "There is an assumption, often unspoken, that there exists a fundamental contradiction between self-interest and altruism. That is, you may be acting for others’ benefit, or for your own—but not both at once. If you accept this treacherous dichotomy, then every time you pick up the phone or walk across a room to talk with a prospective customer, your subconscious has to conclude either: (1) I am greedy, manipulative, and focused purely on my own personal gain at this person’s expense—or (2) I am big-hearted and generous, on a mission to serve this person, and therefore must deny my own interests and avoid any hint of a result that could actually benefit me. But this is a false dilemma. Not only are self- interest and altruism not in conflict, but in fact, they are two sides of the same coin. Having a giving spirit does not mean having a spirit of self-sacrifice or martyrdom. The martyr still sees the dualism between helping oneself and helping others, viewing these two as being in conflict. That’s not generosity: that’s just being a card-carrying codependent. The true giver sees no such conflict. The true giver knows that giving is a tide that raises all ships, and that it allows you to be a person of value to others while doing very well for yourself. Burg, Bob. Go-Givers Sell More (pp. 30-31). Penguin Publishing Group. Kindle Edition. " The entire book revolves around relationships. The main thing I took out of this was adding value to people and enhancing relationships. If you are incredibly turned off by the word "sales" then you should pick this up because the true nature of sales involves giving and create strong relationships. If you don't see many of the later in your life then it may be a sign that you're missing the boat on some basic relationship principles or you think you're doing things that you really aren't (aka all of these things describe me). Highly HIGHLY recommend.

  12. 5 out of 5

    Ravindra Bharati

    Go Giver .... Its good to ‘think out of the box’ to achieve the basic stuff in more collaborative way !!! Take aways are good... well effectiveness of the laws ... that’s always been decided by ‘you’ in the laws !!!

  13. 5 out of 5

    Edward Loduca

    While I liked "The Go-Giver" so much. I've read and listened to it a few times each over the last few years. I think it's a great parable style story with stratospheric purpose. After having absorbed "The Go-Giver" I find this book to be more actionable. All the examples and stories create belief that one can apply it since so many others have in such creative ways. I believe we all are selling ourselves, our opinions even perhaps our choices to those around us. But when purposefully sell or eve While I liked "The Go-Giver" so much. I've read and listened to it a few times each over the last few years. I think it's a great parable style story with stratospheric purpose. After having absorbed "The Go-Giver" I find this book to be more actionable. All the examples and stories create belief that one can apply it since so many others have in such creative ways. I believe we all are selling ourselves, our opinions even perhaps our choices to those around us. But when purposefully sell or even simply interacting with another this concept of asking 1st "HOW CAN I ADD VALUE?" is… [I struggle to find the right word] …is simply wonderful. …dare I say it's the way it was intended. Focusing, and at time re-focusing, on this simple concept truly is what's important to the other person, and by living this idea we show them their value and in turn are valued by them [not that it is the reason we do it]. I find myself asking this question often as I interact and serve those around me. Thank you Bob and John for illustrating this concept so well. By the way Bob Berg and John David Mann read both of these titles and are great at it. The switching at sections one would thing could be jarring, but I find it a great, simple, way to transition between sections. Some authors don't have the talent of entertaining, engaging and inspiring the listener which is why they pay professionals, but Bob and John do. These are among the best author read books I've come across. When authors do this well they really knock it out of the park and Bob Berg and John David Mann do just that. Having lived the content for so long the passion radiates through. Thanks for pouring your hearts, souls and even voices into these books!

  14. 5 out of 5

    Benjamin Holcomb

    This is not a worthy follow-up to the original "Go-Givers" business book. Authors Bob Burg and John David Mann essentially regurgitate the first book, mixing in the odd (clearly fabricated) 'testimonial' story to support their theories. The theories are sound, and I recommend it to anyone. I also recommend those same people PASS on this anemic sequel. This is not a worthy follow-up to the original "Go-Givers" business book. Authors Bob Burg and John David Mann essentially regurgitate the first book, mixing in the odd (clearly fabricated) 'testimonial' story to support their theories. The theories are sound, and I recommend it to anyone. I also recommend those same people PASS on this anemic sequel.

  15. 4 out of 5

    Loretta

    this will be on my table to read again and again. The audiobook is just as great. Good encouragement, good advice, and excellent delivery.

  16. 4 out of 5

    Trista Ainsworth

    I truly believe that giving and being a wonderful person in your community will take you far in life & business! I love the lessons this book teaches about sales.

  17. 5 out of 5

    Crystal Johnson

    My rating is more of a reflection of have already read lots of sales books. Overall it's a good mindset of selling and will help those who feel resistant around it. The biggest takeaways: - Don't dont MAKE a sell you RECEIVE a sell - The world of is full of uncertainty, be the person that creates certainty and consistency - this gives people sense of calm - Combining excellence in value delivery (before anyone even buys) + consistency = exceptional value to stand out - Give without the attachment of My rating is more of a reflection of have already read lots of sales books. Overall it's a good mindset of selling and will help those who feel resistant around it. The biggest takeaways: - Don't dont MAKE a sell you RECEIVE a sell - The world of is full of uncertainty, be the person that creates certainty and consistency - this gives people sense of calm - Combining excellence in value delivery (before anyone even buys) + consistency = exceptional value to stand out - Give without the attachment of the sale, trust the sale will happen naturally -Givers attract - You can't control who buys, but you can control how much you give - Rapport: Finding common ground - Easy rapport areas of life to find commonality - Family, Occupation, Recreation, and "message" - not sure what that last one means - Compensation is an echo of impact/value - Picture a flashlight of attention, make sure the light is on the other person more than you - Sometimes you look foolish but you do the thing anyway

  18. 4 out of 5

    Kamga Tchassa

    This was an easy read, which makes it mûre more painful for me to give it such a 'low' score. However, even though I hadn't read the first book, it felt like an expanded version of it. I thought that was a little lazy 😅 The ideas resonated with me and I started applying a few. This was indeed a useful birthday gift from my friend Femi. If you're looking for a book on how to sell, this may not be for you. If you're looking for a book that expresses what it means to build a human business, this could This was an easy read, which makes it mûre more painful for me to give it such a 'low' score. However, even though I hadn't read the first book, it felt like an expanded version of it. I thought that was a little lazy 😅 The ideas resonated with me and I started applying a few. This was indeed a useful birthday gift from my friend Femi. If you're looking for a book on how to sell, this may not be for you. If you're looking for a book that expresses what it means to build a human business, this could give you the mindset required. Don't expect too much though 👍🏾

  19. 5 out of 5

    Jason Wicky Ong

    The stuff in this book can be found in sales articles. Like don't be pushy. Don't talk about features, talk about benefits. Other stuff are kind of common sense: Be Genuine. 3 of the 5 Laws in the 'Go-Givers' book are also quite similar. Value, Influence and Compensation kind of interlink and might as well join up to be one law. With more value, you build more influence and vice versa and with more influence, you get more compensation (And another law: be receptive to get your compensation) The ra The stuff in this book can be found in sales articles. Like don't be pushy. Don't talk about features, talk about benefits. Other stuff are kind of common sense: Be Genuine. 3 of the 5 Laws in the 'Go-Givers' book are also quite similar. Value, Influence and Compensation kind of interlink and might as well join up to be one law. With more value, you build more influence and vice versa and with more influence, you get more compensation (And another law: be receptive to get your compensation) The ratings at Goodreads are far too high.

  20. 5 out of 5

    Kitty

    even if you're not in sales, this book has valuable insight on professional relationship building. if you regularly work with people in your day-to-day, this book has advice and guidance. you don't need to be in sales to be a good person. of course, if you are in sales, this book is a valuable resource to not being a garbage person when trying to sell. even if you're not in sales, this book has valuable insight on professional relationship building. if you regularly work with people in your day-to-day, this book has advice and guidance. you don't need to be in sales to be a good person. of course, if you are in sales, this book is a valuable resource to not being a garbage person when trying to sell.

  21. 4 out of 5

    Christy Bower

    This book explains and elaborates on The Go-Giver. It demonstrates how focusing on giving to others or adding value to others is not only the right human thing to do, but the right business thing to do. I underlined a zillion quotes in this book because there was so much content that really resonated with my heart and challenged my thinking. This is really good stuff.

  22. 4 out of 5

    Kayisha Thomas

    An amazing book for many reasons. Whether you're in sales, an entrepreneur or just on a journey of trying to be a better person; this book is for you. The key thing to take away is that your kindness and generosity pay off massively, but you don't do good to receive, you do it because its the right thing to do and that's why you benefit in more ways than you can imagine. An amazing book for many reasons. Whether you're in sales, an entrepreneur or just on a journey of trying to be a better person; this book is for you. The key thing to take away is that your kindness and generosity pay off massively, but you don't do good to receive, you do it because its the right thing to do and that's why you benefit in more ways than you can imagine.

  23. 5 out of 5

    Matt Whiteside

    The concepts of this book are solid, but it didn’t bring anything new to the table for me. I recommend it to someone who is feeling lost in a sales position, or any other professional position, for that matter. Giving (not getting) is the foundation of fulfillment.

  24. 4 out of 5

    Leo D. Penrose

    If you're looking for a book on sales like I was then this might not be exactly what you want. It's less about selling and more about marketing and relationships building in my opinion. The information written in the book could be applied to selling but the book itself is not about sales. If you're looking for a book on sales like I was then this might not be exactly what you want. It's less about selling and more about marketing and relationships building in my opinion. The information written in the book could be applied to selling but the book itself is not about sales.

  25. 5 out of 5

    Karen Briscoe

    Truly inspiration and information that is transformative. The Go-Giver philosophy is truly a secret to success. Achieve a higher level of success in business and life! Karen Briscoe, author & podcast "5 Minute Success" Truly inspiration and information that is transformative. The Go-Giver philosophy is truly a secret to success. Achieve a higher level of success in business and life! Karen Briscoe, author & podcast "5 Minute Success"

  26. 5 out of 5

    Cody Cummings

    One of the most inspiring sales books I've ever read. Teared up a few times. And came away filled with encouragement at the truth that you can build a great career by serving, loving, and trusting others. One of the most inspiring sales books I've ever read. Teared up a few times. And came away filled with encouragement at the truth that you can build a great career by serving, loving, and trusting others.

  27. 5 out of 5

    Stacy McWhorter

    I really enjoyed this book and its perspective. I whole heartedly age with the concepts and I liked the examples used to demonstrate the points. As someone who hates being “sold” to, it helped me to see why certain transactions are working and why some just don’t.

  28. 4 out of 5

    Elizabeth Strick

    Appreciate a business tool focused on serving others. "All you can do is seek to serve, look for ways to create value - and trust." Appreciate a business tool focused on serving others. "All you can do is seek to serve, look for ways to create value - and trust."

  29. 5 out of 5

    Kara Mayfield

    Super, super book!! Just a great book & lessons for anyone that is around people.

  30. 5 out of 5

    Sundaresan Sekar

    Nice anecdotes and great takeaways for Sales Professionals.

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