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Business Marketing Management: B2B

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Business Marketing is typically taught in four-year schools at both the undergraduate and graduate level. The course details the key differences between consumer goods and business-to-business marketing and most often includes case coverage. This course is typically found in the marketing department.


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Business Marketing is typically taught in four-year schools at both the undergraduate and graduate level. The course details the key differences between consumer goods and business-to-business marketing and most often includes case coverage. This course is typically found in the marketing department.

30 review for Business Marketing Management: B2B

  1. 5 out of 5

    Byn Bướng bỉnh

    a

  2. 5 out of 5

    Deborah

    If a no star rating were available I would have chosen that. I am the Director of Marketing for a national company and this book is completely unreadable. Excessively descriptive and complex where simple and straightforward would suffice. This book is a great way to turn students off of an amazing area of study. I do not recommend for any college course other than maybe "The art of killing a topic in as many words possible." They nailed that. If a no star rating were available I would have chosen that. I am the Director of Marketing for a national company and this book is completely unreadable. Excessively descriptive and complex where simple and straightforward would suffice. This book is a great way to turn students off of an amazing area of study. I do not recommend for any college course other than maybe "The art of killing a topic in as many words possible." They nailed that.

  3. 5 out of 5

    Elise Kerner

  4. 5 out of 5

    Mike Rangel

  5. 4 out of 5

    Claudine

  6. 5 out of 5

    Mateo Andrade

  7. 5 out of 5

    Aki Taisto

  8. 5 out of 5

    Rio Limadinata

  9. 5 out of 5

    Colton

  10. 5 out of 5

    IsaVie

  11. 4 out of 5

    Hossein Sarailoo

  12. 5 out of 5

    Carl Baker

  13. 4 out of 5

    Sultan Shalakhti

  14. 5 out of 5

    Mateo Andrade

  15. 4 out of 5

    Amanda

  16. 5 out of 5

    Hatti

  17. 5 out of 5

    Dan

  18. 4 out of 5

    Kalle Wescott

  19. 4 out of 5

    Mateo Andrade

  20. 4 out of 5

    Jared Castiglione

  21. 5 out of 5

    John

  22. 5 out of 5

    Priya Kumari

  23. 4 out of 5

    Mateo Andrade

  24. 4 out of 5

    joanne newcombe

  25. 5 out of 5

    Devin

  26. 5 out of 5

    Chelsea Stevens

  27. 5 out of 5

    Micaela Bonner

  28. 4 out of 5

    Becca Lucio

  29. 4 out of 5

    Drisya

    dddd

  30. 4 out of 5

    Leonardo Lira

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