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The Persona Lifecycle : Keeping People in Mind Throughout Product Design

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The Persona Lifecycle is a field guide exclusively focused on interaction design's most popular new technique. The Persona Lifecycle addresses the how of creating effective personas and using those personas to design products that people love. It doesn't just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicatin The Persona Lifecycle is a field guide exclusively focused on interaction design's most popular new technique. The Persona Lifecycle addresses the how of creating effective personas and using those personas to design products that people love. It doesn't just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations to imitate and model. Perhaps most importantly, it positions personas not as a panacea, but as a method used to complement other user-centered design (UCD) techniques including scenario-based design, cognitive walkthroughs and user testing. The authors developed the Persona Lifecycle model to communicate the value and practical application of personas to product design and development professionals. This book explores the complete lifecycle of personas, to guide the designer at each stage of product development. It includes a running case study with rich examples and samples that demonstrate how personas can be used in building a product end-to-end. It also presents recommended best practices in techniques, tools, and innovative methods and contains hundreds of relevant stories, commentary, opinions, and case studies from user experience professionals across a variety of domains and industries. This book will be a valuable resource for UCD professionals, including usability practitioners, interaction designers, technical writers, and program managers; programmers/developers who act as the interaction designers for software; and those professionals who work with developers and designers.


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The Persona Lifecycle is a field guide exclusively focused on interaction design's most popular new technique. The Persona Lifecycle addresses the how of creating effective personas and using those personas to design products that people love. It doesn't just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicatin The Persona Lifecycle is a field guide exclusively focused on interaction design's most popular new technique. The Persona Lifecycle addresses the how of creating effective personas and using those personas to design products that people love. It doesn't just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations to imitate and model. Perhaps most importantly, it positions personas not as a panacea, but as a method used to complement other user-centered design (UCD) techniques including scenario-based design, cognitive walkthroughs and user testing. The authors developed the Persona Lifecycle model to communicate the value and practical application of personas to product design and development professionals. This book explores the complete lifecycle of personas, to guide the designer at each stage of product development. It includes a running case study with rich examples and samples that demonstrate how personas can be used in building a product end-to-end. It also presents recommended best practices in techniques, tools, and innovative methods and contains hundreds of relevant stories, commentary, opinions, and case studies from user experience professionals across a variety of domains and industries. This book will be a valuable resource for UCD professionals, including usability practitioners, interaction designers, technical writers, and program managers; programmers/developers who act as the interaction designers for software; and those professionals who work with developers and designers.

30 review for The Persona Lifecycle : Keeping People in Mind Throughout Product Design

  1. 5 out of 5

    Jarrod Hyder

    This book was entirely too long for the information it contained. It is roughly 750 pages, but it could have been summed up in about 200 pages. Other than that, it does contain good information about creating and using a customer persona.

  2. 5 out of 5

    Adam

    Comprehensive but felt very long. It might not be actually that long (I'd have to see a physical copy) but it started on the wrong foot when my Kindle told me it would take 15+ hours to read it. If you're going to do personas, this book will be perfect. I wasn't 100% convinced about personas (versus user stories, roles, job stories, and more) before reading and I don't know if my position has changed. A lot of the book feels geared towards large organisations. My project shifted in another phase Comprehensive but felt very long. It might not be actually that long (I'd have to see a physical copy) but it started on the wrong foot when my Kindle told me it would take 15+ hours to read it. If you're going to do personas, this book will be perfect. I wasn't 100% convinced about personas (versus user stories, roles, job stories, and more) before reading and I don't know if my position has changed. A lot of the book feels geared towards large organisations. My project shifted in another phase, without properly defined personas, so the book felt tedious at this point. I ended up skimming the rest. I feel bad but last year I didn't meet my book goal because I refused to move onto a new book until I finished a bad one (The Great Game of Business).

  3. 5 out of 5

    Volkan

    Very thorough book about using personas at every stage of the design process to communicate user needs throughout the organization. Some of the things suggested in the book (like making cardboard cutouts of the personas and treating them like real people) are kind of goofy, but there are lots of great ideas here as well. It's a big book, but definitely worth your time. Very thorough book about using personas at every stage of the design process to communicate user needs throughout the organization. Some of the things suggested in the book (like making cardboard cutouts of the personas and treating them like real people) are kind of goofy, but there are lots of great ideas here as well. It's a big book, but definitely worth your time.

  4. 4 out of 5

    Mark Opalski

    Step by step in great detail.

  5. 5 out of 5

    Julia

    An excellent guide and overview for all that is and could be involved in creating personas (user profiles) for web development projects.

  6. 5 out of 5

    Muh. Ashar

  7. 5 out of 5

    H.N. Mehra

  8. 5 out of 5

    Hilary

  9. 4 out of 5

    Rachel Thomas

  10. 5 out of 5

    Rakesh

  11. 4 out of 5

    Saurabh

  12. 5 out of 5

    Marshall Kosovsky

  13. 4 out of 5

    Deni

  14. 4 out of 5

    David

  15. 4 out of 5

    Benito Jr.

  16. 4 out of 5

    Rodrigo Polacco

  17. 5 out of 5

    Dana Solano

  18. 5 out of 5

    Jazmyn Latimer

  19. 5 out of 5

    Rachelle Benson

  20. 5 out of 5

    Bob

  21. 4 out of 5

    Kes

  22. 5 out of 5

    Danwendling

  23. 4 out of 5

    JAS

  24. 5 out of 5

    Jennifer

  25. 4 out of 5

    Interfacedesign

  26. 4 out of 5

    Liz

  27. 4 out of 5

    DANNIE TROJCAK

  28. 5 out of 5

    Charlie

  29. 5 out of 5

    Priidu Tammeorg

  30. 4 out of 5

    Andrienne

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