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Making Avonlea: L. M. Montgomery and Popular Culture

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Since the publication of Anne of Green Gables in 1908, L.M. Montgomery and the world of Anne have propelled themselves into a global cultural phenomenon, popular not only in Canada, but in places as diverse as Japan, the United States, and Iran. Making Avonlea, the first study to focus on Montgomery and her characters as popular cultural icons, brings together twenty-three Since the publication of Anne of Green Gables in 1908, L.M. Montgomery and the world of Anne have propelled themselves into a global cultural phenomenon, popular not only in Canada, but in places as diverse as Japan, the United States, and Iran. Making Avonlea, the first study to focus on Montgomery and her characters as popular cultural icons, brings together twenty-three scholars from around the world to examine Montgomery's work, its place in our imagination, and more specifically its myriad spin-offs including musicals, films, television series, t-shirts, dolls, and a tourist industry. Invoking theories of popular culture, film, literature, drama, and tourism, the essayists probe the emotional attachment and loyalty of many generations of mostly female readers to Montgomery's books while similarly scrutinizing the fierce controversies that surround these books and their author's legacy in Canada. Twenty-five illustrations of theatre and film stills, artwork, and popular cultural artefacts, as well as snapshot pieces featuring personal reflections on Montgomery's novels, are interwoven with scholarly essays to provide a complete picture of the Montgomery cultural phenomenon. Mythopoetics, erotic romance, and visual imagination are subjects of discussion, as is the commercial success of various television series and movies, musicals, and plays based on the Anne books. Scholars are equally concerned with the challenges and disputes that surround the translation of Montgomery's work from print to screen as well as the growth of tourist sites and websites that have themselves moved Avonlea into new cultural landscapes. Making Avonlea allows the reader to travel to these sites and to consider Canada's most enduring literary figures and celebrity author in light of their status as international icons almost one hundred years after they first arrived on the scene.


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Since the publication of Anne of Green Gables in 1908, L.M. Montgomery and the world of Anne have propelled themselves into a global cultural phenomenon, popular not only in Canada, but in places as diverse as Japan, the United States, and Iran. Making Avonlea, the first study to focus on Montgomery and her characters as popular cultural icons, brings together twenty-three Since the publication of Anne of Green Gables in 1908, L.M. Montgomery and the world of Anne have propelled themselves into a global cultural phenomenon, popular not only in Canada, but in places as diverse as Japan, the United States, and Iran. Making Avonlea, the first study to focus on Montgomery and her characters as popular cultural icons, brings together twenty-three scholars from around the world to examine Montgomery's work, its place in our imagination, and more specifically its myriad spin-offs including musicals, films, television series, t-shirts, dolls, and a tourist industry. Invoking theories of popular culture, film, literature, drama, and tourism, the essayists probe the emotional attachment and loyalty of many generations of mostly female readers to Montgomery's books while similarly scrutinizing the fierce controversies that surround these books and their author's legacy in Canada. Twenty-five illustrations of theatre and film stills, artwork, and popular cultural artefacts, as well as snapshot pieces featuring personal reflections on Montgomery's novels, are interwoven with scholarly essays to provide a complete picture of the Montgomery cultural phenomenon. Mythopoetics, erotic romance, and visual imagination are subjects of discussion, as is the commercial success of various television series and movies, musicals, and plays based on the Anne books. Scholars are equally concerned with the challenges and disputes that surround the translation of Montgomery's work from print to screen as well as the growth of tourist sites and websites that have themselves moved Avonlea into new cultural landscapes. Making Avonlea allows the reader to travel to these sites and to consider Canada's most enduring literary figures and celebrity author in light of their status as international icons almost one hundred years after they first arrived on the scene.

47 review for Making Avonlea: L. M. Montgomery and Popular Culture

  1. 5 out of 5

    Teghan

    A fabulous collection of essays on LMM's work. I've used this book countless times in my own research. This book will age well as the issues explored have a sort of time-less quality to them, a quality they share with the source material. A fabulous collection of essays on LMM's work. I've used this book countless times in my own research. This book will age well as the issues explored have a sort of time-less quality to them, a quality they share with the source material.

  2. 5 out of 5

    laura

    Thought this book would be a bit of a slog but it was actually great! Enjoyed thinking L.M Montgomery's work in new ways, also made me want to re-read. Thought this book would be a bit of a slog but it was actually great! Enjoyed thinking L.M Montgomery's work in new ways, also made me want to re-read.

  3. 5 out of 5

    Clare

  4. 5 out of 5

    Michelle

  5. 5 out of 5

    Sharon Dube

  6. 5 out of 5

    sarah

  7. 5 out of 5

    Karen

    This was interesting to read, but just couldn't compete with the fiction I read for fun. I never finished it. This was interesting to read, but just couldn't compete with the fiction I read for fun. I never finished it.

  8. 5 out of 5

    Beth

  9. 4 out of 5

    Kathleen

  10. 5 out of 5

    Dawn Michelle abke

  11. 4 out of 5

    Kate

  12. 5 out of 5

    Jason

  13. 4 out of 5

    Elizabeth

  14. 5 out of 5

    Beth

  15. 4 out of 5

    Geoffrey Rose

  16. 5 out of 5

    Ann

  17. 4 out of 5

    Stephanie Clowater

  18. 5 out of 5

    Bets

  19. 5 out of 5

    Rachel McMillan

  20. 5 out of 5

    Mandy Gonzalez

  21. 4 out of 5

    Faith

  22. 5 out of 5

    Literary Multitudes

  23. 4 out of 5

    Carmen

  24. 5 out of 5

    Amanda Sanders

  25. 4 out of 5

    Mary

  26. 4 out of 5

    Stephanie

  27. 5 out of 5

    Anne

  28. 4 out of 5

    Lisa

  29. 4 out of 5

    Kristina

  30. 5 out of 5

    Chelsea

  31. 5 out of 5

    Crystal

  32. 4 out of 5

    Sarah

  33. 4 out of 5

    Deborah

  34. 5 out of 5

    Sarah Michelle

  35. 4 out of 5

    Kaye

  36. 5 out of 5

    Jeanette

  37. 4 out of 5

    Amy

  38. 5 out of 5

    Shannon

  39. 5 out of 5

    Mitsi Ito

  40. 4 out of 5

    Silver Swan

  41. 5 out of 5

    Meredythe Hutchinson

  42. 4 out of 5

    Emma

  43. 5 out of 5

    Manybooks

  44. 4 out of 5

    Amy Gourley

  45. 5 out of 5

    Melyssa

  46. 4 out of 5

    Laura

  47. 5 out of 5

    Teresa

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