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Selling Usability: User Experience Infiltration Tactics

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"Here's Why All Serious Usability Professionals Are Reading This Book Now" You no longer need to justify usability. Buy this book and learn how these underground tools allow you to easily sneak usability into any organization. These methods always work. * Discover how to help your organization easily increase profits with UX. * Learn how to avoid the selling mistakes that "Here's Why All Serious Usability Professionals Are Reading This Book Now" You no longer need to justify usability. Buy this book and learn how these underground tools allow you to easily sneak usability into any organization. These methods always work. * Discover how to help your organization easily increase profits with UX. * Learn how to avoid the selling mistakes that can kill your usability career. * Transform skeptics and the enemies of usability into powerful advocates. * Advance your career and boost your influence without doing marketing. Selling Usability: User Experience Infiltration Tactics is for usability professionals who are struggling to justify and sell their work to others.


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"Here's Why All Serious Usability Professionals Are Reading This Book Now" You no longer need to justify usability. Buy this book and learn how these underground tools allow you to easily sneak usability into any organization. These methods always work. * Discover how to help your organization easily increase profits with UX. * Learn how to avoid the selling mistakes that "Here's Why All Serious Usability Professionals Are Reading This Book Now" You no longer need to justify usability. Buy this book and learn how these underground tools allow you to easily sneak usability into any organization. These methods always work. * Discover how to help your organization easily increase profits with UX. * Learn how to avoid the selling mistakes that can kill your usability career. * Transform skeptics and the enemies of usability into powerful advocates. * Advance your career and boost your influence without doing marketing. Selling Usability: User Experience Infiltration Tactics is for usability professionals who are struggling to justify and sell their work to others.

39 review for Selling Usability: User Experience Infiltration Tactics

  1. 4 out of 5

    Patty

    I thought this book had a lot of really good ideas that I could implement...if I had 10 more hours a week that I wanted to donate to work. I'm not sure if I'm ready to make that commitment yet since I have 2 young kids at home, but I am going to try to implement what I can. What do I have to lose? Main tips were: -Volunteer to help out where you can in the company so that you can evangelize usability. -Be known as an information-sharer. Become known as your company's resident usability "expert". - I thought this book had a lot of really good ideas that I could implement...if I had 10 more hours a week that I wanted to donate to work. I'm not sure if I'm ready to make that commitment yet since I have 2 young kids at home, but I am going to try to implement what I can. What do I have to lose? Main tips were: -Volunteer to help out where you can in the company so that you can evangelize usability. -Be known as an information-sharer. Become known as your company's resident usability "expert". -If you get people talking about usability-related concepts, even if they don't call them usability, it's a win. -Keep trying and you'll get there. You just have to put in the effort.

  2. 5 out of 5

    Derek

  3. 4 out of 5

    Pete Williams

  4. 4 out of 5

    Marco

  5. 4 out of 5

    Jaimie Teekell

  6. 4 out of 5

    Andy

  7. 5 out of 5

    Andrew Merryweather

  8. 5 out of 5

    Maxi

  9. 4 out of 5

    John

  10. 4 out of 5

    Jon

  11. 4 out of 5

    Becka Lippert

  12. 5 out of 5

    Senthil

  13. 4 out of 5

    Nicole Madison

  14. 4 out of 5

    David D'angelo

  15. 4 out of 5

    Boon Yew

  16. 4 out of 5

    Krzysztof

  17. 4 out of 5

    Renee Rosen-Wakeford

  18. 5 out of 5

    Gena

  19. 4 out of 5

    Tara

  20. 4 out of 5

    Jörg Hoheisel

  21. 4 out of 5

    Maxi

  22. 5 out of 5

    Debra Kolah

  23. 4 out of 5

    UX Book Club Philly

  24. 4 out of 5

    Sjors Timmer

  25. 5 out of 5

    Rob Enslin

  26. 5 out of 5

    Thamar

  27. 5 out of 5

    Ron

  28. 5 out of 5

    Kevin Arthur

  29. 4 out of 5

    Aline

  30. 5 out of 5

    Blake Burch

  31. 5 out of 5

    Kevin

  32. 4 out of 5

    Luc-rock Paquin

  33. 4 out of 5

    Hyrum Denney

  34. 5 out of 5

    Subhashis Banerjee

  35. 4 out of 5

    Amit Narayan

  36. 5 out of 5

    Altima Ux Team

  37. 4 out of 5

    Michael Dravnieks

  38. 4 out of 5

    José Campos

  39. 4 out of 5

    Lar

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