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Naïve: Modernism and Folklore in Contemporary Graphic Design

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Naive documents the extraordinary renaissance of Classic Modernism, from the 1940s to 1960s, in contemporary graphic design. This compilation introduces a new wave of young designers who are rediscovering the stylistic elements reminiscent of classic graphic design such as silkscreen printing, classical typography, hand lettering, woodcutting and folk art and integrating t Naive documents the extraordinary renaissance of Classic Modernism, from the 1940s to 1960s, in contemporary graphic design. This compilation introduces a new wave of young designers who are rediscovering the stylistic elements reminiscent of classic graphic design such as silkscreen printing, classical typography, hand lettering, woodcutting and folk art and integrating them into their work. Inspired by 20th Century American legends such as Saul Bass, Charley Harper and Alexander Girard, the burgeoning designers and their work showcased this in this book are inspiring, ranging from illustrations, poster art, editorials, book covers and record sleeves to stationary and textiles."


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Naive documents the extraordinary renaissance of Classic Modernism, from the 1940s to 1960s, in contemporary graphic design. This compilation introduces a new wave of young designers who are rediscovering the stylistic elements reminiscent of classic graphic design such as silkscreen printing, classical typography, hand lettering, woodcutting and folk art and integrating t Naive documents the extraordinary renaissance of Classic Modernism, from the 1940s to 1960s, in contemporary graphic design. This compilation introduces a new wave of young designers who are rediscovering the stylistic elements reminiscent of classic graphic design such as silkscreen printing, classical typography, hand lettering, woodcutting and folk art and integrating them into their work. Inspired by 20th Century American legends such as Saul Bass, Charley Harper and Alexander Girard, the burgeoning designers and their work showcased this in this book are inspiring, ranging from illustrations, poster art, editorials, book covers and record sleeves to stationary and textiles."

30 review for Naïve: Modernism and Folklore in Contemporary Graphic Design

  1. 4 out of 5

    Whitney

    This has to be one of the most beautiful compilation of images I have ever come across. I know that this is a find I will repeatedly check out again and again. The Napa library is always surprising me with the awesome things it has within its shelves. This book is again, so much fun to look at. It is mainly concert posters and reprints of artwork by graphic designers and such. I absolutely recommend it for anybody :D

  2. 4 out of 5

    Laura

    Was seriously looking forward to reading SOME sort of commentary and explanation, and was really disappointed that there was absolutely nothing. However, the pieces were great, and good inspiration. Now someone should just actually explore the title in word form, so I can read it, because it's an interesting topic. Was seriously looking forward to reading SOME sort of commentary and explanation, and was really disappointed that there was absolutely nothing. However, the pieces were great, and good inspiration. Now someone should just actually explore the title in word form, so I can read it, because it's an interesting topic.

  3. 5 out of 5

    Ben

    For once I expected more than just eye candy. The posters and prints collected here are definitely enjoyable, but it would have been nice to have a little commentary to go with them - the only reference to either 'modernism' or 'folklore' was on the back cover. For once I expected more than just eye candy. The posters and prints collected here are definitely enjoyable, but it would have been nice to have a little commentary to go with them - the only reference to either 'modernism' or 'folklore' was on the back cover.

  4. 4 out of 5

    Stephen

    Stunning work as a whole and the same for all the pieces that make up the book. I think the thesis may have been broadly approached in creating this collection- may not live up to everyone's standards of the subtitle, but wow, what wonderful timely work is included. Stunning work as a whole and the same for all the pieces that make up the book. I think the thesis may have been broadly approached in creating this collection- may not live up to everyone's standards of the subtitle, but wow, what wonderful timely work is included.

  5. 5 out of 5

    Ashleigh

    I adore this book and it has really helped me with my current module. I am adding it to my wishlist on amazon and will be sure to buy it soon!

  6. 5 out of 5

    Renee

    Beautiful and inspiring!!!

  7. 4 out of 5

    Eduardo Hernandez

  8. 4 out of 5

    Alix

  9. 4 out of 5

    Coco Isover

  10. 4 out of 5

    Karen

  11. 4 out of 5

    Giulietta

  12. 4 out of 5

    Nick Jackson

  13. 4 out of 5

    Roger Wood

  14. 4 out of 5

    H

  15. 4 out of 5

    Shelley Whiting

  16. 4 out of 5

    ArwansaputraP

  17. 4 out of 5

    Heather Moss

  18. 4 out of 5

    Nueve

  19. 4 out of 5

    Rebecca

  20. 4 out of 5

    Qaaim Goodwin

  21. 4 out of 5

    Jehmstudio

  22. 4 out of 5

    Sadia Shamma

  23. 4 out of 5

    Huy

  24. 5 out of 5

    Neal Cooper

  25. 5 out of 5

    June Keser

  26. 4 out of 5

    Yime Meeks

  27. 4 out of 5

    Alicia Taylor

  28. 4 out of 5

    laurari

  29. 5 out of 5

    Hannah

  30. 5 out of 5

    Greta

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