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The Creative Priority: Putting Innovation To Work In Your Business

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How does your company define creativity? Or doescreativity define your company? In this remarkable book, Jerry Hirshberg, founder and president of Nissan Design International (NDI), distills his experience as leader of the world's hotbed of automotive innovation and reveals his strategy for designing an organization around creativity. In The Creative Priority Hirshberg wea How does your company define creativity? Or doescreativity define your company? In this remarkable book, Jerry Hirshberg, founder and president of Nissan Design International (NDI), distills his experience as leader of the world's hotbed of automotive innovation and reveals his strategy for designing an organization around creativity. In The Creative Priority Hirshberg weaves together enlightening real-world anecdotes with the story of NDI's genesis to illustrate eleven interlocking strategies that came to define NDI's creative priority. Richly illustrated with NDI's elegant designs and sketched, The Creative Priority is at once a compelling narrative, a rich store of hands-on experience, and a grab bag of breakthrough insights that can help your business perform its most vital function.


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How does your company define creativity? Or doescreativity define your company? In this remarkable book, Jerry Hirshberg, founder and president of Nissan Design International (NDI), distills his experience as leader of the world's hotbed of automotive innovation and reveals his strategy for designing an organization around creativity. In The Creative Priority Hirshberg wea How does your company define creativity? Or doescreativity define your company? In this remarkable book, Jerry Hirshberg, founder and president of Nissan Design International (NDI), distills his experience as leader of the world's hotbed of automotive innovation and reveals his strategy for designing an organization around creativity. In The Creative Priority Hirshberg weaves together enlightening real-world anecdotes with the story of NDI's genesis to illustrate eleven interlocking strategies that came to define NDI's creative priority. Richly illustrated with NDI's elegant designs and sketched, The Creative Priority is at once a compelling narrative, a rich store of hands-on experience, and a grab bag of breakthrough insights that can help your business perform its most vital function.

30 review for The Creative Priority: Putting Innovation To Work In Your Business

  1. 4 out of 5

    Frank Dodd

    The book seemed to wander. Some of the ideas are not well defined. The detail describing the creation of new ideas makes the book worth reading. I think I was expecting more of that than a guide on how to promote innovation in the work place.

  2. 4 out of 5

    Sean

    It is good to review and understand the perspective of how other groups work.

  3. 5 out of 5

    Mike

    Design-y approach to business. Hmmm, wonder why it didn't take off. Design-y approach to business. Hmmm, wonder why it didn't take off.

  4. 4 out of 5

    Erik

    ***3.5 stars***

  5. 5 out of 5

    Andrew Austin

  6. 4 out of 5

    Dan Hicks

  7. 5 out of 5

    Marc Abraham

  8. 4 out of 5

    CY Beh

  9. 4 out of 5

    Todd Stowe

  10. 4 out of 5

    John

  11. 4 out of 5

    Jon Sandruck

  12. 5 out of 5

    Susan Lk

  13. 5 out of 5

    Bryan Cassady

  14. 5 out of 5

    Matt

  15. 4 out of 5

    Steven

  16. 5 out of 5

    Reilly

  17. 4 out of 5

    Scott Suthren

  18. 5 out of 5

    Alex Mecl

  19. 5 out of 5

    Keegan Stotsenberg

  20. 4 out of 5

    Ted

  21. 4 out of 5

    Julia Qin

  22. 4 out of 5

    Uzzy

  23. 5 out of 5

    Jason

  24. 5 out of 5

    Tom Kiefer

  25. 5 out of 5

    Bobby Stark

  26. 5 out of 5

    Scott

  27. 4 out of 5

    Nkwa Yellow-Duke

  28. 5 out of 5

    Nino

  29. 4 out of 5

    Misty Balinsat

  30. 5 out of 5

    Larry Marturano

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