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“People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we’ve come to a place where people can represent their real identity—both personal and professional—and use the social filters on the Web to connect with the world around them.” —Sheryl Sandberg, “People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we’ve come to a place where people can represent their real identity—both personal and professional—and use the social filters on the Web to connect with the world around them.” —Sheryl Sandberg, Chief Operating Officer, Facebook “...A must-read for CEOs and other executives who want to understand Facebook and more importantly take the right actions to stay relevant and stay competitive.” —David Mather, President, Hoovers, Inc. The ‘90s were about the World Wide Web of information and the power of linking web pages. Today it’s about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality. Shih is singularly qualified to write this book: One of the world’s top business social networking thought leaders and practitioners, she created the first business application on Facebook and leads salesforce.com’s partnershipwith Facebook. Through case studies, examples, and a practical how-to guide, Shih helps individuals, companies, and organizations understand and take advantage of social networks to transform customer relationships for sales and marketing. Shih systematically identifies your best opportunities to use social networks to source new business opportunities, target marketing messages, find the best employees, and engage customers as true partners throughout the innovation cycle. Finally, she presents a detailed action plan for positioning your company to win in today’s radically new era: The Facebook Era. Join the conversation—www.thefacebookera.com. Fan the book—www.facebook.com/thefacebookera. Right this minute, more than 1.5 million people are on Facebook. They’re interacting with friends—and talking about your brands. They’re learning about your business—and providing valuable information you can use to market and sell. In the Facebook Era, you’re closer to your customers than ever before. Read this book, and then go get them! Clara Shih offers best practices for overcoming obstacles to success, ranging from privacy and security issues to brand misrepresentation, and previews social networking trends that are just beginning to emerge—helping you get ahead of the curve and ahead of the competition, too.  Includes a practical 60-day action plan for positioning your company to win in the Facebook Era For companies of all sizes, in all industries—and business functions ranging from marketing to operations By Clara Shih, creator of Faceconnector, the first business application on Facebook Learn how to… Understand how social networking transforms our personal and professional relationships Why social networking will have business impact comparable to the Internet Use online social networks to hypertarget your customers Hone in on precise audience segments and then tailor custom campaigns with powerful personal and social relevance Define and implement your optimal social networking brand strategy Ask the right questions, set the right goals and priorities, and execute on it Implement effective governance and compliance Understand and mitigate the risks of social networking/Web 2.0 initiatives


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“People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we’ve come to a place where people can represent their real identity—both personal and professional—and use the social filters on the Web to connect with the world around them.” —Sheryl Sandberg, “People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we’ve come to a place where people can represent their real identity—both personal and professional—and use the social filters on the Web to connect with the world around them.” —Sheryl Sandberg, Chief Operating Officer, Facebook “...A must-read for CEOs and other executives who want to understand Facebook and more importantly take the right actions to stay relevant and stay competitive.” —David Mather, President, Hoovers, Inc. The ‘90s were about the World Wide Web of information and the power of linking web pages. Today it’s about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality. Shih is singularly qualified to write this book: One of the world’s top business social networking thought leaders and practitioners, she created the first business application on Facebook and leads salesforce.com’s partnershipwith Facebook. Through case studies, examples, and a practical how-to guide, Shih helps individuals, companies, and organizations understand and take advantage of social networks to transform customer relationships for sales and marketing. Shih systematically identifies your best opportunities to use social networks to source new business opportunities, target marketing messages, find the best employees, and engage customers as true partners throughout the innovation cycle. Finally, she presents a detailed action plan for positioning your company to win in today’s radically new era: The Facebook Era. Join the conversation—www.thefacebookera.com. Fan the book—www.facebook.com/thefacebookera. Right this minute, more than 1.5 million people are on Facebook. They’re interacting with friends—and talking about your brands. They’re learning about your business—and providing valuable information you can use to market and sell. In the Facebook Era, you’re closer to your customers than ever before. Read this book, and then go get them! Clara Shih offers best practices for overcoming obstacles to success, ranging from privacy and security issues to brand misrepresentation, and previews social networking trends that are just beginning to emerge—helping you get ahead of the curve and ahead of the competition, too.  Includes a practical 60-day action plan for positioning your company to win in the Facebook Era For companies of all sizes, in all industries—and business functions ranging from marketing to operations By Clara Shih, creator of Faceconnector, the first business application on Facebook Learn how to… Understand how social networking transforms our personal and professional relationships Why social networking will have business impact comparable to the Internet Use online social networks to hypertarget your customers Hone in on precise audience segments and then tailor custom campaigns with powerful personal and social relevance Define and implement your optimal social networking brand strategy Ask the right questions, set the right goals and priorities, and execute on it Implement effective governance and compliance Understand and mitigate the risks of social networking/Web 2.0 initiatives

30 review for The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach More People, and Sell More Stuff: Tap Online Social Networks to Build ... Reach More People, and Sell More Stuff

  1. 4 out of 5

    Daniel P

    Zilch. Worst book ever published. I hate to write negative reviews and just reviews in general. Therefore, I will try to keep this brief. I had to write a review of this book because it is easily the worst book I have ever read. If I can save even one person from wasting their time and money on it, then this review will have been completely worth my time. This book is entirely self serving gloating about her personal success (of which there is none) and her company. She is trying to push social ne Zilch. Worst book ever published. I hate to write negative reviews and just reviews in general. Therefore, I will try to keep this brief. I had to write a review of this book because it is easily the worst book I have ever read. If I can save even one person from wasting their time and money on it, then this review will have been completely worth my time. This book is entirely self serving gloating about her personal success (of which there is none) and her company. She is trying to push social networks because it helps her personal as a company that develops for these sites. On to the work itself, it has 0 citations for sources or facts. As a result, she contradicts herself every few pages. She cites facebook population at different numbers all throughout the book from 100 million total registered to 120 million total registered to sometimes just saying "there are 200 million facebook users online at all times!" It seems as though most of these facts are made up to help her cause. Everything in this book is very subjective because again there are no sources - not even one - cited. The author is extremely naive to assume people don't instantly block the ads they are being fed the moment they sign on facebook. She talks about how wedding companies make so much money from people changing their status on facebook to engaged. She never seems to realize that most people run adblockers... all adblockers are designed to kill said ads from facebook or any other site. I have used facebook, myspace and other social sites since their conception and never once have I seen a single ad on any of them. Why? Because I run adblocking software; I always have and always will. Probably companies are reaching close to 50% less of the "community" than they think they are as a result. Yes the advertising and marketing areas are changing from traditional areas of radio, TV and newspaper towards the internet. However, facebook is NOT the new advertising market. I don't know of a single person that would go out and buy a product based on an ad seen on facebook. The author herself admits briefly that she might be wrong but still considers this the 'new era' of business. I agree that businesses have not found the best use of their time and money for advertising campaigns... but I vehemently think facebook is a waste of their time. The book is very much fluffed up for length by repeating herself constantly and padded the book with blurry low quality pictures that show nothing useful. This work could easily have been published as 20 pages not 220. The author makes no points in this book that are not already common business knowledge (perhaps this is why she has no citations?). Therefore, her target audience is truly the green horn highschool graduate that is trying to skip college to start his/her own small business. The author constantly makes errors on investment all throughout the book indicating she has no knowledge economics: sunk costs, return on investment and margins. In conclusion, don't waste your time. This is the first book I have ever read where I did not learn a single thing. If you really want to see how awful this book is... send me the money for shipping and you can have my copy for free. It is truly that bad.

  2. 5 out of 5

    Leonard

    This book has some basic techniques for using Facebook to promote the company and market products. I would recommend this for business people who are beginners in online social networks. The book provides a good introduction on how to brand, marketing, sell, and serve customers. But anyone with enough experience with Facebook would find the ideas too basic.

  3. 5 out of 5

    E

    Businessperson’s guide to online social networking In-the-know companies now actively leverage online social networks – MySpace, Facebook, Friendster and their numerous compatriots – to increase sales, improve public relations, gain market research data, reach customers, offer technical support, find new employees and more. Despite the stereotype that some sites are “just for kids,” many online social communities exist strictly for business people and professionals, including Forbes, CEO Network Businessperson’s guide to online social networking In-the-know companies now actively leverage online social networks – MySpace, Facebook, Friendster and their numerous compatriots – to increase sales, improve public relations, gain market research data, reach customers, offer technical support, find new employees and more. Despite the stereotype that some sites are “just for kids,” many online social communities exist strictly for business people and professionals, including Forbes, CEO Network (controlled access for select senior executives) and LinkedIn (a professional referral and networking portal). Online social networking draws countless mainstream consumers. If you want to reach them, getAbstract recommends this book by Clara Shih, who developed the first business application for Facebook. She details online social networking and even explains how you might make some money with it.

  4. 5 out of 5

    Tami

    The Facebook Era notes that it seems that in each decade there is another major innovation that changes the face of business. Social marketing is just the next logical step. Therefore, as with each previous advancement, those in the business world again need to learn new rules and master new skills. Today, many people are using Facebook to promote their work in new and exciting ways. Unlike conventional advertising, social networks like Facebook make use of personal connections. It’s inexpensive The Facebook Era notes that it seems that in each decade there is another major innovation that changes the face of business. Social marketing is just the next logical step. Therefore, as with each previous advancement, those in the business world again need to learn new rules and master new skills. Today, many people are using Facebook to promote their work in new and exciting ways. Unlike conventional advertising, social networks like Facebook make use of personal connections. It’s inexpensive and fairly easy to do. It sounds easy enough but mistakes can be costly. The Facebook Era teaches the entrepreneur the ins and outs of Facebook and several other social networks. Business owners can then use this information to pinpoint which sites and which techniques would be most appropriate given their products or services.

  5. 4 out of 5

    I think this was so basic, you did a great job on How to branding. The book was more like a general introduction to the idea of social networking and businesses. There is an example of good books http://androidebook.com/ebook-reader-... it has Lots of great strategies, ideas and success stories. I think this was so basic, you did a great job on How to branding. The book was more like a general introduction to the idea of social networking and businesses. There is an example of good books http://androidebook.com/ebook-reader-... it has Lots of great strategies, ideas and success stories.

  6. 5 out of 5

    Jim

    If you are a beginner, this book might help you get started with Facebook marketing. Another handy and more indepth practical book I recently came across is the book DotComSecrets which reveals the 1 simple trick to double online traffic and sales....and the author is currently sending a review copy for free at http://bit.ly/free-book-dotcom If you are a beginner, this book might help you get started with Facebook marketing. Another handy and more indepth practical book I recently came across is the book DotComSecrets which reveals the 1 simple trick to double online traffic and sales....and the author is currently sending a review copy for free at http://bit.ly/free-book-dotcom

  7. 5 out of 5

    Anastasia Troshina

    Во время сверхдинамичного развития интернета и социальных сетей такие книги моментально теряют актуальность. Тем не менее некоторые базовые моменты, связанные с особенностями корпоративной культуры, поиска сотрудников можно почерпнуть

  8. 5 out of 5

    Jeffrey

    OK, it really comes down to what you know about social media, facebook specifically, and how it can help you "sell more stuff." So the bottom line to this book is the bottom line. Can you make money or more money by reading this book? Looking at this book's reviews, I see only general statements regarding the book's content and little as to whether or not it made the reviewer any money. Well did it? If you know anything about sales or selling, it's damn difficult. Especially if you're not an est OK, it really comes down to what you know about social media, facebook specifically, and how it can help you "sell more stuff." So the bottom line to this book is the bottom line. Can you make money or more money by reading this book? Looking at this book's reviews, I see only general statements regarding the book's content and little as to whether or not it made the reviewer any money. Well did it? If you know anything about sales or selling, it's damn difficult. Especially if you're not an established brand. Why? Because as the great marketers will tell you, people are selfish, lazy, and skeptical. Trying to sell online without an establish name or brand is most challenging. Think about it. If you click on a web page without knowing anything about the reputation of the person selling his / her service or product, how likely are you to buy? Hell, in recent weeks I've had four potential clients COME TO ME! and I'm still chasing them down trying to close a deal or provide a service. The best way to sell is still offline. Hell, even the great online gurus tell you "Get them online and then offline as quickly as possible." Why? Well, people are people and they like to deal with, well, people. When speaking in public at seminars, I've had people come up to me and say, "I've read your articles and heard you on radio, but it's so different to see you in person." So how does this book help you with making a REAL sale, as in cash in hand? Well, that's tough to say. Why? Because what people reading the book are looking for varies. For some ROI means simply business contacts or growing one's list; for others it means increasing close rates; and for others ability to up-sell and cross-sell. But here's the rub. It also depends on what you're selling and the uniqueness of your product / service. If you're involved in an MLM or turn-key business, your product is not unique. There are tens, hundreds, thousands out there selling what you're selling. If you get in too late, no luck. Early is best in these situations. But even if you're selling jewelry online, say your own design, why should I or anyone buy your products? This is where marketing and positioning comes into play. Little about that in this book. Bottom line, this is a nice start, but in building a successful business it takes a lot of work, hit and / or miss activity, and just general luck before your business takes off, if it does at all. I advise you to read on how to close a sale online and offline. It's tricky, takes trial and error, and frequent tweaking. Most business fail for many reasons. This book is a primer, but I suggest you get a LOT more knowledge and background, experience even, before you or anyone believes this book alone will help them 'sell more stuff.'

  9. 4 out of 5

    Book Calendar

    The Facebook Era Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff The Facebook Era Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff by Clara Shih. Clara Shih works for salesforce.com, she also designs widgets for business that are used on Facebook. Her background is both technical and sales focused. She is of course advertising her book on Facebook http://www.facebook.com/thefacebookera The author de The Facebook Era Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff The Facebook Era Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff by Clara Shih. Clara Shih works for salesforce.com, she also designs widgets for business that are used on Facebook. Her background is both technical and sales focused. She is of course advertising her book on Facebook http://www.facebook.com/thefacebookera The author describes how there is increasing convergence between social networks and business networks. Companies are using sites like Twitter and Linkedin to manage their interactions with their customers. Recently Apple announced that they were creating a new network called Ping for iTunes which connects its customers with music and musicians. This is an example of the interconnecction. http://techpinger.com/2010/09/apple-a... Clara Shih has specific chapters on marketing, recruiting, customer service, innovation (this surprised me), sales, and networking. She introduces the book with how social networks came into existence. It is a step by step overview of the development from mainframes to computers to the internet to social networking. I especially like her description of the "social graph"-- the map of how people are connected to each other on the internet. This book does not have a bibliography at the end. What it does have is numerous computer screen captures depicting different activities on social networking sites as well as many urls for websites. It is quite visual with charts, graphs, and lists. There is an index at the back of thebook. The best part of this book was the coneepts it introduced; the social graph, the convergence of social networking and business networking, and the sense of innovation available to people who are willing to try new things with social networks. I niticed after I finished reading it, that they just came out with a new second edition on July 31, 2010

  10. 4 out of 5

    Elizabeth Rose

    I was interested in learning more about Facebook and how to utilize it for businesses, and this book hit every mark. It began with an explanation of why Facebook is so popular and so successful as well as why it is important for professionals and businesses to engage in social networking. The analysis was followed by instructions for creating social networking profiles, aps, and ads that fit your company. It also includes sample "codes of conduct" for employees working online with social network I was interested in learning more about Facebook and how to utilize it for businesses, and this book hit every mark. It began with an explanation of why Facebook is so popular and so successful as well as why it is important for professionals and businesses to engage in social networking. The analysis was followed by instructions for creating social networking profiles, aps, and ads that fit your company. It also includes sample "codes of conduct" for employees working online with social networking. I enjoyed reading this book because it was clearly written and organized well. It was also nice to read about smaller businesses harnessing the power of social networks to make them more successful and all businesses incorporating more transparency as it is becoming more necessary in this environment. Also, reading this book made me more aware of the ads on my own facebook page and why the advertisers targeted me for that ad. Understanding and awareness are never a bad thing when faced with thousands of ads per day.

  11. 4 out of 5

    Ariadna73

    The Facebook era explains how the world is facing the fourth data revolution being the previous three the following: 1970 - The mainframe revolution (Big calculators) 1980 PC Revolution (The computer at home) 1990 Internet revolution (Knowledge available) Today The social networking revolution (How to increase the potential of social contacts) The book has some interesting advice on how to take advantage of the social networking potential for sales and marketing.

  12. 4 out of 5

    Kirstie

    I got this book because I thought it would really delve into how to use Facebook for marketing, but I was disappointed at how little Facebook was actually focused on. The book was more like a general introduction to the idea of social networking and businesses. I thought the book might go into the differences between making a friend profile, a page, or a group, but it didn't even mention pages or groups. I got this book because I thought it would really delve into how to use Facebook for marketing, but I was disappointed at how little Facebook was actually focused on. The book was more like a general introduction to the idea of social networking and businesses. I thought the book might go into the differences between making a friend profile, a page, or a group, but it didn't even mention pages or groups.

  13. 4 out of 5

    Donna Hoover

    The author explains the history of social media, platforms and the rapid devolution (is that a real word?)of personal, human relationship and community. In the place of physically connecting with each other, people are exponentially increasing the number of superficial relationships they get to add to their social capital account. Minimal applicability to businesses, great explanation of how it happens!

  14. 4 out of 5

    Louise Silk

    Anyone who reads this book to learn more effective uses of Facebook will be disappointed because if you already have a page on Facebook to help promote your business or your cause, you know everything the author has to say. It's slightly useful in that it might make you do a few things to update your page. The book does has nice summaries at the end each chapter that are also helpful. Anyone who reads this book to learn more effective uses of Facebook will be disappointed because if you already have a page on Facebook to help promote your business or your cause, you know everything the author has to say. It's slightly useful in that it might make you do a few things to update your page. The book does has nice summaries at the end each chapter that are also helpful.

  15. 4 out of 5

    Robert Bean

    I was curious what a book could tell me about Facebook and social networking, and this book does have a great amount of information within it. I think the book is more helpful for those that are on the novice side of social networking and using the internet. For more experienced users, you'll probably find a good nugget or two but will know most of what is presented in this book. I was curious what a book could tell me about Facebook and social networking, and this book does have a great amount of information within it. I think the book is more helpful for those that are on the novice side of social networking and using the internet. For more experienced users, you'll probably find a good nugget or two but will know most of what is presented in this book.

  16. 4 out of 5

    Maciej

    First few chapters seem to be filled with truism, but once I got through that it became more interesting and insightful. A proper guide to marketing on Facebook, Twitter and LinkedIn. Could use more technical details, but those usually become outdated quickly. A worthwhile read about social marketing.

  17. 5 out of 5

    Thomas Isern

    Useful on two counts. First, for establishing a vocabulary to describe recent developments in digital communications. Second, as a summary of best practices in deploying social media for purposes other than strictly social. (One key point being, there are no such things as strictly social media.) The case for profitability is not well made.

  18. 5 out of 5

    Caryl Westerberg

    I just listened to Clara speak at the local ACM club meeting. She certainly has an insightful perspective about business and communication trends.

  19. 5 out of 5

    Shandra

    Not very informative

  20. 5 out of 5

    Jim Turner

    Excellent book for someone relatively new to Facebook.

  21. 5 out of 5

    Julie

    Started reading this for an assignment and soon found myself wanting to read the whole thins. interesting book on the phenomenon of social networking and social media.

  22. 5 out of 5

    Michelle

    Lots of great strategies, ideas and success stories. Amazing how Facebook Timeline, launch of Pinterest and LinkedIn evolutions have quickly made the second edition out of date!

  23. 4 out of 5

    Biblioworm

    В существенной степени самореклама ее сервиса. Много нудного описания, что можно делать с Facebook. Плюс попытка как-то классифицировать и приложить к маркетингу, на мой взгляд, неудачная.

  24. 5 out of 5

    Dirk

    Very good overview of what Facebook offers. Very practitioner oriented with plenty practical advice. Can't complain. You get what you bought. Very good overview of what Facebook offers. Very practitioner oriented with plenty practical advice. Can't complain. You get what you bought.

  25. 4 out of 5

    SallyStenger

    In addition to Facebook, it also discusses other social networks such as LinkedIn.

  26. 5 out of 5

    Zachary Harless

  27. 5 out of 5

    Cheekoo

  28. 5 out of 5

    Kelly

  29. 4 out of 5

    Beth

  30. 4 out of 5

    Bryce Wend

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