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Maximum Influence: The 12 Universal Laws of Power Persuasion

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"Foreword by Robert G. Allen Do you realize how much your success, relationships, leadership potential, and income depend on your ability to persuade, motivate, and influence others? Whatever you want to achieve, Maximum Influence can help make it real. Renowned expert Kurt Mortensen combines scientific research with real-world studies to provide the most authoritative and "Foreword by Robert G. Allen Do you realize how much your success, relationships, leadership potential, and income depend on your ability to persuade, motivate, and influence others? Whatever you want to achieve, Maximum Influence can help make it real. Renowned expert Kurt Mortensen combines scientific research with real-world studies to provide the most authoritative and effective arsenal of proven techniques for persuading, influencing, and motivating others. You'll learn the 12 Laws of Persuasion, plus how to: * Read people instantly * Make people trust and like you instinctively * Discover persuasion techniques that 99% of people don't even know exist * And persuade anyone to give you almost anything -- anywhere, anytime! You'll also learn why prospects aren't buying from you -- and how to change their minds. A refreshing departure from the same old worn-out techniques, Maximum Influence presents the life-changing skills and techniques that will help you fulfill all your hopes and dreams!"


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"Foreword by Robert G. Allen Do you realize how much your success, relationships, leadership potential, and income depend on your ability to persuade, motivate, and influence others? Whatever you want to achieve, Maximum Influence can help make it real. Renowned expert Kurt Mortensen combines scientific research with real-world studies to provide the most authoritative and "Foreword by Robert G. Allen Do you realize how much your success, relationships, leadership potential, and income depend on your ability to persuade, motivate, and influence others? Whatever you want to achieve, Maximum Influence can help make it real. Renowned expert Kurt Mortensen combines scientific research with real-world studies to provide the most authoritative and effective arsenal of proven techniques for persuading, influencing, and motivating others. You'll learn the 12 Laws of Persuasion, plus how to: * Read people instantly * Make people trust and like you instinctively * Discover persuasion techniques that 99% of people don't even know exist * And persuade anyone to give you almost anything -- anywhere, anytime! You'll also learn why prospects aren't buying from you -- and how to change their minds. A refreshing departure from the same old worn-out techniques, Maximum Influence presents the life-changing skills and techniques that will help you fulfill all your hopes and dreams!"

30 review for Maximum Influence: The 12 Universal Laws of Power Persuasion

  1. 5 out of 5

    Feng Ouyang

    I was put off by the first part of the book. The author spent too much pages on obvious things to promote the book but did not say anything new. Fortunately, the rest of the book is much better. The work “influence” is very broad. Sometimes the author conflates it with “persuasion”, which means “moving by argument, entreaty, or expostulation to a belief, position, or course of action”. Influence, or persuasion, as presented in this book, includes rational arguments as well as manipulation of subc I was put off by the first part of the book. The author spent too much pages on obvious things to promote the book but did not say anything new. Fortunately, the rest of the book is much better. The work “influence” is very broad. Sometimes the author conflates it with “persuasion”, which means “moving by argument, entreaty, or expostulation to a belief, position, or course of action”. Influence, or persuasion, as presented in this book, includes rational arguments as well as manipulation of subconscious mechanisms, with the latter as a focus. It is more useful for short-term relationships such as sales or happenstance interactions (such as with hotel receptionist), rather than long-term relationships such as teamwork, family, and leadership. The techniques and principles presented in the book are not novel; most of them are well-known in interpersonal relationship studies. However, the book is still valuable because it integrates these “laws” into the “influence” framework, and provides practical guidelines and examples on their applications. Furthermore, the book presented may scientific studies to back up these “laws”. To me, these studies not only provide evidence, but also indicate quantitatively the efficacy of these techniques. Some techniques are very effective, while others appear to be marginally useful. Such quantitative information is lacking in most popular books and articles. Overall, it is an interesting book and a fun read. Since it covers many concepts and information, it should be read repeatedly if one is serious about increasing influence power. And the book is well written to make such repeated reading enjoyable (again, except for the first part).

  2. 5 out of 5

    Cindy

    Audio book - listened to this and it has plenty of good suggestions but nothing earth-shaking. To me it seemed interchangeable with so much of this genre. I'm sure if I was a salesman that it might be more applicable to my professional life. As a pharmacist, I do speak with patients, nurses, doctors, and staff members frequently but the "power persuasion" laws are not quite as applicable these situations as they would be in a sales job. Audio book - listened to this and it has plenty of good suggestions but nothing earth-shaking. To me it seemed interchangeable with so much of this genre. I'm sure if I was a salesman that it might be more applicable to my professional life. As a pharmacist, I do speak with patients, nurses, doctors, and staff members frequently but the "power persuasion" laws are not quite as applicable these situations as they would be in a sales job.

  3. 4 out of 5

    Karen Chung

    It could be four stars for you if you haven't read the information in this book elsewhere. I myself had read much of it in other books and articles – but overall it was a good review and worthwhile. It could be four stars for you if you haven't read the information in this book elsewhere. I myself had read much of it in other books and articles – but overall it was a good review and worthwhile.

  4. 4 out of 5

    Phuongvu

    Một quyển sách tuyệt vời. Đọc để hiểu rõ và phương cách của thuyết phục. Tuyệt vời. Sức mạnh thuyết phục - 12 nguyên tắc vàng của nghệ thuật gây ảnh hưởng Quy tắc 1: Quy tắc không hài hòa - Áp lực bên trong là bí mật Quy tắc 2: Quy tắc nghĩa vụ - Làm sao để mọi người cảm thấy đang cho bạn một ân huệ. Quy tắc 3: Quy tắc kết nối- hợp tác qua tiếp xúc Quy tắc 4: Quy tắc công nhận xã hội - nghệ thuật của sức ép xã hội Quy tắc 5: Quy tắc khan hiếm- khiến mọi người phải hành động ngay lập tức Quy tắc 6: Quy Một quyển sách tuyệt vời. Đọc để hiểu rõ và phương cách của thuyết phục. Tuyệt vời. Sức mạnh thuyết phục - 12 nguyên tắc vàng của nghệ thuật gây ảnh hưởng Quy tắc 1: Quy tắc không hài hòa - Áp lực bên trong là bí mật Quy tắc 2: Quy tắc nghĩa vụ - Làm sao để mọi người cảm thấy đang cho bạn một ân huệ. Quy tắc 3: Quy tắc kết nối- hợp tác qua tiếp xúc Quy tắc 4: Quy tắc công nhận xã hội - nghệ thuật của sức ép xã hội Quy tắc 5: Quy tắc khan hiếm- khiến mọi người phải hành động ngay lập tức Quy tắc 6: Quy tắc sử dụng - ngôn từ đòn bẩy của ngôn ngữ Quy tắc 7: quy tắc tương phản - phương pháp để tạo ra giá trị bổ sung Quy tắc 8: Quy tắc kì vọng- tác động của lời gợi ý Quy tắc 9: Quy tắc lôi cuốn- tạo dựng và đánh thức trí tò mò Quy tắc 10: Quy tắc kính trọng - sự khen ngợi giải phóng tiềm năng như thế nào? Quy tắc 11: Quy tắc liên tưởng- tạo ra một môi trường liên tưởng Quy tắc 12: Quy tắc cân bằng - suy nghĩ logic và suy nghĩ cảm tính

  5. 4 out of 5

    Jeff Hennore

    Loved it! Kurt does a phenomenal job of breaking down simple persuasion skills that are important to have no matter your position from a personal or professional standpoint. I have already implemented many of these laws, as he has suggested, and already noticed a significant increase in my confidence and level of influence. Thanks Kurt!

  6. 4 out of 5

    Ramez Hinallah

    Very good book which include very interesting and broder use of most of the social psychology tricks. it definitely worth reading. The Reason where i gave 4 stars is only the connection through the book chapters and its ideas. Overall it is a very good book that include most of the interesting aspect of applying social psychology principles in influencing people decision and mind.

  7. 5 out of 5

    Abdullah Shams

    I appreciate the work that went into the book. I find many of the ideas repetitive, sort of old school reinforcement strategies. And main stream ideas, not diving deep enough into nature of the strategies. No complains at the end, Its meant for mass consumption anyway.

  8. 4 out of 5

    James

    takes planning to understand audience or a person and their character. Having the right tone in and code of a person is one of many key need to persuade audience. Different audiences that need to be shown the way that would benefit them,For them to follow the persuader.

  9. 5 out of 5

    Lana

    I read this book and I will keep it for reference, because it is a source of very clear and logically organized information related to sales, business arguments, marketing, and even consumer behavior.

  10. 4 out of 5

    Ilteris

    I am going through these influence and persuasion books and this is so far my favorite because it is clear and very straightforward and include a lot of tips.

  11. 4 out of 5

    Alexander Morin

    Very basic sales role guidance.

  12. 5 out of 5

    Fernando García

    Excelente, técnicas muy bien explicadas

  13. 5 out of 5

    Arash

    Mostly a rehash of cialdini - read that instead

  14. 5 out of 5

    Darren Chuah

    This book changed my life

  15. 5 out of 5

    Rob

    Meh. For ever decent chapter, like the one on priming negotiations with pre-emptive gift giving, or the one about taking advantage of the "herd instinct" through social referrals, there is an equal but opposite chapter filled with crazy pseudo-science like how painting a room yellow energizes its occupants, or making your room smell like lemon pledge will ensure that your marks/customers trust you. Finding a "research study" with five participants that backs up your conclusion does not a well so Meh. For ever decent chapter, like the one on priming negotiations with pre-emptive gift giving, or the one about taking advantage of the "herd instinct" through social referrals, there is an equal but opposite chapter filled with crazy pseudo-science like how painting a room yellow energizes its occupants, or making your room smell like lemon pledge will ensure that your marks/customers trust you. Finding a "research study" with five participants that backs up your conclusion does not a well sourced book make. If you're going to read this book, I'd recommend reading "Never Split the Difference" right after - a MUCH better take on persuasion, and one that counters several of the points in this book with a great deal of research.

  16. 5 out of 5

    Raymond Esposito

    As a former investigator, a marketing executive, and a psychologist, I found Maximum Influence to be the definitive guide in understanding how people make decisions and how to influence positive outcomes. Whether you wish to better understand yourself or to understand others, this book is an excellent guide, filled with supportive research and examples, that can be applied to the real world. If you want more success in influencing other this is a great place to start.

  17. 4 out of 5

    David Laplante

    This book is amazing! You will learn many lessons about what factors might be affecting purchasing decisions, learnings about motivation, color theories, sound, music, tone of voice, attitudes. All these factors play significant roles in how you can make a sale or influence others. Highly recommended for driven individuals. This book is filled with ways to achieve more with personally improvement tactics.

  18. 4 out of 5

    Cesar Millán

    Compare to Influence of Robert Cialdini, is not as good as you would expect, however is a good book if you are interested in improving your interpersonal relations and to get to know about how to influences people and communicate in a better way your message to your target public!

  19. 4 out of 5

    Michael Mals

    Enjoyed this business book about persuasion and influence, and how they affects business situations, sales and relationships

  20. 5 out of 5

    Mujahid Aziz

    Awesome book...

  21. 4 out of 5

    Ani

    An easy read...teaching the techniques of persuasuon. In this centuray, persuasion is as important as a gun!

  22. 4 out of 5

    ✨Sara✨

  23. 5 out of 5

    Ashok Kumar

  24. 5 out of 5

    Megh

  25. 4 out of 5

    Vi Vo

  26. 5 out of 5

    Claire

  27. 4 out of 5

    Stephen

  28. 4 out of 5

    Gareth Otton

  29. 5 out of 5

    Tina

  30. 4 out of 5

    Ed Pierce

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