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Selling 101: What Every Successful Sales Professional Needs to Know

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Here in a short, compact and concise format is the basics of how to persuade more people more effectively, more ethically, and more often. Ziglar draws from his fundamental selling experiences and shows that while the fundamentals of selling may remain constant, sales people must continue learning, living, and looking: learning from the past without living there; living in Here in a short, compact and concise format is the basics of how to persuade more people more effectively, more ethically, and more often. Ziglar draws from his fundamental selling experiences and shows that while the fundamentals of selling may remain constant, sales people must continue learning, living, and looking: learning from the past without living there; living in the present by seizing each vital moment of every single day; and looking to the future with hope, optimism, and education. His tips will not only keep your clients happy and add to your income, but will also teach you ideas and principles that will, most importantly, add to the quality of your life. Content drawn from Ziglar on Selling.


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Here in a short, compact and concise format is the basics of how to persuade more people more effectively, more ethically, and more often. Ziglar draws from his fundamental selling experiences and shows that while the fundamentals of selling may remain constant, sales people must continue learning, living, and looking: learning from the past without living there; living in Here in a short, compact and concise format is the basics of how to persuade more people more effectively, more ethically, and more often. Ziglar draws from his fundamental selling experiences and shows that while the fundamentals of selling may remain constant, sales people must continue learning, living, and looking: learning from the past without living there; living in the present by seizing each vital moment of every single day; and looking to the future with hope, optimism, and education. His tips will not only keep your clients happy and add to your income, but will also teach you ideas and principles that will, most importantly, add to the quality of your life. Content drawn from Ziglar on Selling.

30 review for Selling 101: What Every Successful Sales Professional Needs to Know

  1. 4 out of 5

    Luke

    I actually feel that selling 101 what every successful sales professional needs to know was better than zig ziglar's the secrets of closing the sale. It was very direct it dealt a lot with how to deal with irate belligerent and profane customers how to disarm them. It was a very informative overall book on being persistent when closing the sale and what to do in various situational instances. Great read I actually feel that selling 101 what every successful sales professional needs to know was better than zig ziglar's the secrets of closing the sale. It was very direct it dealt a lot with how to deal with irate belligerent and profane customers how to disarm them. It was a very informative overall book on being persistent when closing the sale and what to do in various situational instances. Great read

  2. 4 out of 5

    loafingcactus

    Gets the job done of being a good practical overview without getting bogged down.

  3. 5 out of 5

    Olia Braguța

    Except building a personal experience, in theory- this book is the bible of a newbie sales person.

  4. 4 out of 5

    Lynn

    I already made a list of books I planned to start off this year reading, but somehow this made its way to the top of the list. I am at a point in my business were I'm trying to hone certain aspects and one of our weaknesses has been sales. For the first few years of our business, we really didn't need to have any sales skills. We offered a good product, our price was quite inexpensive and we booked 100% of the people we met with. We are now in the point of our business where the competition loca I already made a list of books I planned to start off this year reading, but somehow this made its way to the top of the list. I am at a point in my business were I'm trying to hone certain aspects and one of our weaknesses has been sales. For the first few years of our business, we really didn't need to have any sales skills. We offered a good product, our price was quite inexpensive and we booked 100% of the people we met with. We are now in the point of our business where the competition locally has grown, and I feel those competitors are working harder to book clients when they meet them. Our prices have also grown to reflect our experience, overhead, and considerable investment in gear and training. This means we are now targeting a different market than we were originally, and it's time to refine our sales process. We've always had a hands off, no pressure, "go think about it" way of doing things. But I think I owe it to our business to be a little more proactive about securing our leads quicker. I really hate the idea of sales, but I also feel very confident in what we offer clients and that our services are valuable, and they may not get the best product going elsewhere. Anyway, on to the book review. Selling 101 is definitely geared towards product-based selling instead of service based selling, so for those of you in the service industry, you will have to spend some time thinking about how Ziglar's processes and questions translate into strategies applicable for your business. The first third of the book was geared towards traditional sales issues like figuring out if sales is the right career for you or finding prospects and dealing with cold calling reluctance. This portion of the book really wasn't that relevant to me, because I'm a business owner that deals with sales, not a salesman. And the nature of my business doesn't require cold calling (thank god!) or finding prospects through the means he suggested. The consultation strategy that makes up the bulk of the rest of the book was the most useful to me. Going through his processes, I discovered that my partner and I had naturally been doing some of these things when we started our business, but with less of a formal agenda. I also realized that a lot of the strategies were things we used to do when we were less experienced and a bit "hungrier". This book was a great source for us as we refine how we want to hold client consultations in the future. I started taking notes about half way through and basically had an agenda written out that I can use in my business starting today. The idea of selling has such a negative connotation for most people, and I always considered it kind of sleazy before I started a business. I am always very conscious of being sold to - I am an advertiser's worst nightmare because I shut down at any attempts to be sold to. The premise of this book - and most thoughtful books on selling - is that when used appropriately, selling is all about discovering a clients problem and seeing if you can help them. We have always felt this way when it comes to serving our clients; and when put that way, the idea of learning about sales becomes much more palatable to small business owners who don't consider themselves salespeople. The book finishes up with a brief but worthwhile section on addressing angry clients and some closing thoughts on working efficiently and effectively. Overall, a worthy read if you are small business owner or anyone new to the sales industry.

  5. 5 out of 5

    Hanson Nnadi

    I have been in sales longer than I realized This is an awesome book. I learned earlier on that even though your career may not be in sales, we are all selling something at one point in our lives. This could be a product or service (side hustle), ourselves (job interview) etc. This book gives insight into the challenges and benefits of selling, strategies to close more leads and making more sales. While reading I always had questions in my head about something said and literally every time I got a I have been in sales longer than I realized This is an awesome book. I learned earlier on that even though your career may not be in sales, we are all selling something at one point in our lives. This could be a product or service (side hustle), ourselves (job interview) etc. This book gives insight into the challenges and benefits of selling, strategies to close more leads and making more sales. While reading I always had questions in my head about something said and literally every time I got an answer either on the next page or next chapter. I am looking forward to reading more books from the great Ziglar!

  6. 4 out of 5

    Michael Lauro

    Hey, what can I say? I'm trying to promote my book. I need all the help I can get. Hey, what can I say? I'm trying to promote my book. I need all the help I can get.

  7. 5 out of 5

    Steven

    This is one of the books that I read every now and then to refresh, remind and the re-educate myself about selling. One of the classic sales books that you can always gain new insights whenever you read them. If you are into selling, this book is good to refresh and motivate you. This book is written as if Zig Ziglar is beside you, having a conversation and helping you to be a better sales professional.

  8. 5 out of 5

    Patrick Torres

    This review has been hidden because it contains spoilers. To view it, click here. Great intro to basic sales ideas and methods. This is a quick read (about an afternoon) from one of the masters of sales and motivation. Zigler breaks down his process for building habits and treating your prospects with respect and dignity. However, It leaves a lot to be desired and sometimes feels like a sales pitch itself for some of his other materials.

  9. 5 out of 5

    Rushi Shah

    Zig ziglar very aptly and precisely articulates how and what to do for getting lead and convert that. Ziglar also gives frameworks to frame your interaction with clients and share some of his experience and with that gives tips and tricks to know before you go for sale. A good read book! Only 100 pages! I would recommend it to all sales personnels

  10. 5 out of 5

    Yanal

    Provides you with the fundamentals of selling, but nothing mind-blowing. It's more of a refresher if you read sales/business books before. If you are completely new to sales then it will be helpful. Provides you with the fundamentals of selling, but nothing mind-blowing. It's more of a refresher if you read sales/business books before. If you are completely new to sales then it will be helpful.

  11. 4 out of 5

    Rebecca Dudley

    I enjoyed this informative book. All sales professionals should have this information as day one of training no matter what they are selling, it is a great introduction to bring a saleman

  12. 4 out of 5

    Mike Ncube

    A small book packed with many great ideas on how to be a great salesman. Ziglar is one of the best of all time and reading his books and watching his motivational and sales videos has brought great results for my business. This one is going in the library.

  13. 4 out of 5

    Can

    As a new starter at sales, I found this book very useful. It gives the foundation of what it takes to be a succesful sales person, some techniques and very useful tactics and tips. On the other hand, it does not deep dive into each topic - so that’s a good starter book. Recommended!

  14. 4 out of 5

    Rachel C Sweeney

    Very basic book on selling. If you are needing in depth sales techniques, buy his bigger books on sales. I just needed some ideas for gaining leads for my job. I don't close the deal, I just basically plant the seed. It's good for that. Not a waste of time, but not enough if sales is your income. Very basic book on selling. If you are needing in depth sales techniques, buy his bigger books on sales. I just needed some ideas for gaining leads for my job. I don't close the deal, I just basically plant the seed. It's good for that. Not a waste of time, but not enough if sales is your income.

  15. 4 out of 5

    Youssef Tigga

    I mean this is a good book if that's all you want but if you want to have the knowledge of being a salesperson you have to read more then that book . It's a good start to digging in deep into a successful salesperson career I mean this is a good book if that's all you want but if you want to have the knowledge of being a salesperson you have to read more then that book . It's a good start to digging in deep into a successful salesperson career

  16. 5 out of 5

    Sadiq Salihoddin

    The words that the author formulated were very precise and straight forward. Full of points, clear and perfect eloboration. I just knew that, pursuasion happen by asking, not by telling. Interesting point right there!

  17. 4 out of 5

    Mourine Waswa

    Great insights on making sales The book gives guidance from identifying a prospect to closing the sale and maintaining a credible relationship with the client. It's a great read, I recommend this to people who may not be in the field of sales but want to learn a thing or two. Great insights on making sales The book gives guidance from identifying a prospect to closing the sale and maintaining a credible relationship with the client. It's a great read, I recommend this to people who may not be in the field of sales but want to learn a thing or two.

  18. 5 out of 5

    Arian Muharremi

    Just finished the book. It is a great book with a lot of helpful tips. I like that it focuses on adding value to the customer/prospect.Will read it multiple times for sure. I like it that it is small and compact.

  19. 5 out of 5

    Michael Johnson

    Best step by step beginners sales book I've ever come across, Zig is simply the master salesman. Best step by step beginners sales book I've ever come across, Zig is simply the master salesman.

  20. 4 out of 5

    John Yafi

    Good book for sales. Not enough information, it is good for new in selling.

  21. 4 out of 5

    John

    Short enough to read in a sitting - but take some notes! see you at the top : ]

  22. 5 out of 5

    Wiet Vande Velde

    Nice small book , a gentle reminder for things obvious for someone in sales. And aren't we all in sales? I believe we do. One to have on the shelf (and to have read!) Nice small book , a gentle reminder for things obvious for someone in sales. And aren't we all in sales? I believe we do. One to have on the shelf (and to have read!)

  23. 5 out of 5

    Nathan DiBagno

    Simple and straightforward, this is a quick and easy read for either someone new to sales or for a veteran salesperson who needs to review the basics.

  24. 4 out of 5

    Dogancan

    Good motivational book. I got some ideas to use in real time in this quick read. It will be a helpful guide for beginners. I reccomend.

  25. 4 out of 5

    Pang Khong Yun

    Very direct and easy to grasp. This is an action book which can easily apply to the real world. Overall, the book is interesting and the content is gold.

  26. 4 out of 5

    Joshua Montgomery

    Great techniques for salespeople from a legend.

  27. 5 out of 5

    Mohamed Hamouda

    I am a salesman Great book for great people like us salesmen . I enriched my sales vocabularies and sales skills, it’s the kind of books that I love to own in my library.

  28. 4 out of 5

    Mohit Bisht

    This review has been hidden because it contains spoilers. To view it, click here. Great book

  29. 4 out of 5

    Karen Briscoe

    Inspiration and insights to be a successful salesperson. Achieve a higher level of success in business and life. Karen Briscoe, author and podcast host 5 Minute Success

  30. 4 out of 5

    Thejeffspacek

    Quick Read! Must read for sales in any industry

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