web site hit counter Yours Cheerfully - Ebooks PDF Online
Hot Best Seller

Yours Cheerfully

Availability: Ready to download

London, November 1941. Following the departure of the formidable Henrietta Bird from Woman’s Friend magazine, things are looking up for Emmeline Lake as she takes on the challenge of becoming a young wartime advice columnist. Her relationship with boyfriend Charles (now stationed back in the UK) is blossoming, while Emmy’s best friend Bunty, still reeling from the very wor London, November 1941. Following the departure of the formidable Henrietta Bird from Woman’s Friend magazine, things are looking up for Emmeline Lake as she takes on the challenge of becoming a young wartime advice columnist. Her relationship with boyfriend Charles (now stationed back in the UK) is blossoming, while Emmy’s best friend Bunty, still reeling from the very worst of the Blitz, is bravely looking to the future. Together, the friends are determined to Make a Go of It. When the Ministry of Information calls on Britain’s women’s magazines to help recruit desperately needed female workers to the war effort, Emmy is thrilled to be asked to step up and help. But when she and Bunty meet a young woman who shows them the very real challenges that women war workers face, Emmy must tackle a life-changing dilemma between doing her duty and standing by her friends.


Compare

London, November 1941. Following the departure of the formidable Henrietta Bird from Woman’s Friend magazine, things are looking up for Emmeline Lake as she takes on the challenge of becoming a young wartime advice columnist. Her relationship with boyfriend Charles (now stationed back in the UK) is blossoming, while Emmy’s best friend Bunty, still reeling from the very wor London, November 1941. Following the departure of the formidable Henrietta Bird from Woman’s Friend magazine, things are looking up for Emmeline Lake as she takes on the challenge of becoming a young wartime advice columnist. Her relationship with boyfriend Charles (now stationed back in the UK) is blossoming, while Emmy’s best friend Bunty, still reeling from the very worst of the Blitz, is bravely looking to the future. Together, the friends are determined to Make a Go of It. When the Ministry of Information calls on Britain’s women’s magazines to help recruit desperately needed female workers to the war effort, Emmy is thrilled to be asked to step up and help. But when she and Bunty meet a young woman who shows them the very real challenges that women war workers face, Emmy must tackle a life-changing dilemma between doing her duty and standing by her friends.

30 review for Yours Cheerfully

  1. 5 out of 5

    MarilynW

    Yours Cheerfully (The Emmy Lake Chronicles #2) by A.J. Pearce It's London, November 1941, and Emily Lake is thriving at her job. She loves the people she works with and she's been given many more responsibilities at Woman’s Friend magazine. Getting to attend a Ministry of Information meeting for journalists opens the door for Emily to do articles on the wartime female workers, giving their all for the war effort. It's when Emily really gets to know some of these women, and the hardships they are Yours Cheerfully (The Emmy Lake Chronicles #2) by A.J. Pearce It's London, November 1941, and Emily Lake is thriving at her job. She loves the people she works with and she's been given many more responsibilities at Woman’s Friend magazine. Getting to attend a Ministry of Information meeting for journalists opens the door for Emily to do articles on the wartime female workers, giving their all for the war effort. It's when Emily really gets to know some of these women, and the hardships they are facing, that she knows the magazine not only needs to promote the war effort but more importantly, they need to highlight and attempt to remedy the real, life crushing, challenges that working women face when they also have children and the other responsibilities of wartime life hindering their every step. These women are doing the same jobs that men did for much less pay, working weekends and ever changing shift work, with no help or understanding from their employers. Although this is wartime London, and from the first book, Dear Mrs. Bird, we know the challenges and threats that all of England faces, both books have a lighthearted feel to them. I enjoy these stories and self deprecating characters that are able to support each other and find humor in the everyday strangeness of this wartime life they are living. No one is allowed to forget the loss of life and also the loss of health for those who do return from war. Wartime rationing means creativity is a part of each day and the generosity of others is often what gets people from one hour to the next. Everyone has lost someone and, for the most part, Emily and her friends try to put a good face on each minute because that's the only way to keep going. I love these characters, Emily's co-workers who really care about each other, her long time friends and her family, and the new friends she makes as she tries to help the women factory workers who get no leeway when it comes to understanding the hardships of finding constant childcare for their children. Whether it's subtle or faced directly, we are always made aware of the heavy weight that the war places on each person. Expected publication: August 10, 2021 Thank you to Book Club Favorites, Scribner, and NetGalley for this ARC.

  2. 4 out of 5

    Dorie - Cats&Books :)

    What a wonderful break this book was from all of the thrillers that I’ve been reading. This is a follow up to Dear Mrs. Bird, but honestly I liked this one a lot more. The characters in this one were full of life and determination, in spite of the war raging on. They were smart, resourceful and sometimes unconventional and I thoroughly enjoyed them. Emmy Lake is a young journalist who has just been appointed to head up the newspaper’s women’s advice column. She will be helped by some of the senior What a wonderful break this book was from all of the thrillers that I’ve been reading. This is a follow up to Dear Mrs. Bird, but honestly I liked this one a lot more. The characters in this one were full of life and determination, in spite of the war raging on. They were smart, resourceful and sometimes unconventional and I thoroughly enjoyed them. Emmy Lake is a young journalist who has just been appointed to head up the newspaper’s women’s advice column. She will be helped by some of the senior journalists but has some amazing ideas of what she would like to do with the column. The column is named “Cheerfully Yours” and encourages women to write in with their problems and opinions. Emmy has just begun the column when the War Ministry has a meeting with many of the women’s newspaper editors. With so many men off to war there is a terrible shortage of workers in factories that supply munitions and other necessary items for the men at the front lines. The editors are advised to come up with ideas to recruit more women workers. Emmy takes her job to heart and embraces the challenge. She happens to meet a young woman with two small children who is trying to do a precarious balancing act of being a mother and working in a munitions factory. She needs the money because she is also a war widow. As Emmy visits the factory she speaks with the women and one of the things that is most needed is nursery care for their little ones. Everyone doesn’t have a family member available to care for the children and they also work very odd shifts at times. A lot of the book centers around Emmy’s crusade to find help for these women. This includes a march in the square just before Christmas when there are lots of people about. The parade and speakers are amazing and I wanted to cheer for them. They get things done!! While all of this is going on Emmy has become engaged to Charles. He is well liked by her family and her best friend Bunty (who has recently lost her fiance in the war). Their wedding ends up being spur of the moment since Charles is being sent to fight abroad. The build up to the wedding and the last minute mad rush to get everyone together on time left me laughing along with the wedding party. Somehow with everyone’s help, a wedding dress is made from parachute fabric, various small cakes and other food items appear along with a quite potent sounding “punch”. For at least these few hours everyone can think of happy things and find some relief from the constant presence of war, shortages and loss. While this is historical fiction it is on the lighter side. Ms. Pearce still engages the reader and helps us understand the struggles during the war. There are serious topics covered here, including war widow’s low pension and women’s rights. She balances all of this with wit, wisdom and spunk and creates a most wonderful cast of characters. I received an ARC of this novel from the publisher through Edelweiss. Yours Cheerfully is set to publish on August 10, 2021.

  3. 4 out of 5

    Holly B

    Emmy is back (as well as Charles and Bunty) in this follow-up to Dear Mrs. Bird. She is now working on the advice column named Yours Cheerfully. She is a strong character with a warmth to her. A light, enjoyable book that focuses on the plight of the female factory workers. Emmy helps in the effort to recruit workers and do their part in the war effort. It was slow in parts, but overall easy reading. If you enjoyed the first book, you will most likely enjoy following the characters on their journ Emmy is back (as well as Charles and Bunty) in this follow-up to Dear Mrs. Bird. She is now working on the advice column named Yours Cheerfully. She is a strong character with a warmth to her. A light, enjoyable book that focuses on the plight of the female factory workers. Emmy helps in the effort to recruit workers and do their part in the war effort. It was slow in parts, but overall easy reading. If you enjoyed the first book, you will most likely enjoy following the characters on their journey set in London, 1941. Thanks to the publisher and NG for my review copy. OUT on August 10, 2021

  4. 4 out of 5

    Liz

    I’m going through some tough times right now, so I needed something uplifting and cheerful to read. I had enjoyed Dear Mrs. Bird, so it made sense to pick up Yours, Cheerfully. It’s four months after the end of DMB and Emmy is still with Women’s Friend. The war is requiring women to really step in to fill the void of jobs left open when the men enlisted. Emmy is moved into a reporting position when the magazine starts writing articles promoting women to take on these jobs. But she discovers that I’m going through some tough times right now, so I needed something uplifting and cheerful to read. I had enjoyed Dear Mrs. Bird, so it made sense to pick up Yours, Cheerfully. It’s four months after the end of DMB and Emmy is still with Women’s Friend. The war is requiring women to really step in to fill the void of jobs left open when the men enlisted. Emmy is moved into a reporting position when the magazine starts writing articles promoting women to take on these jobs. But she discovers that a lot of the women’s issues just aren’t being addressed. How to balance the need to promote the jobs with the issues that are being ignored, such as the need for child care? Emmy also quickly learns that neither management or government wants to be confronted with any problems. I adore the writing style. It positively smacks of the idioms of the 1940s. I love the use of Capital Letters for each descriptive phrase such as The Unfortunate Hiccup, Careless Talk, The Big Plan or The Done Thing. I also loved the perfect turn of phrase, as when an older woman says “sometimes you just had to give in to the odd watery day.” I also loved the characters. Not just Emmy, but Bunty, Charles, Mr. Collins and new friend Anne. These are people you’d want on your side. This is guaranteed to bring a smile to your face and possibly a tear to your eye. My thanks to NetGalley and Scribner of an advance copy of this book.

  5. 4 out of 5

    Ceecee

    4+. London, November 1941. It’s round two at Women’s Friend magazine and Mrs Henrietta Bird has moved on and so Emmeline Lake is assisting with the agony column renamed Yours Cheerfully. This is a definite stroke of luck for Emmy in light of The Unfortunate Hiccup. Magazine editors get a call to attend a meeting at The Ministry, so editor Guy Collins and Emmy trot along to be informed all have to help boost female war recruitment. Em and best friend Bunty meet and become friends with Mrs Anne Ol 4+. London, November 1941. It’s round two at Women’s Friend magazine and Mrs Henrietta Bird has moved on and so Emmeline Lake is assisting with the agony column renamed Yours Cheerfully. This is a definite stroke of luck for Emmy in light of The Unfortunate Hiccup. Magazine editors get a call to attend a meeting at The Ministry, so editor Guy Collins and Emmy trot along to be informed all have to help boost female war recruitment. Em and best friend Bunty meet and become friends with Mrs Anne Oliver who introduces Em to the realities of war work especially for those with children. Well, I’m pleased to say ‘I’m not browned off’, this is not a ‘stinker’ (except for baby Tony’s nappies) and in fact this novel is absolutely ‘top drawer’. I love 30’s/40’s expressions so I’m all in!! Em is such a likeable character, she’s resourceful, clever and not at all a ‘flashy type’. Bunty, in recovery from injuries from a bomb blast and mourning the loss of fiancé Bill, is an absolute brick. Ruby, Anne’s daughter is fabulous in a tricky kind of a way but she makes you laugh. The characterisation is very strong and Em and Bunty come to feel like old friends. Even the unlikable one are well portrayed though you so want to punch factory owner Mr Terry right on his hooter. Hard. The novel is very well written, it captures the ‘there is a war on you know’ extremely well, such as the shortages as well as the tragedy of loss. I really like that this one focuses on the reality of women’s war work especially the tricky issue of finding child care. The women are discriminated against in more ways than one. The book strikes an excellent balance between demonstrating this and being joyous, happy and funny. I love the use of capitals to highlight points such as In It Together. The end is good, there’s happiness mixed in with a tinge of sadness. Overall, a sweet, poignant, emotional and funny book and a most enjoyable read. It makes serious points but in a clever way. With thanks to NetGalley and Pan McMillan, Picador for the much appreciated arc in return for an honest review.

  6. 4 out of 5

    Carolyn

    Yours Cheerfully continues on from where Dear Mrs. Bird left off with delightful junior journalist, Emmeline Lake taking over the Women's Friend magazine's letters page now that the formidable Mrs Bird has left. With a senior editor helping Emmy to dish out more kindly and caring advice, the letters page has seen a huge jump in popularity. Emmy is also given a new role in the magazine when the Ministry of Information puts out a request for women's magazines to do whatever they can to encourage w Yours Cheerfully continues on from where Dear Mrs. Bird left off with delightful junior journalist, Emmeline Lake taking over the Women's Friend magazine's letters page now that the formidable Mrs Bird has left. With a senior editor helping Emmy to dish out more kindly and caring advice, the letters page has seen a huge jump in popularity. Emmy is also given a new role in the magazine when the Ministry of Information puts out a request for women's magazines to do whatever they can to encourage women to take up jobs that men can no longer fill to help support Britain's war effort. Emmy writes a series of articles on a group of women working in a munitions factory and becomes involved in helping working mothers campaign for improved conditions that will help them juggle work and childcare. This uplifting sequel is just as charming and delightful as the original and makes for a light, humorous read about women's friendship and support for each other during trying times. Emmy's romance with Charles is progressing nicely now that he is stationed in London and her best friend Bunty is recovering well after losing her fiancé and being badly injured in the Blitz. As the novel finishes at the end of 1941, after the bombing of Pearl Harbour, I hope there will be further additions to the series as I can't wait to catch up with Emmy and her friends again. With many thanks to PanMacMillan and Netgalley for a copy to read

  7. 5 out of 5

    Karren Sandercock

    London, November 1941. Woman’s Friend, Henrietta Bird has left the magazine and Emmeline Lake is excited to be once again involved with the advice column. Her dear friend Bunty is slowly getting over her injuries, she’s mourning the loss of her beloved William and she’s still Emmy’s number one supporter. Emmy’s boyfriend Charles Mayhew is stationed back in the UK, they don’t get to spend a lot of time together and are madly in love. The Ministry of Information needs help to recruit women workers f London, November 1941. Woman’s Friend, Henrietta Bird has left the magazine and Emmeline Lake is excited to be once again involved with the advice column. Her dear friend Bunty is slowly getting over her injuries, she’s mourning the loss of her beloved William and she’s still Emmy’s number one supporter. Emmy’s boyfriend Charles Mayhew is stationed back in the UK, they don’t get to spend a lot of time together and are madly in love. The Ministry of Information needs help to recruit women workers for the war effort and they want magazines to run government funded articles. Emmy comes up with the idea to interview women who have just started working at a munitions factory and she receives permission to visit Chandlers. Emmy's new friend Anne works at the facility, she’s a war widow and has two young children. She discovers the challenges women workers face, they work extremely long hours, and juggling shift work and motherhood during a war isn’t easy. Most married women needed to work, many struggled financially and they had no access to funded childcare. The managers at Chandlers considered child minding not their problem, workers families should help out and many women didn’t have relatives living close by. British women had a personal interest in the war, they all had family members fighting and wanted to do their bit! In, Yours Cheerfully Emmy’s doing what she does best, writing heart felt stories for Woman’s Friend magazine and supporting the women of England. I absolutely loved Dear Mrs. Bird and A.J. Pearce has done it again and Yours Cheerfully will have you cheering for Emmy, Bunty, Charles and her friends. I received a copy of this book in exchange for an honest review, an absolute delightful story to read and five big stars from me. https://karrenreadsbooks.blogspot.com/

  8. 4 out of 5

    Cheri

    Set in England, this story begins in June of 1941, with Emmeline - who goes by the less formal Emmy - Lake, in the office of Woman’s Friend Magazine as an editorial meeting is about to begin, and the staff is happily congratulating Mr. Collins on his new title of Editor. Emmy has been offered the opportunity to replace Mrs. Henrietta Bird’s place as the columnist for ‘Yours Cheerfully’ - under some supervision, of course. While Mrs. Bird’s advice approach had tended to be graceless and heavy-han Set in England, this story begins in June of 1941, with Emmeline - who goes by the less formal Emmy - Lake, in the office of Woman’s Friend Magazine as an editorial meeting is about to begin, and the staff is happily congratulating Mr. Collins on his new title of Editor. Emmy has been offered the opportunity to replace Mrs. Henrietta Bird’s place as the columnist for ‘Yours Cheerfully’ - under some supervision, of course. While Mrs. Bird’s advice approach had tended to be graceless and heavy-handed, Emmy hoped to provide more gently shared, helpful advice. The war had been going on by then for two years, men had been leaving to serve - some to never return, leaving behind their wives and children, and women were needed to replace them in their jobs. For one of her first articles she visits The Ministry of Information, who has invited her to visit so she can see the need for more women to take the place of the men who were needed to serve their country and defeat the enemy. When she visits The Ministry of Information and interviews the young women working in this munitions factory, several of them mothers, she realizes the problems many of them face as mothers, and the lack of caring about their dilemma as to what to do with their children while they are at work. After all, they don’t have a “wife” at home to take care of them while they work, and are often forced to bring their children to work at the factory, which is not only not allowed, but potentially dangerous. And while there is government assistance for companies needing to establish child care to assist these women at their work, The Ministry of Information is not interested in applying for it. They feel they’ve done more than their part by installing mirrors in the bathroom established for women. After all, the men never needed special accommodations like on-site childcare. Emmy loves her new position, but she also wants to help these women out, and tries to gently cajole the company into providing it, at least applying for the assistance offered by the government. As her efforts prove to be in vain, and some of these women whom she’s grown so fond of lose their jobs because of the lack of childcare, she meets with some of the women to try to help even more. Meanwhile, Emmy’s romance with Charles is progressing even as the war efforts are increasing. Men are not coming home to their wives, some never to come home again. The women are fending for themselves as best they can, but they can’t do the jobs that two people previously did before, especially not in wartime with rationing. This is an inspiring story, while at the same time as it shows the way women were treated as second-class citizens it also shows the determination these women had to prove that they could do these jobs that men formerly had done. Emmy is a wonderful character, one who is loyal to her friends - including the new friends she’s made in the course of interviewing these women - loyal to her job and those she loves. A lighter look at the problems of living in this time, this does cover some serious issues, but with Emmy and her genuine caring efforts on behalf of others, there is also much love. Pub Date: 10 Aug 2021 (US) Many thanks for the ARC provided by Scribner

  9. 4 out of 5

    Susan's Reviews

    I was thrilled when I received the ARC for this long-awaited sequel to Dear Mrs. Bird!. Most of the characters are back. Emmy and Charles and Bunty were all doing their bit for the war effort. Pearce's light, bantering style carries the reader through some difficult scenes. The British stiff upper lip is ever present! The main focus of this story is the plight of the female factory workers: all those women who stepped up and worked long hours - for less pay than their male counterparts, and with I was thrilled when I received the ARC for this long-awaited sequel to Dear Mrs. Bird!. Most of the characters are back. Emmy and Charles and Bunty were all doing their bit for the war effort. Pearce's light, bantering style carries the reader through some difficult scenes. The British stiff upper lip is ever present! The main focus of this story is the plight of the female factory workers: all those women who stepped up and worked long hours - for less pay than their male counterparts, and with few or no benefits. Despite the lessons learned in WW1, women were still not permitted to join any existing unions and child care and other basic services for working mothers was almost non-existent. Furthermore, the red tape involved in setting up nurseries during the war was a minefield in itself. Government officials would often fluff off any requests to simplify or escalate the process as being unpatriotic.. Women's requests for fair treatment were shut down and disregarded: "Don't You Know There's a War On?" was the consistent rebuff (The rampant feminist in me was outraged.) Emmy cracked me up so many times: so irrepressible! She came from a long line of strong women. Emmy's mother was a true firecracker. "Your Grandmother didn't chain herself to fences.... " That line put an approving smile on my face every time. No wonder Charles loved Emmy so! I enjoyed this sequel. The middle seemed to stall a bit, but once Emmy was able to find a way to expose the bureaucratic injustices and still maintain her patriotism, things sped along nicely to a very satisfying ending. (Although something tells me there might be yet another sequel? There are another three years of war left when this story ends.... I suspect Bunty will feature more prominently in any potential sequel. Hint, hint!) My thanks to the author, publisher and NetGalley for an ARC of this novel in exchange for an honest review.

  10. 5 out of 5

    Ellie Spencer

    Rounded down from around 4.5 stars ⭐️ Yours, Cheerfully returns to the lives of best friends Emmy and Bunty. Emmy’s magazine is asked to aid with the ministry’s push to get more women workers. But as she plunges head first into her assignment she realises her new war worker friends are facing difficulties at work. This is another charming and moving novel by AJ Pearce. I absolutely loved returning to the old characters and old places, it felt like going home. But I also loved meeting the new char Rounded down from around 4.5 stars ⭐️ Yours, Cheerfully returns to the lives of best friends Emmy and Bunty. Emmy’s magazine is asked to aid with the ministry’s push to get more women workers. But as she plunges head first into her assignment she realises her new war worker friends are facing difficulties at work. This is another charming and moving novel by AJ Pearce. I absolutely loved returning to the old characters and old places, it felt like going home. But I also loved meeting the new characters (Ruby being a personal favourite of mine). Pearce’s writing transports you to a different time, I really felt like I was living alongside Emmy and Bunty. This book felt slightly more light-hearted than Dear Mrs Bird. But it still left me moved, with tears in my eyes. I found myself crying with both pride and happiness during big life events for the characters. I also learnt so much about women workers during WWII that I did not know before. I would absolutely recommend this book to anyone that loves light-hearted historical fiction or anyone who enjoyed Dear Mrs Bird. I want to thank Tandem Collective, Picador Books and AJ Pearce for allowing me to read this book and give my personal thoughts.

  11. 4 out of 5

    Janet

    I loved  Dear Mrs. Bird and was thrilled when I was asked to spend more time with Emmy and Bunty in  Yours Cheerfully. AJ Pearce shines a light on the hardships that women factory workers faced during World War II and uses it as a segway to spotlight the plight of working mothers even today. Emmeline Lake (Emmy), the heroine of  Yours Cheerfully, is absolutely the most lovable character to emerge from the world of British fiction since Bridget Jones (and goodness knows how much I love a good Brid I loved  Dear Mrs. Bird and was thrilled when I was asked to spend more time with Emmy and Bunty in  Yours Cheerfully. AJ Pearce shines a light on the hardships that women factory workers faced during World War II and uses it as a segway to spotlight the plight of working mothers even today. Emmeline Lake (Emmy), the heroine of  Yours Cheerfully, is absolutely the most lovable character to emerge from the world of British fiction since Bridget Jones (and goodness knows how much I love a good Bridget Jones Diary!) She’s funny, she’s headstrong and full of resolve, and she faces the worst of circumstances (most of which she inadvertently creates herself by trying to do a good thing) with the pluckiest of resolves. You cannot help but love her. Getting to go along with Emmy as she continues her adventures at Women’s Friend magazine was such a breath of fresh air in today’s tough times. Catching up with Bunty after her tragic events in Dear Mrs. Bird, and seeing her soaring was endearing. With the same lovable cast of characters as featured in Dear Mrs. Bird you can’t go wrong. It’s a delightful read —funny and poignant, and a true pitch-perfect pleasure.  It takes us to the home front during war, shows the strength of women, is a beautiful love letter to the power of friendship, shows the courage of ordinary people in extraordinary times, and reminds us of the toll of stoicism when having to “woman up.” This book truly lives and breathes in this era. It will transport you, and leave you feeling just plain good, (and did I mention there is a wedding full of demonstration marches and breathless missed connections?!?!) - everyone needs a book like this in their life right now! I cannot send enough thank you’s to #NetGalley, the beyond amazing and talented AJ Pearce ( @ajpearcewrites ), and #Scribner ( @scribnerbooks ) for inviting me and sending me an electronic ARC in exchange for my unbiased and honest opinion. My full review will be available on my blog at http://OceansOfBooks.com when this must read novel is available for purchase Aug. 10, 2021. My advise? Get yours pre-ordered today! Happy reading my friends!

  12. 4 out of 5

    Sue

    Book 1...Mrs Byrd was sat on my shelf for ages. Actually, since the time it was published and I only got to read it last year and flipping loved it. When I heard this was being followed up with a book 2 I was so anticipating it. I leapt on it when I saw the audio version as I’d listened to book 1 that way too so I was so happy when I saw the narrators name. She’s so good. This book is such a lovely tale of very strong women in the war times. I know my mother when she was alive told me what she did Book 1...Mrs Byrd was sat on my shelf for ages. Actually, since the time it was published and I only got to read it last year and flipping loved it. When I heard this was being followed up with a book 2 I was so anticipating it. I leapt on it when I saw the audio version as I’d listened to book 1 that way too so I was so happy when I saw the narrators name. She’s so good. This book is such a lovely tale of very strong women in the war times. I know my mother when she was alive told me what she did in the war and other women. Women supporting the war efforts, farming, driving, delivering, health care etc was just a tip of the iceberg to working in factories making parachutes and other war items. But what about those women who had to become the breadwinners while their husbands were away? And what if they had to not only provide for themselves, children and their mothers? Who is there to look after the children whilst they work. A fabulous account of history within this fictional writing with an updated role from Emmeline now that the formidable woman from the previous book is now gone. We see more strength of character from Emmeline and when you have other women, strong women and support from other avenues it’s clear what can be achieved with the help of Yours Cheerfully in the forefront. Romance thrown in with a war wedding planned, set your mind back to that era and read this beautiful heartwarming uplifting read around tragedy of life around you.

  13. 4 out of 5

    Whispering Stories

    Book Reviewed on www.whisperingstories.com I haven’t read Dear Mrs. Bird but I was assured that this book would be fine to read as even though they are part of the same series Yours Cheerfully could be read as a standalone. From my encounter with this book I totally agree. England 1941 – Emmeline (Emmy) Lake is a young journalist working for Woman’s Friend Magazine. She is given the task of writing the responses in the agony aunt column, though she is to consult a more senior member of the team wh Book Reviewed on www.whisperingstories.com I haven’t read Dear Mrs. Bird but I was assured that this book would be fine to read as even though they are part of the same series Yours Cheerfully could be read as a standalone. From my encounter with this book I totally agree. England 1941 – Emmeline (Emmy) Lake is a young journalist working for Woman’s Friend Magazine. She is given the task of writing the responses in the agony aunt column, though she is to consult a more senior member of the team who will give her the advice, and then she is to write it up in a way that the women will find supportive under the signature ‘Yours Cheerfully’. Just as she is starting her new role she is invited to a meeting at The Ministry of Information with the newspaper editor. The ministry wants to focus on encouraging women to take up the roles that have become vacant in the country as more men head off to fight in the war. Emmy loves her new role and writes some encouraging and amazing hard-hitting articles featuring women working in places like the munitions factories and the injustices women face, plus their childcare issues. What I first noticed about the novel was how inspiring and hopeful the book makes you feel. I know probably strange feelings given it is set back in 1941 but Emmy is a woman who had a strong personality and so much enthusiasm for her work. It was a real joy to spend time in her company. I don’t think I have read many books set during WWII where the lead was a female, other than romances. I loved the feeling of a country coming together, the friendships that developed, and the attitude of the people at the time. Yes, there were some heartaches, it is set during a war, but the book was more uplifting than anything else. It also had plenty of old-fashioned British humour which did give me a good giggle at times. I am now going to have to go back and read Dear Mrs. Bird, who sounded like a right character given the comments in this book.

  14. 5 out of 5

    Louise Wilson

    Dear Mrs Bird #2 London, 1941: following the departure of the formidable Henrietta Bird from Women's Friend magazine, things are looking up for Emmeline Lake as she takes on the challenge of becoming a young wartime advice columnist. Her relationship with Charles is blossoming, while Emmy's best friend Bunty's still reeling from the very worst of the Blitz, is bravely looking to the future. When the Ministry of Information calls Britain's magazines to help recruit desperately needed female worker Dear Mrs Bird #2 London, 1941: following the departure of the formidable Henrietta Bird from Women's Friend magazine, things are looking up for Emmeline Lake as she takes on the challenge of becoming a young wartime advice columnist. Her relationship with Charles is blossoming, while Emmy's best friend Bunty's still reeling from the very worst of the Blitz, is bravely looking to the future. When the Ministry of Information calls Britain's magazines to help recruit desperately needed female workers to help the war effort, Emmy is thrilled to be asked to set up and help. We continue to follow Emmy and her friends as they direct the course of WWII from the home front. I do recommend that you read Dear Mrs Bird (if you haven't already) as there's not a lot of backstory. The book is pure pleasure to read and it follows on perfectly from Dear Mrs Bird. Like any job Emmy has taken on, she jumps in feet first taking her friends with her. Filled with delightful characters, it was mice to catch up with Emmy, Charles and Bunty again. I hope there is more to come in this well written series. I would like to thank #NetGalley #PanMacmillan and the author #AJPearce for my ARC of #YoursCheerfully in exchange for an honest review.

  15. 4 out of 5

    Genevieve Graham

    PUB DATE: AUGUST 2021 I fell head over heels for Emmeline and friends in "Dear Mrs. Bird" and have had my fingers crossed for three years now, hoping for a sequel. I love that this is subtitled "Book #2 in the Emmeline Lake chronicles" because that means there are more coming! Emmeline, Bunty, Charles, Guy - I missed you all so much, and I was delighted that you should choose to invite me along on your wonderful escapades once more, this time introducing me to Anne, Irene and the gang ... Really, PUB DATE: AUGUST 2021 I fell head over heels for Emmeline and friends in "Dear Mrs. Bird" and have had my fingers crossed for three years now, hoping for a sequel. I love that this is subtitled "Book #2 in the Emmeline Lake chronicles" because that means there are more coming! Emmeline, Bunty, Charles, Guy - I missed you all so much, and I was delighted that you should choose to invite me along on your wonderful escapades once more, this time introducing me to Anne, Irene and the gang ... Really, AJ Pearce writes the most delicious all-too-British dialogue, sparkly and intelligent, and the non-stop fun in the book never overpowers the very serious point of this story, set in WW2. I cannot wait to see what the gang is up to next!

  16. 5 out of 5

    Rachel Hall

    Yours Cheerfully is the sequel to the delightfully uplifting Dear Mrs Bird which managed to combine a heartwarming storyline and an exuberant young protagonist in the shape of Emmeline (“Emmy”) Lake to deliver a novel that was as heartfelt as it was humorous. This novel is a more than worthy follow-up and opens just weeks after the conclusion of the first, with the imperious Henrietta Bird thankfully having departed Woman’s Friend. Twenty-four-year-old Emmy is on probation after the events of th Yours Cheerfully is the sequel to the delightfully uplifting Dear Mrs Bird which managed to combine a heartwarming storyline and an exuberant young protagonist in the shape of Emmeline (“Emmy”) Lake to deliver a novel that was as heartfelt as it was humorous. This novel is a more than worthy follow-up and opens just weeks after the conclusion of the first, with the imperious Henrietta Bird thankfully having departed Woman’s Friend. Twenty-four-year-old Emmy is on probation after the events of the first novel and her future brother-in-law, Mr Guy Collins, is the magazine’s new editor. Still living in Pimlico with her lifelong best friend, Bunty, who is slowly recovering from the loss of her beau and an injury sustained during the Blitz, Emmy’s boyfriend, Captain Charles Mayhew, is now also stationed in the UK. November 1941 and Mr Collins is revamping the magazine with the problem page rebranded as Yours Cheerfully and first-person narrator and well-intentioned Emmy, aside from cursory supervision, running it on her own. When Mr Collins announces that he is off to a top secret Ministry of Information briefing for members of the women’s press and Emmy is to accompany him she is utterly flabbergasted. As the Ministry calls on Britain’s women’s magazines to help recruit the many desperately needed female workers in support of the war effort, Emmy decides it’s time for her to step up and do her duty. After meeting Anne Oliver, a widowed mother of two about to take up a position in a factory, Emmy proposes a series of articles that look at the opportunities available for women and what the jobs actually entail. Quickly discovering that there are a number of obstacles that make the reality of war work for many women a challenge, including finding childcare that accommodates their shift work, Emmy learns that in actuality things aren’t quite as simple as the Ministry is keen to present. Going on to learn about the plight of war widows, the inability of females to join the union and male/female pay differentials, Emmy’s first spell of serious reporting is a real eye-opener. Emmy is a hugely likeable and chirpy character who passionately cares about not only her friends but the entire Woman’s Friend readership and is also fully committed to supporting the war effort with her brother and boyfriend both in the forces. But the more Emmy learns about the realities facing Anne and her workmates the more she wrestles with her conscience over serving up an overly rose-tinted picture to her readers or speaking up and standing by her friends. As the prospect of an imminent overseas posting for Charles hurries things along on the romantic front it tops off an excellent second instalment that again combines gentle comedy, poignant moments and wartime insight. I enjoyed this novel more than Dear Mrs Bird largely because I was so invested in plucky Emmy blossoming in her career as a journalist whilst losing none of her earnestness or forgetting the importance of supporting her friends and in Yours Cheerfully she does exactly that. A uniquely British story about doing your best when things are at their worst, a heartfelt testimony to the succour of friendships and a reminder that life on the home front brought plenty of challenges of its own. A compelling story with winning characterisation that shines a light on the lives of women during WWII.

  17. 4 out of 5

    Barbara Schultz

    3.7 had to round up!! Time period 1941 ~ Second in the ‘Dear Mrs. Bird’ series. Actually changed to “The Emmeline Lake Chronicles” Book #2 Emmeline ‘Emmy’ Lake takes on the challenge of writing a wartime advice column called “Yours Cheerfully. The editor’s idea is to come up with ideas on recruiting more women to work in nontraditional jobs as so many men are off to war and women are needed to do jobs in factories. Emmy’s idea is to invite omen to write in an address their problems and concerns. 3.7 had to round up!! Time period 1941 ~ Second in the ‘Dear Mrs. Bird’ series. Actually changed to “The Emmeline Lake Chronicles” Book #2 Emmeline ‘Emmy’ Lake takes on the challenge of writing a wartime advice column called “Yours Cheerfully. The editor’s idea is to come up with ideas on recruiting more women to work in nontraditional jobs as so many men are off to war and women are needed to do jobs in factories. Emmy’s idea is to invite omen to write in an address their problems and concerns. Aww love these characters. Such an enjoyable read ~ now that is something I have never said while reading a historical fiction WWII story. However, Ms. Pierce does address topics that were going on at that time which were not fun enjoyable things! An additional part of this story is that Emmeline is planned to get married. Hope this isn’t a spoiler but the wedding is such a nice part of this story. Emmy wedding gown, reminded me that one of my aunt’s wedding gown was made from a parachute. I wasn’t born yet so didn’t see it in person but the wedding pictures were beautiful even in black & white ~ actually brown & white! I always love reading the ‘Author’s Note’ as it always provides the inside to the research etc. However, this is an early uncorrected galley so I will have to check the “real’ book when it comes out! Want to thank NetGalley and Scribner for this early release granted to me for my honest professional opinion. Publishing Release Date scheduled for August 10, 2021.

  18. 4 out of 5

    Javier

    Review published in: https://diagnosisbookaholic.blogspot.... A few years back I absolutely fell in love with Emmeline Lake when I read Dear Mrs. Bird, so when earlier this year I found out about the sequel I was ecstatic. Yours cheerfully picks up right where Dear Mrs. Bird left off and with Henrietta Bird gone, Emmy, with the help of a senior editor, is now in charge of Women’s Friend magazine letter page. Her boss and brother-in-law trusts in her work so when the Ministry of Information asks fo Review published in: https://diagnosisbookaholic.blogspot.... A few years back I absolutely fell in love with Emmeline Lake when I read Dear Mrs. Bird, so when earlier this year I found out about the sequel I was ecstatic. Yours cheerfully picks up right where Dear Mrs. Bird left off and with Henrietta Bird gone, Emmy, with the help of a senior editor, is now in charge of Women’s Friend magazine letter page. Her boss and brother-in-law trusts in her work so when the Ministry of Information asks for the help of women’s magazines in getting more women to sign up for work during the war, she is asked to write a series of articles on women working in factories. She becomes so involved with them that she’ll try to help them improve their conditions at the same times she makes some new friends. It is so refreshing to read a book about the war that it’s not focused on the actual battles or spy work! This heartwarming and poignant story is all about women and the power of friendships and team work. Emmy is such a lovable character. She’s headstrong, funny, resourceful, not afraid to get involved in everything she thinks it’s not fair for others...And I love how the men in her life encourage her in her endeavors. We meet back some old friends like Bunty, who’s still recovering from her personal tragedy (she made me cry so much during her dance scene!) and new ones like Anne and Ruby, who were such a pleasure to meet. It was really well written, putting the focus on important issues but doing it in a happy and upbeat way. I sincerely hope we get to meet Emmy again cause she still has much more to say. Thanks to NetGalley and Pan Macmillan/Picador for providing an eARC in exchange for an honest review.

  19. 4 out of 5

    Skyesmum

    I really enjoyed this audiobook! I loved the camaraderie of the characters! This era fascinates me, I know it was an awful time but there seemed to be a lot of good people around. Life seemed simple too. I preferred this one to the previous book which is a prequel, but not a necessary read to enjoy this one. Highly recommended if you enjoy historical romantic fiction. Oh and I adored Ruby!

  20. 4 out of 5

    Shelleyrae at Book'd Out

    Yours Cheerfully begins where it’s predecessor, Dear Mrs. Bird, left off, (though it’s not necessary to have read the former to enjoy the latter) as the small staff of Women’s Friend magazine adjust to recent arrivals and departures. Junior journalist, Emmeline (Emmy) Lake is happy to be assisting the new agony aunt, but is excited when editor, Guy Collins, invites her to attend a meeting at the Ministry of Information with him. There, the government asks that women’s magazines actively assist i Yours Cheerfully begins where it’s predecessor, Dear Mrs. Bird, left off, (though it’s not necessary to have read the former to enjoy the latter) as the small staff of Women’s Friend magazine adjust to recent arrivals and departures. Junior journalist, Emmeline (Emmy) Lake is happy to be assisting the new agony aunt, but is excited when editor, Guy Collins, invites her to attend a meeting at the Ministry of Information with him. There, the government asks that women’s magazines actively assist in recruiting for the war effort, and Emmy is delighted when Guy gives her permission to develop a feature on women beginning work at a munitions factory, inspired by a chance meeting on a train. Set during WWII, Yours Cheerfully is focused on England’s homefront as women are encouraged to enter the workplace, particularly in industrial factory settings, to both fill vacancies left by the men joining the armed forces, and cater for the needed increase in production of essential resources like arms and munitions. In general, women were eager to ‘support the boys’, but as Pearce explores in Yours Cheerfully, little thought was given to the needs of working women with children. This presents Emmy with a dilemma as she can’t honestly report on the problem in her Women’s Friend feature, but she desperately wants to help her new friends, and women like them, resolve the stalemate caused by a lack of available childcare. It’s not all work for Emmy though, there is romance as her beau, Captain Charles Mayhew continues to visit as often as he can while he is stationed in London, and her best friend and housemate Bunty is as sweet and supportive as ever, even as she continues to recover from injuries incurred in the bombing that killed her fiancé. The characters in Yours Cheerfully are almost universally appealing, including the staff at Women’s Friend and the group of women Emmy becomes involved with at the factory. I really enjoyed the way in which Pearce captured the spirit of camaraderie and friendship that typified wartime Britain.. Charming and warm hearted with just a touch of the era’s poignancy Yours Cheerfully is an engaging historical novel certain to leave you smiling.

  21. 4 out of 5

    Federica

    Definetly a delightful read! I hadn't read Dear Mrs Bird when I picked this book, but bought it as soon as I finished it. It's a lovely story, heartwarming, but also informative. It really makes you think about women's conditions in factories during WWII. I hope there will be a sequel to this one as well, can't wait to know more about all these lovely characters! Thank you to NetGalley and the publisher for providing me with an ARC in exchange for an honest review. Definetly a delightful read! I hadn't read Dear Mrs Bird when I picked this book, but bought it as soon as I finished it. It's a lovely story, heartwarming, but also informative. It really makes you think about women's conditions in factories during WWII. I hope there will be a sequel to this one as well, can't wait to know more about all these lovely characters! Thank you to NetGalley and the publisher for providing me with an ARC in exchange for an honest review.

  22. 5 out of 5

    Chloe (libraryofchlo)

    Whilst I haven't read A.J Pearce's first novel, Yours Cheerfully is a delightful piece of historical fiction that simultaneously feels cosy like a warm hug and hot chocolate, but also shows you the harsh realities of wartime working and discrimination against women. Based at Women's Friend magazine, Emmeline Lake is a journalist who helps write an advice column called Yours Cheerfully. Along with her editor Guy Collins, Emmy attends a meeting at The Ministry which has targeted female-related p Whilst I haven't read A.J Pearce's first novel, Yours Cheerfully is a delightful piece of historical fiction that simultaneously feels cosy like a warm hug and hot chocolate, but also shows you the harsh realities of wartime working and discrimination against women. Based at Women's Friend magazine, Emmeline Lake is a journalist who helps write an advice column called Yours Cheerfully. Along with her editor Guy Collins, Emmy attends a meeting at The Ministry which has targeted female-related press to help bolster women and to recruit them for war work - to do jobs left behind by those who've gone to fight, or to work in factories that will aid the soldiers. Emmy befriends a working mother, Anne Oliver, who struggles after the death of her husband to look after her two children and work full-time in a munition factory. Together with stories from Anne, Emmy sets to writing a series of pieces to uncover what the war work is actually like. Bravo to A.J. Pearce for creating a menagerie of characters who are all so well-rounded and developed. Emmy is likeable, charming and a bit of a go-getter, whilst her best friend Bunty is resourceful and supportive. Particular kudos goes to Anne's daughter Ruby who is just a delight and brings a needed light-heartedness to the realities of war; loss, rations, struggling conditions. It cleverly shows the discrimination women faced during the war, and the changes being put in motion to make it a fairer working world for them. Ultimately this was joyous, uplifting and warm and the escapades of Emmy and co. as World War 2 progresses. It oozes heart and likeability and has an undertone of poignancy, cleverly capturing the frustrations of women who want to play their part but are stopped by men who act indifferently or do little to help them. *Huge thanks to Netgalley, Pan Macmillan - Picador for my review ARC

  23. 5 out of 5

    Wendy Robey

    It was so lovely to be back with Emmy and Bunty again, and the wonderful characters at Woman’s Friend magazine. Continuing where Dear Mrs Bird left off, this is a truly heartwarming story of the fight for justice for women and mothers, and the story of friendship and support. I loved how Emmy and Bunty got behind Anne and the other workers, and the romance between Charles and Emmy was a wonderful distraction.

  24. 4 out of 5

    Maine Colonial

    I received a free digital galley from the publisher, via Netgalley. In Dear Mrs. Bird, young Emmeline (Emmy) Lake takes what she thinks is a journalist job the magazine Women’s Friend, but learns she is to be dogsbody to the world’s least sympathetic advice columnist, Mrs. Bird. Now, in Yours Cheerfully, Mrs. Bird is gone and Emmy is taking her first steps as a journalist. Women’s magazines are asked by the Ministry of Information to help recruit women to work for the war effort. Emmy dives in, bu I received a free digital galley from the publisher, via Netgalley. In Dear Mrs. Bird, young Emmeline (Emmy) Lake takes what she thinks is a journalist job the magazine Women’s Friend, but learns she is to be dogsbody to the world’s least sympathetic advice columnist, Mrs. Bird. Now, in Yours Cheerfully, Mrs. Bird is gone and Emmy is taking her first steps as a journalist. Women’s magazines are asked by the Ministry of Information to help recruit women to work for the war effort. Emmy dives in, but soon learns that real life for factory workers isn’t quite as hunky dory as the Ministry wants propagandized. The male supervisors and managers, unions, and government bureaucracies are uninterested and even hostile to any accommodation needed by female workers, especially those who have children. Emmy is obsessed with finding a way to help her new friends in one particular munitions plant with a particularly odious plant manager. In her spare time, she is happily in love with her boss’s brother, Charles, and tries to spend all the time she can with him before he is inevitably posted overseas. Because I read an advance review copy, the Author’s Note was omitted. I’m curious to know more about some of the author’s mentions of how married women were treated by the government during World War II in Britain. For example, can it really be true that if a man was missing in action, his wife ceased to receive his pay or any other government support? This is an easy and, yes, cheerful, historical fiction read, with appealing characters. It makes a nice change of pace between more demanding reading.

  25. 5 out of 5

    Nicola

    Books set during World War Two are some of my favourite to read, as I really love the sense of camaraderie and spirit that runs through them. And you definitely get that in this book. It had such a unique spin on the genre too, as there are a lot of world war historical reads out there and this one wrote from a different angle which was refreshing to read. I loved that this book was set from the main standpoint of journalism throughout World War Two, not only focusing on the lives of the charact Books set during World War Two are some of my favourite to read, as I really love the sense of camaraderie and spirit that runs through them. And you definitely get that in this book. It had such a unique spin on the genre too, as there are a lot of world war historical reads out there and this one wrote from a different angle which was refreshing to read. I loved that this book was set from the main standpoint of journalism throughout World War Two, not only focusing on the lives of the characters and following Emmy as the main character, but also the newspapers/ magazines efforts to boost moral and use their influences to help win the war and help the ladies involved in war work and doing their bit for their country. Women’s Friend magazine was at the centre of this story, recruited by the ministry of information (along with several other women’s based newspapers) to increase women’s signs up for war work. It was really interesting to read it from this perspective. I really enjoyed it! It’s a book to immerse yourself in and take yourself through the story and plot with ease. The characters are are likeable, with plenty within the story to keep you entertained and listening on. The audiobook was great, made for very easy listening and was greatly and effortless narrated too - I was amazed at the narrators vast expanse of voices she gave to all the characters! everything you want in an audiobook! Overall, I really loved this book and thought it was great! Thanks to the author and publishers via NetGalley for this audiobook and giving me the opportunity to give my honest thoughts and review on this fab book.

  26. 4 out of 5

    Bridget

    Set in England, Yours Cheerfully begins in June of 1941, with Emmeline (Emmy) Lake, in the office of Woman’s Friend magazine as an editorial meeting is about to get underway. Emmy is to be Mrs Henrietta Bird’s replacement as the columnist for ‘Yours Cheerfully’ a women's advice column/ problem page, working alongside Mrs Mahoney. Emmy has started the column when the Ministry of Information requests a meeting with many of the women newspaper editors including those of the Woman's Friend. There is Set in England, Yours Cheerfully begins in June of 1941, with Emmeline (Emmy) Lake, in the office of Woman’s Friend magazine as an editorial meeting is about to get underway. Emmy is to be Mrs Henrietta Bird’s replacement as the columnist for ‘Yours Cheerfully’ a women's advice column/ problem page, working alongside Mrs Mahoney. Emmy has started the column when the Ministry of Information requests a meeting with many of the women newspaper editors including those of the Woman's Friend. There is a shortage of workers in factories that supply munitions and other items to the front lines and editors are asked for ideas so more women workers can be recruited. Emmy puts forward an idea to interview new female workers and she and her friend, Bunty meet Mrs Anne Oliver who gives them the lowdown on the harsh realities of war work. AJ Pearce's characterisation is very strong and adored the majority of the cast, especially Emmy herself, and Bunty. The author has a refreshing style that lifts the reader through some wearying sections. A moving and amusing novel with a great ending and a must for lovers of light historical fiction. I received a complimentary copy of this novel at my request from Pan Macmillan/ Picador via NetGalley, and this review is my own unbiased opinion.

  27. 5 out of 5

    Kari Ann Sweeney

    (PUB date 8.10) Thanks to @scribner I was able to enjoy 𝐘𝐨𝐮𝐫𝐬 𝐂𝐡𝐞𝐞𝐫𝐟𝐮𝐥𝐥𝐲 which picks up where 𝘋𝘦𝘢𝘳 𝘔𝘳𝘴. 𝘉𝘪𝘳𝘥 left off in London, November 1941. If you're looking for a cozy, charming and delightful WWII novel- this is it. It's lighthearted, a rarity for a book set in WWII, while still illustrating the realities of a woman living through a war. In this case, the role women played in the war effort through factory work. I loved the cast of smart, resourceful and gutsy ladies. This can be a standalo (PUB date 8.10) Thanks to @scribner I was able to enjoy 𝐘𝐨𝐮𝐫𝐬 𝐂𝐡𝐞𝐞𝐫𝐟𝐮𝐥𝐥𝐲 which picks up where 𝘋𝘦𝘢𝘳 𝘔𝘳𝘴. 𝘉𝘪𝘳𝘥 left off in London, November 1941. If you're looking for a cozy, charming and delightful WWII novel- this is it. It's lighthearted, a rarity for a book set in WWII, while still illustrating the realities of a woman living through a war. In this case, the role women played in the war effort through factory work. I loved the cast of smart, resourceful and gutsy ladies. This can be a standalone read, but there are repeat characters from the first novel.

  28. 4 out of 5

    Louise

    3.5 stars If you've read dear Mrs Bird,you know exactly what you're getting here. The same characters,just moving on with their lives. Despite the very serious issues tackled in this book,theres something very cosy about it... a big warm hug. I cheered,I almost had a tear in my eye,and I most definitely smiled... a lot. When you enjoy the second book like this,you cant help but with there will be a third and fourth etc etc. 3.5 stars If you've read dear Mrs Bird,you know exactly what you're getting here. The same characters,just moving on with their lives. Despite the very serious issues tackled in this book,theres something very cosy about it... a big warm hug. I cheered,I almost had a tear in my eye,and I most definitely smiled... a lot. When you enjoy the second book like this,you cant help but with there will be a third and fourth etc etc.

  29. 5 out of 5

    Caroline Kerdouci

    Calling All Women. The Country Needs You! Hip hip Hooray. Hang out the bunting! At last we’re finally back in wartime London rejoining Emmy Lake and the gang at the offices of the Woman’s Friend magazine where change is afoot and Big News is in the pipeline. It’s now May 1941 and Guy Collins is the newly appointed editor. The formidable Mrs Henrietta Bird has finally left the building, her much loved advice column, renamed Yours Cheerfully now under new leadership. The far more compassionate Mrs Calling All Women. The Country Needs You! Hip hip Hooray. Hang out the bunting! At last we’re finally back in wartime London rejoining Emmy Lake and the gang at the offices of the Woman’s Friend magazine where change is afoot and Big News is in the pipeline. It’s now May 1941 and Guy Collins is the newly appointed editor. The formidable Mrs Henrietta Bird has finally left the building, her much loved advice column, renamed Yours Cheerfully now under new leadership. The far more compassionate Mrs Mahoney is ably assisted by the outspoken Emmy who’s fortunate to have clung onto her job. Her past rather unwise but well meaning decision to take matters into her own hands when dispensing advice to the magazine’s readers may have landed her in hot water but for now it’s a case of onwards and upwards. Grateful not to have permanently blotted her copybook she’s cock a hoop at the opportunity to accompany Guy to a Very Important Meeting at the Ministry of Information where editors of womens magazines are tasked with encouraging women to join the war campaign and Do Their Bit for king and country. This is just the kind of challenge Emmy with her gung ho attitude relishes and when she and best friend Bunty fortuitously meet munitions worker Anne Oliver she instinctively knows just what to do in highlighting the problems faced by female war workers. Determined to redeem herself in the eyes of Mr Collins and the rest of her colleagues Emmy’s journalistic efforts might just raise the profile of the magazine as well as help boost numbers in the Ministry’s recruitment drive. So it’s full steam ahead!! Oh what a joy to be reunited with Emmy and Charles and dear old Bunty after a lengthy gap. These decent chaps and chappesses feel like old friends whom I was dropping in on for a natter and a restorative cup of tea, picking up the conversation just where we left off, discussing Five New Ways with Haddock. I’m not sure why but reading this cheerful, positive and funny novel put me in mind of my nanny’s People’s Friend magazine and her Camp coffee she kept on the top shelf of her cupboard,all relics of days gone by! Yours Cheerfully is a wonderful nostalgic nod to a bygone era where people seemed to truly care about their friends, family, neighbours and work colleagues and by golly they actually talked to each other!! AJ Pearce excels at capturing the camaraderie and spirit of We’re In This Together so redolent of the war years, and the make do and mend philosophy that leads to much creativity and inventiveness. Not even the shortage of all manner of foodstuffs and goods will stop these gals from living the best lives they can. Times may be awfully horrid but that British stiff upper lip mentality of facing whatever comes your way with a cheery smile and a friendly, encouraging word is ably demonstrated by all and sundry but none more so than by tip top best friend Bunty. Nursing a leg injury from the bomb blast that killed her fiancé Bill she still manages to rejoice in others happiness and good fortune, namely Emmy’s, despite her own heartbreak. Inwardly she may be cursing her rotten luck but it’s her uncomplaining attitude together with making the most of every day that earns her the title (in my eyes) of tremendous good egg. The importance of female friendship and solidarity really shines through as Emmy and Anne wage their own war against the authorities, with a little help from all those around them of course! Instantly likeable and entertaining these women are indomitable, inspirational and their bonhomie infectious. This is a novel that pays homage to all the marvellous, magnificent women who contributed in any way they could to the war effort with the spotlight falling on all aspects of these women’s lives from childcare issues to their daily struggles with menfolk away fighting on the frontline to the spectre of loss that hangs over everyone. All in all this novel is jolly good fun. Striking the right balance between joyful and uplifting, whilst acknowledging that beneath all the bravado lies sorrow, tragedy and loss this novel is an absolute tonic. There is great characterisation throughout from the indefatigable Emmy and the stoic factory employees to the cheeky little monkey that is Ruby through to the dastardly factory owner Mr Terry determined to put a spanner in the works, not to mention man of the hour Mr Noakes who deserves a rousing three cheers! Bursting at the seams with love, warmth, humour and happiness I can’t find fault with writing that serves only to brighten your day and lighten your mood, although there are occasions where it’s also quite touching and emotional. Sshhh…don’t tell anyone else but the ending even bought a lump or two to my throat! My only complaint is that this sequel to Dear Mrs Bird has been a long time coming! Was it worth the wait? Most definitely! I only hope that Emmy and the gang will grace us with their presence for a third time; I’m keeping everything crossed! My thanks as always to the publisher and Netgalley for giving me the opportunity to read in exchange for an honest review.

  30. 4 out of 5

    Cathy

    I loved Dear Mrs Bird, the book that first introduced readers to Emmeline Lake and also to the inimitable Henrietta Bird. Henrietta has departed to pastures new and Emmeline, known to most as Emmy, is getting used to her new role with greater responsibility for answering letters sent to Woman’s Friend magazine by readers seeking advice on their problems. Not only has the ‘Henrietta Helps’ column become ‘Yours, Cheerfully’ but it’s become much less judgmental as well. I loved sitting in on the Wom I loved Dear Mrs Bird, the book that first introduced readers to Emmeline Lake and also to the inimitable Henrietta Bird. Henrietta has departed to pastures new and Emmeline, known to most as Emmy, is getting used to her new role with greater responsibility for answering letters sent to Woman’s Friend magazine by readers seeking advice on their problems. Not only has the ‘Henrietta Helps’ column become ‘Yours, Cheerfully’ but it’s become much less judgmental as well. I loved sitting in on the Woman’s Friend editorial meetings, chaired by the magazine’s new editor, Mr Collins, and listening to the contributions of the people who make up the team. For example, Mr Newton’s report that Hartley’s Jams are taking out a series of advertisements telling people there wasn’t any, or Mr Collins’ mention of rumours he’d heard about ‘something big coming up for blancmange’. The war is an ever present backdrop to events especially once Woman’s Friend is invited by the Ministry of Information to join the campaign to increase the number of women volunteering for war work such as working in munitions factories. As Mr Collins says, “Let’s show the Ministry what our readers can do, and let’s look after our readers while they’re doing it!” As Emmy gets to know more about the realities of working in a munitions factory, thanks to a chance encounter on a train, she realises the lack of appreciation for the unique challenges women face, such as balancing child-minding, shift work and long hours. She’s aggrieved as well when she finds out the women are paid less than men for doing similar work. When factory management prove uninterested in the women’s difficulties, Emmy embarks on a new campaign that results in some difficult choices and not a little subterfuge. Although Emmy often underestimates her abilities, luckily her friend Bunty is there to buoy her up. Can I just say at this point that if everyone had a friend like Bunty then the world would be a better place and, that if Bunty was in charge of things, it would probably be a much better organized place as well. Aside from women’s contribution to the war effort, much of the book focuses on Emmy’s personal life and her relationship with Captain Charles Mayhew, who just happens to be Mr Collins’ half-brother. Like many other women with husbands, sons or boyfriends on active service, she faces the challenge of carrying on whilst all the time dreading the arrival of that telegram reporting him missing or worse. Since plenty of ups and downs lie ahead for Emmy and others, I can’t do better than quote Bunty’s words of wisdom, “I always think that keeping your chin up isn’t that hard. You just need to lift your face. It’s your heart that takes the effort. When it falls over it can be so stubborn about getting back up.” If Yours Cheerfully isn’t the book for the times we’re living through, I don’t know what is. I thought it was utterly delightful and I certainly finished it with a smile on my face, having shed a few tears along the way.

Add a review

Your email address will not be published. Required fields are marked *

Loading...