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The Nuclear Effect: The 6 Pillars of Building a 7+ Figure Online Business

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A nuclear chain reaction is one of the most powerful forces known to mankind. Its energy feeds other reactions, creating endless possibilities for self-sustaining growth. Imagine harnessing this kind of energy in business—what if you could create your own nuclear effect? It's easy to feel trapped when you start an online business, stuck in a tug-of-war between success and t A nuclear chain reaction is one of the most powerful forces known to mankind. Its energy feeds other reactions, creating endless possibilities for self-sustaining growth. Imagine harnessing this kind of energy in business—what if you could create your own nuclear effect? It's easy to feel trapped when you start an online business, stuck in a tug-of-war between success and the requirements for continued growth. The more you progress, the more money you need. Your company's bank account mirrors your own emotions in a rollercoaster of inconsistency and instability—you've left the rat race, only to find yourself on a 6- or 7-figure hamster wheel. In The Nuclear Effect, Scott Oldford shows you how to free yourself from this cycle, scale a profitable, multimillion-dollar business, and keep the money you make. By following Scott's 6 pillars of sustainable growth, you will create the momentum your business needs to become an unstoppable force.


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A nuclear chain reaction is one of the most powerful forces known to mankind. Its energy feeds other reactions, creating endless possibilities for self-sustaining growth. Imagine harnessing this kind of energy in business—what if you could create your own nuclear effect? It's easy to feel trapped when you start an online business, stuck in a tug-of-war between success and t A nuclear chain reaction is one of the most powerful forces known to mankind. Its energy feeds other reactions, creating endless possibilities for self-sustaining growth. Imagine harnessing this kind of energy in business—what if you could create your own nuclear effect? It's easy to feel trapped when you start an online business, stuck in a tug-of-war between success and the requirements for continued growth. The more you progress, the more money you need. Your company's bank account mirrors your own emotions in a rollercoaster of inconsistency and instability—you've left the rat race, only to find yourself on a 6- or 7-figure hamster wheel. In The Nuclear Effect, Scott Oldford shows you how to free yourself from this cycle, scale a profitable, multimillion-dollar business, and keep the money you make. By following Scott's 6 pillars of sustainable growth, you will create the momentum your business needs to become an unstoppable force.

30 review for The Nuclear Effect: The 6 Pillars of Building a 7+ Figure Online Business

  1. 5 out of 5

    Pía López Copetti

    Honestly, I had high expectations for this book to end up with a poorly formatted selection of rubbish without much content beneath it...

  2. 5 out of 5

    Kat Abianac

    This is the best book I've ever read on what it ACTUALLY takes to build a business in this way. I could see myself in the pages and I put it down so often to scribble down notes next to me - far more than when I discovered the 4 hour work week, which is my comparison point for business inspiration. Once we're ACTUALLY in business, it's hard to beat those original levels of 4HWW pre startup brain explosions. As someone who has experienced many parts of the same journey I felt Scott's emotions throu This is the best book I've ever read on what it ACTUALLY takes to build a business in this way. I could see myself in the pages and I put it down so often to scribble down notes next to me - far more than when I discovered the 4 hour work week, which is my comparison point for business inspiration. Once we're ACTUALLY in business, it's hard to beat those original levels of 4HWW pre startup brain explosions. As someone who has experienced many parts of the same journey I felt Scott's emotions through the pages - it takes incredible bravery to dare bringing this much honesty and wisdom to the world. Thankyou for sharing your story so those walking alongside you can learn lessons.. hopefully it inspires more entrepreneurs to do similar.

  3. 4 out of 5

    Juan Chavez

    Exceptional book! One of the best in terms of practical advice, knowledge and implementation. So many good tips. The 6 pillars for success. 1) Marketing - Knowing who to market to. Knowing your unfair advantage. Those are keys to marketing success. Relevancy, Omnipresence, and Intimacy. Omnipresence comes down to being able to deliver your Relevant messages on the right platforms with the right frequency at the right time based upon the life cycle of your potential customer, along with their inte Exceptional book! One of the best in terms of practical advice, knowledge and implementation. So many good tips. The 6 pillars for success. 1) Marketing - Knowing who to market to. Knowing your unfair advantage. Those are keys to marketing success. Relevancy, Omnipresence, and Intimacy. Omnipresence comes down to being able to deliver your Relevant messages on the right platforms with the right frequency at the right time based upon the life cycle of your potential customer, along with their interest in what you’ve shown them beforehand, with combined intelligent segmenting. 2) Sales - Knowing what you are selling. We are either trying to make your life better, or taking away pain points. Selling a vitamin or a pain killer. Pain killers outsell vitamins. Most businesses think they are selling pain killers when they are really selling vitamins. A "No".. really means "I am not ready to buy today. When it comes down to it, human beings crave connection, conversation, and community (those being the three C’s of Intimacy). Intimacy requires courage. It is difficult to allow yourself to really be seen (and potentially judged) by others. Yet what I have found is that the more honest and vulnerable I am, the more of me that I allow to be shared with others, the more I attract precisely the kinds of people I want to have around me. If we were to compare business to the game of golf, marketing is the long game (i.e., your driver and your irons) and sales is the short game (chipping and putting). The better your marketing is, the shorter and easier your putts become in order to make sales. 3) Product and Delivery - This comes down to DevOps. Loved this because of the connection. Technology is a convenience and offers a platform to create a community. The more feedback the more deployments the more features.. the better the community. Scott mentioned sticking with small groups and high ticket items versus lot of small clients with low prices. You can provide more intimacy and more value. 4) Operations + Teams - Knowing who to hire and add to your team. In summary: Hire for fit. Train for skills. As an entrepreneur, you’re likely a visionary. You can see what you want so clearly that it can be difficult to remember that other people don’t see it the way you do. Your job is to give direction and to provide clarity. Your team figures it out and then comes back to you with what they’ve built. Empower your team to own outcomes, not just tasks. That is a key part of creating a team and company culture that leverages you to do your best work in your zone of genius. # types of hires. Task vs. Project vs. Outcome Hiring. Standard Operating Procedures, you need them to create consistency of outcome. 5) Finances - Biggest lessons. Sometimes debt is good. I could use the money from debt to generate more funds even after paying the interest. Four different types of Cash: Cash Generated, Cash Collected, Cash Outstanding, Cash Liability. Know the difference. Plan for the worst; manifest the best. Growth Mode (reinvest in business) vs Profit Mode. Stop making emotional financial decisions. These are done by looking at your bank account prior to making a decision and not forecasting. Your bank balance will lie to you. Your ability to know all your expenses, all of your liabilities, and all your revenue doesn't lie. 3 People you need in your life: Bookkeeper, accountant, financial advisor. Bookkeeper is in the back sear of the car, telling you what happened. Accountant is in the passenger seat, telling whats happening now. Finanical advisor is in the car a mile ahead, telling you what yo expect and how to plan. 6) Mindset - Everything is a theory. theories are just frameworks to understand the idea. But can change as new information arrives. Laws on the other hand are set in stone. Most people act as though their lives are governed by laws when in truth our lives are governed by theories. We must be able to change our theories as we gather more information. Most of us are afraid to think outside the box or to try different things because we are afraid of what family and friends might think and kick us out of the tribe. As human being we are a reflection of our environment. Success is built on the back of repetition, not innovation. Mindset is the most important pillar. Implement one thing: Create a community for Mulligan Golf and Lets Connect. Give those communities high value and attention.

  4. 4 out of 5

    James Coleman

    If you climb into the rabbit hole of the Nuclear Effect, you’ll delve deeper and deeper until you reach a cavern. There you will see a huge mound of rabbit sh*t on top of this book. I’m currently making 6 figures with my business over the last several years and was hoping this could take me to the next level but it won’t. The “advice” is vague and nonsensical which won’t even take your business to a 5 figure business. Here are the Pillars: Marketing and Lead Generation Sales Product Operations team F If you climb into the rabbit hole of the Nuclear Effect, you’ll delve deeper and deeper until you reach a cavern. There you will see a huge mound of rabbit sh*t on top of this book. I’m currently making 6 figures with my business over the last several years and was hoping this could take me to the next level but it won’t. The “advice” is vague and nonsensical which won’t even take your business to a 5 figure business. Here are the Pillars: Marketing and Lead Generation Sales Product Operations team Finance Mindset There, you’ve read the book minus 265 pages. I got duped by an Apple news article which recommended some great books but this little turd wasn’t one of them. I’m notorious for finding nuggets of info that I can use in most books which is why I kept reading on, but I should have followed my gut after the first chapter and tossed it.

  5. 5 out of 5

    Juan Manuel Vera

    Great Book. Complete and inspiring I've Enjoyed very much reading this book. In it. I've find a well structured system to develope my business. The six pillar method, really covers all the aspects that you must consider to scalate and develope a lasting business. I think this book isfor every entrepreneur since begginners to advanced ones. However) I think that is mora valuable for established entrepreneurs that want to get their business to the next level. Certainly I do recommend this book. ¡Thank Great Book. Complete and inspiring I've Enjoyed very much reading this book. In it. I've find a well structured system to develope my business. The six pillar method, really covers all the aspects that you must consider to scalate and develope a lasting business. I think this book isfor every entrepreneur since begginners to advanced ones. However) I think that is mora valuable for established entrepreneurs that want to get their business to the next level. Certainly I do recommend this book. ¡Thanks Scott!

  6. 5 out of 5

    Waseem

    I didn’t find this book that groundbreaking, especially how it was sold I’d have expected more but it was good in a sense that it makes you think about the big picture when it comes to your business and marketing - kinda like a holistic view on building a business which was valuable to some extent at the least... To Our Continued Success! Seemy http://www.WaseemMirza.net I didn’t find this book that groundbreaking, especially how it was sold I’d have expected more but it was good in a sense that it makes you think about the big picture when it comes to your business and marketing - kinda like a holistic view on building a business which was valuable to some extent at the least... To Our Continued Success! Seemy http://www.WaseemMirza.net

  7. 4 out of 5

    Jose Nino

    Excellent Book from Scott Oldford. Provides a Road Map to Successfully Start and Online Business.

  8. 5 out of 5

    Ruth

    If you are an entrepreneur this book is a must. OldFord takes a powerful approach on how to set up a online business that reaches the masses.

  9. 5 out of 5

    Benjamin Lutje

  10. 5 out of 5

    Jaime

  11. 5 out of 5

    Luis de Garay

  12. 5 out of 5

    Sándor Lau

  13. 5 out of 5

    Karen

  14. 5 out of 5

    Gregory

  15. 4 out of 5

    Ahmed Muzammil

  16. 4 out of 5

    Ioannis Papikas

  17. 4 out of 5

    SUNIL

  18. 4 out of 5

    Musa

  19. 4 out of 5

    Serena

  20. 4 out of 5

    Luke Briggs

  21. 5 out of 5

    Kat Escobales Lauf

  22. 5 out of 5

    Vincent Anzellini

  23. 4 out of 5

    Marc Ensign

  24. 4 out of 5

    Bilal Mgzi

  25. 4 out of 5

    Victoria Greenwald

  26. 4 out of 5

    Aimee Uhl

  27. 5 out of 5

    Jennifer Stewart

  28. 4 out of 5

    Kathryn Aragon

  29. 5 out of 5

    Danielle

  30. 5 out of 5

    Antonio Aguirre Jr.

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