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Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands

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If you're part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional If you're part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies. Up to this point you've only dabbled in digital marketing without a formal plan or strategy to guide you. Now you feel frustrated because you're not getting the results you hoped for. You're also confused about what you should do next. In Banking on Digital Growth, James Robert Lay unlocks the secrets of digital growth with a strategic marketing manifesto to transform financial brands. You'll gain clarity with a strategic blueprint framed around 12 key areas of focus that empower you to confidently generate 10X more loans and deposits while finally proving the value of marketing as a strategic growth leader--not a cost center.


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If you're part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional If you're part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies. Up to this point you've only dabbled in digital marketing without a formal plan or strategy to guide you. Now you feel frustrated because you're not getting the results you hoped for. You're also confused about what you should do next. In Banking on Digital Growth, James Robert Lay unlocks the secrets of digital growth with a strategic marketing manifesto to transform financial brands. You'll gain clarity with a strategic blueprint framed around 12 key areas of focus that empower you to confidently generate 10X more loans and deposits while finally proving the value of marketing as a strategic growth leader--not a cost center.

44 review for Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands

  1. 4 out of 5

    Mike Burrell

    Enjoyable.

  2. 5 out of 5

    Lyndsey Delatte

    Awesome book that focuses on helping you on your digital growth journey within your company. Tons of knowledge and suggestions on the correct steps to take to guide your company to better digital marketing.

  3. 4 out of 5

    Garick

    As a content strategist for a mid-sized credit union, this book was right up my alley. Whether you’re already well-versed in the digital marketing sphere or are looking to start your digital journey from the ground up, this book is a great resource for any marketing professional looking to level up their financial institution. If your organization is in need of change (and most are, especially in a post-COVID world), “Banking on Digital Growth” provides lessons that you can use to pitch the impor As a content strategist for a mid-sized credit union, this book was right up my alley. Whether you’re already well-versed in the digital marketing sphere or are looking to start your digital journey from the ground up, this book is a great resource for any marketing professional looking to level up their financial institution. If your organization is in need of change (and most are, especially in a post-COVID world), “Banking on Digital Growth” provides lessons that you can use to pitch the importance of digital marketing to your boss or CEO in a way that they understand. This book will help you ditch the vanity metrics and start proving the obvious: That digital is the future of business.

  4. 5 out of 5

    Erin

  5. 4 out of 5

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  6. 4 out of 5

    Jon

  7. 4 out of 5

    Mohamed Saad Bennani

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    Melissa Cheresnick

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    Claire

  10. 4 out of 5

    Alecia Labove

  11. 4 out of 5

    Jeff Benson

  12. 4 out of 5

    VILAIPORN T

  13. 5 out of 5

    ProudMom

  14. 4 out of 5

    Cristina Danila

  15. 5 out of 5

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  42. 4 out of 5

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  43. 5 out of 5

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  44. 4 out of 5

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