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Move the Needle: Yarns from an Unlikely Entrepreneur

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Learn how to make your big, impossible dreams a reality with help from a creative entrepreneur who's turned her passion into a global force. People always ask Shelley Brander what possessed her to leave the successful advertising firm she founded with her husband to open a local yarn store. And then they wonder how that one storefront grew into an e-commerce business, and f Learn how to make your big, impossible dreams a reality with help from a creative entrepreneur who's turned her passion into a global force. People always ask Shelley Brander what possessed her to leave the successful advertising firm she founded with her husband to open a local yarn store. And then they wonder how that one storefront grew into an e-commerce business, and from there into a global movement to Knit the World Together. In Move the Needle, Shelley shares stories from her life to show that you can pursue your life's passions--both personal and professional--no matter how quirky or impossible they may seem to everyone around you. Whether you are an entrenched or aspiring entrepreneur, or have a passion that just won't let you go, Shelley shares lessons from her journey that reveal how to: - Put your passion first and make your creative side hustle your main gig - Recognize the true value of creativity and experimentation - Have hope against all odds - Surround yourself with supportive people - Cut ties with those who weigh you down - Believe in the power of your weird, impossible dream! In Move the Needle, Shelley invites you to embrace your passion and hold space for your seemingly improbable (but totally possible) goals, dreams, and purpose.


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Learn how to make your big, impossible dreams a reality with help from a creative entrepreneur who's turned her passion into a global force. People always ask Shelley Brander what possessed her to leave the successful advertising firm she founded with her husband to open a local yarn store. And then they wonder how that one storefront grew into an e-commerce business, and f Learn how to make your big, impossible dreams a reality with help from a creative entrepreneur who's turned her passion into a global force. People always ask Shelley Brander what possessed her to leave the successful advertising firm she founded with her husband to open a local yarn store. And then they wonder how that one storefront grew into an e-commerce business, and from there into a global movement to Knit the World Together. In Move the Needle, Shelley shares stories from her life to show that you can pursue your life's passions--both personal and professional--no matter how quirky or impossible they may seem to everyone around you. Whether you are an entrenched or aspiring entrepreneur, or have a passion that just won't let you go, Shelley shares lessons from her journey that reveal how to: - Put your passion first and make your creative side hustle your main gig - Recognize the true value of creativity and experimentation - Have hope against all odds - Surround yourself with supportive people - Cut ties with those who weigh you down - Believe in the power of your weird, impossible dream! In Move the Needle, Shelley invites you to embrace your passion and hold space for your seemingly improbable (but totally possible) goals, dreams, and purpose.

30 review for Move the Needle: Yarns from an Unlikely Entrepreneur

  1. 4 out of 5

    AJ

    Move the Needle: Yarns from an Unlikely Entrepreneur by Shelley Brander is memoir meets call to action. The lessons/insights that resonated with me: - NO can be a great motivator - We can do WAY more than we think we can - Follow your dreams/gut - Working for yourself is awesome but still a LOT of work - Push yourself and take chances - Always think creatively! I have read multiple inspirational/“self help” books and work with a coach. I also work for myself. Many of these lessons are not foreign to me. Move the Needle: Yarns from an Unlikely Entrepreneur by Shelley Brander is memoir meets call to action. The lessons/insights that resonated with me: - NO can be a great motivator - We can do WAY more than we think we can - Follow your dreams/gut - Working for yourself is awesome but still a LOT of work - Push yourself and take chances - Always think creatively! I have read multiple inspirational/“self help” books and work with a coach. I also work for myself. Many of these lessons are not foreign to me. What makes this book stand out? Not just the yarn (all the yarn) but the voice of a strong woman who put herself out there and found success in the male saturated Ad/Marketing world of the 80s/90s. Knitting is life to me and something that I hope to turn into my main gig. This book gives me hope that it could be possible!

  2. 4 out of 5

    Chase

    I am a knitter and maker of things and I have run my own business for almost 6 years now. I have read a lot of entrepreneurial books in my time, and this one is one of my favorites. It is not just a dry tome of take action steps but rather a wonderful story of a life, that includes take action steps at the end of each section. If you learn better via story than just you should do this and then that, then check this book out. If you are a maker who has ever dreamed to make money with your art or w I am a knitter and maker of things and I have run my own business for almost 6 years now. I have read a lot of entrepreneurial books in my time, and this one is one of my favorites. It is not just a dry tome of take action steps but rather a wonderful story of a life, that includes take action steps at the end of each section. If you learn better via story than just you should do this and then that, then check this book out. If you are a maker who has ever dreamed to make money with your art or what you make, then you should get this book. If you love a good yarn and want to learn more about one of the leaders in our industry, than you should get this book. It is such a wonderful read, even with a small infant I managed to read tis in less than a week. Highly recommend.

  3. 4 out of 5

    Catherine

    I read Shelley Brander's Move the Needle quickly like a beach read, three sessions, initially out of curiosity because I know Shelley. But then Shelley is that nice person everyone thinks they know after meeting her. She is that bright sunshine that illuminates a room. I met Shelley at a knitting retreat in Tulsa, OK where her knit shop, Loops, is located. Then I became a Knit Star (look it up). So naturally I would read her book. Move the Needle has a way of poking you to be real. I felt a bit I read Shelley Brander's Move the Needle quickly like a beach read, three sessions, initially out of curiosity because I know Shelley. But then Shelley is that nice person everyone thinks they know after meeting her. She is that bright sunshine that illuminates a room. I met Shelley at a knitting retreat in Tulsa, OK where her knit shop, Loops, is located. Then I became a Knit Star (look it up). So naturally I would read her book. Move the Needle has a way of poking you to be real. I felt a bit like a voyeur because of her candor. I wondered when she'd be down, but her tone is positive, and if your takeaway is nothing else let it be that positivity can move mountains...or just needles. Through all the adverse events in Shelley's life that she recounts in blazing simplicity there is never a stop and take a breath moment. That's what life is, a never-stop long extended moment. Had a kid with issues? She's got that covered. Had a difficult birth? She had that, too. Struggled in business? Been rejected? Whether or not you're a knitter (I happen to be), whether or not you happen to be a mom (I am one of those), whether or not you are a business person, married, in or out of love or rejection I will say only READ THIS BOOK. It's not a self-help book, but a helpful book full of recommendations, resources, and where resilience can take you. I may need some inspiration today; having trouble with those needles.

  4. 4 out of 5

    Heather

    It’s not strictly a business book. It’s not strictly a memoir. It is an inspiration. While Move the Needle will most certainly benefit those who have been bitten by the entrepreneurial bug, it will also benefit those who are looking to be successful, no matter what they are doing or aspire to do. You’ll learn lessons such as: —When there is a will, there is a way (hop on that tricycle and ride!). —How will you know that you can’t do something if you don’t try? —Don’t be afraid to speak up when you nee It’s not strictly a business book. It’s not strictly a memoir. It is an inspiration. While Move the Needle will most certainly benefit those who have been bitten by the entrepreneurial bug, it will also benefit those who are looking to be successful, no matter what they are doing or aspire to do. You’ll learn lessons such as: —When there is a will, there is a way (hop on that tricycle and ride!). —How will you know that you can’t do something if you don’t try? —Don’t be afraid to speak up when you need to. —Don’t be afraid to think outside the box. —Is this a good deal for you? ...and more! This book has come along at a great time for me, as I’m looking to close the current chapter of life that I’m in and start a new one soon. I’m not sure exactly what this next chapter is going to look like, but with this book, I’ve got a valuable tool I can refer to as I take on my new adventures.

  5. 5 out of 5

    Emily

    Shelley is a knitting entrepreneur who runs the extremely popular Knit Stars Online Knitting Summit. She also runs a very popular brick and mortar (and online) knitting store, Loops, in Tulsa, OK. So, how did she get here? How does she run TWO huge enterprises and not lose her mind--and also be a wife and mom to her family? In Move the Needle, Shelley tells us all. She tells us about her uprbringing, her time at Texas Christian University and her work in the advertising world, and then the creat Shelley is a knitting entrepreneur who runs the extremely popular Knit Stars Online Knitting Summit. She also runs a very popular brick and mortar (and online) knitting store, Loops, in Tulsa, OK. So, how did she get here? How does she run TWO huge enterprises and not lose her mind--and also be a wife and mom to her family? In Move the Needle, Shelley tells us all. She tells us about her uprbringing, her time at Texas Christian University and her work in the advertising world, and then the creation of Loops and Knit Stars--all while dealing with family problems, creative setbacks, financial setbacks, and the rest of it. Shelley tells us that she doesn't do it all--she can't--but she focuses on what she does well, and how all creative people can learn from the lessons she's learned in her businesses!

  6. 5 out of 5

    Gin

    Move the Needle is a heartwarming, inspirational book. Shelley shares her journey from a first attempt at knitting to a career in marketing to becoming a successful entrepreneur of a yarn store turned into a globally loved knitting movement. Her desire to knit the world together is revolutionizing the craft. The author’s transparency through sharing her successes and failures reveals that she has found a way to turn her passion into her jobby (job + hobby). Reading the book is like sitting down Move the Needle is a heartwarming, inspirational book. Shelley shares her journey from a first attempt at knitting to a career in marketing to becoming a successful entrepreneur of a yarn store turned into a globally loved knitting movement. Her desire to knit the world together is revolutionizing the craft. The author’s transparency through sharing her successes and failures reveals that she has found a way to turn her passion into her jobby (job + hobby). Reading the book is like sitting down and having a cup of coffee with someone who cares about your happiness and will inspire you to follow your dreams whether it is raising children, learning a craft or starting a business.

  7. 4 out of 5

    Caryn

    Would you like to sit down and hear some awesome stories? Would you like to be inspired? This is a book about overcoming "can't" and how she builds on her dreams no matter what. If things go not quite to plan, she turns it around and figures out something that will work. Shelley Brander takes you on the journey of turning her dreams to reality and all the realties that happen along the way. There are tools for all of us, not just if you are a knitter. There are tools for those of us who want to d Would you like to sit down and hear some awesome stories? Would you like to be inspired? This is a book about overcoming "can't" and how she builds on her dreams no matter what. If things go not quite to plan, she turns it around and figures out something that will work. Shelley Brander takes you on the journey of turning her dreams to reality and all the realties that happen along the way. There are tools for all of us, not just if you are a knitter. There are tools for those of us who want to do more in our lives, be it making a hobby a job, or some other dream to follow and make it come to life. No matter where you are in life, there is something here to learn.

  8. 5 out of 5

    Carolyn Crosby

    I am not a fast reader! That being said, I swept through “Move the Needle” in one sitting! I am an avid knitter, but for the first time in a long time, I wasn’t reading and knitting at the same time! A big thank you to Shelley for moving me from a passion, through a mind map, to my plan! My knitting and craft area will be organized and productive by the end of 2021. COVID has made it impossible to see family, and it will be a little longer before that can happen! However, now I have a plan to ke I am not a fast reader! That being said, I swept through “Move the Needle” in one sitting! I am an avid knitter, but for the first time in a long time, I wasn’t reading and knitting at the same time! A big thank you to Shelley for moving me from a passion, through a mind map, to my plan! My knitting and craft area will be organized and productive by the end of 2021. COVID has made it impossible to see family, and it will be a little longer before that can happen! However, now I have a plan to keep me focused through the year, thanks to “Move the Needle.” A special Haiku to end this review: Tricycles to Yarn Mind Mapping and my Mentors Success this New Year!

  9. 5 out of 5

    Mya

    An interesting story of how one woman went from the advertising world to running an extremely successful yarn shop and e-commerce venture. As I was reading it I often wondered when this woman slept! She had 3 kids, 2 businesses, multiple dogs, and a husband! It kind of made me tired just reading it. LOL. She gave some really great advice for those who might want to venture into owning a business. As a creative entrepreneur, she shared both her successes and failures with the business as well as An interesting story of how one woman went from the advertising world to running an extremely successful yarn shop and e-commerce venture. As I was reading it I often wondered when this woman slept! She had 3 kids, 2 businesses, multiple dogs, and a husband! It kind of made me tired just reading it. LOL. She gave some really great advice for those who might want to venture into owning a business. As a creative entrepreneur, she shared both her successes and failures with the business as well as in her personal life. I was impressed by how vulnerable she was with these discussions of her life, both personal and professional. Thanks for sharing your story with us!

  10. 4 out of 5

    Sue Wilkins

    If you have ever wondered how one woman is successful and sane and personable - read this book. We all know small businesses that struggle. It is interesting to read Shelley Brander's journey. She did not just order yarn and open a shop in a small outlet mall on the edge of town. To be honest, her background in branding and working with people were put to good use and she had a supportive husband. Not the case of many small business owners. This book is an easy read following Shelley's journey w If you have ever wondered how one woman is successful and sane and personable - read this book. We all know small businesses that struggle. It is interesting to read Shelley Brander's journey. She did not just order yarn and open a shop in a small outlet mall on the edge of town. To be honest, her background in branding and working with people were put to good use and she had a supportive husband. Not the case of many small business owners. This book is an easy read following Shelley's journey with good lessons to be learned or reviewed helping you understand one woman's successful journey.

  11. 5 out of 5

    CECELIA V

    The LIFE of a Child of God Shelley Brander is a testament to all of us, not just as an entrepreneur but as a Child of God. Her determination in caring for her family, friends and businesses has brought her to where and what she is today. I have a love for creating things which has now become a struggle which I am going to overcome with the help of the Lord. All my adult life, I have been a caregiver and an advocate for family, friends and others God has placed in my life. I recommend that anyone The LIFE of a Child of God Shelley Brander is a testament to all of us, not just as an entrepreneur but as a Child of God. Her determination in caring for her family, friends and businesses has brought her to where and what she is today. I have a love for creating things which has now become a struggle which I am going to overcome with the help of the Lord. All my adult life, I have been a caregiver and an advocate for family, friends and others God has placed in my life. I recommend that anyone who wants to learn how to live a good life read this. God never said life would be easy but with Him it can be great! Thank you Shelley for your encouragement.

  12. 5 out of 5

    Peggy

    I typically do not read Non-fiction but I was drawn to this book "Move the Needle" and so thankful I read it. Shelly Brander shares so openly her life story. We need to listen to those voices in our head and see failure as an opportunity to grow. Her love of knitting and realizing that kindness goes a long way is truly an inspiration. Never forget your family as they are often our biggest supporters is a very good lesson indeed as they often get neglected. Remember to get back on the tricycle an I typically do not read Non-fiction but I was drawn to this book "Move the Needle" and so thankful I read it. Shelly Brander shares so openly her life story. We need to listen to those voices in our head and see failure as an opportunity to grow. Her love of knitting and realizing that kindness goes a long way is truly an inspiration. Never forget your family as they are often our biggest supporters is a very good lesson indeed as they often get neglected. Remember to get back on the tricycle and follow your dreams!

  13. 4 out of 5

    Dina Horne

    I’m a knitter who started hearing about KnitStars on social media. This bright and positive, well-spoken and motivating moderator was talking about Loops and how her business began. I was intrigued by Brander’s story. So I was thrilled to get my hands on her book, Move the Needle. Brander is a fantastic storyteller. She invites us into the real stuff of life as well as her entrepreneurial journey. Her style isn’t cloying platitudes, rather she speaks from the heart with a spirit of encouragement I’m a knitter who started hearing about KnitStars on social media. This bright and positive, well-spoken and motivating moderator was talking about Loops and how her business began. I was intrigued by Brander’s story. So I was thrilled to get my hands on her book, Move the Needle. Brander is a fantastic storyteller. She invites us into the real stuff of life as well as her entrepreneurial journey. Her style isn’t cloying platitudes, rather she speaks from the heart with a spirit of encouragement. She reminded me that struggles are not the end of the story.

  14. 5 out of 5

    Ivy Dickinson

    Real life happens to all of us, even those we perceive as being highly successful and full of great ideas. There is no doubt that Shelley is a talented individual with some highly useful skills, but in this very vulnerable sharing of her story she proves that hard work, determination and a willingness to learn from your mistakes can yield amazing results. I would recommend Move the Needle for anyone starting a new business or other endeavor. Shelley will inspire you and remind you that you are n Real life happens to all of us, even those we perceive as being highly successful and full of great ideas. There is no doubt that Shelley is a talented individual with some highly useful skills, but in this very vulnerable sharing of her story she proves that hard work, determination and a willingness to learn from your mistakes can yield amazing results. I would recommend Move the Needle for anyone starting a new business or other endeavor. Shelley will inspire you and remind you that you are not alone in your insecurities.

  15. 5 out of 5

    Suzanne Deschamps

    Thanking Shelley the author for writing such a wonderful book about how she overcame her fears and how she made the word no into yes. She invited us into her world and made us feel that you can have a dream and you can succeed with determination and want to make it happen. Her life experiences whether good or bad makes you feel like you are not alone. This is a book for anyone with hope to make your hobby into a jobby. This book will allow you to get up and do something about it. Don’t let it sl Thanking Shelley the author for writing such a wonderful book about how she overcame her fears and how she made the word no into yes. She invited us into her world and made us feel that you can have a dream and you can succeed with determination and want to make it happen. Her life experiences whether good or bad makes you feel like you are not alone. This is a book for anyone with hope to make your hobby into a jobby. This book will allow you to get up and do something about it. Don’t let it slip by you, do it. Fantastic read.

  16. 5 out of 5

    Jennifer Bass

    Move The Needle is such an easy, relatable read. It is as if the author is sitting on the couch next to you and relaying her story. Make no mistake. Despite it being an easy read, there are so many valuable truths and nuggets of gold in it. I highly recommend this book for anyone looking for inspiration as they navigate entrepreneurship or simply being more assertive in following their inner voice

  17. 4 out of 5

    Jennifer England

    What an amazingly different book. I actually listened to this on the Hay House Unlimited app. So new it isn't shown as an audiobook on here. This was so full of ups and downs but yet Shelley was almost always on top of her desires and conquered her life changing situations. She had many situations that if it were me I would have thrown in the towel. And the fact that I am a long time yarner (crochet) makes this endearing to me. Enjoyed this very much. Highly recommend. What an amazingly different book. I actually listened to this on the Hay House Unlimited app. So new it isn't shown as an audiobook on here. This was so full of ups and downs but yet Shelley was almost always on top of her desires and conquered her life changing situations. She had many situations that if it were me I would have thrown in the towel. And the fact that I am a long time yarner (crochet) makes this endearing to me. Enjoyed this very much. Highly recommend.

  18. 5 out of 5

    Tricia

    I read the book the week it was made available! 1. I loved the book because it was the complete journey. 2. It was important because the author encouraged people on their passion journey to seek help - we cannot do everything ourselves. Figure out your strengths and weaknesses - both are important. 3. Nourish yourself along the way & nourish your loved ones along the way or it will not come to fruition. Great book - congrats, Shelly!

  19. 5 out of 5

    Crystal Toller

    Knitting and Entrepreneurship This is the story of Shelley Brander and her store in Tulsa, Oklahoma Loops. Loved the book and her ideas. Am thinking of starting my own business and a lot of great ideas that she discusses in this book will prove helpful to me, I feel sure. Highly recommend this book.

  20. 4 out of 5

    Helen

    Move the Needle: Yarn......is a diversey appealing book. It speaks to the yarn lover. It speaks to person who is told they can't do something. It is a book for entrepreneurs! A book that gives hope to mothers of children who have a problem. It's an engrossing book of success! Move the Needle: Yarn......is a diversey appealing book. It speaks to the yarn lover. It speaks to person who is told they can't do something. It is a book for entrepreneurs! A book that gives hope to mothers of children who have a problem. It's an engrossing book of success!

  21. 5 out of 5

    Maggie

    Shelley has never let her life experiences slow her down. She has much to inspire anyone who wants to expand their dreams into reality. This is a quick read with practical advice for those in business and also people who just want to be more successful in their creative endeavors.

  22. 4 out of 5

    Mary

    This is an amazingly inspiring book for just about everyone! I personally relate to the knitting, but the information and inspiration could apply to any area of your life! It arrived at just the right time for me and gave me a much needed boost.

  23. 4 out of 5

    Karen Ginsberg

    This is a wonderful book for knitters and non-knitters alike. Shelley's words of wisdom for anyone who has a business idea to pursue are golden. Once you open the book, you will not be able to put it down. A book that I will go back to over and over again. This is a wonderful book for knitters and non-knitters alike. Shelley's words of wisdom for anyone who has a business idea to pursue are golden. Once you open the book, you will not be able to put it down. A book that I will go back to over and over again.

  24. 5 out of 5

    Linda

    Readable, inspiring, insightful, honest and witty memoir of Shelley Brander's foray into the business of marketing her love of knitting. The story is seasoned with personal anecdotes of family life and loads of tips for budding entrepreneurs. I thoroughly enjoyed it. Readable, inspiring, insightful, honest and witty memoir of Shelley Brander's foray into the business of marketing her love of knitting. The story is seasoned with personal anecdotes of family life and loads of tips for budding entrepreneurs. I thoroughly enjoyed it.

  25. 4 out of 5

    Jane Dunant

    A great read that gets you hooked right from the start. You really feel like you are accompanying Shelley on her journey and that she is excited to share her story and her secrets with you. Very inspirational!

  26. 4 out of 5

    Serina Lathrop

    This book is very inspiring. I learned a lot of life lessons and how to overcome challenges. I will be purchasing more books to give to my children!!!

  27. 5 out of 5

    Annelise Day

    Inspiring Shelley's belief in the power of creativity and her relentless pursuit of her goals is so inspiring. Great read for the new entrepreneur. Inspiring Shelley's belief in the power of creativity and her relentless pursuit of her goals is so inspiring. Great read for the new entrepreneur.

  28. 5 out of 5

    Bonnie

    Once started I could not put this book down. It was so interesting and truly inspirational that I now want to follow up with her resources.

  29. 5 out of 5

    Nicole

    Easy to read book with great advice.

  30. 4 out of 5

    Beverly

    This is a great book for all entrepreneurs. She is very honest about the struggles that she and her family have had during the building of her business. Customer service has always been #1 in her business. She understands the hurt and embarrassment when she as a customer was treated unfairly. She vowed to never do that to her customers. Fast read.

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