Investment analyst, financial columnist and PBS-TV panelist Keller here retells how General Motors, a long-dominant, complacent corporate giant, was jolted by the 1970s oil embargos and by foreign competition. These developments led to massive company reorganization in the '80s under ebullient GM chairman Roger Smith, and to the joint GM-Toyota production of the Chevy Nova Investment analyst, financial columnist and PBS-TV panelist Keller here retells how General Motors, a long-dominant, complacent corporate giant, was jolted by the 1970s oil embargos and by foreign competition. These developments led to massive company reorganization in the '80s under ebullient GM chairman Roger Smith, and to the joint GM-Toyota production of the Chevy Nova using Japanese concepts of worker participation. In a straightforward but engaging style, Keller recalls the corporate thrashings, as success, lost in a maze of missed opportunities, kept eluding GM. Astonishing accounts of human failures emerge as the author spins this sorry industrial saga, which ends on a barely hopeful note. Copyright 1989 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
Rude Awakening: The Rise, Fall, and Struggle for Recovery of General Motors
Investment analyst, financial columnist and PBS-TV panelist Keller here retells how General Motors, a long-dominant, complacent corporate giant, was jolted by the 1970s oil embargos and by foreign competition. These developments led to massive company reorganization in the '80s under ebullient GM chairman Roger Smith, and to the joint GM-Toyota production of the Chevy Nova Investment analyst, financial columnist and PBS-TV panelist Keller here retells how General Motors, a long-dominant, complacent corporate giant, was jolted by the 1970s oil embargos and by foreign competition. These developments led to massive company reorganization in the '80s under ebullient GM chairman Roger Smith, and to the joint GM-Toyota production of the Chevy Nova using Japanese concepts of worker participation. In a straightforward but engaging style, Keller recalls the corporate thrashings, as success, lost in a maze of missed opportunities, kept eluding GM. Astonishing accounts of human failures emerge as the author spins this sorry industrial saga, which ends on a barely hopeful note. Copyright 1989 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
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Corporations don't change, or do they? Almost thirty years after publishing the book is still relevant, that should be enough for you to read it. And yes, you don't need to even like cars to do so. Corporations don't change, or do they? Almost thirty years after publishing the book is still relevant, that should be enough for you to read it. And yes, you don't need to even like cars to do so.
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