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Rude Awakening: The Rise, Fall, and Struggle for Recovery of General Motors

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Investment analyst, financial columnist and PBS-TV panelist Keller here retells how General Motors, a long-dominant, complacent corporate giant, was jolted by the 1970s oil embargos and by foreign competition. These developments led to massive company reorganization in the '80s under ebullient GM chairman Roger Smith, and to the joint GM-Toyota production of the Chevy Nova Investment analyst, financial columnist and PBS-TV panelist Keller here retells how General Motors, a long-dominant, complacent corporate giant, was jolted by the 1970s oil embargos and by foreign competition. These developments led to massive company reorganization in the '80s under ebullient GM chairman Roger Smith, and to the joint GM-Toyota production of the Chevy Nova using Japanese concepts of worker participation. In a straightforward but engaging style, Keller recalls the corporate thrashings, as success, lost in a maze of missed opportunities, kept eluding GM. Astonishing accounts of human failures emerge as the author spins this sorry industrial saga, which ends on a barely hopeful note. Copyright 1989 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.


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Investment analyst, financial columnist and PBS-TV panelist Keller here retells how General Motors, a long-dominant, complacent corporate giant, was jolted by the 1970s oil embargos and by foreign competition. These developments led to massive company reorganization in the '80s under ebullient GM chairman Roger Smith, and to the joint GM-Toyota production of the Chevy Nova Investment analyst, financial columnist and PBS-TV panelist Keller here retells how General Motors, a long-dominant, complacent corporate giant, was jolted by the 1970s oil embargos and by foreign competition. These developments led to massive company reorganization in the '80s under ebullient GM chairman Roger Smith, and to the joint GM-Toyota production of the Chevy Nova using Japanese concepts of worker participation. In a straightforward but engaging style, Keller recalls the corporate thrashings, as success, lost in a maze of missed opportunities, kept eluding GM. Astonishing accounts of human failures emerge as the author spins this sorry industrial saga, which ends on a barely hopeful note. Copyright 1989 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

33 review for Rude Awakening: The Rise, Fall, and Struggle for Recovery of General Motors

  1. 5 out of 5

    Dimiter

    Corporations don't change, or do they? Almost thirty years after publishing the book is still relevant, that should be enough for you to read it. And yes, you don't need to even like cars to do so. Corporations don't change, or do they? Almost thirty years after publishing the book is still relevant, that should be enough for you to read it. And yes, you don't need to even like cars to do so.

  2. 5 out of 5

    Corey

  3. 4 out of 5

    Rick Gauthier

  4. 4 out of 5

    Howard A. Sinclair

  5. 4 out of 5

    Rich Ragan

  6. 5 out of 5

    Dick Tinto

  7. 4 out of 5

    Tom Heisey

  8. 5 out of 5

    Nicholas

  9. 4 out of 5

    Jim Saunders

  10. 5 out of 5

    Nose Knows

  11. 4 out of 5

    Bill Johnson

  12. 5 out of 5

    Matt

  13. 5 out of 5

    Cory

  14. 5 out of 5

    Michael

  15. 5 out of 5

    Jennifer

  16. 5 out of 5

    Sean

  17. 4 out of 5

    Brandon

  18. 5 out of 5

    John Humphrey

  19. 4 out of 5

    Jeff LaButte

  20. 4 out of 5

    David Starna

  21. 4 out of 5

    Melissa

  22. 5 out of 5

    Beverly Hollandbeck

  23. 5 out of 5

    Ingram Krug

  24. 5 out of 5

    Matt Ichny

  25. 5 out of 5

    Shakeel

  26. 4 out of 5

    S.P.

  27. 5 out of 5

    Erin Scott

  28. 5 out of 5

    Alisa

  29. 5 out of 5

    Arlo

  30. 4 out of 5

    Sapphire Ng

  31. 5 out of 5

    David

  32. 4 out of 5

    Abira Sarkar

  33. 5 out of 5

    Carolina Liechtenstein

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