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Killer Visual Strategies: Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication

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Discover the foundation, power, and necessity of visual communication with this essential guide Visual communication has changed. It's gone from being an optional medium for relaying information to an important method for building connections and increasing understanding. We now use visual storytelling to help us establish and strengthen relationships, engage distracted au Discover the foundation, power, and necessity of visual communication with this essential guide Visual communication has changed. It's gone from being an optional medium for relaying information to an important method for building connections and increasing understanding. We now use visual storytelling to help us establish and strengthen relationships, engage distracted audiences, and bring clarity to complexity. Killer Visual Strategies examines how visual communication has transformed how brands connect with their customers and colleagues alike. It looks at the growing audience demand for quality visual content and how organizations must meet this demand or risk being left behind. Killer Visual Strategies traces the history of visual communication and explores why it now plays an integral role in our daily lives. As Amy Balliett tells the story of this evolving medium, she naturally incorporates visuals, such as timelines and data visualizations throughout. In addition to providing actionable rules to follow for creating high-impact visual content, Balliett also explores the latest trends, including visual search, augmented reality (AR), and virtual reality (VR). Then, she looks forward to what lies ahead in this dynamic field. The book's topics can benefit readers in a range of professions where visual content is now vital to sharing a message. Learn best practices for visual communication Gain inspiration from countless visual examples Stay on top of the latest trends in visual communication Understand visual communication for marketing, sales, design, HR, and more Killer Visual Strategies provides a clearer picture of the evolution of visual communication as a fundamental part of how a story is told.


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Discover the foundation, power, and necessity of visual communication with this essential guide Visual communication has changed. It's gone from being an optional medium for relaying information to an important method for building connections and increasing understanding. We now use visual storytelling to help us establish and strengthen relationships, engage distracted au Discover the foundation, power, and necessity of visual communication with this essential guide Visual communication has changed. It's gone from being an optional medium for relaying information to an important method for building connections and increasing understanding. We now use visual storytelling to help us establish and strengthen relationships, engage distracted audiences, and bring clarity to complexity. Killer Visual Strategies examines how visual communication has transformed how brands connect with their customers and colleagues alike. It looks at the growing audience demand for quality visual content and how organizations must meet this demand or risk being left behind. Killer Visual Strategies traces the history of visual communication and explores why it now plays an integral role in our daily lives. As Amy Balliett tells the story of this evolving medium, she naturally incorporates visuals, such as timelines and data visualizations throughout. In addition to providing actionable rules to follow for creating high-impact visual content, Balliett also explores the latest trends, including visual search, augmented reality (AR), and virtual reality (VR). Then, she looks forward to what lies ahead in this dynamic field. The book's topics can benefit readers in a range of professions where visual content is now vital to sharing a message. Learn best practices for visual communication Gain inspiration from countless visual examples Stay on top of the latest trends in visual communication Understand visual communication for marketing, sales, design, HR, and more Killer Visual Strategies provides a clearer picture of the evolution of visual communication as a fundamental part of how a story is told.

46 review for Killer Visual Strategies: Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication

  1. 4 out of 5

    Erin

    This is a complete guide for visual communication that will be useful to marketers, brand leaders, C-suite execs, and designers alike. No other book takes a more comprehensive approach to the study of visual communication. This book not only looks at our millennia-long history of communicating visually; it also explores how visual content impacts the brain from a scientific perspective. And this is just the beginning. Part II outlines the essential rules of visual communication that everyone sho This is a complete guide for visual communication that will be useful to marketers, brand leaders, C-suite execs, and designers alike. No other book takes a more comprehensive approach to the study of visual communication. This book not only looks at our millennia-long history of communicating visually; it also explores how visual content impacts the brain from a scientific perspective. And this is just the beginning. Part II outlines the essential rules of visual communication that everyone should know, from how to avoid common data visualization mistakes to best practices around font, color palette, and more. Finally, Part III outlines practical considerations in design project management that will be useful for any organization looking to develop high-quality visual content. And it's clear after reading this book that every organization should have that goal. There really is no more engaging way to reach your audiences. So if you're looking to improve your marketing and/or communications, or just become a better designer, I'd highly recommend this book!

  2. 5 out of 5

    Shani

    I've been on the lookout for a book that could help me figure out how to better promote my work. Because I work in graphics and everything I do is highly visual, this book grabbed me. The author does an amazing job of not only grabbing your attention but keeping it on all things important. This wasn't an overly technical textbook on how to market yourself, instead, it was a personable and relatable how to that did exactly what it promised. I was engaged, amazed and so happy! I would highly recom I've been on the lookout for a book that could help me figure out how to better promote my work. Because I work in graphics and everything I do is highly visual, this book grabbed me. The author does an amazing job of not only grabbing your attention but keeping it on all things important. This wasn't an overly technical textbook on how to market yourself, instead, it was a personable and relatable how to that did exactly what it promised. I was engaged, amazed and so happy! I would highly recommend taking notes or bookmarking certain areas to go back and check out. I'm excited to put the things I've learned into my personal marketing. Loved it!

  3. 4 out of 5

    Joseph Comeau

    A good book, especially if you are new to visual communication. It is short and high level, so experienced practitioners will find little value. What surprised me the most was the sub-par editing. There's actually a couple of straight up grammatical errors and many of the figures in the book have a pointless '[]' after the number as if there was going to be some caption, but forgotten. The book talks about attention to detail, but these errors just seemed to undermine the whole validity of the b A good book, especially if you are new to visual communication. It is short and high level, so experienced practitioners will find little value. What surprised me the most was the sub-par editing. There's actually a couple of straight up grammatical errors and many of the figures in the book have a pointless '[]' after the number as if there was going to be some caption, but forgotten. The book talks about attention to detail, but these errors just seemed to undermine the whole validity of the book.

  4. 5 out of 5

    Marcell Nimführ

    very little.

  5. 4 out of 5

    Mario

    Strategies were great, but this book could have been ten pages of actual content.

  6. 4 out of 5

    In Park

  7. 5 out of 5

    Cindy Buckshon

  8. 4 out of 5

    Daniel

  9. 5 out of 5

    Alaina the GOAT

  10. 5 out of 5

    Brett Greene

  11. 4 out of 5

    Penny Sansevieri

  12. 4 out of 5

    Vinod Perla

  13. 4 out of 5

    Joy Ripart

  14. 5 out of 5

    Kameron Walsh

  15. 4 out of 5

    Christopher T. Bufkin

  16. 5 out of 5

    DaKru

  17. 4 out of 5

    Tim

  18. 4 out of 5

    Kaitlin Marquardt

  19. 5 out of 5

    Carole

  20. 5 out of 5

    Melissa Cheresnick

  21. 5 out of 5

    Kacie Sommers

  22. 4 out of 5

    Carter

  23. 4 out of 5

    Lisa

  24. 5 out of 5

    Iris

  25. 5 out of 5

    Liz Powell

  26. 5 out of 5

    Marie

  27. 5 out of 5

    Sylvie Donatien

  28. 4 out of 5

    Jill Madison

  29. 5 out of 5

    Laura Schneider

  30. 5 out of 5

    Thrival

  31. 5 out of 5

    Guillermo

  32. 5 out of 5

    Barrett

  33. 4 out of 5

    Frederick Rotzien

  34. 4 out of 5

    Jessica

  35. 5 out of 5

    Brenda Maki

  36. 5 out of 5

    Christine Eckstein

  37. 5 out of 5

    Jackie

  38. 4 out of 5

    Traci

  39. 5 out of 5

    V Dixon

  40. 4 out of 5

    Denise

  41. 5 out of 5

    Wendy Phung

  42. 5 out of 5

    Bettye Short

  43. 5 out of 5

    Chris Linville

  44. 5 out of 5

    Lydia Wallace

  45. 5 out of 5

    Deborah Gerhart

  46. 5 out of 5

    amy

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