Many mid-market companies in today's digital era lack a comprehensive growth plan. They launch sales initiatives that are reactive and ineffective, not supported by solid marketing plans, lack KPIs, and are frustrated by the lack of ROI on monies spent. Without a systematic roadmap, you can't take your business where it needs to go. Karen Hayward worked in the trenches with Many mid-market companies in today's digital era lack a comprehensive growth plan. They launch sales initiatives that are reactive and ineffective, not supported by solid marketing plans, lack KPIs, and are frustrated by the lack of ROI on monies spent. Without a systematic roadmap, you can't take your business where it needs to go. Karen Hayward worked in the trenches with Fortune 1000 companies for twenty years. As a consultant, she's used the knowledge gained through experience to help mid-market CEOs see the bigger picture and develop in-house marketing and sales strategies based on the voice of the customer and real market insight. In Stop Random Acts of Marketing, she provides you with the necessary tools for prioritizing, optimizing, and initiating a clear plan for sustainable growth. It's time to stop undervaluing your marketing, delegating your growth strategy to outside agencies or your most junior marketing resource, and relying on sales to understand your customers. It's time to re-architect your company with a new methodology for success.
Stop Random Acts of Marketing: Deliberate & Practical Growth Strategies for Mid-Market CEOs
Many mid-market companies in today's digital era lack a comprehensive growth plan. They launch sales initiatives that are reactive and ineffective, not supported by solid marketing plans, lack KPIs, and are frustrated by the lack of ROI on monies spent. Without a systematic roadmap, you can't take your business where it needs to go. Karen Hayward worked in the trenches with Many mid-market companies in today's digital era lack a comprehensive growth plan. They launch sales initiatives that are reactive and ineffective, not supported by solid marketing plans, lack KPIs, and are frustrated by the lack of ROI on monies spent. Without a systematic roadmap, you can't take your business where it needs to go. Karen Hayward worked in the trenches with Fortune 1000 companies for twenty years. As a consultant, she's used the knowledge gained through experience to help mid-market CEOs see the bigger picture and develop in-house marketing and sales strategies based on the voice of the customer and real market insight. In Stop Random Acts of Marketing, she provides you with the necessary tools for prioritizing, optimizing, and initiating a clear plan for sustainable growth. It's time to stop undervaluing your marketing, delegating your growth strategy to outside agencies or your most junior marketing resource, and relying on sales to understand your customers. It's time to re-architect your company with a new methodology for success.
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53 review for Stop Random Acts of Marketing: Deliberate & Practical Growth Strategies for Mid-Market CEOs
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Robert Talbot –
Karen Hayward, a veteran marketing and sales executive, shares her thoughts on maximizing company performance in this easy-to-read, astute book. It is filled with the nuances and processes for CEOs, sales professionals and marketers to consider as you move your plan for growth into action. I found myself consistently nodding and thinking, "YES!" as I read. As far as I'm concerned, this should be the marketing text that every senior corporate team is required to read before crafting their next ann Karen Hayward, a veteran marketing and sales executive, shares her thoughts on maximizing company performance in this easy-to-read, astute book. It is filled with the nuances and processes for CEOs, sales professionals and marketers to consider as you move your plan for growth into action. I found myself consistently nodding and thinking, "YES!" as I read. As far as I'm concerned, this should be the marketing text that every senior corporate team is required to read before crafting their next annual plan. This is the blueprint to better ensure success. I can’t encourage you enough to read, “Stop Random Acts of Marketing.”
Bruno Rio –
It's just a random mix of ideas on how to run Marketing and Sales teams alignment. The book has no depth and no appeal. The author brings up her own experience but in a very dull way. It brings no joy or novelty to any person that may already have a solid base on marketing concepts.. It's just a random mix of ideas on how to run Marketing and Sales teams alignment. The book has no depth and no appeal. The author brings up her own experience but in a very dull way. It brings no joy or novelty to any person that may already have a solid base on marketing concepts..
Karen Tankersley –
Excellent info for Growing Businesses Hayward gives practical and easily implementable strategies that businesses can use to increase growth and cultivate customer satisfaction. Definitely worth the time to read.
Susan J Benna –
Obvious and Fundamental Do not waste money on this material. If you have a basic knowledge of marketing this material will bore you and provide no unique insights. Terrible read.
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