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Strategic Marketing Management for the Pacific Region

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Presents an Australasian adaptation of the successful US Strategic Marketing text by acclaimed author David Cravens. This work gives students and lecturers a comprehensive strategic approach to marketing management in the Pacific region. It uses localised case material and research data, along with a redevelopment of the Cravens frame.


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Presents an Australasian adaptation of the successful US Strategic Marketing text by acclaimed author David Cravens. This work gives students and lecturers a comprehensive strategic approach to marketing management in the Pacific region. It uses localised case material and research data, along with a redevelopment of the Cravens frame.

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