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Advanced Presentations by Design: Creating Communication That Drives Action

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Advanced Presentations by Design overturns much of the conventional wisdom and practice for creating presentations. Based on over 200 research studies from the fields of communication, marketing, psychology, multimedia, and law, it provides fact-based answers to critical questions about presentation design, including how to adapt your presentation to different audience per Advanced Presentations by Design overturns much of the conventional wisdom and practice for creating presentations. Based on over 200 research studies from the fields of communication, marketing, psychology, multimedia, and law, it provides fact-based answers to critical questions about presentation design, including how to adapt your presentation to different audience personality preferences, what role your data should play and how much of it you need, how to turn your data into a story, and how to design persuasive yet comprehensible visual layouts.


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Advanced Presentations by Design overturns much of the conventional wisdom and practice for creating presentations. Based on over 200 research studies from the fields of communication, marketing, psychology, multimedia, and law, it provides fact-based answers to critical questions about presentation design, including how to adapt your presentation to different audience per Advanced Presentations by Design overturns much of the conventional wisdom and practice for creating presentations. Based on over 200 research studies from the fields of communication, marketing, psychology, multimedia, and law, it provides fact-based answers to critical questions about presentation design, including how to adapt your presentation to different audience personality preferences, what role your data should play and how much of it you need, how to turn your data into a story, and how to design persuasive yet comprehensible visual layouts.

30 review for Advanced Presentations by Design: Creating Communication That Drives Action

  1. 4 out of 5

    Roger K.

    This book should be required reading for anyone before they touch another presentation. While the author's website (www.extremepresentation.com) has much of the information in this book, the level of detail and specifics is helpful to apply it successfully. Abela's 10-step Extreme Presentation method is based on both his research and that of others. It overturns much of the conventional wisdom on how to display information. For example, slides with a lot of detail are not necessarily bad. You nee This book should be required reading for anyone before they touch another presentation. While the author's website (www.extremepresentation.com) has much of the information in this book, the level of detail and specifics is helpful to apply it successfully. Abela's 10-step Extreme Presentation method is based on both his research and that of others. It overturns much of the conventional wisdom on how to display information. For example, slides with a lot of detail are not necessarily bad. You need to first understand the intent of your presentation and the best way to achieve it. If you want your presentations to drive action, you need to read this book.

  2. 5 out of 5

    Eduard

    Creating meaningful presentations can be daunting, especially for guys like me who have a background in Natural Sciences where diagrams of the subject matter take several minutes figuring out is the norm. The book introduces an approach how to get the message you are trying to convey across in a business setting. Several books I have read focus on either the technique (visual design, fonts, colors, etc.) or on a method ("tell a story") which seldom work in a business setting. Especially in every Creating meaningful presentations can be daunting, especially for guys like me who have a background in Natural Sciences where diagrams of the subject matter take several minutes figuring out is the norm. The book introduces an approach how to get the message you are trying to convey across in a business setting. Several books I have read focus on either the technique (visual design, fonts, colors, etc.) or on a method ("tell a story") which seldom work in a business setting. Especially in every day situations where you are not presenting to a crowd of 100s, a presentation has a certain "document" feeling and character. The approach in this book takes this into account and helps you to create a presentation for such settings. It also shows how to support your message with visual cues and such and based on that it is only a small step to technique. Conclusion: anyone creating presentations should read it before diving into books about technique.

  3. 4 out of 5

    Erik

    All the other high-end presentation books I own focus on the 10 largest (meaning audience size) presentations a person is likely to give. This book focuses on all the other, smaller, conference-room presentations (in comparison to ballroom-style presentations) we give. His advice was great, and has really shiftedd my design thinking. As a plus all of his advice comes from social science research on how to persuade and educate people, so his techniques are likely to be more then just the latest f All the other high-end presentation books I own focus on the 10 largest (meaning audience size) presentations a person is likely to give. This book focuses on all the other, smaller, conference-room presentations (in comparison to ballroom-style presentations) we give. His advice was great, and has really shiftedd my design thinking. As a plus all of his advice comes from social science research on how to persuade and educate people, so his techniques are likely to be more then just the latest fad.

  4. 4 out of 5

    Ruxandra Fediuc

    Very useful advice, summarizes the conclusions of various types of research regarding presentation effectiveness. Well organized & documented. I definitely recommend it!

  5. 4 out of 5

    Daniel Kang

    Great ideas, but perhaps the proof in the pudding is trying to implement it to your slides...

  6. 4 out of 5

    Stella Xi

  7. 4 out of 5

    Carla Essen

  8. 4 out of 5

    Eduard

  9. 4 out of 5

    James &

  10. 5 out of 5

    Douglas

  11. 5 out of 5

    Dave Santee

  12. 4 out of 5

    Lars Axelsen

  13. 5 out of 5

    Braden Hoeppner

  14. 4 out of 5

    Laura Bennett

  15. 4 out of 5

    Brian F

  16. 5 out of 5

    Kai

  17. 4 out of 5

    Kaala Souza

  18. 4 out of 5

    Jessie Ulibarri

  19. 5 out of 5

    Taranjit Singh

  20. 4 out of 5

    Ian Griffin

  21. 4 out of 5

    Trevor Durnford

  22. 5 out of 5

    Greavsie

  23. 4 out of 5

    Steven

  24. 5 out of 5

    Howard Keziah

  25. 4 out of 5

    Glenn Hughes

  26. 5 out of 5

    Kief Morris

  27. 5 out of 5

    Charles D.

  28. 5 out of 5

    Jeffrey Brenman

  29. 5 out of 5

    Iain Spence

  30. 5 out of 5

    Matt

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