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Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career

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In the rapid world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending technology at a pace never seen before. It’s no longer enough to be a specialist: in today’s tech-driven industry, you’ve got to be able to build websites, install analytics, run pay-per-click campaigns, join Twitter chats, understand SEO strategy, an In the rapid world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending technology at a pace never seen before. It’s no longer enough to be a specialist: in today’s tech-driven industry, you’ve got to be able to build websites, install analytics, run pay-per-click campaigns, join Twitter chats, understand SEO strategy, and experience the underrated power of email marketing. In Part 1, you’ll learn the hard skills crucial to a marketing career, like organic search (SEO), paid advertising (PPC), social media marketing, reporting & analytics, and email marketing. In Part 2, you’ll read about the soft skills essential to business, like writing emails, getting an entry level position, working as a marketing freelancer, starting your marketing agency, and how to work remotely. Also included are in-depth vignettes and interviews with renowned communicators, for insightful alternate views on what makes a successful marketer. Authors Gil & Anya Gildner are the cofounders of Discosloth, a search marketing company that has worked with brands like Volvo, Doctors Without Borders, AirTreks, and have been featured in Inc Magazine, the New York Times, Arkansas Business, the Washington Post, and more. They regularly speak at industry conferences and conduct corporate & academic training seminars.


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In the rapid world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending technology at a pace never seen before. It’s no longer enough to be a specialist: in today’s tech-driven industry, you’ve got to be able to build websites, install analytics, run pay-per-click campaigns, join Twitter chats, understand SEO strategy, an In the rapid world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending technology at a pace never seen before. It’s no longer enough to be a specialist: in today’s tech-driven industry, you’ve got to be able to build websites, install analytics, run pay-per-click campaigns, join Twitter chats, understand SEO strategy, and experience the underrated power of email marketing. In Part 1, you’ll learn the hard skills crucial to a marketing career, like organic search (SEO), paid advertising (PPC), social media marketing, reporting & analytics, and email marketing. In Part 2, you’ll read about the soft skills essential to business, like writing emails, getting an entry level position, working as a marketing freelancer, starting your marketing agency, and how to work remotely. Also included are in-depth vignettes and interviews with renowned communicators, for insightful alternate views on what makes a successful marketer. Authors Gil & Anya Gildner are the cofounders of Discosloth, a search marketing company that has worked with brands like Volvo, Doctors Without Borders, AirTreks, and have been featured in Inc Magazine, the New York Times, Arkansas Business, the Washington Post, and more. They regularly speak at industry conferences and conduct corporate & academic training seminars.

30 review for Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career

  1. 5 out of 5

    Jonathan Jackson

    The very insightful book that covers everything covers SEO, Pay per click, ad spend, Google analytics, Google ads, Google tag manager, WordPress, Web development, HTML, CSS, and why they are all important. It also has a humorous tone to it so it’s not just dry information.

  2. 4 out of 5

    Dovydas Jakas

    A perfect book for a digital marketer beginner!

  3. 4 out of 5

    Venkatesh Raman

    Brilliant read! Unlearn the hard and soft skills in Digital Marketing.

  4. 5 out of 5

    Rachel Entwistle

    This will give you a head start laying out what you need to know, or fill in any gaps if you’ve been in the field for awhile :) It is a really solid overview of the different parts of digital marketing for business to consumer marketing, with lots of tricks and tips. The voice was really fun to read too. Wish I had read this at the beginning of my career. :)

  5. 4 out of 5

    Rbucks

    The book started out strong and then started to lose me as the advice became more generic. I really liked the case studies but there weren't enough of them. Ultimately I came for the search marketing tips, of which there were a few, and I lost interest after that. The book started out strong and then started to lose me as the advice became more generic. I really liked the case studies but there weren't enough of them. Ultimately I came for the search marketing tips, of which there were a few, and I lost interest after that.

  6. 5 out of 5

    Rob Haan

    This book was really well-written, but had a distracting number of typographic errors and inconsistencies.

  7. 4 out of 5

    Divya Kumar

  8. 5 out of 5

    Erin Kennedy

  9. 5 out of 5

    Marcelo Garcia Bidondo

  10. 4 out of 5

    Shannon

  11. 4 out of 5

    Santiago Silva

  12. 4 out of 5

    Sunny Jaggi

  13. 5 out of 5

    Rasmus Aukust

  14. 4 out of 5

    irfan bekleyen

  15. 5 out of 5

    Daniel

  16. 4 out of 5

    Bookish Goddess

  17. 4 out of 5

    Matt Wire

  18. 4 out of 5

    Maria

  19. 5 out of 5

    Chelsagm

  20. 4 out of 5

    Punyapat Sessomboon

  21. 5 out of 5

    Divya

  22. 4 out of 5

    Max Lewis

  23. 5 out of 5

    Amanda Oliver

  24. 4 out of 5

    Wutipong Konganundej

  25. 5 out of 5

    Gil Gildner

  26. 4 out of 5

    Josie Shepherd

  27. 4 out of 5

    Akshay Rathva

  28. 5 out of 5

    Elodie Orliac

  29. 5 out of 5

    R.K. Jakob

  30. 5 out of 5

    Mainul Islam

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