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New Vintage Type: Classic Fonts for the Digital Age

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Choose, use, and understand great vintage type with this authoritative guide. Retro is the new modern. And nowhere is that fact more evident than in typography, which today uses vintage type in ads, book and magazine design, movies, and everywhere words convey meaning. Viewers may not even realize that the type itself conveys mood, information, and a sense of style, but gr Choose, use, and understand great vintage type with this authoritative guide. Retro is the new modern. And nowhere is that fact more evident than in typography, which today uses vintage type in ads, book and magazine design, movies, and everywhere words convey meaning. Viewers may not even realize that the type itself conveys mood, information, and a sense of style, but graphic designers know the power of vintage type. Now the world’s foremost historian of graphic design presents New Vintage Type, a remarkable rethinking and rediscovery of old and classic typefaces for today’s modern needs. Hundreds of amazing, astounding, and obscure examples from around the world are gathered here, organized into five historically and stylistically grouped sections: the Victorian Age, the Woodtype Era, Art Deco Style, Modern Movement, and the Eccentric Movement. With hundreds of lively and one-of-a-kind examples, plus informed, intriguing tex, New Vintage Type is the graphic designer's guide to choosing and using vintage type for maximum impact.


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Choose, use, and understand great vintage type with this authoritative guide. Retro is the new modern. And nowhere is that fact more evident than in typography, which today uses vintage type in ads, book and magazine design, movies, and everywhere words convey meaning. Viewers may not even realize that the type itself conveys mood, information, and a sense of style, but gr Choose, use, and understand great vintage type with this authoritative guide. Retro is the new modern. And nowhere is that fact more evident than in typography, which today uses vintage type in ads, book and magazine design, movies, and everywhere words convey meaning. Viewers may not even realize that the type itself conveys mood, information, and a sense of style, but graphic designers know the power of vintage type. Now the world’s foremost historian of graphic design presents New Vintage Type, a remarkable rethinking and rediscovery of old and classic typefaces for today’s modern needs. Hundreds of amazing, astounding, and obscure examples from around the world are gathered here, organized into five historically and stylistically grouped sections: the Victorian Age, the Woodtype Era, Art Deco Style, Modern Movement, and the Eccentric Movement. With hundreds of lively and one-of-a-kind examples, plus informed, intriguing tex, New Vintage Type is the graphic designer's guide to choosing and using vintage type for maximum impact.

30 review for New Vintage Type: Classic Fonts for the Digital Age

  1. 4 out of 5

    Emily

    I've amassed a modest library of these coffee table type books on design, color, font, etc. I think of them as reference volumes. I usually flip through them once, and then dust starts to collect before the cover gets cracked again. Let's face it. That's the definition of coffee table book. New Vintage Type has been living on my coffee table for about six weeks, but a coffee table book it is decidedly not. I look at it during commercial breaks, while I'm waiting for the Thai food delivery, and s I've amassed a modest library of these coffee table type books on design, color, font, etc. I think of them as reference volumes. I usually flip through them once, and then dust starts to collect before the cover gets cracked again. Let's face it. That's the definition of coffee table book. New Vintage Type has been living on my coffee table for about six weeks, but a coffee table book it is decidedly not. I look at it during commercial breaks, while I'm waiting for the Thai food delivery, and sometimes in the morning before I leave for work—even when I'm late, which is every day. It is pretty but also readable. A one-of-a-kind font reference volume.

  2. 4 out of 5

    Jayme

    I don't think I could ever be disappointed by anything that Steven Heller puts out. Absolutely amazing conglomeration of vintage types and their modern day spin-offs; including great information on the history of the type and its evolution. So inspiring - love me some typography! I don't think I could ever be disappointed by anything that Steven Heller puts out. Absolutely amazing conglomeration of vintage types and their modern day spin-offs; including great information on the history of the type and its evolution. So inspiring - love me some typography!

  3. 4 out of 5

    Elizabeth

    This book looks at the current design trends that relate to vintage styles. Some of the examples shown include photos of reference designs, but not all of them. Would have been more helpful if the styles featured more example work from history.

  4. 4 out of 5

    Jamil

    it's funny. of all the old resurrected typefaces in this book, only the art deco ones seem played out. it's funny. of all the old resurrected typefaces in this book, only the art deco ones seem played out.

  5. 5 out of 5

    R.Friend

    Gorgeous book with excellent examples. A nice bonus: primary font names are included with each description, allowing you to update that font wishlist.

  6. 5 out of 5

    Coffin

    gorgeous...if ur into this type of thing.

  7. 5 out of 5

    Daniel Urban-brown

    This is a happy addition for typeophiles. A lovely, cool book that's not dry or academic. Three of four book designers at my company own this book. This is a happy addition for typeophiles. A lovely, cool book that's not dry or academic. Three of four book designers at my company own this book.

  8. 5 out of 5

    D.C. Denison

  9. 5 out of 5

    Thorsten Block

  10. 5 out of 5

    Irish Doromal

  11. 4 out of 5

    Susan Mackowiak

  12. 4 out of 5

    David

  13. 5 out of 5

    M

  14. 5 out of 5

    Andreas

  15. 4 out of 5

    Patrick Rockwell

  16. 4 out of 5

    Michelle J. Ellis

  17. 4 out of 5

    camila

  18. 4 out of 5

    Naudys

  19. 4 out of 5

    AigaUpStNY

  20. 4 out of 5

    Hamza Ju aqel

  21. 5 out of 5

    Emily

  22. 4 out of 5

    Karla

  23. 5 out of 5

    Pat

  24. 4 out of 5

    Abram

  25. 4 out of 5

    Amanda

  26. 4 out of 5

    Ann

  27. 5 out of 5

    Dona

  28. 5 out of 5

    Leanne

  29. 5 out of 5

    Bob

  30. 5 out of 5

    Mike

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