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Testing Business Ideas

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A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.


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A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

30 review for Testing Business Ideas

  1. 4 out of 5

    Ahmad hosseini

    Book provides a step by step way to generate idea and convert it to a viable business. Book explains a lot of methods and tools for testing business idea and examines pros and cons of each of them in details. It also give some advice for how and when to use them. Story board, product box, speed boat, card sorting, and boomrang are some of these methods and tools. There are a lot of useful graphs and tables at the book that help you to use introduced methods ans tools.

  2. 4 out of 5

    Laura Montini

    I found the first parts of this book (Design & Test), including the artifacts and examples, much more informative than the largest section of this book — Experiments. The book glossed over the Experiments section too much to be useful. I was familiar with many of these experiment types. For the ones I wasn’t, I was left wondering what their purpose was and how they really worked. I liked whenever the book tried to explain the experiments through case studies, which is how I best learn, but these I found the first parts of this book (Design & Test), including the artifacts and examples, much more informative than the largest section of this book — Experiments. The book glossed over the Experiments section too much to be useful. I was familiar with many of these experiment types. For the ones I wasn’t, I was left wondering what their purpose was and how they really worked. I liked whenever the book tried to explain the experiments through case studies, which is how I best learn, but these examples were rare and not very detailed when they did appear.

  3. 5 out of 5

    Thibaut Van Spaandonck

    Another entrepreneurship classic! Very interesting read on how to test business ideas by providing a very large library of testing experiments. Quite counter intuitively, the book seems more fit for large enterprises than for solopreneurs/entrepreneurs just getting started with something. While many experiments still apply to these, many others require an established, pluridisciplinary team, which is sometimes frustrating for the one getting started with limited resources. While a very interestin Another entrepreneurship classic! Very interesting read on how to test business ideas by providing a very large library of testing experiments. Quite counter intuitively, the book seems more fit for large enterprises than for solopreneurs/entrepreneurs just getting started with something. While many experiments still apply to these, many others require an established, pluridisciplinary team, which is sometimes frustrating for the one getting started with limited resources. While a very interesting read, as so many experiments are covered, it feels like scratching the surface of a very complex theme, which will certainly leave many readers needing for more. Regarding the quality of the book itself, it feels like a step down from previous editions: the paper quality is pretty poor, with the printed part of the other side of each page clearly visible, something the authors seem to have acknowledged by having fixed this in the more recent "Invincible Business Models" book. While not as outstanding as the previous Strategyzer books, this one still remains a classic in this genre. A must read for all entrepreneurs!

  4. 5 out of 5

    Christoph

    I'm a little bit torn about this book. For readers who are new to Lean Business methods, the book probably gives a good intro, frameworks, and mindset to get started. But every aspect is not deep enough explored, to be really actionable. For example, I don't believe that a team is ready to create meaningful insights just by reading this book. For people who are already experienced in lean prototyping, this book is a nice collection of experiments and is a good read, but in a way just a collection I'm a little bit torn about this book. For readers who are new to Lean Business methods, the book probably gives a good intro, frameworks, and mindset to get started. But every aspect is not deep enough explored, to be really actionable. For example, I don't believe that a team is ready to create meaningful insights just by reading this book. For people who are already experienced in lean prototyping, this book is a nice collection of experiments and is a good read, but in a way just a collection of already well-known techniques. The probably best thing about this book is the connection between different experiments, and also comprehensiveness. I will keep it in reach just to quickly get some inspiration for experiments or as a catalog for clients.

  5. 4 out of 5

    Kaspars Koo

    If you are new to testing business ideas and don't know how to do it, then this is an excellent read. If you already have some experience with customer interviews, mockups, storyboards, marketing campaigns, and similar ways to test your ideas, then this could be an ok book to have on your table to leaf through for inspiration from time to time. Probably one of the better ones of Strategyzer books, however, I was hoping for a bit more new ideas and the structure didn't really work for me either. If you are new to testing business ideas and don't know how to do it, then this is an excellent read. If you already have some experience with customer interviews, mockups, storyboards, marketing campaigns, and similar ways to test your ideas, then this could be an ok book to have on your table to leaf through for inspiration from time to time. Probably one of the better ones of Strategyzer books, however, I was hoping for a bit more new ideas and the structure didn't really work for me either.

  6. 4 out of 5

    Peter

    This is a perfect handbook for testing business ideas, hypotheses, features, products and general data collection on new ventures. The writers present the information in a lean, rich, infographic style that is very easy to reference and interesting. You could read the whole book in a sitting but the real value is in returning when testing hypotheses. One should definitely revisit to look at processes and insights when testing.

  7. 4 out of 5

    Gerard Chiva

    David Bland and Alex Osterwalder made a great job on putting together a huge repository of all sort of experiments you can run and combine in order to develop a winning business model. The first part of the book is basically a summary of two previous Alex's books. So before reading this I would recommend you read the previous ones. Highly recommended for product managers, product teams and entrepreneurs. David Bland and Alex Osterwalder made a great job on putting together a huge repository of all sort of experiments you can run and combine in order to develop a winning business model. The first part of the book is basically a summary of two previous Alex's books. So before reading this I would recommend you read the previous ones. Highly recommended for product managers, product teams and entrepreneurs.

  8. 5 out of 5

    Juan Manuel Vera

    Great book, as usual.... I really enjoyed this book as all from Strategyzer collection. the book is a necessary complement of the other two. Id like te explanation and tips of each one of the experiments and techniques. Certainly is not a deep book but is a reference book for get ideas and a motivation to go further

  9. 5 out of 5

    Marina Ha

    This became a book that I keep on my desk and open often. I love the visual aspect of this book - helps explain a larger team the approach to testing the business ideas. I also appreciate the authors took the time to structure business idea testing - what often becomes a very messy process. You do need to have the context of why you want to test the business ideas, how to generate them etc.

  10. 4 out of 5

    GEORGIOS GAVRIIL

    Very comprehensive list of potential experiments to be employed for testing business ideas, I wish however that there were more case studies included to highlight the intricacies of each method. Reading this book, helps you select and prioritize these methods but does not actually give you the skillset to actually execute these experiments since each method is only given a summary view.

  11. 5 out of 5

    Yannick

    Excellent companion to the two other great books. Would have been a 5 star if the evidence scale had been consistent when comparing the different testing tools. If you know a bit about stats and social research though, it won't be an issue. Excellent companion to the two other great books. Would have been a 5 star if the evidence scale had been consistent when comparing the different testing tools. If you know a bit about stats and social research though, it won't be an issue.

  12. 5 out of 5

    Alex Gostev

    Nice visual vocabulary of methods for testing business hypothesis. Each method listed in a concise manner and should be researched further before it's applied. The book lays on the surface, not digging deep, though doing the job well. Nice visual vocabulary of methods for testing business hypothesis. Each method listed in a concise manner and should be researched further before it's applied. The book lays on the surface, not digging deep, though doing the job well.

  13. 4 out of 5

    Jens Poder

    A brilliant and practical guide This book shows you how to execute effectively when developing and testing products. From assumptions mapping to doing experiments in order to remove uncertainty about your business idea. This book will help you all the way.

  14. 4 out of 5

    Ricardo

    Great guide to test ideas before expending lots of money These guide offer options more available and affordable for both businesses and entrepreneurs to test basic aspects of their ideas and sea if it is worth it to move forward before spending money and other resources

  15. 4 out of 5

    Nacho Bassino

    A great summary of the experimentation process, with details and examples for multiple types of experiments. The book is amazingly organized, and experiments are grouped and linked to show you how to use them in each context.

  16. 5 out of 5

    AnxnAnia

    Good ideas and structure. But not as awesome as business model canvas and value prop.

  17. 4 out of 5

    coolwind

    A quite comprehensive hand book of experiment methods.

  18. 5 out of 5

    Bastian

    Great ideas for testing. But too academic in its approach (too many templates and structure).

  19. 4 out of 5

    kurt swakhoven

    Great guide Clear overveiw of techniques, methods and when to apply. Easy to read and links various concepts very well. Not available on e-reader

  20. 5 out of 5

    Kevin Jarvis

    Lots of great practical advice. A library of test approaches to turn to when looking to validate any kind of assumptions in product design.

  21. 5 out of 5

    Jig

    Very simple and enclycopedic but some nuggets here will be effective for practice. Something to review as a refresher and inspiration for practitioners but not enough content to go deep.

  22. 5 out of 5

    Jeremy Tay

    Great handbook on testing business ideas.

  23. 4 out of 5

    Michael

    A simple yet powerful method for designing and strenghtening your entrepreneurial project. A reference.

  24. 5 out of 5

    Johann Botha

    A good resource to test ideas before you make huge investments!

  25. 4 out of 5

    Frederico Andrade

    Ultimate summary and must-have toolkit for people working with innovation.

  26. 4 out of 5

    Salma

    A good resource for entrepreneurs. Simple and easy to follow.

  27. 5 out of 5

    Robert Jan

    Probably the best guidance on experiments I've read (or perhaps better: looked at, as the strength is in the images, not in the text). Probably the best guidance on experiments I've read (or perhaps better: looked at, as the strength is in the images, not in the text).

  28. 4 out of 5

    Mika Myllymäki

    The book was great. It just repeats the content from other books in the strategyzer series. There was only few new ideas.

  29. 4 out of 5

    Junwu Zhang

    This is a great book for very early-stage startup founders or solopreneur. It's almost like a handbook or a toolbox, where methods to test business ideas are provided in mainly two categories: designing and validating. This is a book that founders can constantly refer back at and gain new insights as they go along. This is a great book for very early-stage startup founders or solopreneur. It's almost like a handbook or a toolbox, where methods to test business ideas are provided in mainly two categories: designing and validating. This is a book that founders can constantly refer back at and gain new insights as they go along.

  30. 4 out of 5

    Hannes Ill

    Great design. Never saw such a good design in a book. Content is very useful and helpful for startup founders. I like how they explain so many possible testing and validation practices.

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