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In what some are calling the most controversial marketing book of the decade. Sell Like Crazy reveals an 8-phase selling system for generating absurd amounts of leads, sales and profit for any business in any marketing with digital marketing! If you’re tired of struggling to make online marketing work… Sick of throwing money down the drain with PPC advertising… Or just In what some are calling the most controversial marketing book of the decade. Sell Like Crazy reveals an 8-phase selling system for generating absurd amounts of leads, sales and profit for any business in any marketing with digital marketing! If you’re tired of struggling to make online marketing work… Sick of throwing money down the drain with PPC advertising… Or just want to create a torrential downpour of hyper-profitable clients for your business… Then THIS will be the most exciting, life-changing book you will EVER read. Sabri Suby, (founder of King Kong, Australia’s fastest growing digital agency 2 years running) is finally revealing the exact system he’s used to go from $50 to over $10m in annual revenue…And deployed in over 167 niches to create more than $400m in sales for his clients – in just 4 years flat! FULL DISCLOSURE: This book is NOT for the faint of heart. If you want the same tired, outdated advice… Untested theories which sound good but don’t work in the real world… Or a book full of ‘warm and fuzzy’ stories which make you feel good… Then this book is NOT for you. However, if you want to FINALLY discover what’s working online… Get the battle-hardened tactics King Kong are using RIGHT NOW on the frontline… And elevate your business above the competition and CRUSH them into a fine powder… Then ‘Sell Like Crazy’ will change your business-life forever. Here’s just a taste of what Sabri reveals in this revolutionary book... • How to write Google AdWords or Facebook ads that practically FORCE your prospects to click them and buy! (Not one digital agency in a hundred even has a clue how to do this!) • Discover the #1 best way to grab any prospect by the jugular... and... drag him down into your sales message and practically force them to buy! (Phase 3: Capture leads and get contact details) • The breakthrough approach to generating itchy-to-buy leads in droves that create an avalanche of sales. It's like nothing you've ever seen before, and it positions you as a trusted authority almost instantly — (Phase 3: Create the perfect bait for your dream buyer ) • How to uncover large new “starving crowds” of prospects who spend like sailors on leave (even when the economy is hurting and you’re far more expensive than the competition) (Phase 4: The Godfather Strategy) • The #1 biggest mistake made by marketers using Google AdWords! This mistake is costing you a small fortune in lost profits and market share (Phase 5: Traffic) • A buried case study on how one ad pulled in 3 MILLION LEADS (and how you can copy this strategy to create a stampede of new customers for your own business) (Phase 1: Understand and identify your dream buyer) • The three most powerful ways to influence your DREAM clients and establish yourself as the ONLY person they buy from (Phase 6: Magic Lantern Technique) • How to crawl inside the mind of your DREAM buyer, camp out there.... and get fresh, super-targeted marketing intel to pump up your offers on steroids and beat the pants off your competition! (Phase 1: Understand and identify your dream buyer)


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In what some are calling the most controversial marketing book of the decade. Sell Like Crazy reveals an 8-phase selling system for generating absurd amounts of leads, sales and profit for any business in any marketing with digital marketing! If you’re tired of struggling to make online marketing work… Sick of throwing money down the drain with PPC advertising… Or just In what some are calling the most controversial marketing book of the decade. Sell Like Crazy reveals an 8-phase selling system for generating absurd amounts of leads, sales and profit for any business in any marketing with digital marketing! If you’re tired of struggling to make online marketing work… Sick of throwing money down the drain with PPC advertising… Or just want to create a torrential downpour of hyper-profitable clients for your business… Then THIS will be the most exciting, life-changing book you will EVER read. Sabri Suby, (founder of King Kong, Australia’s fastest growing digital agency 2 years running) is finally revealing the exact system he’s used to go from $50 to over $10m in annual revenue…And deployed in over 167 niches to create more than $400m in sales for his clients – in just 4 years flat! FULL DISCLOSURE: This book is NOT for the faint of heart. If you want the same tired, outdated advice… Untested theories which sound good but don’t work in the real world… Or a book full of ‘warm and fuzzy’ stories which make you feel good… Then this book is NOT for you. However, if you want to FINALLY discover what’s working online… Get the battle-hardened tactics King Kong are using RIGHT NOW on the frontline… And elevate your business above the competition and CRUSH them into a fine powder… Then ‘Sell Like Crazy’ will change your business-life forever. Here’s just a taste of what Sabri reveals in this revolutionary book... • How to write Google AdWords or Facebook ads that practically FORCE your prospects to click them and buy! (Not one digital agency in a hundred even has a clue how to do this!) • Discover the #1 best way to grab any prospect by the jugular... and... drag him down into your sales message and practically force them to buy! (Phase 3: Capture leads and get contact details) • The breakthrough approach to generating itchy-to-buy leads in droves that create an avalanche of sales. It's like nothing you've ever seen before, and it positions you as a trusted authority almost instantly — (Phase 3: Create the perfect bait for your dream buyer ) • How to uncover large new “starving crowds” of prospects who spend like sailors on leave (even when the economy is hurting and you’re far more expensive than the competition) (Phase 4: The Godfather Strategy) • The #1 biggest mistake made by marketers using Google AdWords! This mistake is costing you a small fortune in lost profits and market share (Phase 5: Traffic) • A buried case study on how one ad pulled in 3 MILLION LEADS (and how you can copy this strategy to create a stampede of new customers for your own business) (Phase 1: Understand and identify your dream buyer) • The three most powerful ways to influence your DREAM clients and establish yourself as the ONLY person they buy from (Phase 6: Magic Lantern Technique) • How to crawl inside the mind of your DREAM buyer, camp out there.... and get fresh, super-targeted marketing intel to pump up your offers on steroids and beat the pants off your competition! (Phase 1: Understand and identify your dream buyer)

30 review for SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

  1. 5 out of 5

    Mark Manderson

    One of the better books I've read on marketing. Top takeaways: Focus on the top 4% of income driving activity: Writing sales copy.  Creating offers and promotions. Creating sales funnels. Shooting videos. Doing webinars. Scheming and plotting. Add your list of Revenue producing activities. The Kings Audit: https://resources.selllikecrazy.co/ As the owner, your #1 responsibility is to SELL!  A baker is not in the baking business! They're in the business of selling baked goods.  A builder is not in the buildin One of the better books I've read on marketing. Top takeaways: Focus on the top 4% of income driving activity: Writing sales copy.  Creating offers and promotions. Creating sales funnels. Shooting videos. Doing webinars. Scheming and plotting. Add your list of Revenue producing activities. The Kings Audit: https://resources.selllikecrazy.co/ As the owner, your #1 responsibility is to SELL!  A baker is not in the baking business! They're in the business of selling baked goods.  A builder is not in the building business! They're in the business of selling building services.  This doesn't mean you must make all the calls or wrote the copy, but you MUST BE INVOLVED IN EVERY STEP OF YOUR SALES AND MARKETING PROCESS!  You must have a SOLID STRATEGY to convert traffic into actual leads and into paying clients.  Only 3% of people are looking to buy now, however 37% are wanting info to find more (THIS IS THE BIGGEST UNTAPPED PORTION!)  You must go DEEP into knowing your ideal client.  Use the 80/20 rule twice to find your POWER 4% (which leads to 64% of your revenue.) Enter the CONVERSATION already in their mind.  HALO STRATEGY: KNOW THEIR PASSIONS, DREAMS, FEARS AND DESIRES!  HOW TO FIND IDEAL CLIENTS: Go to Google or blogs where clients hang out.  Look at what they're saying, feeling, doing. What problems do they keep bumping into? Notice their language and what they're saying about OTHER PRODUCTS.  ANSWERTHEPUBLIC.COM Where do my dream clients get thier information? Websites, blogs, influencers, etc.  What are their biggest frustrations and FEARS? Know what they're wishing they had and what they worry about and don't want to share. Hone in on their pain as this will drive the stories you tell!  What are their dreams and desires? Hone in on this to create the vivid picture of what they could have.  What language do they use? Must speak in a way they relate.  Once know where they hang out, document their phrasing and terminology to spark ideas for copy! Take copy from their posts!  WRITE OUT THIER TYPICAL DAY. WHERE GO AND WHAT DO. Write copy in relation to their daily routine. Once you know their typical day, you can relate better, you can reach them at the ideal time, and surprise them.  Know what makes them happy.  THEN ORGANIZE YOUR FINDINGS IN A BIO FORMAT.  Pg 106: Teaser headline attention grabber. Sub headline showing what it is. Must have a website and landing page (click funnel) before runni g the ad of your high value content offer. DO NOT SELL IN YOUR HVCO!  FIND OUT THE TOP QUESTIONS CLIENTS ASK, ANSWER THOSE AND GIVE MASSIVE VALUE!  EDUCATE, DON'T SELL!  80% of people read the headline than do the body, must be intriguing.  Ex: 22 Money Murdering Mistakes That No Web Designer Would Dare Tell You!  PG 131: Timeless formulas for titles X ways to achieve (desirable thing) without doing (undesirable thing.) Curiosity is key theme of craft bullet copy that teases, tantalizes, and tempts at unbearable levels and then inviting them to satisfy the Curiosity for free by opting in. Ex: ll if headlines: How to eliminate y "How to stop joint pain forever." What you should never "What you should never say on your first date." How to x without y "How to get washboard abs without doing a single situp." The truth about y "the dirty truth about sih oil revealed." Create a DETAIL SHEET of FEATURES and BENEFITS!  Ex: feature is high grade latex (mattress). Benefits are good ventilation, allergy free, pressure relief. Then write up the most ridiculous and powerful offer. Then strip down to one you cna perform.  Be SPECIFIC, COMPELLING and RISK REVERSAL.  EX: Get America's best reviewed mattress delivered to your door for free, for 120 night trial.  KEY NOTE: FIND OUT BIGGEST PAIN POINTS (AND WHY) USING HALO STRATEGY IN ORDER TO FOCUS ON CREATING THE OFFER.  GODFATHER OFFER: RATIONALE: Have a clear and credible explanation such as "special introductory offer".  Build value. Show the incredible deal their getting and break down how your normal price is worth it so build value showing no brainer. Pricing. Get them in on a teaser rate so they can taste it and then upsell.  Payment options. Give options where can make payments.  Premiums. But wait... There's more.  Power Guarantee. Take the risk out of it.  Scarcity. It expires, there's limited supply, etc.  Know their main OBJECTIONS and how you'll OVERCOME them!  7 STEPS TO CREATING A POWER GUARANTEE: Study the competition. Google the word guarantee in your industry. Call and ask them. Take notes.  Laser in on strengths on highlight them.  Be specific on the results you offer. Guarantee in detail what satisfaction looks like and make it measurable.  Choose a payback. Make it good as less than 5% will take you up on it.  Test, measure, and refine. Split test to ensure it'd pulling people in.  Put it front and center as this is the draw!  Give it a name. Ex: Stronger than steel guarantee.   Make sure you attach the value: Ex: Free no obligation "property Tycoon" investment strategy consultation (valued at $1,000). During your call you'll discover...  5 most profitable property hotspots.  7 insider tips on how to navigate property tax and uncover tax advantages.  3 financial traps that affect most owners and how to work around them.  17 STEP SELLING SYSTEM: GOAL IS TO GET ON PHONE FOR FREE CONSULTATION  CALL OUT TO YOUR AUDIENCE.  DEMAND ATTENTION. Use a headline like national enquirer.  BACK UP YOUR BIG PROMISE. Have your straightforward explanation.  CREATE IRRESISTIBLE INTRIGUE by adding subheadline bullet points where call out fears, pain, hope, etc such as "the little known secret to X that Y don't want you to know." SHINE A FLOODLIGHT ON THR PROBLEM. Identify target (who and how they feel) and tell a story about the problem/challenge. Explain vividly how it feels (agitate the pain) and why hasn't worked before.  PROVIDE SOLUTION. Show how you're different.  SHOW CREDENTIALS. Show how you're the expert/authority. Show results! Case studies! Families served. Awards.  DETAIL THE BENEFITS.  SOCIAL PROOF. 3rd party validation.  MAKE THE GODFATHER OFFER. Clear and easy to understand, value based (how solve problem), concise, persuasive, and irresistible.  ADD BONUSES.  STACK VALUE by showing all getting together and monetary value.  REVEAL PRICE. Show how much lower you're offering today.  INJECT SCARCITY. Countdown, limited spaces, etc.  GIVE POWERFUL GUARANTEE.  CTA. Tell them what to do.  CLOSE WITH A P.S. Remind of Godfather offer and consequences if don't buy. Then CTA.  KEEP ADDING CHANNELS TO SCALE: SEO, PPC, FB, YTUBE, RETARGETING, IG, ETC.  The job of an ad is not to sell the product, it's to sell the click. Must have INTRIGUE, SOCIAL PROOF, URGENCY,  Ex: TOP (BIZ) SECRETS REVEALED. USUALLY ¢x, now free. Ends soon.  It takes typically 20 attempts to get the best headline that crushes it.  For FB the goal is to channeling desire to engage with CONTENT THAT LOOKS LIKE NEWS!   "X EXPERT BREAKS HIS SILENCE."  PG 242 FOR HOW TO WRITE A CONVERTING FB AD. MAGIC LANTERN TECHNIQUE: ADVERTISE PPC ($2 PER CLICK OR LESS) TO GO TO OPT IN PAGE.  THEY OPT IN FOR A HIGH VALUE OFFER WHICH SENDS THEM TO GODFATHER OFFER.  THIS GETS THEM ON A CALL.  MAGIC LANTERN: SEND CONTENT VIDEOS (NO SELLING) AT END SAY if you like this content in you're committed to getting X Out come then I've got a really great offer for you. I put some time aside in my calendar to help you solve this problem and get your desired outcome. You can go ahead and book and sometime here with me.  Map out with where they are (SKEPTICAL) and where you want to take them (TRUSTING) and 4-5 MILESTONES TO HELP THEM GET THERE.  Ex: Send an audit, then a high value educational piece, then a template to use, then another template to use (this builds trust.) Once they fill out your survey and qualify to get on the phone, FIND OUT THEIR WHY and WHERE DO THEY WANT TO GO?  Ex: What is your biggest motivation for scheduling this call. OK, can you tell me more about that? Why do you believe your experiencing this? Why is that important to you? What isn't working and why do you think that is?  If we were having this conversation one year from today and you were looking back at the last 12 months, what would have to happen for you to be happy with the results? THE CLOSE: I CAN DEFINETLY HELP WITH THAT. WOULD YOU LIKE ME TO SHOW YOU A LITTLE HOW WE COULD DO THAT AND WHAT WOULD BE INVOLVED?  How did you enjoy that? Does that sound like the type of help you're looking for? Would you like to know more of the specifics? It looks like you'd be a great fit for our service do you want to hear about how that works? Based on what you've told me it sounds like this would be a great fit to help you get (result they want).  Then go off a list of what they'll be getting.  CLOSING Q: Based on what we've discussed, why do you feel you'd be a good candidate for this program?  START BUILDING AN EMAIL LIST FROM DAY 1! Email is how you communicate with your community, reach new clients, and launch products.  GET ON YOUR COMPETITORS LIST TO SEE WHAT THEY'RE SENDING.  Every email must have a CTA! What do you want them to do? Must be entertaining and engaging. 

  2. 4 out of 5

    Mihail Nedkov

    Haven't read the book in its entirety yet, but what I can say from having read 140 pages is that it SUCKS. There are about 30 pages of basically repeating "work hard" in as many possible ways as one can imagine. Then, there are the genius ideas of how to title your products / services - as National Enquirer or Women's Health would. Add numbers and intrigue through "irresistible words" (p.127) like "alarming", "shocking", "won't tell you", "exposed", "revelaed", "horror" and "secret". The "timeless Haven't read the book in its entirety yet, but what I can say from having read 140 pages is that it SUCKS. There are about 30 pages of basically repeating "work hard" in as many possible ways as one can imagine. Then, there are the genius ideas of how to title your products / services - as National Enquirer or Women's Health would. Add numbers and intrigue through "irresistible words" (p.127) like "alarming", "shocking", "won't tell you", "exposed", "revelaed", "horror" and "secret". The "timeless formulas" for titles are ones that can be found by typing "headline templates" in Google. There's a few pages on building a customer avatar - again, nothing you cannot find online. On the contrary. This is an exercise I've been through in the past few weeks and have found much more detailed and comprehensive information online. Yeah, the title of the book and its cheap price convinced me to buy it. So I guess his approach might be said to work. However, I will never buy anything from this guy ever again. So, yeah, that's that. EDIT: I finished the book and what I've written thus far still stands. Medicore (at best) advice that can easily be sourced from any given blog post on Google, which is needlessly over-hyped (e.g. "Secret", "Mind-blowing", etc.), which actually makes the content seem even poorer than it already is. Also, Sabri Suby comes across as a self-centered jack*ss who goes on to say that people who do not want to do business with you are "losers" and you should focus on the "winners". There are much more helpful and kinder people out there who can provide you with this information (and even more so) for free: Noah Kagan, Patt Flynn, Brian Dean, etc.

  3. 4 out of 5

    Miroslav Angelov

    Thirty pages into it, and i wanted to throw it out the window! Bottom line: the purpose of any business is to sell, sell, sell, nothing else. Really?! I thought it was to create value for the company, the customers and the society. It is because of false, but highly promoted ideas, like the ones embodied in this book, that marketing today is in the stage of almost non-existent brand loyalty and trust, amplified by messages deprived of any integrity. Yes, the whole buzz around the book sold it to Thirty pages into it, and i wanted to throw it out the window! Bottom line: the purpose of any business is to sell, sell, sell, nothing else. Really?! I thought it was to create value for the company, the customers and the society. It is because of false, but highly promoted ideas, like the ones embodied in this book, that marketing today is in the stage of almost non-existent brand loyalty and trust, amplified by messages deprived of any integrity. Yes, the whole buzz around the book sold it to me, but the experience made me betrayed and angry. I am posting not just to express my thoughts, but also with the faintest of hopes that the marketers of the future will not fall for those shallow promises and ideas. The purpose of marketing is not just to sell. It is to make us all be better.

  4. 5 out of 5

    Kaja Trees

    Sometimes overboard, but has great insights The writer urges to take notice of yellow paper headlines, which are annoying to everyone (even if many people find guilty pleasure in engaging with them). Depending on the business and it's customer segments, I believe this should be toned down somewhat. However, there is much thought-provoking, like how to engage with potential customers of different levels of interest and how to pre-select customers so that you don't have to sell on phone any more - Sometimes overboard, but has great insights The writer urges to take notice of yellow paper headlines, which are annoying to everyone (even if many people find guilty pleasure in engaging with them). Depending on the business and it's customer segments, I believe this should be toned down somewhat. However, there is much thought-provoking, like how to engage with potential customers of different levels of interest and how to pre-select customers so that you don't have to sell on phone any more - they already want to buy! I found myself agreeing with much of the contents (not because I knew it before, but because it made sense), but I still see that this isn't universally applicable. The strategy as described would most probably work better for services than products, for example. Still, somewhat modified, it will help me also in my product-based business. In fact I can't wait to get it set up!

  5. 5 out of 5

    Ashar Jamil

    Sell Like Crazy is the ultimate digital marketing crash course. This book reinforced my marketing concept and approach. I highly recommend this book to marketers and business owners.

  6. 5 out of 5

    Ricky

    This review has been hidden because it contains spoilers. To view it, click here. `Sell like Crazy` pierces through the dark realm of selling. Sabri unfolds his method in selling like no other before. And I really love the first few chapters where he talks about the hard-reality about setting the expectation in owning the game of selling, in time-management and the sacrifice it takes to be successful! Below are the personal summary and takeaways from this book: 1. To think like a billionaire, we must think and do things like the billionaire. How they spend time, where do they d `Sell like Crazy` pierces through the dark realm of selling. Sabri unfolds his method in selling like no other before. And I really love the first few chapters where he talks about the hard-reality about setting the expectation in owning the game of selling, in time-management and the sacrifice it takes to be successful! Below are the personal summary and takeaways from this book: 1. To think like a billionaire, we must think and do things like the billionaire. How they spend time, where do they derive their income from? What tasks do they focus on? Many successful people don`t even budge to waste their time on social media. We got the exact same time with every one in this world, but the sole reasons why we stay where we are are because we lack the drive, the commitment to really succeed and waste time on things that don`t give us the positive Return of assets(time). 2. Focus our time on the 20% of activities that make the 80% of our income. No matter what field we are in, there must be 20% of activities that give us the income. Audit our time and delegate the rest unproductive activities. We have to be able to differentiate being busy and being productive at all cost! 3. Don`t confuse our role as an owner to just sit back, relax and oversee. Our sole responsibility is to sell. It`s the number one important job! Selling is not OPTIONAL. It is an obligation, not a choice. 4. No one care about me, my product, my mission, name of my company. People only care about themselves, so our pitch has to be about our how to benefit our customers. Focus on how we can help them. Focus on solving people`s problem and sales will come by itself. Focus on giving them reason to buy. And that reason is, Reasons and Benefits. Things that are useful, helpful and no-nonsense. 5. If we cannot pay money to acquire a new customer, then we don`t have business. We can never relying on only free traffic, referrals, or etc. It has to be from a predictable and dependable way to grow our business 8 Phases of Selling Like Crazy: 1. Understand and Identify Your Dream Buyer - The larger market theory( 3% hot prospects, 17% gathering info, 20% problem-aware, 60% unaware). - There is big misconception on treating every prospect like the Hot Prospect(3%). Since selling is like relationship, we need to attract and educate the 37% aware-people before they can be the 3%. - Educate prospects by giving High Value Content such as free reports, videos, cheat sheets, e-books) - Go to FB, Community Page of our field, Competitor`s page to find out the primal desires of our prospects from their comments, engagement and posts type. - 9 questions to define our dream buyer: a. Where does our dream buyer hang out and congregate? b. Where does our dream buyer get their information? c. What are their biggest frustrations and challenges? d. What are their hopes, dreams, desires? e. What are their biggest fears? f. What is their preferred form of communication? g. What phrases, exact language and vernacular do they use? Prospects will be more attracted to brand that speaks and share the same humor h. What does a day in our dream buyer`s look like? i. What makes them happy? 2. Create the Perfect Bait For Your Dream Buyer - Run an AD that giveaway useful information, something that educates our prospects and offer them some more useful information - Make up great HVCO with Headlines that touches the hair-on-fire problem - Headline essentials: a. Headline that grabs them and forces them to read our material b. Numbers c. Create irresistible intrigue(alarming, shocking, won`t tell you, exposed, revealed, confession, horror, secret) d. Show them what`s in it for them - Use the timeless formula for HVCO titles 3. Capture Leads and Get Contact Detail 4. The Godfather Strategy - Create a detail sheet of Features and Benefits - Make an offer that is striking yet responsible - Offer should be based on research derived from defining the customer, and able to answer their biggest pain. - Our job is to create an offer where prospects will say `How can they guarantee so much? How can they possible offer this?` - Reverse the risk and burden of our prospects. Give guarantee that is a no-brainer - 7 parts of Godfather Offers: a. Rationale b. Build Value(testimonials, reviewed billion times, how much prospects will save, quantify the benefits) c. Pricing d. Payment Options e. Premiums(ex: Cashback $5000 if delay in home-building) f. Power Guarantee g. Scarcity - 7 Steps to creating power guarantee: a. Study competition b. Laser in on your strength c. Specific d. Choose a payback e. Test, measure and refine f. Put it front and center g. Give the guarantee a name - Sabri 17 Step Secret selling system: a. Call out to our audience b. Demand their attention c. Backup our big promise d. Create irresistible intrigue e. Shine a light on the problem f. Provide the solution g. Show credential(successful study case) h. Detail the benefits i. Social proof j. Make godfather offer k. Add bonuses l. Stack the value m. Reveal our price n. Inject scarcity o. Give a powerful guarantee p. Call to action q. Close with a P.S. that include warning and reminder 5. Traffic - Start with SEO, then move on to FB Ads, IG ads, etc after getting an acceptable ROI. Ideally, its good to have 3 channels - The Job of an AD is not to gain sales, but to attract clicks. How? Provoke the primal desires(Curiosity and intrigue) - Average copy is a waste of money - Use Buzzsumo to find out what people are interested in 6. The Magic Lantern Technique 7. Sales Conversion 8. Automate and Multiply

  7. 4 out of 5

    Ūla Pociūtė

    Alright, this will be a bit longer review. Few weeks ago I saw an ad in FB shouting how cool this book is and that it's now being given away FOR FREE! Such an offer, wow! I'm not that naive, however. Buuuut as it's the topic I'm currently interested in, what would I lose to check it out? Click! Whoaaa, now I'm on a website with auto-initiated video playing and huge blinking letters about the book which will change my life! Bring me millions of dollars! Yea, right. Website is really dull and super-se Alright, this will be a bit longer review. Few weeks ago I saw an ad in FB shouting how cool this book is and that it's now being given away FOR FREE! Such an offer, wow! I'm not that naive, however. Buuuut as it's the topic I'm currently interested in, what would I lose to check it out? Click! Whoaaa, now I'm on a website with auto-initiated video playing and huge blinking letters about the book which will change my life! Bring me millions of dollars! Yea, right. Website is really dull and super-selling. And then it was - - hurry up, Ula, the offer is expiring today - - get this book FOR FREE. No hidden stuff, all for free (oh, btw you'll need to cover shipping). There's nothing in this life for free, that's something I KNOW WELL. So we did a quick research if such book actually exists (Thanks, Mark!). Conclusion - it does. And the reviews are pretty positive too. So, I'm skeptical but, damn, I need this book :D and I need to find out where's the hook. I've entered my personal data (so the book is not free, it cost me shipping + all personal data). Fine. Aaaah, there it is - - 'Ula, if you paid additional 37$ I'd send you....'. Secret revealed, tab closed, bye! But that wasn't a true farewell. Since then I received 2 SMS and at least a few PERSONAL emails from them. And they were really personal which felt really weird. SUPER ANNOYING! Nevertheless, I got the Kindle version. Read it. Liked it. If not the style which is extremely annoying '5 shocking facts revealed...', I would have loved it. If you're into this topic and are quite a novice, it's a very good read.

  8. 5 out of 5

    Marius Ciuzelis

    One of the worst marketing books I ever read. So oldschoolish. So last century. The author repeats and repeats and repeats the same all over again: I will show you the way, but still wait, before that... I will tell you this or that. Oh, yeah, my secret ways to your success... here they are, but before that... and then tens of pages on 20/80 principle. Or that one: work hard. Its the only true way to success. C’mon! The world moved much faster and farther already than just that! Waste of time an One of the worst marketing books I ever read. So oldschoolish. So last century. The author repeats and repeats and repeats the same all over again: I will show you the way, but still wait, before that... I will tell you this or that. Oh, yeah, my secret ways to your success... here they are, but before that... and then tens of pages on 20/80 principle. Or that one: work hard. Its the only true way to success. C’mon! The world moved much faster and farther already than just that! Waste of time and money.

  9. 5 out of 5

    Sabrine Elk

    I’m hesitant to rate this book because I want to keep it all to myself. My little marketing secret. But holy crap this is an amazing book for any small business owner. Highly recommend.

  10. 5 out of 5

    Brian Sachetta

    This book is centered around the idea that the main purpose of a business, and thus, the main job of the business’ operator, is to market and sell its products. If you don’t have a reliable process for turning advertising dollars into income, you don’t have a business, states the author. And he’s right. Throughout the book, he provides readers various ways to increase the effectiveness of their marketing campaigns across various platforms — Google, Facebook, email, etc. He advocates attention-gra This book is centered around the idea that the main purpose of a business, and thus, the main job of the business’ operator, is to market and sell its products. If you don’t have a reliable process for turning advertising dollars into income, you don’t have a business, states the author. And he’s right. Throughout the book, he provides readers various ways to increase the effectiveness of their marketing campaigns across various platforms — Google, Facebook, email, etc. He advocates attention-grabbing headlines, value-adding drip funnels, and mouth-watering product offerings. Though I was kind of hoping the book’s main argument wouldn’t be to rely on headlines like “The shocking truth about x/y/z” to sell products, the author goes into great detail behind the psychology of such a tactic. Long and short, there’s a lot of noise out there, and we need to break through it. So, despite my slight disappointment with that specific strategy, I at least now know why we should use it. Add all the strategies the author provides in this book together, and I think you have a really effective, to-the-point guide to selling online. For that reason, I give it five stars. Check it out. -Brian Sachetta Author of “Get Out of Your Head”

  11. 5 out of 5

    Miggy Azurin

    Sabri didn’t hold back. He gave out all the frameworks you will need to scale your marketing and sales. 1. Business owners need to spend more time building the business. This means spending 80% of your time doing marketing and sales work — not drowning in day to day operations. 2. Define your target personas and talk about what they STAND TO LOSE if they don’t solve their problem. The fear of loss is more powerful than the hope of gain. See: loss aversion. 3. After you reel in a prospect the first Sabri didn’t hold back. He gave out all the frameworks you will need to scale your marketing and sales. 1. Business owners need to spend more time building the business. This means spending 80% of your time doing marketing and sales work — not drowning in day to day operations. 2. Define your target personas and talk about what they STAND TO LOSE if they don’t solve their problem. The fear of loss is more powerful than the hope of gain. See: loss aversion. 3. After you reel in a prospect the first time, aim to over-nurture them. Address their skepticism even before selling anything. Demonstrate your authority by giving out help for free. Many businesses lose in the long-term because they aren't patient enough. 4. Two of the most underrated skills in marketing: copywriting and email marketing. He also makes a great case for why email is still an essential part of your strategy. I recommend this book to marketers and business owners primarily in the services industry! This is also a great starting out point for budding entrepreneurs.

  12. 4 out of 5

    Marvin Koyo

    couldn't put it down As I read SELL LIKE CRAZY, I had another perception of marketing. I also realize how wrong I was marketing my own business. I intend to read the multiple times the books to take more notes from it. couldn't put it down As I read SELL LIKE CRAZY, I had another perception of marketing. I also realize how wrong I was marketing my own business. I intend to read the multiple times the books to take more notes from it.

  13. 4 out of 5

    Tamer AlAa

    I've been reading for 2 hours and all i can see uptill now is the constant ramping about working hard and following your dreams and putting in the hours ! I thought this was about selling not motivational speaking sh*t that we constantly hear since the medieval times. I've been reading for 2 hours and all i can see uptill now is the constant ramping about working hard and following your dreams and putting in the hours ! I thought this was about selling not motivational speaking sh*t that we constantly hear since the medieval times.

  14. 5 out of 5

    Abdul-Azeez Henry

    One of the best books i've read to date. Every chapter is action orietated, great for people who really what to make their business profit and grow in 2019 One of the best books i've read to date. Every chapter is action orietated, great for people who really what to make their business profit and grow in 2019

  15. 4 out of 5

    Daniel Marques

    Just like “Sales Simplified” by Mike Weinberg this book is straight to the point, by the way if you read the two of them you’ll have everything you need to keep busy for a whole year and grow your business exponentially!

  16. 4 out of 5

    Alexey Reketenets

    a lot of good stuff! can't wait to implement everything. a lot of good stuff! can't wait to implement everything.

  17. 5 out of 5

    Mohammad Danish Siddiqui

    So this is a recent book which I read. The book's marketing campaign is still live at the time of writing this review and I would say the author is practicing the things he had taught his readers in this book. So I had created many projects in my part time, apart from that they weren't very market ready, I was also not aware of how to market them. I always believed that if your product is worth giving a try the people would come automatically. This doesn't hold true anymore, even amazon, facebook So this is a recent book which I read. The book's marketing campaign is still live at the time of writing this review and I would say the author is practicing the things he had taught his readers in this book. So I had created many projects in my part time, apart from that they weren't very market ready, I was also not aware of how to market them. I always believed that if your product is worth giving a try the people would come automatically. This doesn't hold true anymore, even amazon, facebook and google used to market them selves until recently. This book gives you a step by step process which you can actually follow to launch/relaunch/market something you want to. Be it a services business or a product. Though the tone of the book is that of a sales person which tries to convince you that he is the ultimate guru, which sometime gets annoying, the book still keeps you hooked until you reach the end. He doesn't only talks about how to do it, but backs that by examples on why one should do it. If you are already into marketing I don't think this will bring in much value to you but it would be a good read. If you are a tech guy looking to learn and build your skills in marketing, this will be a very good book for you.

  18. 4 out of 5

    Kibibi

    Practical Examples Galore that anyone can use If you follow Russel Brunson teachings of hook, story, offer, you should also follow Subri as he provides countless examples of how “seemingly boring” businesses in highly competitive industries can improve their hook , sales process and offer. If you’re business is not intrinsically exciting (meaning you’Re not the fit to fat to fit guy, or you didn’t transform your body and have before and after pictures) then study Sabri’s teachings. If you advertise Practical Examples Galore that anyone can use If you follow Russel Brunson teachings of hook, story, offer, you should also follow Subri as he provides countless examples of how “seemingly boring” businesses in highly competitive industries can improve their hook , sales process and offer. If you’re business is not intrinsically exciting (meaning you’Re not the fit to fat to fit guy, or you didn’t transform your body and have before and after pictures) then study Sabri’s teachings. If you advertise on Groupon or some other coupon site and want higher profits from your customers then study Sabri’s teachings. And if you are a new agency, digital marketing consultant, or social media manager then Sabri’s will help you increase the conversion rate of your ads and offers. The biggest takeaway for me personally was how to use free reports to get leads...and yes free reports still work. While Sabri’s has many front end offers you can use to get someone in your sales funnel I like the idea of using free reports because they are easy to create and when insightful are very valuable. A must read for anyone that wants to persuade someone else to do anything.

  19. 4 out of 5

    Walter Adamson

    OK, I am going to say something a little controversial. If you are a business owner who wants to be a business builder, someone who is a marketer at heart, who wants to turn advertising into profit, who has an intimate understanding of your market's pains, fears, hopes, dreams and desires, THEN THIS IS THE BEST BOOK THAT YOU WILL EVER READ. Suby tells you how to build and convert your pipeline into paying customers, in detailed proven steps. I read this book over a month, and I loved reading it. N OK, I am going to say something a little controversial. If you are a business owner who wants to be a business builder, someone who is a marketer at heart, who wants to turn advertising into profit, who has an intimate understanding of your market's pains, fears, hopes, dreams and desires, THEN THIS IS THE BEST BOOK THAT YOU WILL EVER READ. Suby tells you how to build and convert your pipeline into paying customers, in detailed proven steps. I read this book over a month, and I loved reading it. Now, it requires action!

  20. 5 out of 5

    Wayne

    Great read and tips towards building my business Time to get stuck into the advise given by Sabri. Very useful information. I believe these techniques can be applied to any business, just tweaked accordingly. I'm reading this book again and applying these principles to my business now! Exiting stuff! Great read and tips towards building my business Time to get stuck into the advise given by Sabri. Very useful information. I believe these techniques can be applied to any business, just tweaked accordingly. I'm reading this book again and applying these principles to my business now! Exiting stuff!

  21. 4 out of 5

    Margus Mith

    Occasionally a bit too aggressive / salesy writing style that might turn off some of the readers. Yet I do encourage to forgive the author and keep on reading because it consists timeless and invaluable teachings of sales and marketing. The author has an outstanding profile in the field and things he shares will help you in the world of business.

  22. 4 out of 5

    Brandon Nankivell

    Rock solid. Would buy again. Realised I am an idiot and glad! I'm stepping back from creating videos to rethink my approach. Three more words required by Amazon. Rock solid. Would buy again. Realised I am an idiot and glad! I'm stepping back from creating videos to rethink my approach. Three more words required by Amazon.

  23. 4 out of 5

    Lana

    More targeted towards service based-businesses, especially the second half of the book. Still got a lot out of the first half though, as a product-based business.

  24. 5 out of 5

    Rebecca Joseph

    I've gotta admit, I came in fully expecting to hate this book. I expected it to be hokey, like a snake oil salesman. But I'm making a foray in my career into the world of content writing and marketing, so this book was recommended to me. It's written by Sabri Suby, head of digital marketing firm King Kong based in Australia. The book's strategy seems solid. In parts, I found myself cringing at the author's tone. However, I had to acknowledge that sales is smarmy but we've all gotta do it to get a I've gotta admit, I came in fully expecting to hate this book. I expected it to be hokey, like a snake oil salesman. But I'm making a foray in my career into the world of content writing and marketing, so this book was recommended to me. It's written by Sabri Suby, head of digital marketing firm King Kong based in Australia. The book's strategy seems solid. In parts, I found myself cringing at the author's tone. However, I had to acknowledge that sales is smarmy but we've all gotta do it to get a business going. Trying to get into the psyche of people to sell them products and services they do not need is what sales is all about. And it's something I instinctively shrink away from. I'm usually that person that says she doesn't need anything until she's stuck in the middle of nowhere and realizes that she should have upgraded her g-damn phone so that the GPS works and she can find her way back. Anyway, I digress. What I did like is that selling in this book is based on the skill of writing. According to Sabri Suby, learning to write copy that sells like hot cakes is the most valuable skill an entrepreneur can have, and the only one that matters. His strategy thereafter is to hook prospects with high value content and let content do the heavy lifting for your sales process. I would recommend this book to people looking to sell with their content or copywriting skills. Definitely shifted a lot of my notions on how to write to sell.

  25. 4 out of 5

    Abdelrahman

    I'm a bit confused about this book trying not to fall into a 'knowledge gap' dilemma. I'm quite a fan of Sabri's ads. That's why I got excited to put my hand in his book. I thought the book will explain a piece of his mind and how he grew his company and what real sales techniques he uses with real customers. But that what happened: The book starts with his story, which is valid for a prelude, but then the story is getting longer and longer to emphasize how great a salesman he is without evidence I'm a bit confused about this book trying not to fall into a 'knowledge gap' dilemma. I'm quite a fan of Sabri's ads. That's why I got excited to put my hand in his book. I thought the book will explain a piece of his mind and how he grew his company and what real sales techniques he uses with real customers. But that what happened: The book starts with his story, which is valid for a prelude, but then the story is getting longer and longer to emphasize how great a salesman he is without evidence or real numbers; it was more like 'I made millions in that, and thousands in others.' The information he has given is more like an amalgamation of excerpts of other business books. Not only that, but he created terms to spice it up, and when you get there, you find out it's just a technique that was explained by other books before. However, the book is acceptable for a beginner who is NOT aware at all about marketing funnels or creating ads. It would give a glimpse of how things work online. Again, hats off for Sabri's efforts to promote his info products. Not like other gurus, he understands the notion of what a good ad is.

  26. 4 out of 5

    Servaich Mangi

    Although, the strategy mentioned in the book to generate leads and convert them to paying clients are not new. These strategies have been successfully used by many businesses online. The twist in this book was the way Sabry used his copywriting skills to grab attention. The book told nothing new, but I loved the way Sabry can teach by using examples. The book was clear on its objective. Also, Sabry talked most about getting clients. The other side of the business is selling your products; where Although, the strategy mentioned in the book to generate leads and convert them to paying clients are not new. These strategies have been successfully used by many businesses online. The twist in this book was the way Sabry used his copywriting skills to grab attention. The book told nothing new, but I loved the way Sabry can teach by using examples. The book was clear on its objective. Also, Sabry talked most about getting clients. The other side of the business is selling your products; where this book lacked. Sell like Crazy should not be about getting clients but instead be about using strategies to sell both physical and digital products. Most Infopreneurs today lack strategy to sell digital products (Ebooks, Courses). Also, when it comes to selling don't forget that online tools have a different ways to capture paid traffic. Sabry, didn't include the benefits of using trailers, demos and other strategies to grab the market for online tools/ subscription packages (such as Netflix, Canva and Adobe). Overall the book went good...

  27. 4 out of 5

    Austin Okolo

    The author of this International best seller ‘Sabri Suby,’ Is founder of Australia’s fastest growing digital marketing agency and the strategies Illuminated in this book have been deployed in 167 different Industries and have been responsible for generating over 400 million dollars in sales! Sell like crazy was published very recently (2019) meaning a lot of the strategies Suby speaks about are relevant in todays world. Todays internet is packed with information and people are constantly being bomb The author of this International best seller ‘Sabri Suby,’ Is founder of Australia’s fastest growing digital marketing agency and the strategies Illuminated in this book have been deployed in 167 different Industries and have been responsible for generating over 400 million dollars in sales! Sell like crazy was published very recently (2019) meaning a lot of the strategies Suby speaks about are relevant in todays world. Todays internet is packed with information and people are constantly being bombarded with all sorts of ads amongst various platforms. The book mixes years of research and split-testing with human psychology to teach you how to grab consumer attention and take that attention one step further into a sale. This book is particularly helpful for people who are selling a service or trying gain clients and therefore require multiple steps to get a conversion or have a high asking price. Take your email marketing/Facebook ads/ YouTube ads/ Google ads to the next level using this book.

  28. 4 out of 5

    Orlando Rueda

    Old marketing written in a pretty way I think this book is great if you don’t know anything about marketing. However, if you have read other books about the topic this book is not going to be entertaining nor innovative. The book is written on a marketing way. Beautiful fonts, catching titles almost clickbait titles. The information given inside is basic and not innovative. There is also a lot of the what no to do things. Pages and pages of things no to do and just a few pages of the things you h Old marketing written in a pretty way I think this book is great if you don’t know anything about marketing. However, if you have read other books about the topic this book is not going to be entertaining nor innovative. The book is written on a marketing way. Beautiful fonts, catching titles almost clickbait titles. The information given inside is basic and not innovative. There is also a lot of the what no to do things. Pages and pages of things no to do and just a few pages of the things you have to do. The funny part is that he talks about that kind of high value content during the book. This book is a great example of some free high value content that you will give to pursue people actually buy your stuff. Overall well written and great use of his own techniques during the book but not true real insights.

  29. 4 out of 5

    Michael Agyepong

    The writer urges to take notice of yellow paper headlines, which are annoying to everyone (even if many people find guilty pleasure in engaging with them). Depending on the business and it's customer segments, I believe this should be toned down somewhat. However, there is much thought-provoking, like how to engage with potential customers of different levels of interest and how to pre-select customers so that you don't have to sell on phone any more - they already want to buy! I found myself agr The writer urges to take notice of yellow paper headlines, which are annoying to everyone (even if many people find guilty pleasure in engaging with them). Depending on the business and it's customer segments, I believe this should be toned down somewhat. However, there is much thought-provoking, like how to engage with potential customers of different levels of interest and how to pre-select customers so that you don't have to sell on phone any more - they already want to buy! I found myself agreeing with much of the contents (not because I knew it before, but because it made sense), but I still see that this isn't universally applicable. The strategy as described would most probably work better for services than products, for example. Still, somewhat modified, it will help me also in my product-based business. In fact I can't wait to get it set up!

  30. 4 out of 5

    Dwayne Small

    This book was painful I been in marketing for 2 years now and the more I read this book the more painfully obvious it became that I only scratched the surface of how great I can be. Sabri lays out a step by step plan of how he moved from bedroom to millionaire, no holds barred and backed it not only with testing but scientific findings from relevant sources. Whether you a business owner or a marketer this is the book to read. I guarantee that once you start reading it you will be able to tell all This book was painful I been in marketing for 2 years now and the more I read this book the more painfully obvious it became that I only scratched the surface of how great I can be. Sabri lays out a step by step plan of how he moved from bedroom to millionaire, no holds barred and backed it not only with testing but scientific findings from relevant sources. Whether you a business owner or a marketer this is the book to read. I guarantee that once you start reading it you will be able to tell all the gurus who are actually successful because they have implemented the exact same methods and tactics here. Which gives even more power to this book. I’m looking forward to reading more from this offer.

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