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Agent of Influence: How to Use Spy Skills to Persuade Anyone, Sell Anything, and Build a Successful Business

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Discover how to use proven spy techniques to bolster your business strategies-from self-advocation to selling to interviewing-and ultimately make more money with this unique guide from the winner of Shark Tank and bestselling author of Spy Secrets That Can Save Your Life. Spies communicate in code and employ a range of techniques to survive in diverse environments. But to b Discover how to use proven spy techniques to bolster your business strategies-from self-advocation to selling to interviewing-and ultimately make more money with this unique guide from the winner of Shark Tank and bestselling author of Spy Secrets That Can Save Your Life. Spies communicate in code and employ a range of techniques to survive in diverse environments. But to be effective they must be business savvy-they must know how to successfully persuade others. In fact, intelligence agents are among the best salesmen in the world. Whether we realize it or not, each one of us is a salesman. Every day, you sell yourself-your talents, your value, and your ideas to colleagues, to friends, and even to your partner. At the office you maneuver in code to receive a promotion, a higher salary, professional recognition. Now, you can learn to sell yourself even better. In Agent of Influence, Jason Hanson, a former CIA special agent and founder of Spy Escape School, reveals how anyone can use spy tactics for increased success, from learning how to strategically plan your day to mastering the steps you'll need to embrace challenges and set achievable, personal goals. He teaches you how to develop a winning sales personality and target the perfect business opportunity using the SADR cycle-spotting, assessing, developing, and recruiting. With this invaluable and unique handbook, you will become a more productive, confidant professional or entrepreneur. In our evolving age of entrepreneurships, corporate careers, and self-run businesses, Jason's message will appeal to those looking for a competitive leg up, and who entrust the insider secrets of spy practice to take them there.


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Discover how to use proven spy techniques to bolster your business strategies-from self-advocation to selling to interviewing-and ultimately make more money with this unique guide from the winner of Shark Tank and bestselling author of Spy Secrets That Can Save Your Life. Spies communicate in code and employ a range of techniques to survive in diverse environments. But to b Discover how to use proven spy techniques to bolster your business strategies-from self-advocation to selling to interviewing-and ultimately make more money with this unique guide from the winner of Shark Tank and bestselling author of Spy Secrets That Can Save Your Life. Spies communicate in code and employ a range of techniques to survive in diverse environments. But to be effective they must be business savvy-they must know how to successfully persuade others. In fact, intelligence agents are among the best salesmen in the world. Whether we realize it or not, each one of us is a salesman. Every day, you sell yourself-your talents, your value, and your ideas to colleagues, to friends, and even to your partner. At the office you maneuver in code to receive a promotion, a higher salary, professional recognition. Now, you can learn to sell yourself even better. In Agent of Influence, Jason Hanson, a former CIA special agent and founder of Spy Escape School, reveals how anyone can use spy tactics for increased success, from learning how to strategically plan your day to mastering the steps you'll need to embrace challenges and set achievable, personal goals. He teaches you how to develop a winning sales personality and target the perfect business opportunity using the SADR cycle-spotting, assessing, developing, and recruiting. With this invaluable and unique handbook, you will become a more productive, confidant professional or entrepreneur. In our evolving age of entrepreneurships, corporate careers, and self-run businesses, Jason's message will appeal to those looking for a competitive leg up, and who entrust the insider secrets of spy practice to take them there.

30 review for Agent of Influence: How to Use Spy Skills to Persuade Anyone, Sell Anything, and Build a Successful Business

  1. 4 out of 5

    Gabriel Nunez

    Great book from an intelligence professional that worked years on the job recruiting assets to the United States; in this guide he tells you how you can use these skills for your business to spot, access, develop and recruit people that will benefit your organization and the world at large via your product. Great read!

  2. 5 out of 5

    Kim Osborne

    Totally authentic. Might not be the style the masses are looking for in the next best business world book. I will go on a limb and bet it won’t be a best seller. However, there are some big nuggets of gold packet between the pages that I appreciate being told about. Fun business read.

  3. 5 out of 5

    Jeremiah Hughes

    EXECSUM - A former spy teaches you how to use spy techniques to influence people and build your business. GOLDEN NUGGETS - "The hourglass conversation." People often remember the beginning and end of a conversation - but not the middle. This is why spies ask the probing question in the middle of the conversation. This is how they can determine if their target has what they would want without coming off as suspicious. (67) - How to get someone to trust you, feel comfortable with you, and really EXECSUM - A former spy teaches you how to use spy techniques to influence people and build your business. GOLDEN NUGGETS - "The hourglass conversation." People often remember the beginning and end of a conversation - but not the middle. This is why spies ask the probing question in the middle of the conversation. This is how they can determine if their target has what they would want without coming off as suspicious. (67) - How to get someone to trust you, feel comfortable with you, and really open up: 1. Never forget empathy, but don't confuse it with friendship. 2. Watch one-upsmanship. While you want to appear unique when creating bridges, constantly one-upping someone will backfire. 3. Don't place judgment on any confessions they confide in you. 4. Don't give advice unless it's specifically asked for. 5. Do not interrupt or finish sentences. 6. Don't change the subject of a conversation. 7. Be an extraordinary listener. Show that you are interested in what they have to say. 8. Use flattery, but cautiously. Don’t lay it on too thick. For example, "Your company must really value your expertise, otherwise, they wouldn't send you to this conference. You must be one of the best in the business." (95) - Paralleling is about sharing a similar interest or background, though with enough differences that any deficiencies in knowledge can be avoided. (95) - Learning styles: Auditory, visual, kinesthetic, and reading/writing. (99) - There are "errors of ignorance" and "errors of ineptitude". The first error stems from making mistakes because we don't know something, the second because we aren't using what we know the right way. Most failures are due to the second form of ignorance, and checklists and AARs are a simple solution to them. (189) QUOTES - "The operative mindset includes that elusive and appealing combination of traits - likability, empathy, confidence, and intelligence - that enable a person to effortlessly succeed at anything." (3) - "I needed to contact three people a day. It might have been two calls and an email. It didn't matter as long as I was reaching out to three people every single day." (52) - "Only 7 percent of communication is verbal, 55 percent comes from facial expressions, and the other 38 percent comes from vocalization (pitch, tone, pauses, etc.)." (88) - "A cookie-cutter pitch from a salesperson falls flat every time. Craft your pitch so that the individual you're targeting understands clearly how this service will improve their lives or change the way they do business." (113) - "One does not accumulate, but eliminate. It is not daily increase but daily decrease. The height of cultivation always runs to simplicity." (207)

  4. 4 out of 5

    geena

    This book is an odd mix of spy skills and business. There are some good moments - explaining the nature of cultivating assets is much like customer relations, for example - but it isn’t a perfect blend. The CIA scenarios make for more interesting material than the generic business recommendations, naturally, and the matter-of-fact methods of how to navigate these situations are fascinating. I found the first two thirds of the book more valuable than the last for that reason. Hanson’s narration w This book is an odd mix of spy skills and business. There are some good moments - explaining the nature of cultivating assets is much like customer relations, for example - but it isn’t a perfect blend. The CIA scenarios make for more interesting material than the generic business recommendations, naturally, and the matter-of-fact methods of how to navigate these situations are fascinating. I found the first two thirds of the book more valuable than the last for that reason. Hanson’s narration was a bit generic and focused on a certain type of person: into guns, sports, probably a prepper. But he knows his audience - and if you weren’t sure, he tells you about his website and product line often enough in the course of the book. Stick to the spy facts.

  5. 5 out of 5

    Neil McGee

    Very good book for those wishing to excel within the societal norm. Good tips to give you a leg up. Far far too much premeditation for me. I have discovered the general society is in a hurry. Your time is your secret power. Use it to your advantage. Slow walk any situation and 99% will simply get tired and move on to the next target. Again, time is your super power, learn to be content with and embrace the now, don't live in the past or the present. 99% of the world is thinking about what they will do n Very good book for those wishing to excel within the societal norm. Good tips to give you a leg up. Far far too much premeditation for me. I have discovered the general society is in a hurry. Your time is your secret power. Use it to your advantage. Slow walk any situation and 99% will simply get tired and move on to the next target. Again, time is your super power, learn to be content with and embrace the now, don't live in the past or the present. 99% of the world is thinking about what they will do next, surround yourself with people that do not. 🤗🤪

  6. 5 out of 5

    Jerianne

    I guess I should have anticipated a smattering of weird capitalist propaganda in the guise of patriotism in this one, but there's a lot of useful information filling the gaps between anecdotes of American exceptionalism and the author's fairly blatant political proselytizing. A worthwhile read for those moderately interested in the processes of CIA agents and/or heavily interested in whatever the hell "entrepreneurship" actually is. I guess I should have anticipated a smattering of weird capitalist propaganda in the guise of patriotism in this one, but there's a lot of useful information filling the gaps between anecdotes of American exceptionalism and the author's fairly blatant political proselytizing. A worthwhile read for those moderately interested in the processes of CIA agents and/or heavily interested in whatever the hell "entrepreneurship" actually is.

  7. 4 out of 5

    Bruin Mccon

    A lot of great tips in this book. I have never felt like such a woman—there were a few points where it was obvious a straight, male reader was anticipated. Not sure talking about my family, for example, is really going to help me bond with other business people. That said, there were some great tips on pitching media. I found the common tells someone is lying to be helpful as well.

  8. 4 out of 5

    Oscar Quintanilla Jr

    Not what I expected. I would have thought that I could apply it to teaching. There are small nuggets of information I could use.

  9. 5 out of 5

    Matthew Dickey

    Good book. Pretty easy read. Some really good advice

  10. 4 out of 5

    Tom Stevens

    Meh. Do your homework is the basic message here.

  11. 5 out of 5

    Valerie Johnson

    I quite enjoyed this book. While I'm not about to start my own business, the skills discussed in this book are valuable ones to have when dealing with people you want to influence. I think the best part of this book is that he advocates for business owners to not accept rude and abusive customers. The whole world of customer service would improve greatly if every business would respect their employees enough to not reward abusive behavior in any way. I quite enjoyed this book. While I'm not about to start my own business, the skills discussed in this book are valuable ones to have when dealing with people you want to influence. I think the best part of this book is that he advocates for business owners to not accept rude and abusive customers. The whole world of customer service would improve greatly if every business would respect their employees enough to not reward abusive behavior in any way.

  12. 5 out of 5

    Jbussen

    Not sure how I feel about this book as a practical guide for a layperson to use.

  13. 5 out of 5

    Chad

  14. 5 out of 5

    Feng Yu

  15. 4 out of 5

    Anthony Boudreau

  16. 4 out of 5

    Glenn D.

  17. 4 out of 5

    Ion

  18. 4 out of 5

    Justin Hernandez

  19. 5 out of 5

    Polished Leisure

  20. 4 out of 5

    Carl Willis

  21. 4 out of 5

    Thaissa Casado

  22. 4 out of 5

    Antonio Baldassarre

  23. 4 out of 5

    Keith Phifer

  24. 5 out of 5

    Evan

  25. 4 out of 5

    Marcus Mattinson

  26. 4 out of 5

    Frank

  27. 4 out of 5

    Matt

  28. 5 out of 5

    Anne

  29. 4 out of 5

    Adam Bartosik

  30. 5 out of 5

    Shalabh Mittal

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