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Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

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A clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies. You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything—from helping leaders better communicate to motivating sales teams A clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies. You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything—from helping leaders better communicate to motivating sales teams and winning customers away from competitors. But what stories do you need to tell? And how do you tell them? In Stories That Stick, Kindra Hall, professional storyteller and nationally-known speaker, reveals the four unique stories you can use to differentiate, captivate, and elevate: the Value Story, to convince customers they need what you provide; the Founder Story, to persuade investors and customers your organization is worth the investment; the Purpose Story, to align and inspire your employees and internal customers; and the Customer Story, to allow those who use your product or service to share their authentic experiences with others. Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. She offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?


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A clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies. You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything—from helping leaders better communicate to motivating sales teams A clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies. You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything—from helping leaders better communicate to motivating sales teams and winning customers away from competitors. But what stories do you need to tell? And how do you tell them? In Stories That Stick, Kindra Hall, professional storyteller and nationally-known speaker, reveals the four unique stories you can use to differentiate, captivate, and elevate: the Value Story, to convince customers they need what you provide; the Founder Story, to persuade investors and customers your organization is worth the investment; the Purpose Story, to align and inspire your employees and internal customers; and the Customer Story, to allow those who use your product or service to share their authentic experiences with others. Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. She offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?

30 review for Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

  1. 4 out of 5

    Elizabeth

    (I received an Advance Reader's Copy of this book from HarperCollins Leadership for review.) I heard Kindra speak at a conference in July, and I was captivated by the power of stories and her ability to entrance a coliseum full of women. I wasn't quite sure what to expect from this book, but I started reading and found myself more excited about a book that I have been in quite a while. This book is a TREASURE TROVE of words. She talks about the power of storytelling in business, but her examples (I received an Advance Reader's Copy of this book from HarperCollins Leadership for review.) I heard Kindra speak at a conference in July, and I was captivated by the power of stories and her ability to entrance a coliseum full of women. I wasn't quite sure what to expect from this book, but I started reading and found myself more excited about a book that I have been in quite a while. This book is a TREASURE TROVE of words. She talks about the power of storytelling in business, but her examples and lessons are applicable to almost anyone who is a human who interacts with other humans. As I read, I found myself jotting down lots of notes to myself. This book was immediately relevant to my work: I tutor for the SAT and ACT, and I help high schoolers with their college admissions essays. I found myself bringing in Kindra's words and examples as I worked with students, and I can already see a difference in the essays they're creating! Storytelling is also something I'll be able to use myself as an entrepreneur and business owner. I already have a list of ideas for stories to tell! This book is immediately practical. I found myself consistently surprised (but pleasantly so) with the level of detail Kindra went into in each chapter. She spells out exactly what each story is, how and when they're useful (and when they're not!), and then she tells you exactly how to craft a story. I have friends who are business owners, writers, presenters, and teachers, and I fully intend to recommend (or gift!) this book to all of them! I would give this book six stars if I could.

  2. 5 out of 5

    Karren Hodgkins

    The theme of storytelling is increasing in popularity, it seems the idea of using a narrative to increase the effectiveness of business communications is catching on, it is being recognised as being superior to a logical approach. “Business was all about logic. And then suddenly it wasn’t.” However, I was wondering whether the author would have anything to add to the dialogue, I was not disappointed. There was understandably overlap with other books I have read on the topic, but I found it both a The theme of storytelling is increasing in popularity, it seems the idea of using a narrative to increase the effectiveness of business communications is catching on, it is being recognised as being superior to a logical approach. “Business was all about logic. And then suddenly it wasn’t.” However, I was wondering whether the author would have anything to add to the dialogue, I was not disappointed. There was understandably overlap with other books I have read on the topic, but I found it both an enjoyable read as well as one that inspires you to look for stories that will impact positively on your business. It’s a good one. There is a balance of information with a narrative. It’s essentially broken into three parts: PART 1 The Irresistible Power of storytelling PART 2 The four essential stories PART 3 Create the story It becomes clear though, that not all stories are created equal and that the more engaging the story the greater the impact it will have on the brain’s ability to be open to an offer. So investing time in finding a story, choosing a story and then making sure it’s the right story, is time well spent The author shares different kinds of stories and provides examples of each. Value story, discovers the real value of the product to the market Founder story, where sharing relevant history is evident Purpose story, unites the team to achieve the goal The fourth one, the customer story, really grabbed my attention. It made so much sense that while reviews assist the prospect to narrow down the choices on offer, stories evoke emotions, speak to a moment, add details moving the audience from thinking logically to building connection. The prospect feels understood, “ie: someone like me has felt this way and found this to be the solutions. I want that, so I’ll buy it.” The importance of ASKING customers for the story was emphasised and identifying and asking specific questions is likely to encourage the response you are hoping for. I would highly recommend this book. With thanks to NetGalley, HarperCollins Business and the author for my free copy to review in exchange for an honest opinion.

  3. 4 out of 5

    Genevieve Trono

    As someone who works in the creative side for multiple small businesses, I have seen time and time again how a connection is such an important part of a lasting relationship with clients and customers. When I think about my own experiences, authenticity, and sharing is what has brought me closer in so many of my relationships, both personally and professionally. I loved this accessible, poignant and very timely resource on how we can better share our stories. A narrative can add the personal comp As someone who works in the creative side for multiple small businesses, I have seen time and time again how a connection is such an important part of a lasting relationship with clients and customers. When I think about my own experiences, authenticity, and sharing is what has brought me closer in so many of my relationships, both personally and professionally. I loved this accessible, poignant and very timely resource on how we can better share our stories. A narrative can add the personal component that boosts connection and also a memorable experience. In a time where people are overwhelmed with data and information from sun up to sundown, this book shares how you can share and have your stories standout. Kindra Hall excels at writing something that is both relatable and inspiring. I took so much away from this book and I know I will refer back to it time and time again. Thank you to NetGalley & HarperCollins Leadership for an advanced copy. 

  4. 5 out of 5

    Korry Franke

    Several months ago, my travels as an airline pilot took me to Orlando. Before venturing out of my hotel that evening, I searched for a podcast to accompany me on my walk to dinner and was intrigued by the description of an interview with professional storyteller @kindrahall. After all, as a writer myself, I know that mastering the art of storytelling is the key to keeping the pages turning for my readers. And as a budding professional speaker, I know it’s also critical to keeping the attendees o Several months ago, my travels as an airline pilot took me to Orlando. Before venturing out of my hotel that evening, I searched for a podcast to accompany me on my walk to dinner and was intrigued by the description of an interview with professional storyteller @kindrahall. After all, as a writer myself, I know that mastering the art of storytelling is the key to keeping the pages turning for my readers. And as a budding professional speaker, I know it’s also critical to keeping the attendees of my keynotes engaged. So I pressed play and set off into the thick, humid air, earbuds dangling, and instantly found myself captivated as Kindra discussed the transformational power of stories—not just for writers and speakers like me, but for people in literally any field...including people just like you. Need to give a presentation? Tell a story, Kindra suggested. Need to close a sale? Tell a story. Need to market your product? Tell a story. Need to connect with your child? Tell a story. Her suggestions were incredibly compelling. There was simply one major problem: Kindra never gave away her formula for how to create, tell, and leverage a great story. Then again, that’s why she’s a sought after speaker—the power of story is valuable, which is why corporations and coaching clients pay top dollar to learn Kindra’s techniques. I started to fear I might not learn Kindra's formula after all. But then she mentioned on her (optimistic and inspiring) Instagram feed that she would soon lay out all the specifics of her storytelling framework in a new book: Stories That Stick (http://www.storiesthatstick.com). I was stoked! Compared to the price of attending one of her conferences or workshops, her book would be a huge bargain. So I preordered it immediately, and eagerly awaited the September launch date. Then things got even better: she offered the chance to become an advance reader of the book. Needless to say, I jumped at it. In one night, I chewed through the first 50 pages that she made available electronically. Then, a little over a week ago, I received a copy of the book from HarperCollins Leadership. And since then, it’s followed me as I’ve galavanted around the country on another work trip. The more I read, the more I started to see the potential for stories not just in my writing and speaking but all around me. In fact, the book literally moved me to take action. I sent suggestions to my father, who works in financial planning. I sent suggestions to my airline’s loyalty program. I’ve even begun to reimagine how I might use stories to make my inflight announcements something that passengers actually listen to. And I have no doubt this is just the start—for me AND for you. Now, I know stories may seem simple. They may seem fluffy and non-essential for the “just the facts” business world in which we all seem to work these days. But trust me, such belief couldn’t be further from the truth. Stories are at the heart of the human experience. They connect us. They compel us. They inspire us. And with Kindra’s guidance, they’ll power all of us to achieve more, too. Stories That Stick is a book that pulls you in, makes you smile, and teaches you valuable concepts in an easy-to-remember and easy-to-implement way that will leave you eager to tell better, more effective stories in all aspects of your life. I highly encourage you to grab a copy for yourself today. (And while I did get a free copy of the book, they did not tell me to say that). Thank you, Kindra, for the chance to preview your book. I’ll be buying several more copies as gifts, and I can’t wait to see the ways in which those people put the transformational power of stories to use in their lives.

  5. 4 out of 5

    Sara Miller Murrell

    Stories That Stick is greatness! Kindra Hall has a way with words that captivates you and engulfs you into a world of powerful stories and their effects. Learn to not only lead your business, but your life, with storytelling. 5 stars for this wonderful book. *Disclaimer: I received this book pre-release as part of the Stories That Stick Launch Team.

  6. 5 out of 5

    Asra Yousuf

    The book does make some good points through a heavy use of examples but its just one of those books that could have been condensed into a blog post

  7. 5 out of 5

    Tracy Beal

    One of the best books I’ve come across in a long time. I had the opportunity to hear Kindra speak at a conference in July. I preordered her book. And then was given the grand opportunity to be part of her launch team!! While the book doesn’t hit the bookstores until later this month, I was sent an ARC (advanced reader copy) of the entire book before its official release. Kindra explores and explains how story telling can affect your life, your business and your customers! Sometimes I get caught One of the best books I’ve come across in a long time. I had the opportunity to hear Kindra speak at a conference in July. I preordered her book. And then was given the grand opportunity to be part of her launch team!! While the book doesn’t hit the bookstores until later this month, I was sent an ARC (advanced reader copy) of the entire book before its official release. Kindra explores and explains how story telling can affect your life, your business and your customers! Sometimes I get caught up in my head with my own stories because I’ve heard them so much before! But what I’ve learned is that our stories affect and can IMPACT others in ways we don’t realize. Get ready for a ride of learning and equipping to move forward in your life and in your business. Although this book isn’t just for business owners!! I highly recommend this book and would encourage anyone to read and learn.

  8. 5 out of 5

    Kev Willoughby

    Although this book is written primarily to business owners and entrepreneurs, I read it as an HR professional and an aspiring writer. But regardless of how you approach this book, the central idea remains: everyone is drawn to a good story. From my role in HR, I do lots of interviews on a regular basis. What I consistently find challenging is not how to craft effective interview questions, but where to find a candidate who is adequately prepared for the interview and one who comes with stories th Although this book is written primarily to business owners and entrepreneurs, I read it as an HR professional and an aspiring writer. But regardless of how you approach this book, the central idea remains: everyone is drawn to a good story. From my role in HR, I do lots of interviews on a regular basis. What I consistently find challenging is not how to craft effective interview questions, but where to find a candidate who is adequately prepared for the interview and one who comes with stories that give me as much insight as possible about who they will be as an employee in my organization. Most come equipped only with the same buzzwords that everyone is using about being a hard worker, team player, etc. In the words of Simon Cowell, of American Idol fame, those candidates are "forgettable." I like this book by Kindra Hall because she gets it (and she also makes the connection to job interviews near the end of the book). The stories are what make a person stand out. It doesn't matter if that person is a salesperson, a teacher, a job candidate, a parent, a writer, or an entertainer. People want to hear stories because that is how we connect and that is how we determine credibility and genuineness. One of the strengths of this book is in its simplicity. Storytelling is not a cumbersome or technically advanced skill that can only be attained by the elite. The author lays it out step-by-step and gives examples repeatedly. She says, "any moment that makes you wonder could be a story. Or one that brings a smile to your face. Or one that makes you slightly angry. Or one that you watch unfold with heightened curiosity." The key is to notice when a story is happening and to identify the four key components: authentic emotion, identifiable characters, a significant moment, and specific details. Once you have those ingredients, its all about crafting the story so that your message gets across to the intended audience in a way that will make a difference. One of my favorite examples in the book about the effectiveness of this approach is how the author contrasted asking her grandmother about the Great Depression (which yielded no information) and the way she asked her grandpa about WWII (which resulted in rich conversation and memorable moments). "Instead of saying, 'Grandpa, tell me about WWII,' I focused my question on a noun. 'Grandpa,' I asked, 'where were you stationed in World War II?' He said Perth, Australia. 'Grandpa,' I said, 'Tell me about Perth, Australia.' It was as if I had said the secret word that opened a hidden cave of stories. For an hour and a half, my grandfather told me, in great detail, about his experience in Perth, a.k.a. stories about his World War II experiences." As an aspiring writer, the gold mined in this book is invaluable and obvious. But coming back to my reception of this book as an HR professional, I began to take a second look at my interview questions. Although they may be effective, they could be better at prompting the candidate for stories. There are some gems in this pages, such as, "Whose life is different because of your business?" or "What was the moment you knew the work you do is worth it?" (Those questions can easily be crafted to fit the job description and opening that the candidate is interviewing for.) I'm looking forward to putting these tools into action, because it will result in hearing better stories during future job interviews, as well as telling better stories in future writing pursuits. Great job, Kindra Hall!

  9. 5 out of 5

    Brittany McDowell

    A compelling read, but it would be rather awkward if it weren't. A compelling read, but it would be rather awkward if it weren't.

  10. 4 out of 5

    Laurie Ruettimann

    There’s a school of thought out there that HR needs to tell a better story about itself. First, we should describe the value we bring. Then, we should highlight the HR professionals who do it. Next, we must demonstrate how we impact people’s lives with attention to specific detail. Finally, we must show how our work transforms our workers and our leaders—professionally, emotionally, and financially. If we tell a better story about how we positively affect the landscape of business, we improve th There’s a school of thought out there that HR needs to tell a better story about itself. First, we should describe the value we bring. Then, we should highlight the HR professionals who do it. Next, we must demonstrate how we impact people’s lives with attention to specific detail. Finally, we must show how our work transforms our workers and our leaders—professionally, emotionally, and financially. If we tell a better story about how we positively affect the landscape of business, we improve the future of HR. I like it, which is why I like Stories That Stick by Kindra Hall. What’s It All About? This book not only shows you how to tell a better story, but she goes deep on the art and science of storytelling without being too overwhelming. The most interesting part of the book are stories about storytelling, which could be a little meta, but, instead, turns out to be helpful. If you work in human resources, you’ll find all sorts of useful lessons about how to tell a better story—about yourself, the department, and the company. If you work in talent, you’ll learn how to tell a more authentic story to attract and retain the best and the brightest workers. And if you’re looking for work, this book will teach you how to tell a story about your career journey that will give you a leg up on the competition. I read Stories That Stick on a beach in a single afternoon. The writing style is casual, chatty, but also helpful. The chapters are neatly organized, so you can go back and find content easily. And there’s enough of Kindra’s own story woven throughout the book to make it feel like this is much more than a book about marketing—it’s a labor of love. Go check out Stories That Stick if you’re looking to differentiate yourself or your company with customers, candidates or even current employees. And, if you buy the book, be sure to post a photo online and tell Kindra that you found the book through this website. She’s got a strong presence on Instagram and loves to learn how people discovered her book. I found her book through Jennifer McClure—who has made fewer than five book recommendations to me in a decade of friendship—which made me jump all over this. I hope you jump all over it, too!

  11. 5 out of 5

    Laureen

    If you look at my Linked In profile, you will find that I label myself as a storyteller. I'm a writer/ content developer by trade, and I have the unique opportunity to tell stories for a living - true stories, emotive stories, meaningful stories. Some of these are real, true accounts or interviews, and some of my stories are scripted. All of them are told to promote learning, kindness, inclusion, and safety in schools, colleges and workplaces - and to evoke the best in all of us. I seriously hav If you look at my Linked In profile, you will find that I label myself as a storyteller. I'm a writer/ content developer by trade, and I have the unique opportunity to tell stories for a living - true stories, emotive stories, meaningful stories. Some of these are real, true accounts or interviews, and some of my stories are scripted. All of them are told to promote learning, kindness, inclusion, and safety in schools, colleges and workplaces - and to evoke the best in all of us. I seriously have the best job ever. Of late, "storytelling" has become quite a buzz word in business, used in marketing, advertising, in places where people haven't historically associated a "story" - at least in a "Once Upon a Time" kinda way. But that's changing. And I say, It's about time!. Stories help people relate, connect, and understand - no doubt about it. Your audience will remember your message, your product, just about whatever you're trying to convey if you hook it with a meaningful story with identifiable characters. While Hall's book really didn't reveal anything new that I hadn't already heard or discovered through my own work (although I'm immersed in this stuff every single day), it certainly reinforced key strategies and the power of the story. I implore anyone who is looking for a better, more effective way of messaging, training, selling, promoting, just about anything - to read this book to get started on their own storytelling. Everyone has a story to tell. And I'd love to hear it!

  12. 4 out of 5

    Kristyn Bock

    Storytelling is a form of communication that needs to be a bigger part of daily life because as a society we need to make more meaningful connections. I can see the value in it for leaders, teachers, parents...anyone who wants to get a meaningful message across to another person and make it *stick*. I started reading this with the mind frame of an entrepreneur but I began to see the relevance in other areas of my life. However, just wanting to be a storyteller doesn’t automatically make you one. Storytelling is a form of communication that needs to be a bigger part of daily life because as a society we need to make more meaningful connections. I can see the value in it for leaders, teachers, parents...anyone who wants to get a meaningful message across to another person and make it *stick*. I started reading this with the mind frame of an entrepreneur but I began to see the relevance in other areas of my life. However, just wanting to be a storyteller doesn’t automatically make you one. Believe me, I’ve tried. I have, on countless occasions, tried to tell others of an incident only to have it go flat and I’m left wondering when exactly I took a wrong turn in the telling. I’ve chalked it up to losing my imagination with age. In my idea of being an adult, storytelling was for children. Enter Kindra Hall. I saw her speak at a conference and I was captivated immediately by the stories she told and the concept of being a storyteller. The question I had was: What makes a good story and how do I tell one? I immediately preordered the book and then was fortunate enough to get an advanced copy. I’m a researcher by nature and I tend to bog people down with facts on a subject, so I needed a tool that would teach me how to take what I know and learn and make it relatable. That is where this book became the exact tool I needed. Through anecdotes and information Stories That Stick pulled me in, taught me how, and got me started. This will be a book I read again and again because, as I progress as a storyteller, I will get something new from it each time that will bring me even farther into the art of storytelling.

  13. 4 out of 5

    Mirah W

    Stories That Stick was a real surprise read! I thought it would be a good book to read since I work in the training industry; however, I wasn't expecting to be so engrossed in the book! Kindra is, indeed, a gifted storyteller, but rather than keeping that storytelling genius to herself, she shares it openly and honestly in her book. Don't be misled by the title and think it won't apply to you because you aren't in business or marketing, I believe this book can help people from all walks of life Stories That Stick was a real surprise read! I thought it would be a good book to read since I work in the training industry; however, I wasn't expecting to be so engrossed in the book! Kindra is, indeed, a gifted storyteller, but rather than keeping that storytelling genius to herself, she shares it openly and honestly in her book. Don't be misled by the title and think it won't apply to you because you aren't in business or marketing, I believe this book can help people from all walks of life and careers connect with others. We all communicate and Kindra provides the tools you need to communicate in a meaningful way to clearly express your thoughts, message or meaning. The steps Kindra outlines on how to craft and deliver a story that sticks will definitely help me from the training podium to grab my audience's attention. Additionally, I am now a more aware and conscientious consumer having read Stories That Stick. Stories That Stick is organized in a way that is easy to follow and Kindra provides real world examples to demonstrate how her methods work. While I did receive an advance copy of this book, my opinions of the book are my own.

  14. 4 out of 5

    Dustin

    I'm a priest of a small, aging congregation. And, like a lot of priests, I wonder: what's the best way to excite my congregation? What's the secret to inspiring them? A lot of folks in ministry struggle with this aspect of ministry and, sometimes, we seem resolved that 'normal' is always close to burnout and exhaustion for those few who do step up. Well, I just finished reading Stories That Stick by Kendra Hall. Her suggestion for turning things around: tell a story. What I especially liked about t I'm a priest of a small, aging congregation. And, like a lot of priests, I wonder: what's the best way to excite my congregation? What's the secret to inspiring them? A lot of folks in ministry struggle with this aspect of ministry and, sometimes, we seem resolved that 'normal' is always close to burnout and exhaustion for those few who do step up. Well, I just finished reading Stories That Stick by Kendra Hall. Her suggestion for turning things around: tell a story. What I especially liked about this book is that she not only tells you how to tell a story, but she shows you how to find those stories. As a priest, I can tell stories in sermons, in newsletters, or even in meetings. After all, everyone enjoys a good story and they seem to be a brilliant way of encouraging people. So, pick up this book and get ready to hear a good story from a great storyteller.

  15. 5 out of 5

    Ocean Hashem

    I had the pleasure of seeing Kindra speak a few months ago at a business conference. I was skeptical about how a professional storyteller was related to business but I was blown away by her character and her message. So I was excited to know that she had also written a book. I really enjoyed this book! It’s so easy to follow and How To’s are explained every step of the way. I found myself entranced in the stories she told because I just had to know how they ended. She also makes it super easy to I had the pleasure of seeing Kindra speak a few months ago at a business conference. I was skeptical about how a professional storyteller was related to business but I was blown away by her character and her message. So I was excited to know that she had also written a book. I really enjoyed this book! It’s so easy to follow and How To’s are explained every step of the way. I found myself entranced in the stories she told because I just had to know how they ended. She also makes it super easy to understand how you can craft your own stories.

  16. 5 out of 5

    Alex Schmidt

    Love how this can be applied in what I do. Everyone loves a story and this really brings out the best in you. I listened to this on audible and she has such a good story telling voice so it wasn’t boring. And the stories she told were great examples to good story telling.

  17. 5 out of 5

    Samantha McCarthy

    Review to come

  18. 5 out of 5

    Orly Agawin

    Hall was able to magnify the magic of stories through this book by using actual stories as the her backbone in this self-help book.

  19. 5 out of 5

    Diane

    I was fortunate enough to see Kindra speak in person, so as I read the book, not only was I visualizing her speaking to me, I could almost hear her voice as I read. As I read, I realized the last real story I told was when I eulogized my father in 2018. I believe I hit every key element Kindra describes. And I had so many people tell me they connected to my dad through my stories. Now my task is to take the storytelling skills from this book and apply them to my every day. Yes, I believe that st I was fortunate enough to see Kindra speak in person, so as I read the book, not only was I visualizing her speaking to me, I could almost hear her voice as I read. As I read, I realized the last real story I told was when I eulogized my father in 2018. I believe I hit every key element Kindra describes. And I had so many people tell me they connected to my dad through my stories. Now my task is to take the storytelling skills from this book and apply them to my every day. Yes, I believe that storytelling has a place in the every day. Storytelling allows me to connect with others and I miss having those types of connections. Will stories help me to make more money in business? Maybe. I bet it will make business more enjoyable in any case. I definitely recommend this book and I plan to share this book with all my friends. I received a copy of the book from HarperCollins Leadership.

  20. 5 out of 5

    Jennifer

    Gem of a book that gives thorough and practical advice on how to implement good storytelling structure and delivery in business and everyday life. For example, in getting stories from other people (perhaps older family members, perhaps customers/colleagues in a business setting) focus on the nouns (i.e. people, places, things, events). Hall gives an example of where talking to her grandmother asking about life during the Great Depression fell flat in getting stories; whereas when she talked to h Gem of a book that gives thorough and practical advice on how to implement good storytelling structure and delivery in business and everyday life. For example, in getting stories from other people (perhaps older family members, perhaps customers/colleagues in a business setting) focus on the nouns (i.e. people, places, things, events). Hall gives an example of where talking to her grandmother asking about life during the Great Depression fell flat in getting stories; whereas when she talked to her grandfather about his service during World War II focusing on the place where he served (Perth, Australia) let loose an abundance of stories. Key in this case = focusing on a place versus a general experience. Infinitely practical and also inspirational, this book has earned a place on my bookshelf for years to come (as a former English teacher and current librarian who weeds ruthlessly as I've moved around the country, it takes a lot for me to say that). Finished in just two days. Note: "I received a copy of this book from HarperCollins Leadership."

  21. 5 out of 5

    Emily P

    I haven't heard of Kindra Hall before, but I have learned so much from her book! I am a non profit director and the advice she gives the reader on how to tell a story in a captivating way is, well, captivating. Hall breaks down the different means by which a story takes hold and applies them to principles that can be easily imitated. Her style of writing is at once inclusive of all walks of life, while reminding us that a story that goes untold can be detrimental in many ways, especially in busi I haven't heard of Kindra Hall before, but I have learned so much from her book! I am a non profit director and the advice she gives the reader on how to tell a story in a captivating way is, well, captivating. Hall breaks down the different means by which a story takes hold and applies them to principles that can be easily imitated. Her style of writing is at once inclusive of all walks of life, while reminding us that a story that goes untold can be detrimental in many ways, especially in businesses or non profits. By giving the reader clear cut, detailed instructions on how to keep your audience engaged, Hall cuts through the fluff. She shares specific ways storytellers can motivate their audience to action through a well developed personal connection, rather than a flat, uninteresting rehash of a story. Finding the points at which a good story becomes an unforgettable story are paramount, shares Hall, and these points are attainable if the speaker is aware of what makes their audience tick. Hall has spent years on her craft, and the results speak for themselves. I read the book as an early reviewer, thanks to Harper Collins Publishers. I think this is one that deserves a spot on the bookshelf of any public speaker, pastor, business leader or non-profit director! I chose to leave a review and all opinions are my own. #HarperCollinsAmbassador

  22. 4 out of 5

    Eunice

    This is a book that every person in business—whether in sales, marketing, accounting, you name it—should have in their toolbox. Of course I was hooked in almost immediately with the opening story in the introduction, and my never-ending fandom of Kindra had anything to do with it. She uses story to sell the concept of using story to sell, thus proving every point she makes in the whole book. Her ability to weave story in among the facts and figures is reminiscent of Malcolm Gladwell’s “The Tippi This is a book that every person in business—whether in sales, marketing, accounting, you name it—should have in their toolbox. Of course I was hooked in almost immediately with the opening story in the introduction, and my never-ending fandom of Kindra had anything to do with it. She uses story to sell the concept of using story to sell, thus proving every point she makes in the whole book. Her ability to weave story in among the facts and figures is reminiscent of Malcolm Gladwell’s “The Tipping Point”, where she captivated you so much with all of the stories behind brands we know and love. But of course, she tells all of these stories in a way that only Kindra “with an I” Hall can. *I was fortunate enough to be selected as an advanced reader of this book. All opinions are my own.

  23. 4 out of 5

    Eric

    A business consultant's brochure masquerading as a book. I can't help but be reminded of Malcolm Gladwell's various books which do similar things but to better effect. Still, it is worth remembering that "stories" do, potentially, have significant value and meaning. Perhaps the stories are the entire meaning and a great portion of the value. A business consultant's brochure masquerading as a book. I can't help but be reminded of Malcolm Gladwell's various books which do similar things but to better effect. Still, it is worth remembering that "stories" do, potentially, have significant value and meaning. Perhaps the stories are the entire meaning and a great portion of the value.

  24. 4 out of 5

    Casey

    Kindra had some great nuggets of advice when looking for stories in every day life and articulating those stories to move people. However, I felt most of her advice applied to entrepreneurs. I listened to the audiobook and EVERY SENTENCE WAS A BIG DEAL. Which made it hard to know what she was emphasizing in her story telling techniques.

  25. 4 out of 5

    Mark Smyth

    (I received an Advanced Reader’s Copy of this book from Harper Collins leadership for review) This quote from Stories That Stick sums up my deep reverence for the power of stories perfectly: “The shift a story can make has a profound impact on business. It turns customers into converts. It transforms employees into evangelists. Executives into leaders. It changes the nature and impact of marketing, and perhaps most importantly, it can change how we see ourselves.” I would add that, on top of a stor (I received an Advanced Reader’s Copy of this book from Harper Collins leadership for review) This quote from Stories That Stick sums up my deep reverence for the power of stories perfectly: “The shift a story can make has a profound impact on business. It turns customers into converts. It transforms employees into evangelists. Executives into leaders. It changes the nature and impact of marketing, and perhaps most importantly, it can change how we see ourselves.” I would add that, on top of a story being able to change how we see ourselves, it can also profoundly change the way we see others. After devouring this incredibly generous book and taking the time to simmer on Kindra Hall's every word, I can truthfully say that Stories That Stick has changed the way I see the world. I know that sounds dramatic but it's true. Not only did this book give me the practical tools and resources to find, choose, craft and tell my own stories but, in doing so, it unexpectedly gave me a whole new vantage point by which to see and understand the stories of others. It's as if I have a pair of those awkward virtual reality goggles on at all times that layers the "Normal-Explosion-New Normal" framework over everything in front of me. So, instead of passively taking things as they are, I now find myself asking things like, "Hmm, what's their story?" or "I wonder what the story is behind this or that". (Extra Bonus: With my newfound curiosity, I also find myself far more patient and appreciative of the constant onslaught of "Why?" from my 6 and 7 year olds!) I read a ton of books and can honestly say that Stories That Stick easily ranks as one of the best of the best. I have fifteen pages of typed notes to vouch for me! Bottom line, for anyone tasked with bridging the gap in value, talent, culture or beliefs, this book is a tremendous resource that oozes Kindra's depth and experience as a master storyteller. Her joyful and vividly written insights simplify and demystify the art of storytelling, provide a framework for "building bridges that last" and serve as a call to action to anyone looking to create a transformative shift in their lives or the lives of others. In Kindra's words, "Tell your stories first, otherwise someone might tell them for you, and you may not like their version." Happy reading!

  26. 5 out of 5

    Brea Schmidt

    *I received an advanced copy from HarperCollins Leadership as a volunteer part of the launch team. Opinions are my own* As a writer, speaker, blogger and photographer -- I knew I didn't need much convincing that stories matter, but what Stories That Stick IS doing is pushing me to think differently about the way I tell my stories. After just three chapters, I was already inspired to go and evaluate my work. I wanted to look at my viral/successful social media posts and see if the reason they were *I received an advanced copy from HarperCollins Leadership as a volunteer part of the launch team. Opinions are my own* As a writer, speaker, blogger and photographer -- I knew I didn't need much convincing that stories matter, but what Stories That Stick IS doing is pushing me to think differently about the way I tell my stories. After just three chapters, I was already inspired to go and evaluate my work. I wanted to look at my viral/successful social media posts and see if the reason they were successful was because they included the components of a good story shared in the book (spoiler: they did!). I looked at the essays that I thought would connect with my readers but didn't ... and realized where I could have told the story differently to make it connect more based on Kindra's storytelling tips. I think ANY business owner (and anyone WITHIN that business who is customer-facing!) could benefit from this book ... Fellow photographers could benefit from this book by learning how to script better stories to go along with their client's images when sharing on social media. Brick-and-mortar business owners could benefit from this book by learning how to tell their business' story on social media to help drive customers to want to come through the door. Non-profit organizations could benefit from this book to better share the heart of what they do and drive loyal supporters and donors. Sales executives could benefit from this book to learn how to better tell other customer stories to current clients during the sales process. Writers/bloggers could benefit from this book to drive better engagement on social media and in their articles. HR professionals could benefit from this book to learn how to better tell internal stories to help drive company culture. The list goes on... Kindra's conversational tone in her writing makes this feel less like "another business book" and more like listening to a friend you trust. Her personal stories combined with real-life examples and research already make this an impactful read, but combine that with Kindra's upbeat personality and passion woven through every chapter, it makes Stories That Stick a book that will stick with me as I continue to grow my brand. Brea Schmidt Writer - The Thinking Branch

  27. 5 out of 5

    Emma Hawes

    There were stories in this book that certainly stuck for sure. Kindra Hall breaks everything down into a condensed format.  This book was read over a short time span of 5 hours. If I were a marketing teacher, I would highly consider making this part of my classroom material. However, this is a must for any creative who feels as though they are in a lag.  As someone who has had marketing roles, it is often a challenge to be a "story collector," but it's a vital part of storytelling. I loved how Ki There were stories in this book that certainly stuck for sure. Kindra Hall breaks everything down into a condensed format.  This book was read over a short time span of 5 hours. If I were a marketing teacher, I would highly consider making this part of my classroom material. However, this is a must for any creative who feels as though they are in a lag.  As someone who has had marketing roles, it is often a challenge to be a "story collector," but it's a vital part of storytelling. I loved how Kindra told a story about how she asked questions to get better answers. This is important because sometimes you're not going to tell your story, but the story of others.  Even though research was used for this book, the content was written where it was easy for the reader. The statistics flowed into the story that Kindra was telling.  Kindra mentioned the Apple holiday commercial of the kid that made the slideshow after being on his phone the whole time. I thought this was quite interesting because it was a story with a twist. However, I wish Apple would have done the same in the AirPods commercials. It took me two years, to learn that when you take out an AirPod, it pauses the music. What's the story of everyone's life when they go to the gym and they run into everyone and they have to pull out their earphones? The music keeps going. Apple didn't communicate a good enough situation for the need for the AirPods. Even though this was shown for a brief second in the 2017 commercial with the Marian Hill song "Down" It didn't fully tell the story for me to say "take my money." My favorite part was the top four reasons why the founder's story is often not told. The big one was how we often feel as though it was repeated. This is quite a common one considering that I feel slightly the same way when I introduce myself and I forget to tell people that I'm a triplet. Yes, a founder's story is quite different from a fact, but it's quite similar. *Reviewer received an advanced copy of the book by the publisher Harper Collins

  28. 4 out of 5

    Stephanie Keenan

    I received a copy of the book from HarperCollins Leadership. I heard Kindra Hall speak 3 years ago at a business convention where she motivated us with her story telling skills. She explained how important story telling is, and that it can make or break your business. You need a good story with heart to grab and maintain your potential customers attention. I remember being inspired and seeing the beauty of being able to tell a get story in order to captivate an audiences and change my business, I received a copy of the book from HarperCollins Leadership. I heard Kindra Hall speak 3 years ago at a business convention where she motivated us with her story telling skills. She explained how important story telling is, and that it can make or break your business. You need a good story with heart to grab and maintain your potential customers attention. I remember being inspired and seeing the beauty of being able to tell a get story in order to captivate an audiences and change my business, but I was unsure if I had the skill to do it. As a #harpercollinsambassador, I received an advance copy, and I was so excited when it arrived! I dove right in and was enthralled. I love that it feels like Kindra is just talking to you, telling you fascinating tales and teaching you through these beautiful stories, how to craft your own winning stories. She goes over the fundamentals to building a good story, and then illustrates how to do it, both correctly and incorrectly. She even shares some amazing research and data that backs her theories that the art of storytelling can captivate your audience and transform your business. After reading this book I am ready to sit down and craft my own stories to tell my tales and change my world! This is a fun, educational and helpful read. I can't wait to go back with a highlighter and post-its so I can mark up this book and then effectively use the lessons in it to craft my stories. If you are looking to find and hone the skills to be an effective storyteller, then this is the book for you. You will absolutely love it! Whether you are an entrepreneur, teacher, leader or even a stay at home mom, this book will be a benefit to you. Everyone benefits from the skill of story telling! I loved this book and you will too!

  29. 5 out of 5

    Meghan Schliff

    (I received a copy of the book from HarperCollins Leadership) There is A LOT that I want to say about this book! I am currently reading it for the 2nd time and I don't want to put it down. I have watched the book for a while, and knowing that I struggled with telling my story, growing my business and re-learning the value of storytelling- I NEEDED TO GRAB A COPY. I grew up attending story circles with my family. I was a straight A student( when it came to any class pertaining to creative writing/ (I received a copy of the book from HarperCollins Leadership) There is A LOT that I want to say about this book! I am currently reading it for the 2nd time and I don't want to put it down. I have watched the book for a while, and knowing that I struggled with telling my story, growing my business and re-learning the value of storytelling- I NEEDED TO GRAB A COPY. I grew up attending story circles with my family. I was a straight A student( when it came to any class pertaining to creative writing/storytelling). I loved story telling, but lost the ability to tell one that had value. My business primarily is internet based, with little face to face, so it is important for me to display WHO I am, what I am and the products I believe in. I became so centered on data that I forgot my audience relates to me, not statistics. I would scratch my head when my sales attempts werent adding up. This book has brought me back down to earth, essentially. It takes me away from wordy, unclever attempts at addressing my audience. It has allowed me to see a simpler approach that demonstrates what my audience will hopefully relate to- my story. It breaks down the framework of storytelling, much like we learned in school. It elevates the ideas and concepts needed to be an effective story teller, and the examples Ms. Hall provides throughout the book of how various clients used story telling to grow their business are proof of that. I have recrafted my business structure to place marketing on the backburner and turn my approach into story telling. I look forward to using this book as a guide both personally and professionally. If you, like me, love stories and wish to bridge the gap between you and the listener- buy this book today!!!!!!

  30. 5 out of 5

    Kenny A Rozas

    My own story I run a business with my brother, I am in charge of marketing and sales, I am an engineer and my knowledge and experience in digital marketing are limited, but not my expectations to stand out Every morning when I get up, after having my first glass of water and gradually being aware of the new day, checking my cell phone still lying in bed, checking emails, facebook, instagram, etc, ... and feeling puzzled to see the same ads, the same ways of convincing, showing features, benefits b My own story I run a business with my brother, I am in charge of marketing and sales, I am an engineer and my knowledge and experience in digital marketing are limited, but not my expectations to stand out Every morning when I get up, after having my first glass of water and gradually being aware of the new day, checking my cell phone still lying in bed, checking emails, facebook, instagram, etc, ... and feeling puzzled to see the same ads, the same ways of convincing, showing features, benefits but nothing else, achieving, despite spending thousands of dollars, to be nothing more than one of the many options without further differentiation, without further encouragement to take action than discounts and promotions, so I immediately feel an enormous anxiety to show my company in a subtle, different and emotional way, that shows the value that I can offer, then I feel anxiety and finally frustration when knowing that I still lack of the knowledge to achieve it Until I decided to solve it, I already knew that a very powerful weapon to achieve it, is something that many talk about and is fashionable ... storytelling, so the first task was to find a book that would give me the necessary practical knowledge to start creating meaningful and diferent content, stories that make my company stand out, it was easy to find and decide on this book, which came out as the first option, so get to work and started reading it, now without giving mind, I'm here writing the review I finished reading the book and I feel anxious and above all, able to start telling stories, about my product, about my company, even about myself, and I am already imagining, my ads, my content, so different from what I usually know in my vertical. Without a doubt, the techniques and method taught in the book to conceptualize and create stories is what allows me to have this security of putting what I have learned into practice. So yes! I recommend this book to anyone who still has uncertainty about telling stories to highlight his or her business from their competitors.

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