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28 review for Taking a Bite out of the Apple: A graphic designer's tale (Hearing Others' Voices)

  1. 4 out of 5

    Joel Dennstedt

    Joel R. Dennstedt for Readers' Favorite Taking A Bite Out of the Apple, by Ron Janoff – designer of the Apple logo – is a short entry in the series, Hearing Others’ Voices. As such, “This book … was written for young people facing the large and looming question: What do I want to do for the rest of my life?” Because writing about reality for the young demands the ultimate in clarity, conciseness, and credibility, this condensed memoir shares a simplicity of style more often seen in young adult fa Joel R. Dennstedt for Readers' Favorite Taking A Bite Out of the Apple, by Ron Janoff – designer of the Apple logo – is a short entry in the series, Hearing Others’ Voices. As such, “This book … was written for young people facing the large and looming question: What do I want to do for the rest of my life?” Because writing about reality for the young demands the ultimate in clarity, conciseness, and credibility, this condensed memoir shares a simplicity of style more often seen in young adult fare, but in no way does it patronize or underestimate its audience, nor does it sacrifice either the mundane or dramatic aspects of its central story: One man’s decision to follow his own passion while unable to predict a future iconic place in history. In other words, Janoff explains early and clearly the radical difference between blindly seeking fame and actively pursuing personal achievement. The Apple logo origin and development story is fascinating in itself, but Taking A Bite Out of the Apple offers more than just fond memories. Ron Janoff also reviews the logo’s evolution subsequent to its genesis, and more importantly, he portrays for youthful aspirations the evolving nature of the graphic design industry from which it was born. Ironically, his most relevant admonition regards our growing reliance on computer technology for manifesting creative works, especially where “filtering legitimate critiques from baseless criticism” becomes a major challenge, and when technological dependency for acquiring inspiration actually clouds the process. Janoff’s most valuable gem of wisdom: “The idea – a solid idea – should come first, and the execution should follow.” In this small but potent book, anyone pursuing his/her passion will find strong encouragement and guidance from a mentor who has experienced exemplary success.

  2. 5 out of 5

    Aaron

    Reading Rob Janoff’s ‘Taking a bite out of the apple’ will make you realize that every dream is achievable. The author writes about his professional journey and how he grew from a little known graphic designer to this household name in the industry. Rob Janoff’s story is inspiring. His story is proof that passion and hard work will get you whenever you want to be in life. The author advises every young person to focus on their dreams and put in the effort. Even after getting your dream job, the Reading Rob Janoff’s ‘Taking a bite out of the apple’ will make you realize that every dream is achievable. The author writes about his professional journey and how he grew from a little known graphic designer to this household name in the industry. Rob Janoff’s story is inspiring. His story is proof that passion and hard work will get you whenever you want to be in life. The author advises every young person to focus on their dreams and put in the effort. Even after getting your dream job, the author recommends that one should aim to sharpen their skills to swiftly advance their careers. Rob Janoff is amazing in his narration. He gives real-life stories and the experiences he went through when he was starting out. One can tell that he has always been sharp even in his early days. It is not every day that you get to read the story of the designer of the Apple logo first hand. Getting to read Rob Janoff's story makes you realize that even the greatest of minds have their challenges. There is nothing easy in this world. As an aspiring graphic designer, Rob Janoff advises one to always be creative and embrace the good, challenging and aggressive. Being a professional does not mean that one has to be serious all the time. Have fun when you can, create light moments, and always deliver on time. ‘Taking a bite out of the apple’ may have been majorly about Rob Janoff’s personal experiences and life in professions like advertising, but the advice in the book can be helpful to any young professional. Other than the narration, I found the author to be engaging throughout the book. His stories give one the impression of being in the same room with him.

  3. 4 out of 5

    Tim Lapetino

    I’ve read bits (or bites?) on the origin of designer Rob Janoff’s original rainbow-striped Apple Computer logo. I assumed that this slim volume would dig more deeply into the making of one of the most iconic logos of the 20th century and Janoff’s design work in the intervening decades. Unfortunately, there’s just not much to this book. Janoff speaks mainly in generalities and doesn’t give many specifics about his process or the events surrounding his Apple logo design work. For someone who undou I’ve read bits (or bites?) on the origin of designer Rob Janoff’s original rainbow-striped Apple Computer logo. I assumed that this slim volume would dig more deeply into the making of one of the most iconic logos of the 20th century and Janoff’s design work in the intervening decades. Unfortunately, there’s just not much to this book. Janoff speaks mainly in generalities and doesn’t give many specifics about his process or the events surrounding his Apple logo design work. For someone who undoubtedly spent a great deal of time working directly with Steve Jobs, there weren’t even any concrete stories about the company’s legendary co-founder. I expected much more. Janoff would have been far better served having an experienced writer interview him to draw out creative insights and specific stories. Even reporting on his own memories by talking to colleagues and co-workers of the era would have helped the book to show and not just tell. A book like this could use historical context, a greater understanding of that era’s computer industry and how design itself has changed. I would have loved much richer autobiographical detail and direct quotes from those who worked alongside Janoff. Janoff comes across as a likable and passionate designer and advocate for creativity but I don’t get much sense of his creative insight or how he designed such a sophisticated logo for the young Apple company. How did he remain involved with Apple? What were the technical challenges with printing and the gradually evolving proportions of his mark? I’d love to see more early usage examples. This book is a disappointment because I’m sure there are plenty of great stories waiting to be mined within Janoff’s creative life. The Apple logo has more stories to tell. Edit: upon further reflection I’ve amended my review and upgraded it to 3 stars. My original rating of 1 star seems somewhat harsh since my biggest issues with the book were more “sons of omission” rather than ineptitude or generally poor quality. I think I was just so disappointed with the end result because I was tantalized with the promise of finally getting a deep dive into Rob Janoff’s legendary Apple logo, and this volume missed my high expectations.

  4. 4 out of 5

    Roh-suan Tung

  5. 5 out of 5

    Mingzhu

  6. 4 out of 5

    Mik

  7. 4 out of 5

    Ciaran

  8. 5 out of 5

    Mohammed Ghaïth

  9. 5 out of 5

    Christian Medina

  10. 5 out of 5

    Tyler Sharpe

  11. 4 out of 5

    Sagar Baishya

  12. 4 out of 5

    Imtiaz

  13. 4 out of 5

    Uzair Khatri

  14. 4 out of 5

    Olamilekan

  15. 4 out of 5

    Anushka

  16. 4 out of 5

    Big

  17. 5 out of 5

    Yakeen

  18. 5 out of 5

    Mohd Azeem

  19. 5 out of 5

    Melanie

  20. 4 out of 5

    Akshita

  21. 4 out of 5

    hatakesato

  22. 4 out of 5

    Alaa

  23. 4 out of 5

    Roos Kloosterman

  24. 4 out of 5

    Aleksandra Stojkovic

  25. 4 out of 5

    Stephen Richard

  26. 5 out of 5

    Silvia Pedrelli

  27. 5 out of 5

    Bárbara Vergara

  28. 5 out of 5

    Hunir

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