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Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy

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Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You'll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on opti Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You'll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user's experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft. Key Features A dive-in-anywhere book that offers practical advice and topical examples. 
 Thought triggers, exercises and scenarios to test your knowledge of UX research.   
 Workshop ideas to build a development team's UX maturity. 
 War stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.


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Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You'll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on opti Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You'll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user's experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft. Key Features A dive-in-anywhere book that offers practical advice and topical examples. 
 Thought triggers, exercises and scenarios to test your knowledge of UX research.   
 Workshop ideas to build a development team's UX maturity. 
 War stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.

30 review for Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy

  1. 4 out of 5

    Nhatlan

    The best book about this topic I've ever read. Insightful, thought-provoking, practical and engaging. It's a great book for those who have been in the field for a while to thoroughly examine your own practice. It shifts the popular dichotomy of quantitative vs qualitative into attitudinal vs behavioural data, which helps you to evaluate the strength of evidence more critically. Appreciate those questions that the author raises at the end of each chapter. Great materials for regular reflection. The best book about this topic I've ever read. Insightful, thought-provoking, practical and engaging. It's a great book for those who have been in the field for a while to thoroughly examine your own practice. It shifts the popular dichotomy of quantitative vs qualitative into attitudinal vs behavioural data, which helps you to evaluate the strength of evidence more critically. Appreciate those questions that the author raises at the end of each chapter. Great materials for regular reflection.

  2. 5 out of 5

    Olena Bulygina

    100/10 я начала говорить цитатами оттуда и меня начали слушать все. На автора недавно бурчало русскоговорящее профессиональное сообщество, после того как он в своём YouTube-канале сказал, что фокус-группы как метод не годятся для генеративных исследований. Короче, это одна нормальная книга, я даже свой публичный более культурный отзыв перепечатывать сюда не буду.

  3. 5 out of 5

    Joana Cerejo

    This book is absolutely amazing. So well organized and complex topics teased so clearly. You can find a more extensive book review here -> https://www.jcerejo.com/cerejo-public... This book is absolutely amazing. So well organized and complex topics teased so clearly. You can find a more extensive book review here -> https://www.jcerejo.com/cerejo-public...

  4. 4 out of 5

    Tomi Ola

    What a great resource this book is! If there were a starter pack for a career in UX Research, this book would be a must-have. I am taking away so many pointers, especially on how to optimise my portfolio for better opportunities going forward. I'm really grateful to the authors for taking the time to put pen to paper on this relatively new but speedily growing field. What a great resource this book is! If there were a starter pack for a career in UX Research, this book would be a must-have. I am taking away so many pointers, especially on how to optimise my portfolio for better opportunities going forward. I'm really grateful to the authors for taking the time to put pen to paper on this relatively new but speedily growing field.

  5. 5 out of 5

    Viktor Lototskyi

    Extremely dense, practical and well-structured book on vast of subjects around UX.

  6. 5 out of 5

    thesovietark

    Could not put down! Jam packed with useful insights and timely nudges to transform your work/ideation written in such a way that it’s done before you even realized you started it but takeaways linger long after you’ve moved on. The best kind of teachable book. Cannot recommend highly enough. I hope I can find more books like this in my search to refine and sharpen my occupational and activist skills.

  7. 4 out of 5

    Mitchell Wakefield

    ‘Think Like a UX Researcher’ was an immensely enjoyable read. I felt like Travis and Hodgson did a fantastic job at articulating high-level management and team-building methods a user researcher needs, as well as unpacking the intricacies of the tactical and technical skills user researchers should be equipped with in their toolkit. Each chapter is comprised of essay-style segments which makes for an enjoyable and easily digestible read, while still maintaining substance and actionable insights. ‘Think Like a UX Researcher’ was an immensely enjoyable read. I felt like Travis and Hodgson did a fantastic job at articulating high-level management and team-building methods a user researcher needs, as well as unpacking the intricacies of the tactical and technical skills user researchers should be equipped with in their toolkit. Each chapter is comprised of essay-style segments which makes for an enjoyable and easily digestible read, while still maintaining substance and actionable insights. With that said, there are chapters that I would have appreciated a bit more depth (particularly survey design, persuading managers that don’t see the point in doing research, and career tips). I would highly recommend this book to junior researchers seeking to learn more about various research methods and approaches of the profession, as well as senior practitioners looking to brush up on tactics or seeking to introduce new research activities to their team.

  8. 5 out of 5

    Gaby Prado

    After all these years, comes on book on UX research that I cannot stop recommending. Not only is super insighful, it is so easy to read, with gems like The Seven Deadly Sins of Research or equating researchers to Sherlock Holmes, without falling into "I'm so cool" not once. Measured, clear, concise, down-to-earth, comprehensive. I'd say it is a must for inexperienced and experienced researchers alike I will review more in-depth once I've re-read it and taken notes, for there is so much packed in 30 After all these years, comes on book on UX research that I cannot stop recommending. Not only is super insighful, it is so easy to read, with gems like The Seven Deadly Sins of Research or equating researchers to Sherlock Holmes, without falling into "I'm so cool" not once. Measured, clear, concise, down-to-earth, comprehensive. I'd say it is a must for inexperienced and experienced researchers alike I will review more in-depth once I've re-read it and taken notes, for there is so much packed in 300 pages that maybe I should get the Kindle edition and make my notes there for future reference

  9. 4 out of 5

    Christopher

    As a budding UX researcher, I found this a great summary and introspective for all UXR aspects, being very easy to dive into. Note for a future iteration - it would be great to have an answer key in the back appendix for your thoughts on how to go about some of the questions that are at the end of each chapter.

  10. 4 out of 5

    Benhur

    I’m a student of UX Design currently doing my Masters and this has been the book that has taught me the most about Ux research. Every single detail including organisations and stakeholders are considered here and just blew my mind away. I feel so much ready for my first internship and I can’t wait to use these concepts. Definitely will be reading once more. 10/10 would recommend.

  11. 4 out of 5

    Olga Tsyba

    Amazing book for all who are interested in user research.

  12. 5 out of 5

    Geoff

    One of the better, more complete yet practical UX research-specific books I’ve come across.

  13. 4 out of 5

    Charissa

    Even for a practitioner, I gleaned new perspectives, frameworks and reminders to hone my craft. Very lucid read!

  14. 5 out of 5

    George

    By far the best UX related book I have read. If you are interested in UX do yourself a favor... read this one.

  15. 4 out of 5

    Ronit Pandya

    A complete picture of UX research. Some wonderful frameworks and tips. Practical and crisp.

  16. 4 out of 5

    AltheaE

  17. 4 out of 5

    Renato Poulicer

  18. 5 out of 5

    Milica I

  19. 5 out of 5

    Pedro Almeida

  20. 4 out of 5

    Alba Losada

  21. 4 out of 5

    Gabrielle Jamora

  22. 5 out of 5

    Jarryullah

  23. 4 out of 5

    Rachel

  24. 4 out of 5

    Joe Marcantano

  25. 5 out of 5

    Lulu

  26. 4 out of 5

    Andrea Lucich

  27. 5 out of 5

    Mihai Marin

  28. 5 out of 5

    Joseph Pearce

  29. 4 out of 5

    Rizki Fajar

  30. 5 out of 5

    Vera

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