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Podcasting Marketing Strategy: A Complete Guide to Creating, Publishing and Monetizing a Successful Podcast

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Podcasting is a hugely persuasive yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences. It offers accurate and measurable levels of allegiance that can only be dreamed of o Podcasting is a hugely persuasive yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences. It offers accurate and measurable levels of allegiance that can only be dreamed of on other digital channels. Podcasting Marketing Strategy is a complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media. Written by an award-winning author and his co-host of the global top ten iTunes podcast, The Digital Marketing Podcast, this book explains how podcasting can drive business results, advises on how to record, edit and advertise your content and provides a unique digital marketing toolkit. Supported by case studies from influential organizations around the globe, Podcasting Marketing Strategy is the definitive authority to making and publishing podcasts that deliver quantifiable results.


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Podcasting is a hugely persuasive yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences. It offers accurate and measurable levels of allegiance that can only be dreamed of o Podcasting is a hugely persuasive yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences. It offers accurate and measurable levels of allegiance that can only be dreamed of on other digital channels. Podcasting Marketing Strategy is a complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media. Written by an award-winning author and his co-host of the global top ten iTunes podcast, The Digital Marketing Podcast, this book explains how podcasting can drive business results, advises on how to record, edit and advertise your content and provides a unique digital marketing toolkit. Supported by case studies from influential organizations around the globe, Podcasting Marketing Strategy is the definitive authority to making and publishing podcasts that deliver quantifiable results.

30 review for Podcasting Marketing Strategy: A Complete Guide to Creating, Publishing and Monetizing a Successful Podcast

  1. 5 out of 5

    Felipe CZ

    Guide to podcasts. First you need to define goals in a very clear way, and help listeners to find you and have a reason to hear you. By using word-of-mouth you can be relevant in your industry or field, but must have interesting and updated content. Mostly, it is all about creating a symbiotic relationship with your target audience.

  2. 4 out of 5

    Juan Botero

    Este libro podría ser un artículo. Tiemw una buena secuencia en cómo empezar de 0 y llevarlo a que sea un podcast real disponible para todos, pero mucha información repetitiva.

  3. 4 out of 5

    Nopadol Rompho

    As a podcaster, I find this book very interesting and informative. I would recommend anyone who want to be a successful podcaster to read this book.

  4. 5 out of 5

    Love Rutledge

    Good info on SEO basics and lots of Internet resources

  5. 4 out of 5

    Maerwyn

  6. 5 out of 5

    Memyselfandi

  7. 5 out of 5

    Denis Starynin

  8. 5 out of 5

    Tm

  9. 4 out of 5

    Busisiwe

  10. 5 out of 5

    اليازية خليفة

  11. 4 out of 5

    Johanna

  12. 5 out of 5

    Joel Thornhill

  13. 5 out of 5

    Ist

  14. 4 out of 5

    Johannes

  15. 4 out of 5

    Ubaid Ullah

  16. 4 out of 5

    QUINNS

  17. 4 out of 5

    james marshall

  18. 4 out of 5

    Howard

  19. 4 out of 5

    NewHere

  20. 5 out of 5

    M

  21. 5 out of 5

    Elizabeth

  22. 5 out of 5

    Farzad

  23. 4 out of 5

    jennet wheatstonelllsl Proc

  24. 5 out of 5

    Savaş Ateş

  25. 4 out of 5

    Dzunisani Mathebula

  26. 4 out of 5

    Ac Luvee'Che

  27. 5 out of 5

    Federico Marchisio

  28. 5 out of 5

    Sanna | Lukujonossa

  29. 5 out of 5

    Mohamed Ateaa

  30. 5 out of 5

    Jacob L Rice

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