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Game Thinking: Innovate smarter & drive deep engagement with design techniques from hit games

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How are market leading products born? Successful innovations may end up reaching a mainstream audience—but they never start off that way. That’s the paradox of innovation, most entrepreneurs fail to embrace: the typical people in your market are not the same ones you need to woo when bringing your idea to life. Instead find the “superfans” hidden in your audience: Thos How are market leading products born? Successful innovations may end up reaching a mainstream audience—but they never start off that way. That’s the paradox of innovation, most entrepreneurs fail to embrace: the typical people in your market are not the same ones you need to woo when bringing your idea to life. Instead find the “superfans” hidden in your audience: Those willing to take risk and put up with a messy or incomplete solution in order to start solving the problem your product will eliminate in the future. Show your idea to these people. See what they make of it. What do they love about it? Where does it seem to go in the wrong direction? Allowing these early fans to “play” with your idea gives you fast and accurate answers to your most pressing questions long before your product is designed and built. Game Thinking supercharges your progress That’s where Game Thinking comes in. In this groundbreaking book, Amy Jo Kim lays out a step-by-step system for accelerating innovation, and crafting products that people love...and keep loving. The secret? Develop “impossible to put down” products by using techniques that the fast-moving games industry employs when making games that glue millions of players to their screens. During her time working on genre-defining games like The Sims, Rock Band, and Ultima Online, Amy Jo learned that customers stick with products that help them get better at something they care about, like playing an instrument or leading a team. Amy Jo then used her insights from the game world to help hundreds of companies like Netflix, Disney, The New York Times, Ubisoft and Happify innovate faster and smarter. Learn from the (game) masters Building on the principles of lean/agile design and design thinking, Game Thinking covers four powerful strategies you can use to create your next hit product: Build a product that fits how people actually behave, using insights from your high-need Superfans Keep customers engaged and moving forward with a coherent and compelling customer journey Rapidly improve your product concept by testing and tuning the core experience Expand the core experience into a full product by following the Game Thinking roadmap Get your hands on Game Thinking, and start innovating faster and smarter today.


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How are market leading products born? Successful innovations may end up reaching a mainstream audience—but they never start off that way. That’s the paradox of innovation, most entrepreneurs fail to embrace: the typical people in your market are not the same ones you need to woo when bringing your idea to life. Instead find the “superfans” hidden in your audience: Thos How are market leading products born? Successful innovations may end up reaching a mainstream audience—but they never start off that way. That’s the paradox of innovation, most entrepreneurs fail to embrace: the typical people in your market are not the same ones you need to woo when bringing your idea to life. Instead find the “superfans” hidden in your audience: Those willing to take risk and put up with a messy or incomplete solution in order to start solving the problem your product will eliminate in the future. Show your idea to these people. See what they make of it. What do they love about it? Where does it seem to go in the wrong direction? Allowing these early fans to “play” with your idea gives you fast and accurate answers to your most pressing questions long before your product is designed and built. Game Thinking supercharges your progress That’s where Game Thinking comes in. In this groundbreaking book, Amy Jo Kim lays out a step-by-step system for accelerating innovation, and crafting products that people love...and keep loving. The secret? Develop “impossible to put down” products by using techniques that the fast-moving games industry employs when making games that glue millions of players to their screens. During her time working on genre-defining games like The Sims, Rock Band, and Ultima Online, Amy Jo learned that customers stick with products that help them get better at something they care about, like playing an instrument or leading a team. Amy Jo then used her insights from the game world to help hundreds of companies like Netflix, Disney, The New York Times, Ubisoft and Happify innovate faster and smarter. Learn from the (game) masters Building on the principles of lean/agile design and design thinking, Game Thinking covers four powerful strategies you can use to create your next hit product: Build a product that fits how people actually behave, using insights from your high-need Superfans Keep customers engaged and moving forward with a coherent and compelling customer journey Rapidly improve your product concept by testing and tuning the core experience Expand the core experience into a full product by following the Game Thinking roadmap Get your hands on Game Thinking, and start innovating faster and smarter today.

30 review for Game Thinking: Innovate smarter & drive deep engagement with design techniques from hit games

  1. 4 out of 5

    Elena

    A Good Weekend Read for anyone who is interested in innovation, lean startup, gamification, design thinking, and product design. The concept is clearly explained in the book; a step-by-step methodology to help bring early product ideas to life is offered, however, there is a lack of sourcing of some ideas. Actionable and practice-oriented guides, examples and worksheets templates and comments from VIP experts add value to the book. My insights to remember and try: Finding and leveraging your super f A Good Weekend Read for anyone who is interested in innovation, lean startup, gamification, design thinking, and product design. The concept is clearly explained in the book; a step-by-step methodology to help bring early product ideas to life is offered, however, there is a lack of sourcing of some ideas. Actionable and practice-oriented guides, examples and worksheets templates and comments from VIP experts add value to the book. My insights to remember and try: Finding and leveraging your super fans (Superfan Screener) Speed Bumps The Mastery Path instead of cheap tricks MPV Canvas The important steps to get to alpha Job stories I found the book easy to follow (especially if you don't have any prior experience in game thinking), beautifully illustrated and a perfect length.

  2. 4 out of 5

    Alessandro Orlandi

    Buy the lean startup instead, the content is the same

  3. 4 out of 5

    Tomas Veras

    In this book, you will find practical ways of managing game development, how to fast iterate over ideas. However, I think it is more pointed to people working in teams, not indie.

  4. 4 out of 5

    Darja

  5. 4 out of 5

    Ann Eckhoff

  6. 5 out of 5

    Barry O'Reilly

  7. 4 out of 5

    Cameron

  8. 4 out of 5

    Dilla

  9. 5 out of 5

    Mr Philip

  10. 5 out of 5

    Andrew

  11. 5 out of 5

    Terry Pearce

  12. 4 out of 5

    Edward Stull

  13. 4 out of 5

    Vincent Jyrwa

  14. 4 out of 5

    Courtney Jordan

  15. 5 out of 5

    KB

  16. 4 out of 5

    LaRoy Page

  17. 5 out of 5

    Marina

  18. 5 out of 5

    Jacob Catalano

  19. 4 out of 5

    Benoît Fleury

  20. 4 out of 5

    Hossein Jamshidi

  21. 5 out of 5

    Rushit Virani

  22. 5 out of 5

    Renato Ferro

  23. 4 out of 5

    Iesh Dixit

  24. 4 out of 5

    John Lanza

  25. 5 out of 5

    Gaurav Makkar

  26. 4 out of 5

    Ily Gogin

  27. 5 out of 5

    Juvoni

  28. 5 out of 5

    Dominique Jost

  29. 4 out of 5

    David Mitchell

  30. 4 out of 5

    Sander van Zoest

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