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Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription Boxes and all Membership and Subscription Businesses

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Membership Growth Comes From Retention, Not From Getting New Members My name is Robert Skrob, I help membership and subscriptions grow by stopping members from quitting. I do that by getting more of your members to the Retention Point faster. You know those members who love you, buy everything you offer and tell all their friends about you? Those members have made it Membership Growth Comes From Retention, Not From Getting New Members My name is Robert Skrob, I help membership and subscriptions grow by stopping members from quitting. I do that by getting more of your members to the Retention Point faster. You know those members who love you, buy everything you offer and tell all their friends about you? Those members have made it to the Retention Point. And, when you do what I show you how to do in the book, you’ll get MORE of your members to the Retention Point so you can keep them longer and your recurring revenue will grow. Membership is a great business model in concept. You get a customer and each time your customer renews you get recurring revenue. But, even though I’d become a membership marketing expert I soon discovered it doesn’t matter how many new members you get if your members quit as fast as new members join. I just got off the phone with a prospective client for the first time. His team is generating more than 10,000 new members a month. That’s awesome, a great effort and commendable result that’s getting his company featured in many subscription industry profiles. What isn’t getting featured is this same company is losing 9500 members each month. This means they spend 95% of all of their marketing efforts replacing members that quit. Twenty-seven days of each month are spent replacing canceled members. Their marketing department has thirty days of monthly expenses but delivers only three days of growth. If you know of anyone that’s in this position, or if you are in this position, I’m revealing more than 25 years of membership growth experience in this new book called Retention Point, The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription Boxes and all Membership and Subscription-Based Businesses. When you get your hands on this book you'll discover: • The five fallacies of membership retention that most subscription businesses implement that actually INCREASE member churn rates. • Five case studies of subscription business turnarounds (or successful launches) including a publisher, a subscription box, SAAS, an association and a charity/nonprofit. • The 10 Retention Point Accelerators that transform your new members from Quitters into Lifers. • How to achieve 90% to 98% annual renewal percentages, even if you believe this is completely impossible for your business. • The single biggest misunderstanding subscription companies believe that kills membership growth. Plus a whole lot more, when you get Retention Point.


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Membership Growth Comes From Retention, Not From Getting New Members My name is Robert Skrob, I help membership and subscriptions grow by stopping members from quitting. I do that by getting more of your members to the Retention Point faster. You know those members who love you, buy everything you offer and tell all their friends about you? Those members have made it Membership Growth Comes From Retention, Not From Getting New Members My name is Robert Skrob, I help membership and subscriptions grow by stopping members from quitting. I do that by getting more of your members to the Retention Point faster. You know those members who love you, buy everything you offer and tell all their friends about you? Those members have made it to the Retention Point. And, when you do what I show you how to do in the book, you’ll get MORE of your members to the Retention Point so you can keep them longer and your recurring revenue will grow. Membership is a great business model in concept. You get a customer and each time your customer renews you get recurring revenue. But, even though I’d become a membership marketing expert I soon discovered it doesn’t matter how many new members you get if your members quit as fast as new members join. I just got off the phone with a prospective client for the first time. His team is generating more than 10,000 new members a month. That’s awesome, a great effort and commendable result that’s getting his company featured in many subscription industry profiles. What isn’t getting featured is this same company is losing 9500 members each month. This means they spend 95% of all of their marketing efforts replacing members that quit. Twenty-seven days of each month are spent replacing canceled members. Their marketing department has thirty days of monthly expenses but delivers only three days of growth. If you know of anyone that’s in this position, or if you are in this position, I’m revealing more than 25 years of membership growth experience in this new book called Retention Point, The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription Boxes and all Membership and Subscription-Based Businesses. When you get your hands on this book you'll discover: • The five fallacies of membership retention that most subscription businesses implement that actually INCREASE member churn rates. • Five case studies of subscription business turnarounds (or successful launches) including a publisher, a subscription box, SAAS, an association and a charity/nonprofit. • The 10 Retention Point Accelerators that transform your new members from Quitters into Lifers. • How to achieve 90% to 98% annual renewal percentages, even if you believe this is completely impossible for your business. • The single biggest misunderstanding subscription companies believe that kills membership growth. Plus a whole lot more, when you get Retention Point.

30 review for Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription Boxes and all Membership and Subscription Businesses

  1. 5 out of 5

    Ernesto

    I haven’t finished it. This the 2nd time that I regret buying a book. There is no substance . Only an endless sales pitch and chapters written as click bait. “In the next hour you will know...” “I will let you know how to keep your subscribers in the next 57 minutes...” (not actual quotes, just my take in the first 5 chapters.

  2. 5 out of 5

    Gigliola Aycardi

    Very basic Very basic stuff no value added no clear data no good examples nothing more than a simple recipe like a home cook the author just wants to promote himself

  3. 5 out of 5

    Ronald J.

    Some great ideas contained here for the subscription/member business model, such as: Customers vs. members—receiving something valuable, not just anyone with a pulse and credit card. Membership is a relationship. Relationship trumps message. Begins after you make the sale. Before the sale, you worry about competition. After the sale, chief competition is the stakeholders that surround your member (spouse, C-Suite, Board, etc.) Don’t talk about what you deliver, but what your members must believe to Some great ideas contained here for the subscription/member business model, such as: Customers vs. members—receiving something valuable, not just anyone with a pulse and credit card. Membership is a relationship. Relationship trumps message. Begins after you make the sale. Before the sale, you worry about competition. After the sale, chief competition is the stakeholders that surround your member (spouse, C-Suite, Board, etc.) Don’t talk about what you deliver, but what your members must believe to become your long-term members. Join for a quick win, stay because they share your belief system. What must your members believe to become life time members? Think of someone who goes to a church for first time. What makes them stay? Men are infamous for avoiding commitment, so why choose this as a business model? Too many position a library of resources, but when’s the last time you visited a library? Deliver transformation, not information You’ll never out Membership your churn rate. Recurring revenue growth comes from new member retention, not acquisition. Short, and some good ideas relating to marketing, value communication, and retention. Bit of a sales pitch.

  4. 4 out of 5

    Arturo

    Very basic stuff that can be found across multiples blogs if you do a Google search. It's all a large sales pitch by the author that leads to the last chapter where he offers his consultancy services... but then again what can you expect from a book that starts with "The Single Biggest Secret...." Very basic stuff that can be found across multiples blogs if you do a Google search. It's all a large sales pitch by the author that leads to the last chapter where he offers his consultancy services... but then again what can you expect from a book that starts with "The Single Biggest Secret...."

  5. 4 out of 5

    Damiaan

    This book really opened my eyes about what is really important in owning a saas product. The book does not give you a clear path on how to reach less churn rate, but talks about things to improve and to create. By the end of the book, you will understand why you need an member on-ramp, but you won't have one. The most difficult process will start after reading; creating your own member on-ramp. If you try to summarize the book, it is very difficult because there are constantly 2 big topics. On on This book really opened my eyes about what is really important in owning a saas product. The book does not give you a clear path on how to reach less churn rate, but talks about things to improve and to create. By the end of the book, you will understand why you need an member on-ramp, but you won't have one. The most difficult process will start after reading; creating your own member on-ramp. If you try to summarize the book, it is very difficult because there are constantly 2 big topics. On one side you have the 10 acceleration points and on the other hand you have the on-ramp. Nevertheless, it 's a good read which I will certainly re-read (which I don't do a lot with books)

  6. 4 out of 5

    Rodrigo Polacco

    Traz alguns conceitos básicos, sem nenhuma grande novidade. Alguns dos frames podem ajudar a colocar uma estratégia no papel para trabalhar a jornada do cliente de forma estruturada, mas sem muita sofisticação.

  7. 4 out of 5

    David Long

    I don’t think Robert could have made it any clearer! I learned some really great strategies to retain the clients we have... and I’ve been doing this 30+ years! Thanks for simplifying your system!

  8. 5 out of 5

    Michael Long

    There are some very good ideas in here that you can apply no matter what kind of business you own or run. And it’s written in such a straight forward manner, that it’s easy to implement the key points.

  9. 4 out of 5

    Arina

    Really clear, compelling book that I read within 2 days - and took tons of notes for. Applicable, great examples, written in a very helpful way.

  10. 5 out of 5

    Stephen Lockyer

    Blogwaffle.

  11. 5 out of 5

    Bryan

    All over the place with few sensible insights The author starts with a really good premise but uses the chapters to stitch together something that comes across as a ramble.

  12. 5 out of 5

    vu nguyen

    Useful tips that can be applied right away The whole book can be much shorter and straight to the points. Sometimes the author tends to talk too much.

  13. 5 out of 5

    Eduardo Velazquez

    Not Enough Words to Describe Its Worth If you are ready to truly change your mindset about memberships, renew your business and grow, this book is your you.

  14. 5 out of 5

    Gerard Frank

  15. 4 out of 5

    Vickie Wacek

  16. 4 out of 5

    Jackie Zboran

  17. 5 out of 5

    Ed

  18. 5 out of 5

    Mattias Karlsson Sjöberg

  19. 4 out of 5

    Miguel Madero

  20. 5 out of 5

    Elena Widdes

  21. 5 out of 5

    Chrissy

  22. 5 out of 5

    Adrien O'Leary

  23. 5 out of 5

    Natalia Corres

  24. 4 out of 5

    Gianrocco

  25. 4 out of 5

    Marshall T

  26. 5 out of 5

    Charlie Whyman

  27. 4 out of 5

    Mario Russo

  28. 5 out of 5

    Kristen Kingsbury

  29. 5 out of 5

    Kristian Jeffrey

  30. 5 out of 5

    Jen Vaughan

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