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Artificial Intelligence for Business: What You Need to Know about Machine Learning and Neural Networks

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Artificial intelligence (AI) has landed on Earth like an alien spacecraft from a science fiction novel. We now have self-driving cars; computers that can diagnose illnesses, recommend treatments, and predict and solve crimes; smart phones that can route us from point A to point B; gadgets that can understand and respond to spoken commands; and much more. All of this is mad Artificial intelligence (AI) has landed on Earth like an alien spacecraft from a science fiction novel. We now have self-driving cars; computers that can diagnose illnesses, recommend treatments, and predict and solve crimes; smart phones that can route us from point A to point B; gadgets that can understand and respond to spoken commands; and much more. All of this is made possible by machine learning (ML). Although AI and ML can be used to help us answer questions and solve problems, for many of us they create more questions than answers, questions such as “What is intelligence?” “How do machines learn?” “What is a machine learning algorithm, and how does it work?” “Will machines take my job?” “Will they take over the world?” and, for those in business, “What do I need to know about AI and ML to harness its power?” This book tackles those questions and more as it brings you up to speed on the basics of AI, ML, and artificial neural networks. You begin by reading the story of AI that traces its evolution from the early 1950s to the present, revealing many of the core ideas that continue to drive its development. You explore recent technological innovations that have reinvigorated the field by providing the “big data” that makes machine learning so powerful — innovations such as GPS, social media and electronic transactions. And you discover how machines learn through the use of powerful processing combined with machine learning algorithms and artificial neural networks that mimic the function of the human brain. All of these ideas are discussed against a backdrop of potential new business opportunities and technologies, so you can begin to harness the power of AI to achieve and maintain competitive advantage.


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Artificial intelligence (AI) has landed on Earth like an alien spacecraft from a science fiction novel. We now have self-driving cars; computers that can diagnose illnesses, recommend treatments, and predict and solve crimes; smart phones that can route us from point A to point B; gadgets that can understand and respond to spoken commands; and much more. All of this is mad Artificial intelligence (AI) has landed on Earth like an alien spacecraft from a science fiction novel. We now have self-driving cars; computers that can diagnose illnesses, recommend treatments, and predict and solve crimes; smart phones that can route us from point A to point B; gadgets that can understand and respond to spoken commands; and much more. All of this is made possible by machine learning (ML). Although AI and ML can be used to help us answer questions and solve problems, for many of us they create more questions than answers, questions such as “What is intelligence?” “How do machines learn?” “What is a machine learning algorithm, and how does it work?” “Will machines take my job?” “Will they take over the world?” and, for those in business, “What do I need to know about AI and ML to harness its power?” This book tackles those questions and more as it brings you up to speed on the basics of AI, ML, and artificial neural networks. You begin by reading the story of AI that traces its evolution from the early 1950s to the present, revealing many of the core ideas that continue to drive its development. You explore recent technological innovations that have reinvigorated the field by providing the “big data” that makes machine learning so powerful — innovations such as GPS, social media and electronic transactions. And you discover how machines learn through the use of powerful processing combined with machine learning algorithms and artificial neural networks that mimic the function of the human brain. All of these ideas are discussed against a backdrop of potential new business opportunities and technologies, so you can begin to harness the power of AI to achieve and maintain competitive advantage.

37 review for Artificial Intelligence for Business: What You Need to Know about Machine Learning and Neural Networks

  1. 5 out of 5

    Joeffison Andrade

    This is a good book for beginners in AI. The only bad thing (for me, but could be great for someone else) is how repetitive it is. One of the good things in it is that it has a section with the "chapter takeaways" at the end of each single chapter. This is a good book for beginners in AI. The only bad thing (for me, but could be great for someone else) is how repetitive it is. One of the good things in it is that it has a section with the "chapter takeaways" at the end of each single chapter.

  2. 4 out of 5

    Catherine Amodeo

    Introduction to AI for both technical and non-technical readers Very good introduction to AI, machine learning, and artificial neural networks.The book covers a large area very well and describes concepts in a way that keeps the interest of readers with technical and non-technical backgrounds. The book focuses on concepts and does not get deep into the mathematics. I would recommend the book to anyone interested in understanding the current state of AI, the basics of how AI works, or how best to Introduction to AI for both technical and non-technical readers Very good introduction to AI, machine learning, and artificial neural networks.The book covers a large area very well and describes concepts in a way that keeps the interest of readers with technical and non-technical backgrounds. The book focuses on concepts and does not get deep into the mathematics. I would recommend the book to anyone interested in understanding the current state of AI, the basics of how AI works, or how best to leverage AI.

  3. 5 out of 5

    Firdaus

    AI for business is exceptional and refreshing about the fundamentals and concepts of AI at work. I think the author did an excellent job of covering and navigating the topic, making it not too dense, and not too shallow for the executives who need an introduction to AI.

  4. 5 out of 5

    Tathagat Varma

    Doug has explained the ideas behind AI and ML in very simple and easy language and gradually built the subject. Highly recommend anyone starting their AI journey.

  5. 4 out of 5

    Ricardo

  6. 5 out of 5

    Shiny John

  7. 4 out of 5

    Phillip van Blerk

  8. 4 out of 5

    Conor

  9. 5 out of 5

    Miroslav

  10. 4 out of 5

    Abigail Kutruff

  11. 5 out of 5

    Rob Pacifico

  12. 4 out of 5

    Dima

  13. 4 out of 5

    unknown

  14. 5 out of 5

    nes

  15. 5 out of 5

    Peter Karlen

  16. 5 out of 5

    chen

  17. 4 out of 5

    Mallik GS

  18. 4 out of 5

    Alexandru Cinca

  19. 4 out of 5

    Poornima

  20. 4 out of 5

    Philippe Rathe

  21. 4 out of 5

    Pavel Krepelka

  22. 4 out of 5

    Jose

  23. 4 out of 5

    Verne Harnish

  24. 5 out of 5

    Cody Sauer

  25. 5 out of 5

    Mark Campbell

  26. 4 out of 5

    Manuel Rdz

  27. 4 out of 5

    Jaime Carrillo

  28. 5 out of 5

    Lorie Mae

  29. 5 out of 5

    Rukshan Perera

  30. 4 out of 5

    Aldo Sales saud

  31. 4 out of 5

    Oscar Castillo

  32. 4 out of 5

    Forcast

  33. 4 out of 5

    Asaduzaman

  34. 4 out of 5

    Jaishree Singh

  35. 5 out of 5

    Denkerfürst

  36. 4 out of 5

    Denis

  37. 4 out of 5

    Praveen Xavier

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