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Firefly Magic: Heart Powered Marketing for Highly Sensitive Writers

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Lauren Sapala coached Highly Sensitive Writers for years before she discovered one of the biggest obstacles holding them back in their writing careers: a rock-solid resistance to marketing. Regardless of the wealth of book marketing tools and resources available to writers and artists today, most highly creative people still feel suspicious, confused, or just plain turned Lauren Sapala coached Highly Sensitive Writers for years before she discovered one of the biggest obstacles holding them back in their writing careers: a rock-solid resistance to marketing. Regardless of the wealth of book marketing tools and resources available to writers and artists today, most highly creative people still feel suspicious, confused, or just plain turned off by marketing and sales. The hidden reason behind this resistance is a deeply rooted fear that marketing for writers always results in a loss of integrity for the writer. Almost all highly creative people are also Highly Sensitive People, many of which are INFJ or INFP personality types. These Highly Sensitive Writers feel any possible threat to their integrity intensely. The fear they feel around marketing takes root in limiting beliefs that shut them down before they even begin. Lauren Sapala shares stories and strategies to help Highly Sensitive Writers shift their mindset and open up to new ways to promote their work. She helps all writers realize that—due to their Highly Sensitive nature—they might just make the best salespeople of all.


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Lauren Sapala coached Highly Sensitive Writers for years before she discovered one of the biggest obstacles holding them back in their writing careers: a rock-solid resistance to marketing. Regardless of the wealth of book marketing tools and resources available to writers and artists today, most highly creative people still feel suspicious, confused, or just plain turned Lauren Sapala coached Highly Sensitive Writers for years before she discovered one of the biggest obstacles holding them back in their writing careers: a rock-solid resistance to marketing. Regardless of the wealth of book marketing tools and resources available to writers and artists today, most highly creative people still feel suspicious, confused, or just plain turned off by marketing and sales. The hidden reason behind this resistance is a deeply rooted fear that marketing for writers always results in a loss of integrity for the writer. Almost all highly creative people are also Highly Sensitive People, many of which are INFJ or INFP personality types. These Highly Sensitive Writers feel any possible threat to their integrity intensely. The fear they feel around marketing takes root in limiting beliefs that shut them down before they even begin. Lauren Sapala shares stories and strategies to help Highly Sensitive Writers shift their mindset and open up to new ways to promote their work. She helps all writers realize that—due to their Highly Sensitive nature—they might just make the best salespeople of all.

30 review for Firefly Magic: Heart Powered Marketing for Highly Sensitive Writers

  1. 4 out of 5

    Bara

    This is the law of the universe. The more you do anything, the more you will get all the results, desired or undesired. The feeling when the book has been written just for you. :) No kidding, even if the line above looks cheeky, this book has been literally written to help people like me. I'm not quite as distrustful of marketing as the author used to be but nevertheless I'm a klutz when it comes to the marketing side of writing industry so I needed someone who had to solve similar psychological b This is the law of the universe. The more you do anything, the more you will get all the results, desired or undesired. The feeling when the book has been written just for you. :) No kidding, even if the line above looks cheeky, this book has been literally written to help people like me. I'm not quite as distrustful of marketing as the author used to be but nevertheless I'm a klutz when it comes to the marketing side of writing industry so I needed someone who had to solve similar psychological blocks and conquered them. See, me and the author are both HSP, INFJs, both are curious to a fault and love writing. It's not the very basic stuff so this book is better handled as an add-on. When you already acquired some basic knowledge but you have to change your personal attitute towards the business side of creative writing next. There are mentions of a loveably bizarre bookstore. Geez, I'd like to visit that place myself. (Just this thought itself cements the fact that me and Mrs. Sapala share personality type.)

  2. 4 out of 5

    Ty

    DISCLOSURE: The author and I have over the years had friendly chats via Twitter. I am most certainly the target audience for this unique sort of book marketing book. I am introverted, a HSP (highly sensitive person) and I am generally put in the INFJ temperament. Not to mention, I am also on the "high functioning Autism" Spectrum. All this means that I am not only terrible at standard marketing techniques like cold calling, hard sells and general pushiness, but I am made sick by the mere thought o DISCLOSURE: The author and I have over the years had friendly chats via Twitter. I am most certainly the target audience for this unique sort of book marketing book. I am introverted, a HSP (highly sensitive person) and I am generally put in the INFJ temperament. Not to mention, I am also on the "high functioning Autism" Spectrum. All this means that I am not only terrible at standard marketing techniques like cold calling, hard sells and general pushiness, but I am made sick by the mere thought of same. Fortunately, Sapala feels much the same way, and provides advice for those of us in the same boat who are aware that all writers must also be marketers these days. Well paced, highly readable and refreshingly practical, this is a book that I, (and perhaps you) will reference again and again in the writer/entrepreneur journey.

  3. 5 out of 5

    Jennifer Worrell

    As someone who hates the idea of shoving my work down readers' throats, who thinks more than three FB posts a week is pushy, and worries about bombarding people and losing their interest before they even get to know me, this book spoke to me. I was perceiving 'marketing' all wrong, thinking inside the box. There's other ways to market without being an irrit. At the end of each chapter, there are questions and exercises to get you thinking about these different techniques and how they work for yo As someone who hates the idea of shoving my work down readers' throats, who thinks more than three FB posts a week is pushy, and worries about bombarding people and losing their interest before they even get to know me, this book spoke to me. I was perceiving 'marketing' all wrong, thinking inside the box. There's other ways to market without being an irrit. At the end of each chapter, there are questions and exercises to get you thinking about these different techniques and how they work for your art. And after reading Firefly Magic, I want to tell everyone I know and get my hands on Sapala's novel. Very sneaky, Lauren ;)

  4. 5 out of 5

    Lynne Fisher

    As an INFJ writer and artist who has read Lauren Sapala’s 'The INFJ Writer' and found it of immense value in my creative practice, I was naturally drawn to read her recent release of this book, 'Firefly Magic'. The subtitle phrase of 'heart powered' perfectly sums up just why this book on marketing is so different from the others out there and why it serves so well as a companion book to The INFJ writer. But in my view this book can help any sensitive creative, artists and well as writers, who f As an INFJ writer and artist who has read Lauren Sapala’s 'The INFJ Writer' and found it of immense value in my creative practice, I was naturally drawn to read her recent release of this book, 'Firefly Magic'. The subtitle phrase of 'heart powered' perfectly sums up just why this book on marketing is so different from the others out there and why it serves so well as a companion book to The INFJ writer. But in my view this book can help any sensitive creative, artists and well as writers, who find marketing so difficult, and where we have such entrenched, self-limiting beliefs, preconceptions and expectations about selling our work and what it takes. Well, Lauren tackles these issues head on. Now although I knew this book would take a different approach to marketing if Lauren wrote it, I was still a little dread-filled before reading it, exactly because of these ingrained assumptions we have. But I needn’t have worried. The alternative perspectives and mindsets presented and the many tips which Lauren generously shares had me hooked from the beginning. They are truly refreshing and innovative. Her giving you plenty of probing questions to ask yourself also helps to clarify your own unique aims, hopes and practical possibilities for increasing or making more viable your creative wares and taking them to market. As Lauren kindly shares her very own writer’s journey and demonstrates just where her new perspectives have come from, it is a compelling and enlightening read, making you want to make some changes in your own marketing strategies immediately. Who would have thought that marketing could be exciting, caring, a way of helping others get what they may need, even a form of spiritual practice? Well, I’m a convert now. It feels right, and by the time you get to the end of this book, if you give it a go, I’m confident that you will feel the same way. As Lauren points out, it’s very much about ‘getting comfortable with our very natural writer’s vulnerability’ which sensitive creatives have in abundance, but it’s very much about making this sensitivity work for you instead of against you. As Lauren says: ‘Marketing can also be a value mindset that helps you become open to and actively interested in participating in an ongoing service of exchange with your community.’ And this book on heart powered marketing is sure to be my definitive guide to writing and creative work marketing from here on in.

  5. 5 out of 5

    Josie

    Blown away. I stumbled across Lauren’s website one day and subscribed to her newsletter. When I learned that she was having a 99 cents ebook sale I thought I’d give her books a go! This book was amazing. I blew through it. She was honest, genuine, and informative. It felt like she actually cared about the reader and wanted to help. This book felt like a personal letter written to me. I recommend it for all sensitive writers!

  6. 4 out of 5

    T.A.

    I am an INFP, a highly sensitive person, and an independent author, and one of the hardest things for me about being an independent author has always been marketing my books. As much as I want people to read my books, actually asking them to do that just feels really uncomfortable for me. But I know it's important, so marketing is something I've been trying to learn more about over the past year. When I saw this book, it looked like it could be just what I needed. And in many ways, it was exactl I am an INFP, a highly sensitive person, and an independent author, and one of the hardest things for me about being an independent author has always been marketing my books. As much as I want people to read my books, actually asking them to do that just feels really uncomfortable for me. But I know it's important, so marketing is something I've been trying to learn more about over the past year. When I saw this book, it looked like it could be just what I needed. And in many ways, it was exactly that. Through personal anecdotes and life experiences, Sapala helps writers learn to overcome some of the biases and fears we have about marketing as a business practice, then gives good, concrete examples of how writers can market their books from a more intuitive place that actually feels good. It tended to get pretty spiritual at times, which didn't always resonate with me, and I do wish there had been more specific examples or ideas given, especially for fiction authors. A lot of the advice felt like it would work really well for nonfiction and memoirs and things of that nature, but as someone who writes sci-fi and fantasy, I had a harder time wrapping my head around exactly how to apply some of the ideas here to my own work. It's definitely something I need to think on more, and I'm sure as I revisit some of the exercises in the book, I'll be able to come up with things that will work for me. The book definitely validated some of the things I am already doing as an author that I had never really thought of as marketing, but that I can now see might be just that if I put a little more intention into them. So that was helpful. I think this is a great book that any author can take valuable lessons from, whether you are an INFJ/INFP or not. If nothing else, it might shift your perspective on marketing so you can start to see it as a joy rather than a dreaded chore.

  7. 4 out of 5

    Dominic De Souza

    The #1 thing I enjoyed about this book was 'permission'. The permission to be myself as a highly-sensitive-writer. As a voracious reader and researcher, there's always another video or download or webinar to ingest. But they each promote a path that has worked for them. And introverts usually struggle to incorporate the high-octane energy of extroverts. Or even the mental processes of other personality types. This book was brilliant for its humanity,and its stories. And the sense of freedom that The #1 thing I enjoyed about this book was 'permission'. The permission to be myself as a highly-sensitive-writer. As a voracious reader and researcher, there's always another video or download or webinar to ingest. But they each promote a path that has worked for them. And introverts usually struggle to incorporate the high-octane energy of extroverts. Or even the mental processes of other personality types. This book was brilliant for its humanity,and its stories. And the sense of freedom that it brings to find your own marketing approach. It is written for writers, someone trying to put out their own book, but it can work well for small business owners too. Key to it all is the recognition of your self, and the unique magic you could bring the world. Learning how to see marketing through that lens opens up new possibilities - that could excite you to keep going. I'll be reading this again; it really dissolved the inner struggles I had, and opened up new paths to explore.

  8. 5 out of 5

    Janine

    I’m an INFP and in real life, I fit into what Lauren Sapala calls a Highly Sensitive Person, or a HSP. These people tend to be more sensitive and connect to people in an emphatic way more than most than the population. To be honest, while marketing and selling myself and my books didn’t sound like a complete slime ball thing to do, it felt a bit pushy/slimy in that I had to change myself to be more extroverted in order to get sales and detached to my audience with loud and over the top promotion I’m an INFP and in real life, I fit into what Lauren Sapala calls a Highly Sensitive Person, or a HSP. These people tend to be more sensitive and connect to people in an emphatic way more than most than the population. To be honest, while marketing and selling myself and my books didn’t sound like a complete slime ball thing to do, it felt a bit pushy/slimy in that I had to change myself to be more extroverted in order to get sales and detached to my audience with loud and over the top promotion. I’m planning to take a lot of steps in 2019 to get myself out there, so this book came at the right time for me. The prose itself is very easy to read and I got through it in a few hours with a skim read, not thinking about it super deeply, though I’m planning to read it again to get the full experience out of the book. Sapala integrates her own experiences with some thoughts about marketing in general as each chapter covers a different topic in an easy to read/digest way, with exercises to do at the end of the chapter to bring it home. Sapala’s personal stories really bring some of the lessons home as she tackles the typical and (some) outdated principles of marketing. Authors don’t have to play the marketing game like it’s back in the pre internet days where it was about competing with every other product out there and trying to beat them all. Or chase the current Amazon marketing trend of the week, which is probably outdated by the time you read about it. Or copy someone else’s personality or tactics to succeed or find an audience. It’s about being vulnerable and grabbing people in your own way and being compassionate to others as you connect to them. And the tips given are all practical, no complex steps needed, though some do take some time to implement. It connects the most to INFJ’s, INFP’s and HSPs writing books, but I think anyone can take home some of these tips to market themselves in a more effective and satisfying way and dispel some of the myths that are out there. As a side note, while not referenced in this book, The Pursuit of Perfection: And How It Harms Writers by Kristine Kathryn Rusch is another book to look at based on Chapter 3 of Part III of the book (third chapter from the end), as it hits on the myth of needing perfect stories, especially in a world where there are millions of reading options, as compared to even 30 years ago where it was just bestsellers and little else.

  9. 4 out of 5

    William Munn

    An Insightful Look At The Journey To Understanding Marketing Why and How Lauren Sapala does a fantastic job of breaking down barriers moving past the ideas of inauthentic and impersonal sales and marketing of creative work. This book speaks to me on a level I needed to hear. I don’t have to be a machine or a soulless person to market effectively. If I’m authentic and work on projects that fit my purpose, the marketing will feel natural and good. There’s a lot more here, and the book is certainly An Insightful Look At The Journey To Understanding Marketing Why and How Lauren Sapala does a fantastic job of breaking down barriers moving past the ideas of inauthentic and impersonal sales and marketing of creative work. This book speaks to me on a level I needed to hear. I don’t have to be a machine or a soulless person to market effectively. If I’m authentic and work on projects that fit my purpose, the marketing will feel natural and good. There’s a lot more here, and the book is certainly worth your time. Thank you, Lauren!

  10. 4 out of 5

    Lisa

    When I first started reading "Firefly Magic" by Lauren Sapala, I thought she had written it personally for me. Yes, I'm a writer. Yes, I'm sensitive. Inside the guide, she address so many of the fears and common misunderstandings that I had about marketing and sales. The writing style is conversational and easy to understand, and the exercises at the end help get the reader involved and clarify where he/she stands in the process. I had an "ah ha" moment while reading "Firefly Magic." I was at a When I first started reading "Firefly Magic" by Lauren Sapala, I thought she had written it personally for me. Yes, I'm a writer. Yes, I'm sensitive. Inside the guide, she address so many of the fears and common misunderstandings that I had about marketing and sales. The writing style is conversational and easy to understand, and the exercises at the end help get the reader involved and clarify where he/she stands in the process. I had an "ah ha" moment while reading "Firefly Magic." I was at a author reading and signing and there was a book blogger/reviewer moderating. Normally, I never would have gone up and spoke with the reviewer, but I did after reading about finding my tribe and like-minded people in "Firefly Magic." He turned out to be extremely friendly and interesting. Chapter 8 titled Deep Listening was one of my favorites. The author wrote, "...people opening their hearts and sharing what makes them blossom and what shuts them down, to me, is more valuable than gold." As a writer, I get that, and the fact that I can use it to go beyond writing and learn more about marketing and sales is truly helpful. This book is amazing. If you are a writer, you need a copy whether or not you struggle with marketing and sales. There is so much wisdom written in the pages.

  11. 4 out of 5

    Michael

    "I want to write books, not sell them" has always been my motto. But Lauren Sapala has done the impossible. She's made me EXCITED to pour more energy into marketing my art. If you're an author who dislikes marketing, it's because you're doing it wrong. Lauren will show you the way. "I want to write books, not sell them" has always been my motto. But Lauren Sapala has done the impossible. She's made me EXCITED to pour more energy into marketing my art. If you're an author who dislikes marketing, it's because you're doing it wrong. Lauren will show you the way.

  12. 5 out of 5

    Hannah Vanderpool

    This book held some good takeaways for me. Sapala reminds us that marketing is about helping people in effective ways, not trying to manipulate them into buying something they don't want. She believes the very character traits that make a good artist (intuition, sensitivity, thinking outside the box) can and should be leveraged to spread the artist's message. The book sometimes gets a little "woo-woo." If you're not the New Age-y, meditation, yoga, hippie type, don't let that scare you away from This book held some good takeaways for me. Sapala reminds us that marketing is about helping people in effective ways, not trying to manipulate them into buying something they don't want. She believes the very character traits that make a good artist (intuition, sensitivity, thinking outside the box) can and should be leveraged to spread the artist's message. The book sometimes gets a little "woo-woo." If you're not the New Age-y, meditation, yoga, hippie type, don't let that scare you away from the core message of the book--that marketing is human, like creating art is human. The two can go hand-in-hand without an artist feeling like she has to "sell out" in order to make money.

  13. 5 out of 5

    Arm Newman

    Firefly Magic is a wonderful tool in the toolbox for writers that find marketing their work a daunting task. Each chapter offers a useful take home message that is immediately applicable for promoting your book. The author reminds the sensitive writer to slow down, follow your intuition, and start off with small, creative marketing efforts so as no not feel overwhelmed. Lauren reassures her readers that marketing doesn’t have to be daunting and she explains how it can actually be fun! Along the Firefly Magic is a wonderful tool in the toolbox for writers that find marketing their work a daunting task. Each chapter offers a useful take home message that is immediately applicable for promoting your book. The author reminds the sensitive writer to slow down, follow your intuition, and start off with small, creative marketing efforts so as no not feel overwhelmed. Lauren reassures her readers that marketing doesn’t have to be daunting and she explains how it can actually be fun! Along the way, she also debunks some very widespread misconceptions that writers have.

  14. 4 out of 5

    Kayli

    Must read for any highly sensitive person looking to market their craft! Lauren Sapala understands the weirdness and can help you use it to your advantage! Don’t hesitate, just buy. $3 is a steal for such priceless insight.

  15. 4 out of 5

    K. Leigh

    If you are INFJ, INFP, HSP, or even just an introvert creative struggling through the muddy waters of marketing, buy this book today. No joke, it puts so much into perspective and makes the idea of marketing seem enjoyable and much less stressful!

  16. 4 out of 5

    Phil Halton

    I came across Lauren Sapala’s book, “Firefly Magic: Heart Powered Marketing for Highly Sensitive Writers,” while looking for material on marketing for authors. While I don’t identify as a “Highly Sensitive Person,” I am an introvert – albeit one trained by 26 years in the Army to act like an extrovert – and self-marketing doesn’t come naturally to me. I connected with Lauren on Twitter, and she sent me a copy of her work to read. I’m very glad that she did. I think that it is a common misconcepti I came across Lauren Sapala’s book, “Firefly Magic: Heart Powered Marketing for Highly Sensitive Writers,” while looking for material on marketing for authors. While I don’t identify as a “Highly Sensitive Person,” I am an introvert – albeit one trained by 26 years in the Army to act like an extrovert – and self-marketing doesn’t come naturally to me. I connected with Lauren on Twitter, and she sent me a copy of her work to read. I’m very glad that she did. I think that it is a common misconception among unpublished writers that either a) marketing is someone else’s problem or b) it’s someone else problem as long as you have a traditional publisher. Both ideas are wrong – writing and marketing are two sides of the publishing coin. Writers who want to make a living as writers need to be adept at both, regardless of how they are published. Perhaps self-promotion comes easily for some people, though I suspect that blowhards and braggarts don’t necessarily sell a lot of books. For the rest of us, who thought that being a writer meant a life time of quietly tapping away at our stories, with the occasional cocktail party to break up the solitude, we just need to get over ourselves and get on with it. No one will read our book unless it is marketed, and no one has a more vested interest in marketing our books than ourselves. Lauren’s book is a very nice blend of encouragement and explanation, ranging from high level concepts to delving into the nitty-gritty of things like pricing and finding your micro-niche. She has a practical approach to writing as work, and so doesn’t shy away from things like finding ways to diversify your income. While aimed at introverts in particular, I think that the approach Lauren advocates for would work well for most writers – rather than “selling” your work at every juncture, she talks about building community and connection, and getting your message across in a more sensitive way. Finding your marketing voice is as important as finding your writing voice, and Lauren’s work should get you thinking along alternative lines about what that might sound like. At times, Lauren’s writing takes a New Age/Spiritual turn, which might be your cup of tea or might not. I don’t think it detracts from the book at all, and is an example of Lauren writing with her own authentic voice. I don’t think it hurts for anyone to get in touch with that side of things from time to time in any case. As a bonus, she has included a very detailed bibliography that should point you in the right direction as you explore other aspects of marketing as well. “Firefly Magic” is a good place to start if you’ve written a book and wonder “Now what?” Particularly if the idea of self-marketing makes you at all uncomfortable, introvert or not, this may very well be the book for you. While aimed at writers, much of what is included could apply equally to other artists as well. I appreciate that Lauren took the time to put these ideas out into the world, where I know they will find a receptive audience.

  17. 4 out of 5

    Travis Reilly

    This review has been hidden because it contains spoilers. To view it, click here. As soon as I saw that Lauren wrote this book I ordered off Amazon pronto. I have Lauren's other two books, Between the Shadow and Lo, and The INFJ Writer, both of which I highly recommend. The INFJ Writer and Firefly Magic are written in a similar style where there are exercises at the end of each chapter for the reader to reflect upon. In The INFJ Writer Lauren states that you have to actually do the exercises in the book for it to do you and good,. Being a self-help book junkie I am totally gu As soon as I saw that Lauren wrote this book I ordered off Amazon pronto. I have Lauren's other two books, Between the Shadow and Lo, and The INFJ Writer, both of which I highly recommend. The INFJ Writer and Firefly Magic are written in a similar style where there are exercises at the end of each chapter for the reader to reflect upon. In The INFJ Writer Lauren states that you have to actually do the exercises in the book for it to do you and good,. Being a self-help book junkie I am totally guilty of reading self-help books and not doing the exercises, and now thinking about that, I might go back and re read some books on my book shelf.. That all changed a few years ago when I read the INFJ Writer. I would read a few chapters, and then go back over the questions posed at the end each section. Some of the questions take a bit of pondering, it may take a day or two for my brain to come up with something. I will open up a blank word document, write down the question and write out what comes to mind, at then when I finish the book I will have quite a bit of information out there where I can review it. Firefly Magic is no different, if you are an intuitive HSS/HSP writer like myself, Lauren knows how your brain works. Its like she opens up your head, looks at all the programming , neurons and connections in there, takes pictures of it and then puts in all into words that we can actually understand. I have taken a marketing class, and read several other books about it, but none of them really worked for me. They all seemed a bit scammy or like they were aimed at the used car salesman type. A lot of those other books have a few things in common, they say you need to change your personality and become more extroverted, and while that is partially true, an introvert cannot become an extrovert. Now I am not saying these other books and blogs do not have good information, because they do, but their targeted audience is not the Intuitive HSP type of person that many writers are. Lauren knows that you have a book that you are working on that is partially finished or on its 3rd re-write that you have been working on for a while. I am totally guilty of this, I have been working on my novel for about 4 years and its still in rough shape. Firefly Magic comes for Lauren's experience as a writing coach, she helped me out with my novel a few years ago, her book is the combination of hundreds (maybe thousands ?) of coaching sessions put into actionable bits for the reader. If you are an Intuitive writer you cannot skip this book.

  18. 4 out of 5

    Shane Hazlewood

    Marketing and Selling is Spiritual and Emotional also! I’ve been somewhat hesitant to be marketing and selling anything, even though I know it’s important. As a Sensitive Intuitive, I realized in reading this book what’s been holding me back from putting myself and my work out there in the marketplace. I’m a deeply spiritual and emotional person, as well as intelligent. But as an intuitive feeler in a sensing thinking dominant world, I’ve had a hard time complying with the pushy, sales-y, aggressi Marketing and Selling is Spiritual and Emotional also! I’ve been somewhat hesitant to be marketing and selling anything, even though I know it’s important. As a Sensitive Intuitive, I realized in reading this book what’s been holding me back from putting myself and my work out there in the marketplace. I’m a deeply spiritual and emotional person, as well as intelligent. But as an intuitive feeler in a sensing thinking dominant world, I’ve had a hard time complying with the pushy, sales-y, aggressive kind of marketing. I’d rather not be around a lot of people, noise, and competition. And now I don’t have to be to market and sell my stuff. Why? Because Lauren Sapala, the author of this book, has found another way, another reason, to market and sell her books and writing services: it’s combining her heart and intuition to sort through the known and logical ways of marketing and sales in order to listen to what draws her, pulls her to go and do for her target readers. Yes, it may take longer and it might not be efficient enough to sell more books right away. However. this approach lends itself towards helping the book get onto the right hands through unusual yet effective channels. I will take the advice of this book to heart as I write and market my own products and services. So please read this book if you want a more heart-powered approach to get your stuff out there so the right people will buy it. Thanks, Lauren, for sharing this with us!

  19. 4 out of 5

    Russell Holbrook

    I love this book! I am so, so grateful for this author and this book! I feel like this book was written just for me. I just finished it this morning and there are so many thoughts flying around in my head that it's not easy to just sit down and write about it. I might come back and amend this review later on but, for now, I just want to express my gratitude for this book coming into my life. I've always felt an aversion towards marketing for as far back as I can remember. Even when I was in a ba I love this book! I am so, so grateful for this author and this book! I feel like this book was written just for me. I just finished it this morning and there are so many thoughts flying around in my head that it's not easy to just sit down and write about it. I might come back and amend this review later on but, for now, I just want to express my gratitude for this book coming into my life. I've always felt an aversion towards marketing for as far back as I can remember. Even when I was in a band in the 90s and we were signed on a record label, I disliked all the promotional shit that we were supposed to do. It always felt slimy and icky. However, it's not the 90s, and since I do want to be a full-time author, I've been reading loads of books on marketing, being an indie author, tips, tricks, etc, etc... It seems like all those books were stepping stones that lead me to this, the one book that I really needed, the book with the message that my heart and soul needed to hear. Since there are exercises in the book, I'm going back to start reading it again tomorrow morning. I feel that this is a book that will be with me for life. I am so, so thankful for the new perspective this wonderful book has given me! If you're a sensitive, emotionally oriented writer like me, I can't recommend this book enough. It's so beautiful and compassionate and full of goodness. It's helping me immensely and it may help you too! Thank you, Lauren! :D

  20. 4 out of 5

    Katherine Turner

    Lauren hits it out of the park with this book by making it everything your typical marketing book isn't. If you're looking for tactics that focus first on the sale, are motivated solely by making money, purport to help you get rich fast, or tout a tried-and-true step system that you just plug into your business, you've got the wrong book. If, however, you're looking for a book that talks compassionately about how you can find ways to help people, how to establish rapport by first figuring out wha Lauren hits it out of the park with this book by making it everything your typical marketing book isn't. If you're looking for tactics that focus first on the sale, are motivated solely by making money, purport to help you get rich fast, or tout a tried-and-true step system that you just plug into your business, you've got the wrong book. If, however, you're looking for a book that talks compassionately about how you can find ways to help people, how to establish rapport by first figuring out what you can do for someone else, how to truly listen to what someone needs and be willing to walk away if that isn't what you have to offer, then you've definitely picked the right book. Lauren walks you through the inner struggles that sensitive writers face when we even think about the word marketing, demonstrating a true understanding of what we experience. And then she expertly guides you out of your fear, illuminating the ways in which you can actually help people rather than just try to sell something to them. If the thought of trying to market yourself makes you feel like a slimy, sleazy car salesman, do yourself a favor and buy this book. It will forever change the way you feel about marketing and about yourself.

  21. 4 out of 5

    Matthew Samuels

    I’ve been a fan of Lauren Sapala for some time; she’s an excellent writer and has absolutely found her niche in helping INFJs and HSPs through life. Firefly Magic is no different. It looks at how highly sensitive individuals can often recoil from marketing, finding it ‘distasteful’ to hawk your wares, and how to reframe this so that you see promotion as part of a higher purpose in life. It’s a mix of theory and processing, practical tips and personal anecdotes – as an INFJ, Sapala has an intimat I’ve been a fan of Lauren Sapala for some time; she’s an excellent writer and has absolutely found her niche in helping INFJs and HSPs through life. Firefly Magic is no different. It looks at how highly sensitive individuals can often recoil from marketing, finding it ‘distasteful’ to hawk your wares, and how to reframe this so that you see promotion as part of a higher purpose in life. It’s a mix of theory and processing, practical tips and personal anecdotes – as an INFJ, Sapala has an intimate understanding of the pain, shame and frustration that other INFJs can feel – as well as the joy and wonder. She guides you through these points, giving you a solid starting point for making the most of your strengths (and reminding you not to beat yourself up for your shortcomings) as a highly sensitive content creator. It’s a vastly helpful guide that provides some really handy advice for remembering that it’s ok to be weird and that you – as a highly sensitive individual – do have something unique to offer the world, and that promotion doesn’t have to be a dirty word. Thanks again Lauren!

  22. 5 out of 5

    Beth

    I read _Firefly Magic_ because Lauran Sapala's _The INFJ Writer_ was so useful to me (and to my INF writing students) and because I actively ignore marketing my own writing, reading this book was a no brainer. In it, Sapala helps the marketing averse writer look at the business end of her craft with a new perspective from a heart-centered--instead of head-centered--vantage point. Each chapter covers a different topic with nuggets of wisdom, useful examples, and exercises to help the reader tap i I read _Firefly Magic_ because Lauran Sapala's _The INFJ Writer_ was so useful to me (and to my INF writing students) and because I actively ignore marketing my own writing, reading this book was a no brainer. In it, Sapala helps the marketing averse writer look at the business end of her craft with a new perspective from a heart-centered--instead of head-centered--vantage point. Each chapter covers a different topic with nuggets of wisdom, useful examples, and exercises to help the reader tap into what is holding her back. Chapters include topics like: relationships to money and how that relates to relationships to marketing, finding your own tribe to market to instead of attempting to market to the whole world, networking, etc. all with a more emotional/intuitive approach. This is a useful book that will help those who are resistant to see new ways to tackle the business end of writing. It will appeal to writers who are INFJs, INFPs, highly sensitive, or empathic, as well as fans of Lauren's blog or books.

  23. 4 out of 5

    Jessica Donegan

    Loved this book so much and found it so helpful, I bought it after reading through Kindle Unlimited (no longer available in unlimited). This is a great book for an emotional, creative mind looking to share whatever they are expressing. Personally, I read a little at a time highlighting and responding to the questions or thoughts. I recommend anyone use this book to help motivate them in their journey and Spurr themselves forward in their endeavor. I don't know if this book will help me sell my bo Loved this book so much and found it so helpful, I bought it after reading through Kindle Unlimited (no longer available in unlimited). This is a great book for an emotional, creative mind looking to share whatever they are expressing. Personally, I read a little at a time highlighting and responding to the questions or thoughts. I recommend anyone use this book to help motivate them in their journey and Spurr themselves forward in their endeavor. I don't know if this book will help me sell my book. I don't know if all the work I've done will show up in more readers or in dollars. But I don't think I'd be here on the precipice of self publishing a book with a professional copy editor and a professional cover artist working with me to deliver the best package I can for readers. Just having the thing and knowing I did it all and could do it all again adds value to my life. If the book's suggestions help me reach an audience, that's a bonus at this point.

  24. 5 out of 5

    Clarissa

    I am a huge fan of Lauren Sapala's books. I loved The INFJ Writer, but I loved this book even more. Firefly Magic spoke deeply to me and I wish I'd read it before publishing my books: it would have allayed many of my fears and concerns about marketing. While this book does contain practical suggestions for creative marketing, Sapala also goes deep into the heart of writers' misguided beliefs about marketing and what it should look like. This book is a balm to the soul of anyone who dislikes the I am a huge fan of Lauren Sapala's books. I loved The INFJ Writer, but I loved this book even more. Firefly Magic spoke deeply to me and I wish I'd read it before publishing my books: it would have allayed many of my fears and concerns about marketing. While this book does contain practical suggestions for creative marketing, Sapala also goes deep into the heart of writers' misguided beliefs about marketing and what it should look like. This book is a balm to the soul of anyone who dislikes the "hard sell" technique or who hates even the thought of marketing his or her work. You don't have to be an INFJ or an HSP to benefit from this book, though if you are, it will certainly make you feel less alone. Brilliant, timely, and wise advice for artists of all types who want to make a meaningful connection with their audience.

  25. 4 out of 5

    Abigail

    Quick Review: Presented new approach to marketing that felt more doable and comforting to someone who finds it overwhelming and out of their comfort zone; Sapala gives excercises to do at the end of every chapter which have pros and cons (personally, since I'm not currently trying to publish a book I did not take the time to do them and skimmed most of them but I can see where they would be useful for someone using this book as a guide on where to start with marketing their new novel); towards t Quick Review: Presented new approach to marketing that felt more doable and comforting to someone who finds it overwhelming and out of their comfort zone; Sapala gives excercises to do at the end of every chapter which have pros and cons (personally, since I'm not currently trying to publish a book I did not take the time to do them and skimmed most of them but I can see where they would be useful for someone using this book as a guide on where to start with marketing their new novel); towards the end it felt repetitive and there were some shameless plugs throughout the books. Overall, it was useful for marketing techniques but lost stars for the workbook exercises and my desire to just be done with the book.

  26. 5 out of 5

    Julie

    I was pretty leery about reading any book on marketing. My eyes tend to glaze over, and I get squirmy and cynical. This book cured that. I read one chapter at a time, and then worked on the journal questions at the end of each one as I felt comfortable. It took me a while at this pace because each chapter had heavy things to consider and absorb. I did skip a few journal questions that were too triggering and would have been counter-productive for me at this time (maybe I'll go back someday). Sinc I was pretty leery about reading any book on marketing. My eyes tend to glaze over, and I get squirmy and cynical. This book cured that. I read one chapter at a time, and then worked on the journal questions at the end of each one as I felt comfortable. It took me a while at this pace because each chapter had heavy things to consider and absorb. I did skip a few journal questions that were too triggering and would have been counter-productive for me at this time (maybe I'll go back someday). Since reading this book, my opinions on self-promotion and marketing for my work has shifted to a healthier place. I appreciated the mindfulness at the center of this book's message. Highly recommend for anyone who hates the very idea of (but needs to) market their work.

  27. 4 out of 5

    Rasmenia Massoud

    There's a lot to like about this book. Like most self-help books, it's up to the reader to sort out what is useful and what to leave behind. There are sections I'll leave behind only because it's not my first rodeo. I've had a website and social media for several years, etc. But there's still some great tips and advice here. The parts that are useful are valuable indeed. Several parts of this book felt like the author opened up compartment inside my head and showed me what was in there and asked There's a lot to like about this book. Like most self-help books, it's up to the reader to sort out what is useful and what to leave behind. There are sections I'll leave behind only because it's not my first rodeo. I've had a website and social media for several years, etc. But there's still some great tips and advice here. The parts that are useful are valuable indeed. Several parts of this book felt like the author opened up compartment inside my head and showed me what was in there and asked me to take a good look at the contents. Where she shares personal anecdotes about how she herself made mistakes, I often found that I related. Oh, man... I related. I'm glad I came across this book. I really didn't know how much I needed it.

  28. 4 out of 5

    Miriam

    This book is just what I needed at this time. I am working on publishing my first book this year and always felt anxious when sharing my stuff online or setting myself up for it. I still haven't figured it out, but after reading Lauren's book I feel more confident and with a wider range of tools that will help me get there. The book comes with handy exercises at the end of every chapter that guide you to dive deeper in each of the aspects that you might struggle with as a Highly Sensitive (and I This book is just what I needed at this time. I am working on publishing my first book this year and always felt anxious when sharing my stuff online or setting myself up for it. I still haven't figured it out, but after reading Lauren's book I feel more confident and with a wider range of tools that will help me get there. The book comes with handy exercises at the end of every chapter that guide you to dive deeper in each of the aspects that you might struggle with as a Highly Sensitive (and INFJ here!) person. I plan to re-read this in the upcoming months until the publishing date, since it has very good points that are worth reviewing when doubts or distrust arise.

  29. 4 out of 5

    Michelle Cornish

    I was always suspicious that people who said they hated marketing just hadn't found the method that clicked for them, and this book confirms it. It's fine to try what all the gurus tell you, but unless they are the same personality type as you and selling the same types of books as you are, it's likely not going to work. If you're a highly sensitive writer, Firefly Magic is full of marketing ideas guaranteed to feel helpful, not sleazy. My favorite part of the book is where Lauren Sapala suggest I was always suspicious that people who said they hated marketing just hadn't found the method that clicked for them, and this book confirms it. It's fine to try what all the gurus tell you, but unless they are the same personality type as you and selling the same types of books as you are, it's likely not going to work. If you're a highly sensitive writer, Firefly Magic is full of marketing ideas guaranteed to feel helpful, not sleazy. My favorite part of the book is where Lauren Sapala suggests USP (unique selling proposition) stands for unique spiritual purpose when it comes to the highly sensitive writer. Now that's a great way to look at marketing without feeling stressed or salesy!

  30. 5 out of 5

    Julia Crosswood

    I recommend this book to every self-publishing author. How amazing Lauren is able to give different insights on how to market your book. It’s not a summary of things you have to do. No, Lauren proposes a variety of ways you can use to market your book. And by asking certain questions, she tries in helping you find the right path. So that the choices you’ll be making will be yours and that you’ll feel confident and comfortable about them. Almost as a friend, who guides you, who considers the thing I recommend this book to every self-publishing author. How amazing Lauren is able to give different insights on how to market your book. It’s not a summary of things you have to do. No, Lauren proposes a variety of ways you can use to market your book. And by asking certain questions, she tries in helping you find the right path. So that the choices you’ll be making will be yours and that you’ll feel confident and comfortable about them. Almost as a friend, who guides you, who considers the things you want and need, so you can accomplish your marketing goals.

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