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Pink Goldfish: Defy Normal, Exploit Imperfection and Captivate Your Customers

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Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws, instead of fixing them.


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Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws, instead of fixing them.

46 review for Pink Goldfish: Defy Normal, Exploit Imperfection and Captivate Your Customers

  1. 4 out of 5

    Marcey Rader

    Once again, Stan Phelps delivered, this time with co-author Dave Rendall of the Freak Factor. I've found myself telling stories at least four times in the last three days of companies who amplify their weaknesses as strengths. I've even looked for companies who do this and messaged the author! - Aviator Brewery and Dirty Dick's. This book isn't just for marketers but is a fun read for anyone, especially those who manage employees, to figure out how they can help their staff by maximizing what ot Once again, Stan Phelps delivered, this time with co-author Dave Rendall of the Freak Factor. I've found myself telling stories at least four times in the last three days of companies who amplify their weaknesses as strengths. I've even looked for companies who do this and messaged the author! - Aviator Brewery and Dirty Dick's. This book isn't just for marketers but is a fun read for anyone, especially those who manage employees, to figure out how they can help their staff by maximizing what others would perceive as weaknesses. My favorite story is the software company who uses people with autism as software testers because what others would perceive as weak makes them excel at their job.

  2. 4 out of 5

    Douglas Brown

    Turning "celebration of differences" to productivity A very easy reading book, packed with real-company examples to prove the points around the idea that you do much better by being very good at what you're good at than by trying to copy what the most venerated institution is able to afford to do (but usually doesn't). For a small entity there are plenty enough potential customers to thrive by being great at your core offering and by turning less-effective elements into points of differentiation. Turning "celebration of differences" to productivity A very easy reading book, packed with real-company examples to prove the points around the idea that you do much better by being very good at what you're good at than by trying to copy what the most venerated institution is able to afford to do (but usually doesn't). For a small entity there are plenty enough potential customers to thrive by being great at your core offering and by turning less-effective elements into points of differentiation.

  3. 4 out of 5

    D. Eugene

    Embracing My differences Truly enjoyed the book with great examples and stories about others with weirdness. I guess I’ve always tried to fit in and be like everyone else instead of being myself. This book shows that being yourself is the best and most honest approach to life, work and play. Thanks for the great advise and fun laughs......now I’m off to show off my weird! Eugene Thompson

  4. 5 out of 5

    Richard Conner

    In Pink Goldfish, Stan Phelps and David Randall provide fresh perspective on brand differentiation and team development. I love the F.L.A.W.S.O.M. framework and it pushes the boundaries of textbook principles. Also, they shared excellent examples to emphasize their philosophy on differentiation. Looking forward to reading Stan’s next book!

  5. 5 out of 5

    Bryan

  6. 4 out of 5

    Renske

  7. 4 out of 5

    Rosaria Cirillo

  8. 4 out of 5

    Nilotpal Das

  9. 4 out of 5

    Janette Fuller

  10. 4 out of 5

    Tom Harman

  11. 5 out of 5

    Dragos Calin

  12. 4 out of 5

    Carlos Navarro

  13. 4 out of 5

    Brenda Green

  14. 4 out of 5

    Jason Nokes

  15. 4 out of 5

    Frederick Cooley

  16. 5 out of 5

    vinay sakhrani

  17. 5 out of 5

    C. Stanislav

  18. 5 out of 5

    Julie Andrews franke

  19. 5 out of 5

    Eddie Bryant

  20. 5 out of 5

    Nick

  21. 5 out of 5

    Teresa

  22. 5 out of 5

    Aaron

  23. 5 out of 5

    Marsha Purchatzke

  24. 4 out of 5

    Lindsey Pellegrin

  25. 5 out of 5

    Jeremy Watkin

  26. 5 out of 5

    Lukas Eppler

  27. 4 out of 5

    Zack Repischak

  28. 4 out of 5

    Richard Jarrett Jr

  29. 4 out of 5

    Danny

  30. 4 out of 5

    Lynne

  31. 4 out of 5

    Jessica

  32. 5 out of 5

    Warren Whitlock

  33. 4 out of 5

    Sara

  34. 5 out of 5

    Peter Karlen

  35. 4 out of 5

    Cory Tak

  36. 4 out of 5

    Katrina Sims

  37. 4 out of 5

    Jon Briccetti

  38. 5 out of 5

    Barbara VonGunten

  39. 4 out of 5

    Typhaine Moisson

  40. 5 out of 5

    Dan Moyle

  41. 5 out of 5

    Sterling Fulton

  42. 4 out of 5

    Kris

  43. 4 out of 5

    Niko Uphoff

  44. 4 out of 5

    Silvestre

  45. 4 out of 5

    Margo C McClimans

  46. 5 out of 5

    Phyllis

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