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Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million

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*Ranked 'BEST STARTUP BOOKS OF ALL TIME'' by Benzinga *Ranked' BEST GROWTH-HACKING BUSINESS BOOKS' by Entrepreneur.com #1 BEST-SELLER in 5 Startup & Entrepreneurship Categories This compelling and inspiring narrative gives entrepreneurs a rare behind-the-scenes look inside a fast-growing startup that created the first online dating app and grew to 100 million users.  *Ranked 'BEST STARTUP BOOKS OF ALL TIME'' by Benzinga *Ranked' BEST GROWTH-HACKING BUSINESS BOOKS' by Entrepreneur.com #1 BEST-SELLER in 5 Startup & Entrepreneurship Categories This compelling and inspiring narrative gives entrepreneurs a rare behind-the-scenes look inside a fast-growing startup that created the first online dating app and grew to 100 million users.  Explosive Growth combines lively and often hilarious storytelling, revealing genius growth tactics, numerous case-studies, and its step-by-step playbook to help your startup grow massively. Due to its raw storytelling style, practical lessons, compelling content, and fast-paced read, Explosive Growth is a one-of-a-kind business book that transcends the narrow entrepreneurial audience to also appeal to readers and business students looking to learn about startup life and entrepreneurship. It holds nothing back while detailing the highest highs and lowest lows of what it's really like to run a startup.   Cliff Lerner's online dating startup, Snap Interactive, was running out of money when he bet the company's fortunes on a then-unknown platform called Facebook. The app suddenly began to acquire 100,000 new users daily for free, and soon after the stock price skyrocketed 2,000 percent, setting off an extraordinary chain of events filled with sudden success and painful lessons. You will learn how to:     * IGNITE EXPLOSIVE GROWTH by creating a remarkable product     * Identify the ONLY 3 METRICS THAT MATTER     * Explore valuable VIRAL GROWTH strategies to grow rapidly     * Execute the GENIUS MEDIA HACKS that helped us acquire 100 million users     * Create a thriving culture of PASSIONATE EMPLOYEES and CONSTANT INNOVATION PRAISE: "A must read for founders and CEOs who want to achieve rapid growth while also building a great product and company." -Payal Kadakia, Founder & Executive Chairman of ClassPass "Explosive Growth is without question one of the most useful and entertaining business books I have ever read. Cliff gives you a roadmap to massively grow your startup with specific tactical lessons made memorable through engaging stories. This book is a must-read." -David Perry, Digital Sales & Business Development Expert at Google, Adobe, Amazon, Startup Advisor "Want to know how to grow your startup to 100 million users? Then this is the book for you. Explosive Growth gives step-by-step instructions, case studies and proven tactics on how to explode your growth." -Entrepreneur Magazine by Syed Balkhi "Lessons for startups and CEOs on growth hacking, marketing, and innovation from one of the smartest founders I know." -Andrew Weinreich, Inventor of Social Networking


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*Ranked 'BEST STARTUP BOOKS OF ALL TIME'' by Benzinga *Ranked' BEST GROWTH-HACKING BUSINESS BOOKS' by Entrepreneur.com #1 BEST-SELLER in 5 Startup & Entrepreneurship Categories This compelling and inspiring narrative gives entrepreneurs a rare behind-the-scenes look inside a fast-growing startup that created the first online dating app and grew to 100 million users.  *Ranked 'BEST STARTUP BOOKS OF ALL TIME'' by Benzinga *Ranked' BEST GROWTH-HACKING BUSINESS BOOKS' by Entrepreneur.com #1 BEST-SELLER in 5 Startup & Entrepreneurship Categories This compelling and inspiring narrative gives entrepreneurs a rare behind-the-scenes look inside a fast-growing startup that created the first online dating app and grew to 100 million users.  Explosive Growth combines lively and often hilarious storytelling, revealing genius growth tactics, numerous case-studies, and its step-by-step playbook to help your startup grow massively. Due to its raw storytelling style, practical lessons, compelling content, and fast-paced read, Explosive Growth is a one-of-a-kind business book that transcends the narrow entrepreneurial audience to also appeal to readers and business students looking to learn about startup life and entrepreneurship. It holds nothing back while detailing the highest highs and lowest lows of what it's really like to run a startup.   Cliff Lerner's online dating startup, Snap Interactive, was running out of money when he bet the company's fortunes on a then-unknown platform called Facebook. The app suddenly began to acquire 100,000 new users daily for free, and soon after the stock price skyrocketed 2,000 percent, setting off an extraordinary chain of events filled with sudden success and painful lessons. You will learn how to:     * IGNITE EXPLOSIVE GROWTH by creating a remarkable product     * Identify the ONLY 3 METRICS THAT MATTER     * Explore valuable VIRAL GROWTH strategies to grow rapidly     * Execute the GENIUS MEDIA HACKS that helped us acquire 100 million users     * Create a thriving culture of PASSIONATE EMPLOYEES and CONSTANT INNOVATION PRAISE: "A must read for founders and CEOs who want to achieve rapid growth while also building a great product and company." -Payal Kadakia, Founder & Executive Chairman of ClassPass "Explosive Growth is without question one of the most useful and entertaining business books I have ever read. Cliff gives you a roadmap to massively grow your startup with specific tactical lessons made memorable through engaging stories. This book is a must-read." -David Perry, Digital Sales & Business Development Expert at Google, Adobe, Amazon, Startup Advisor "Want to know how to grow your startup to 100 million users? Then this is the book for you. Explosive Growth gives step-by-step instructions, case studies and proven tactics on how to explode your growth." -Entrepreneur Magazine by Syed Balkhi "Lessons for startups and CEOs on growth hacking, marketing, and innovation from one of the smartest founders I know." -Andrew Weinreich, Inventor of Social Networking

30 review for Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million

  1. 5 out of 5

    Anav Cohen

    Fast, fun and informative A fast and entertaining read, Explosive Growth by Cliff Lerner takes you on the real-life journey of the business leader that started the first successful Facebook dating app. Through Cliffs honesty and experience, we learn invaluable business tips from both his successes and regrets. While at the same time, gaining fun insight on the world of online dating. Apparently single brunettes that like myself, may want to consider moving to Denver Colorado. Fun and informative Fast, fun and informative A fast and entertaining read, Explosive Growth by Cliff Lerner takes you on the real-life journey of the business leader that started the first successful Facebook dating app. Through Cliff’s honesty and experience, we learn invaluable business tips from both his successes and regrets. While at the same time, gaining fun insight on the world of online dating. Apparently single brunettes that like myself, may want to consider moving to Denver Colorado. Fun and informative – it's a must read!

  2. 5 out of 5

    Clay

    As an small business owner a lot of the tips were not applicable. 50% of the tips really are for web or software developers. That being said it was a really great story with a lot of useful lessons. Definitely worth a read!

  3. 4 out of 5

    Cara

    I was just going to read a little of this as a break and then get back to work, and I ended up reading the whole book! Its an excellent mix of stories and lessons, and I kept going because I wanted to know what was next of both. Many of the tips are pretty specific to running a software/app company, but there were also plenty that I can apply. I particularly liked the info on how to make something viral. I want to learn more about that, and I appreciate the resource recommendations. Now I want I was just going to read a little of this as a break and then get back to work, and I ended up reading the whole book! It’s an excellent mix of stories and lessons, and I kept going because I wanted to know what was next of both. Many of the tips are pretty specific to running a software/app company, but there were also plenty that I can apply. I particularly liked the info on how to make something viral. I want to learn more about that, and I appreciate the resource recommendations. Now I want to know if his dating app (The Grade) is still out there. It’s replying to all the pointless messages that I hate, and it sounds like they mostly solved that.

  4. 5 out of 5

    Mlingo Gumede

    Absolutely amazing Im inspired by this mans story, I see how easy it is for one to make some of the mistakes he did. As an aspiring entrepreneur Ill re-read this throughout my journey Absolutely amazing I’m inspired by this mans story, I see how easy it is for one to make some of the mistakes he did. As an aspiring entrepreneur I’ll re-read this throughout my journey

  5. 5 out of 5

    Migdalia

    Not great... Extremely dry read! Most of the book is just about the author gloating about how great his product was and how the world wasn't ready for his product... yet... and how somebody else took advantage of that (Tinder). *huge eyeroll* I gave it three stars instead of one because a few of the "explosive growth tips" are good. I'm definitely NOT part of his target audience as I don't plan to start a huge corporation (actually, I hate the corporate world), so a lot of the tips are useless to Not great... Extremely dry read! Most of the book is just about the author gloating about how great his product was and how the world wasn't ready for his product... yet... and how somebody else took advantage of that (Tinder). *huge eyeroll* I gave it three stars instead of one because a few of the "explosive growth tips" are good. I'm definitely NOT part of his target audience as I don't plan to start a huge corporation (actually, I hate the corporate world), so a lot of the tips are useless to me.

  6. 4 out of 5

    GAURAV SHROFF

    It takes one through a complete journey of the challenges one could normally come across in building a digital footprint and try solving for them in making a long lasting and thriving business from the same. It was an absolute amazing and insightful read!!

  7. 5 out of 5

    Mai

    A must read for any entrepreneurs and startup founders I got this book for my birthday and started to read it during Christmas break. The book is compelling, interesting and easy to grasp. Cliff recalls his experience in running an online dating startup and summarizes each chapter with key takeaways, explosive growth tips and reading recommendations. I wish I knew many of these tips earlier. The book has inspired me to take actions and make changes for 2019. This is perhaps one of my favorite A must read for any entrepreneurs and startup founders I got this book for my birthday and started to read it during Christmas break. The book is compelling, interesting and easy to grasp. Cliff recalls his experience in running an online dating startup and summarizes each chapter with key takeaways, explosive growth tips and reading recommendations. I wish I knew many of these tips earlier. The book has inspired me to take actions and make changes for 2019. This is perhaps one of my favorite books so far and I will be looking forward to reading new books in Cliff’s recommendation list for sure.

  8. 5 out of 5

    Aaron Aoyume

    More About Learning From Mistakes In many aspects, this book is very similar to Lost And Founder, as it goes on describing similar mistakes that Lerner made as CEO of Snap Interactive (not to be confused with Snapchat's holding, but this is an internal joke). But there is a major difference that makes this book maybe even more interesting, because Lerner's app, Are You Interested?, had at a certain point to face Tinder, and that changed everything. Lerner's astute idea to leverage on Facebook was More About Learning From Mistakes In many aspects, this book is very similar to Lost And Founder, as it goes on describing similar mistakes that Lerner made as CEO of Snap Interactive (not to be confused with Snapchat's holding, but this is an internal joke). But there is a major difference that makes this book maybe even more interesting, because Lerner's app, Are You Interested?, had at a certain point to face Tinder, and that changed everything. Lerner's astute idea to leverage on Facebook was also brilliant at its time, and his keen sense for the viral (as in newshacking) is a high point in the book as well. Very nice.

  9. 5 out of 5

    Jitesh Kapadia

    Good learnings from the life of the author. How he went from creating a startup to chance of making it big and eventually couldnt. Pros: Though I felt that the story telling lacked the depth but the learnings made up for the shallowness in the style. Cons: Also, many references to suggestions on what books to read and also many of the talks are picked straight out of other books. Hence the feeling of originality was missing. PS: One of those books, which I didnt enjoyed as much but still finished Good learnings from the life of the author. How he went from creating a startup to chance of making it big and eventually couldn’t. Pros: Though I felt that the story telling lacked the depth but the learnings made up for the shallowness in the style. Cons: Also, many references to suggestions on what books to read and also many of the talks are picked straight out of other books. Hence the feeling of originality was missing. PS: One of those books, which I didn’t enjoyed as much but still finished reading it.

  10. 5 out of 5

    Karan Sharma

    An extremely fun and insightful book! This was really a good book. The author not only tells his own amazing story about his entrepreneurial successes and failures, he also adds countless gems of tips to apply to your own business. I found countless usable tips and at least 10 other book recommendations just from reading this book. If you are undecided about reading this book just like I was, please do yourself a favour and read it now!

  11. 4 out of 5

    Kitsana Dounglomchan

    Decent read. I felt kind of sad for the author, as he never cashed out on his stock from Snap Inc. and ended up not making anything from his endeavors. Hes honest about his lessons but the big thing I gathered from him is he made the right decision to pivot Are You Interested to Facebook back when the latter came out. He gets credit for this for sure, but he didnt seem like he had much else besides that. Decent lessons about marketing and PR, but I wouldnt say this is a must read book. Decent read. I felt kind of sad for the author, as he never cashed out on his stock from Snap Inc. and ended up not making anything from his endeavors. He’s honest about his lessons but the big thing I gathered from him is he made the right decision to pivot Are You Interested to Facebook back when the latter came out. He gets credit for this for sure, but he didn’t seem like he had much else besides that. Decent lessons about marketing and PR, but I wouldn’t say this is a must read book.

  12. 4 out of 5

    Iago Seleme

    Full of insights about business startup in the area of technology, specially relevant for businesses who depend on creating networks of users. The author reflects on what he got right and the mistakes he made, and also reviews a whole range of relevant books that helped him find solutions along the way.

  13. 5 out of 5

    Nabil

    Had some interesting points, but overall it was very much a story about how one company works, then assuming it can be applied to every company. Also lots of "pro tips" sprinkled throughout, most of which weren't terribly insightful. Good book if you've never done anything online marketing related.

  14. 4 out of 5

    Ed Barton

    More Than A Few Things When the author says he learned a few things, he isnt kidding. A trove of good advice, stories and history that is a good read for any founder. Youll get to walk in his shoes and see the advice of his mistakes. The advice is useful and timely. A good read. More Than A Few Things When the author says he learned a few things, he isn’t kidding. A trove of good advice, stories and history that is a good read for any founder. You’ll get to walk in his shoes and see the advice of his mistakes. The advice is useful and timely. A good read.

  15. 5 out of 5

    Jay Greco

    Interesting story, but somewhat light on the deeper analysis of events I was hoping for. The #explosivegrowthtips feel a bit clickbaity, but I guess I could see them being useful to someone skimming through.

  16. 5 out of 5

    Tyler

    This review has been hidden because it contains spoilers. To view it, click here. I loved Explosive Growth. This is a rare book that combines great storytelling with invaluable lessons for entrepreneurs and anybody looking to grow their business skills. The case-studies around online dating and growth marketing and brilliant and hilarious.

  17. 5 out of 5

    Fer Tostado

    Great entrepreneurial story. It's fun interesting and it has scaling, product design and general business tips all related to a situation that Cliff had to deal during his way up, and down, and up once again to the top of the entrepreneur Olympus. I enjoyed it very much.

  18. 5 out of 5

    Evan Clark

    Awesome short read. Really enjoyed it - and learnt a few things too.

  19. 5 out of 5

    Dennis Pilat

    An interesting book with a ton of gold nuggets scattered throughout the book. Definitely, recommend checking out this book. I was able to catch it at my local library!

  20. 5 out of 5

    Jon Ender

    Inspiring

  21. 4 out of 5

    Afzal Anwar

    Not that explosives. Just some suggestions and advices. Too narrow and is only good for someone who is planning to launch an online app or website

  22. 4 out of 5

    nnuk

    Nothing you don't already know.

  23. 5 out of 5

    Stian Ulriksen

    Focused too much on self-promotion

  24. 5 out of 5

    Iliiaz Akhmedov

    Good read and fairly engaging and easy to read. In general, it is another journey of an entrepreneur with practical advises (this time highlighted for you) and lots of books references (like lots).

  25. 4 out of 5

    Abhimanyu

    Brilliant book on how to grow a tech company that relies on customer adoption. So gripping that I finished it in 5 hours over the weekend.

  26. 5 out of 5

    Mariana Romero

    Good but It has interesting ideas but I felt its a book that tech companies will get much more benefit from than brick and mortar store or concepts. Still a good read! Good but It has interesting ideas but I felt it’s a book that tech companies will get much more benefit from than brick and mortar store or concepts. Still a good read!

  27. 4 out of 5

    Tom

    Meh Meh - summarizes a lot of what is said in other books - @Amazon plz stop requiring a certain number of words.

  28. 5 out of 5

    Kathy Lois Amores

    It's the type of book that you can't put down when you start reading. Cliff Lerner was able to seamlessly transition his experience into lesson nuggets. Great book and easy read!

  29. 5 out of 5

    Chacha Marwa

    Explosive Growth Good read for startups. Very practical tips contained in this book. I would definitely recommend this to start up entrepreneurs.

  30. 5 out of 5

    Kemo Sabe

    I think this was even worse than Zero to One.

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