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Social Theory After the Internet: Media, Technology, and Globalization

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The internet has fundamentally transformed society in the past twenty-five years, yet existing theories of communication have not kept pace with the digital world. This book focuses on everyday effects of the internet—including information-seeking, big data, and the growing importance of smartphone use—to explain how the internet surpasses traditional media. Synthesizing g The internet has fundamentally transformed society in the past twenty-five years, yet existing theories of communication have not kept pace with the digital world. This book focuses on everyday effects of the internet—including information-seeking, big data, and the growing importance of smartphone use—to explain how the internet surpasses traditional media. Synthesizing global perspectives, Ralph Schroeder posits a theory on the internet’s role, and how both technological and social forces shape its significance.


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The internet has fundamentally transformed society in the past twenty-five years, yet existing theories of communication have not kept pace with the digital world. This book focuses on everyday effects of the internet—including information-seeking, big data, and the growing importance of smartphone use—to explain how the internet surpasses traditional media. Synthesizing g The internet has fundamentally transformed society in the past twenty-five years, yet existing theories of communication have not kept pace with the digital world. This book focuses on everyday effects of the internet—including information-seeking, big data, and the growing importance of smartphone use—to explain how the internet surpasses traditional media. Synthesizing global perspectives, Ralph Schroeder posits a theory on the internet’s role, and how both technological and social forces shape its significance.

31 review for Social Theory After the Internet: Media, Technology, and Globalization

  1. 4 out of 5

    Yaaser

    I am five-starring the book because it elegantly answers many questions I had in relation to the title, or at least sheds beautiful lights on where questions need to be asked. The Oxford professor argues that, despite all we know and hear, the internet has not constituted a major social change as widely argued by pundits. It is but a continuation of the print and electronic media, the technoscientific revolutions, and the age of large infrastructures tied to social forces. Simply put, a long pro I am five-starring the book because it elegantly answers many questions I had in relation to the title, or at least sheds beautiful lights on where questions need to be asked. The Oxford professor argues that, despite all we know and hear, the internet has not constituted a major social change as widely argued by pundits. It is but a continuation of the print and electronic media, the technoscientific revolutions, and the age of large infrastructures tied to social forces. Simply put, a long process of increased “mediatization” has been taking shape all along. Differentiating strictly between the three domains of social life (politics, culture, economics), Schroeder studies first right-wing populism in four countries: the United States, Sweden, India, and China – each constituting unique political and cultural landscape, yet all witnessing the rise of new political forces due to the internet. On the cultural level, he argues that the ways in which the internet has affected our lives boil down to two: sociability and information-seeking. He concludes with a notion of tetheredness or the dense connection between people and both one another and the flows of information they instantly request and receive. Here, I believe a deeper analysis is still needed, insofar as theory is concerned, for the crazy "high-speed" communicative environment and the extreme overload of information and "informational sociality", which Schroeder almost glosses over. Finally, the media market has seen essentially one major change, described by Schroeder as consumer-tailored or the targeting of consumers and audiences by gigantic data-driven and -generating companies. Big data and the promise of ultra-quantified new social science has not gone beyond marketing and advertising, with knowledge production uses still to be explored.

  2. 5 out of 5

    Erkan Saka

    The book looks like a series of academic blog posts. Social Theory in the title seems to make the reader a little bit misled.

  3. 4 out of 5

    Joseph Patzner

  4. 4 out of 5

    Kimberley

  5. 5 out of 5

    George Alvares-Correa

  6. 5 out of 5

    Andreas Jungherr

  7. 4 out of 5

    Işıl - Periler ve Devler

  8. 5 out of 5

    Ali Mert

  9. 4 out of 5

    Brienna

  10. 5 out of 5

    Gizem Kendik Önduygu

  11. 4 out of 5

    Emily

  12. 5 out of 5

    Ifedayo Adu

  13. 5 out of 5

    Cory Salveson

  14. 5 out of 5

    Kārlis

  15. 4 out of 5

    Gazmend Kryeziu

  16. 5 out of 5

    Oliver Posegga

  17. 5 out of 5

    Sarah

  18. 5 out of 5

    Tugce Kilinc

  19. 4 out of 5

    Ellen

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    Tero

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    Joe Worthen

  22. 5 out of 5

    Ben Hewitt

  23. 5 out of 5

    Joe

  24. 4 out of 5

    ays

  25. 4 out of 5

    Anès

  26. 5 out of 5

    A Young Philosopher

  27. 4 out of 5

    Theodore Stone

  28. 5 out of 5

    Ewan Rawcliffe

  29. 5 out of 5

    Zivile ...

  30. 5 out of 5

    Bernard O

  31. 5 out of 5

    Leona

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