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Social Media for Business: Foolproof Tips to Help You Promote Your Business or Your Brand

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The quick-and-easy guide to effective social media marketing Social Media for Business is the essential guide to navigating the social media maelstrom and effectively promoting your business online. You'll learn how to develop a simple marketing plan, use social media effectively and measure the results of your efforts as you turn contacts and followers into customers. Thi The quick-and-easy guide to effective social media marketing Social Media for Business is the essential guide to navigating the social media maelstrom and effectively promoting your business online. You'll learn how to develop a simple marketing plan, use social media effectively and measure the results of your efforts as you turn contacts and followers into customers. This new third edition has been updated to reflect the expanding influence of Instagram, and includes Snapchat, Security, Social Influence and updated case studies that illustrate the rapid evolution of social media as a business tool. You'll learn about the recent changes to Facebook, LinkedIn, YouTube and Pinterest and how to factor them into your strategy -- as well as when to decide to transition toward or away from any specific platform. Social media can help you expand your networks, engage with your customers and help you grow your business, but not all platforms work for all businesses. The best results come from directed effort and stellar execution, and this book shows you how to make it happen from setup to sale. Learn where to focus your efforts for maximum gain Discover the newest platforms, their demographics and their potential Understand key changes that can affect the way you use major platforms Build an effective social media presence that translates into business Not every business needs a Facebook page, but every business does need some sort of online presence -- and social media can be a high-impact, cost-effective way to reach thousands of potential customers. From building a profile to creating and curating content, Social Media for Business is packed with guidance every business owner needs.


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The quick-and-easy guide to effective social media marketing Social Media for Business is the essential guide to navigating the social media maelstrom and effectively promoting your business online. You'll learn how to develop a simple marketing plan, use social media effectively and measure the results of your efforts as you turn contacts and followers into customers. Thi The quick-and-easy guide to effective social media marketing Social Media for Business is the essential guide to navigating the social media maelstrom and effectively promoting your business online. You'll learn how to develop a simple marketing plan, use social media effectively and measure the results of your efforts as you turn contacts and followers into customers. This new third edition has been updated to reflect the expanding influence of Instagram, and includes Snapchat, Security, Social Influence and updated case studies that illustrate the rapid evolution of social media as a business tool. You'll learn about the recent changes to Facebook, LinkedIn, YouTube and Pinterest and how to factor them into your strategy -- as well as when to decide to transition toward or away from any specific platform. Social media can help you expand your networks, engage with your customers and help you grow your business, but not all platforms work for all businesses. The best results come from directed effort and stellar execution, and this book shows you how to make it happen from setup to sale. Learn where to focus your efforts for maximum gain Discover the newest platforms, their demographics and their potential Understand key changes that can affect the way you use major platforms Build an effective social media presence that translates into business Not every business needs a Facebook page, but every business does need some sort of online presence -- and social media can be a high-impact, cost-effective way to reach thousands of potential customers. From building a profile to creating and curating content, Social Media for Business is packed with guidance every business owner needs.

41 review for Social Media for Business: Foolproof Tips to Help You Promote Your Business or Your Brand

  1. 5 out of 5

    Paul W

    Over the last few years digital marketing via social media channels has increasingly displaced traditional advertising. This is driven by its significant cost advantage as well as the ability to tailor a campaign to a very specific target audience. Coles sets out to provide “foolproof tips” to help businesses promote themselves or their brand and covers the primary social media channels: Facebook, LinkedIn, Twitter, YouTube, Instagram, Pinterest, and Snapchat. While the book has some points of int Over the last few years digital marketing via social media channels has increasingly displaced traditional advertising. This is driven by its significant cost advantage as well as the ability to tailor a campaign to a very specific target audience. Coles sets out to provide “foolproof tips” to help businesses promote themselves or their brand and covers the primary social media channels: Facebook, LinkedIn, Twitter, YouTube, Instagram, Pinterest, and Snapchat. While the book has some points of interest, overall it fails in its stated objective. A useful starting point for a business considering a digital marketing campaign would have been an assessment of the pros and cons of digital v traditional advertising. This is missing. The next step would be to understand the businesses customer value proposition and to consider the relative merits of the differing social media channels in delivering this value proposition. Instead we have the (banal) advice to “think about your reason for doing it before you get started” (p43). A business would then like to understand what success looks like and how it should be defined and measured for each of the channels. Rather than providing any specific content on these points, Coles’ advice is to look at what Coca-Cola and Red Bull are doing (p36) Much of the advice is uncritical – obtaining endorsements on LinkedIn without any commentary on their reliability; or advocating liking, commenting on or sharing posts, without any commentary on what makes a post effective or examples of the impact these actions have on marketing outcomes (p60). There is also no commentary on the risks associated with digital marketing, despite a growing list of examples of people and organisations getting into trouble through inappropriate use of social media. Other advice is just inappropriate (eg including test scores on a LinkedIn profile), irrelevant (eg the fact that Beyonce and Taylor Swift have the greatest number of likes on Instagram means nothing to a business considering its own social media marketing strategy), or repetitive (with the first suggested activity in all chapters seeming to be creating an account or profile).

  2. 4 out of 5

    Rachael Sutton

    Good book if you know nothing about the social media tools online. Found myself skipping through sections. Also found the content a bit boring which made it harder to read. Love books that add some personality into them as it makes it easier to read. All in all, read this book if you are just starting out on social media!:)

  3. 5 out of 5

    Melissa

    This book offered some good tips and useful information. It's more of a primer for those who have zero experience. The section about LinkedIn seemed most useful to me. Perhaps Ms. Coles is most familiar with this platform than the others. It would be a good starting point for a business with no social media exposure at all. This book offered some good tips and useful information. It's more of a primer for those who have zero experience. The section about LinkedIn seemed most useful to me. Perhaps Ms. Coles is most familiar with this platform than the others. It would be a good starting point for a business with no social media exposure at all.

  4. 4 out of 5

    Fayssal Merheb

    A little dated in 2020 but otherwise does what it was intended to do.

  5. 4 out of 5

    Melinda Mifsud

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    Neil Gaught

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    Adrian Lin

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    MC Ko

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    Martin

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    Mary

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    Felipe

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    Madison Cooper

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    Sean Smith

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    Luis

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    Muhammad Tahir Brohi

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    Lulu Lv

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    Casey Mitchell

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    Gemma Hegarty

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    Kris Wood

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    Katie Tran

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    Terra

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    Ryan Plourde

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    Brit McCarthy

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    Inkubator

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    Beth

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    Rebecca Pierluigi

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    Amanda

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    Kashaf

  30. 4 out of 5

    Linda Coles

  31. 4 out of 5

    Karrine Elizabeth

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    Felicia

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    Arpan

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    Walida Hicks

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    jennet wheatstonelllsl

  36. 5 out of 5

    Münire Karabulut

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    Sarah

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    Jason

  39. 4 out of 5

    Terryw

  40. 5 out of 5

    Kimberley Norton

  41. 4 out of 5

    Timothy Correia-Paul

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