57 review for The 11 Immutable Laws of Internet Branding

1. 

   4 out of 5

   Emil Calinescu – Dec 07, 2020

   O carte scrisa-n anul 2000, inca utila. Multe predictii s-au adeverit, nu toate, insa nu din acest motiv trebuie citita. Mi se pare ca e utila si ca istorie, sa vedem cum se gandea in anul 2000. E util de stiut. Zic.

2. 

   4 out of 5

   Aapeli Helkkula – Mar 29, 2020

   Like most books about the internet, this one hasn’t aged well. However a lot of interesting notions about the dotcom bust and failed brands from the early years of the internet. Many of the laws and ideas still ring true today, some predictions however are way off. Worth a read, just skip or laugh your way past the authors wrong predictions.

3. 

   4 out of 5

   Natalie – Jan 30, 2013

   Yes, it's out of date and flat out wrong about many of its predictions about how branding would work on the Internet. However, it's entertaining to see what people were thinking about the web and how we'd best handle it in 2000. It's a quick read and might be worth it if you're interested in Internet history. Yes, it's out of date and flat out wrong about many of its predictions about how branding would work on the Internet. However, it's entertaining to see what people were thinking about the web and how we'd best handle it in 2000. It's a quick read and might be worth it if you're interested in Internet history.

4. 

   4 out of 5

   Tom – Oct 27, 2010

   some good information in here, although they are blatantly wrong in some of their predictions of the development of the internet. Also, the internet is not a medium, as they proclaim. The internet is a networktechnology. Big difference. Apart from that, Ries&Ries deliver. They always do.

5. 

   5 out of 5

   Duchess_Nimue – Jun 21, 2020

   Did not age well. I loved their take on emergence of the internet and the consequences it had on society. And the idea that television helped with the fall of communism in the late 80's. Unfortunately, a lot of their predictions for marketing on internet have not met their point fully. They were right with some things, to a certain extent. Maybe they should update the book from today's perspective. Also, I find it hilarious that there was not a single mention of Google, but Yahoo! found its way Did not age well. I loved their take on emergence of the internet and the consequences it had on society. And the idea that television helped with the fall of communism in the late 80's. Unfortunately, a lot of their predictions for marketing on internet have not met their point fully. They were right with some things, to a certain extent. Maybe they should update the book from today's perspective. Also, I find it hilarious that there was not a single mention of Google, but Yahoo! found its way into every chapter.

6. 

   5 out of 5

   Pranav Mutatkar – Aug 04, 2017

   pretty f**king terrible

7. 

   4 out of 5

   Woz Fischer – Sep 09, 2018

   Hay buenos consejos para la creación de una marca en Internet.

8. 

   5 out of 5

   Jan Ryen – May 31, 2020

   Outdated, no longer relevant.

9. 

   5 out of 5

   Tony – Jan 31, 2008

   Don't bother. Written in 2000, this book was just flat out wrong about how companies would brand themselves on the Internet. For example, early on they said the Internet was a business, not a medium, and as such brick and mortar stores wouldn't survive using the Internet only as another means of touching their customers. He was wrong about that, most brick and mortar stores use online shopping in much the same way they use catalogs, perhaps more of their business comes from online, but it's not Don't bother. Written in 2000, this book was just flat out wrong about how companies would brand themselves on the Internet. For example, early on they said the Internet was a business, not a medium, and as such brick and mortar stores wouldn't survive using the Internet only as another means of touching their customers. He was wrong about that, most brick and mortar stores use online shopping in much the same way they use catalogs, perhaps more of their business comes from online, but it's not a new way of doing business as much as shift. For every Amazon.com and Ebay.com you can point to, you can mention all of the brick and mortar stores that have enjoyed continued success in their physical and cyber locations. Other examples missed They write about the rise of AOL, supplanting the cable companies, but Comcast is having the last laugh. Another example they missed was the continued success of Slate.com and Salon. They argued that the business model for magazines, adverstising, wouldn't work online. Again, they were flat out wrong. Although in the Reis's defense, print publications have been faced with shrinking readerships, but that's mostly because you can find the content online faster and easier, but it's still supported by ads, even if those ads are more targeted. The Internet has turned out to be precisely a medium for conducting business, where most models mimic their real life counterparts. If we were to talk about social networking on the other hand or travel ....

10. 

    5 out of 5

    Drew – Dec 20, 2016

    This is a painful book of failed predictions. Predicting that advertising won't work online. That clothes and anything that needs returned won't sell online. That Amazon shouldn't expand beyond books, because it's bad branding. I quote, "It will never happen", in regards to computers, internet, and TV converging. About the smart phone, "palm pilot, phone and CD player converge... It will never happen! Technologies diverge, not converge. Yet the hype continues on." Etc... Painful. 1) He/they see the int This is a painful book of failed predictions. Predicting that advertising won't work online. That clothes and anything that needs returned won't sell online. That Amazon shouldn't expand beyond books, because it's bad branding. I quote, "It will never happen", in regards to computers, internet, and TV converging. About the smart phone, "palm pilot, phone and CD player converge... It will never happen! Technologies diverge, not converge. Yet the hype continues on." Etc... Painful. 1) He/they see the internet as a medium (like radio), and 2) Makes repeated non-branding predictions. 99% of them not even close to right... which makes you question the "immutable" principles guiding the examples. It is almost the EXACT same book as 22 Immutable Laws of Branding (which is decent)... Mostly the same stories, except with the added bad internet predictions.

11. 

    4 out of 5

    Henkka – Aug 09, 2011

    Outdated

12. 

    4 out of 5

    Kaloyan Roussev – Oct 07, 2016

    This is the least useful book by Al Ries, in a field not as familiar to him. But he still takes home some powerful points.

13. 

    5 out of 5

    Lori Grant – Mar 29, 2013

    A should-read book on branding for the knowledge worker, manager, executive, or entrepreneur.

14. 

    4 out of 5

    Joanna – Apr 03, 2012

    A little out of date at this point in time, but still some relevant information. I basic foundation of Internet Branding!

15. 

    4 out of 5

    Arthur Charlez – Oct 08, 2008

    The book that changed my life. Prior to reading this I was just an ordinary HTML coder.

16. 

    5 out of 5

    Ferdi Anggriawan – Aug 11, 2013

    Don't expect too much from this introduction to online marketing treatise. Don't expect too much from this introduction to online marketing treatise.

17. 

    5 out of 5

    Victor Procure – Dec 01, 2015

    Showing its age a little, however still very good points are made. Interesting to see how companies mentioned in the book broke certain laws and you can see how it is slowly eroding them.

18. 

    4 out of 5

    Marissa – Sep 12, 2012

    Wow, it's only ten years old, but this book is OLD. Maybe it was impressive and analytical at the time, but by now everything in it is either obvious or has been proven wrong. Oh well. Wow, it's only ten years old, but this book is OLD. Maybe it was impressive and analytical at the time, but by now everything in it is either obvious or has been proven wrong. Oh well.

19. 

    5 out of 5

    Alexander – Jan 29, 2014

    So many wrong ideas, proven by time as wrong.

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    4 out of 5

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    5 out of 5

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    4 out of 5

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    5 out of 5

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    5 out of 5

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    4 out of 5

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    5 out of 5

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    5 out of 5

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    4 out of 5

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    4 out of 5

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    4 out of 5

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    4 out of 5

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    4 out of 5

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    4 out of 5

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    4 out of 5

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    5 out of 5

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    5 out of 5

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    5 out of 5

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    4 out of 5

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    5 out of 5

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    4 out of 5

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    5 out of 5

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    5 out of 5

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    4 out of 5

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    4 out of 5

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    5 out of 5

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    4 out of 5

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    4 out of 5

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    4 out of 5

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    5 out of 5

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    5 out of 5

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    4 out of 5

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    5 out of 5

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    5 out of 5

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    4 out of 5

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    5 out of 5

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    4 out of 5

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    5 out of 5

    Andrea –