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Television: Innovation, Disruption, and the World's Most Powerful Medium (The Broadcast Age and the Rise of the Network) (Volume 1)

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No medium in history can match the power of television. No product has spread so far and so fast. Nothing has had so much influence. Nothing has impacted how the world sees itself like television. TELEVISION: Volume 1 brings together seven decades of stories on how this happened into one epic narrative. How did an impoverished immigrant become the king of all media, cre No medium in history can match the power of television. No product has spread so far and so fast. Nothing has had so much influence. Nothing has impacted how the world sees itself like television. TELEVISION: Volume 1 brings together seven decades of stories on how this happened into one epic narrative. How did an impoverished immigrant become the king of all media, creating the first radio network and the first TV network? What caused the inventor of FM radio to jump out of a window to his death? How did NBC, CBS and ABC innovate to build their media monopolies? How did Star Trek create the first fan culture movement? What made The Mary Tyler Moore Show the first great feminist show, and #1 hit? What made Norman Lear the most influential TV comedy producer ever? How did Lucille Ball go from a washed-up B movie actress to a multi-millionaire Hollywood studio mogul? What makes Louis C.K. the Jackie Gleason of the digital age? With unparalleled insider insight, it shares critical, practical, behind the scenes lessons from the business of TV. The TELEVISION series is a must-read for media executives, students, entrepreneurs, and fans. Two-time Emmy(R) Award winner, author Seth Shapiro is a leading advisor in business innovation, media and technology. He is an Adjunct Professor at the USC School of Cinematic Arts, a Governor of the Television Academy, and Principal of New Amsterdam Media LLC. "If you ever wanted to know how the television industry began, this is your primer." -- Garth Ancier, Former Entertainment President, Fox Broadcasting Company President, NBC Entertainment Chairman, The WB Television Network President, BBC Worldwide America Seth Shapiro masterfully chronicles the evolution of television... It was like seeing my life pass before my eyes." -- Preston Beckman, Senior Strategist, FOX Networks Group - Executive Vice President, Program Planning, NBC Entertainment "Seth Shapiro teaches THE class on the media business. Now, he's writing THE book. He's THE expert." -- Ryan Holiday, Editor-at-large, The New York Observer Best-Selling Author of Trust Me I'm Lying and The Obstacle is the Way "Seth is a spectacular storyteller with extraordinary perspective and real world experience. If you want to truly understand the TV business, TELEVISION: Volume 1 is a must read." -- Shelly Palmer, Business Advisor, Author and Commentator "Seth Shapiro nails it. With an eye for keen detail, insider's access, and a gift for analytic storytelling, Shapiro weaves a powerful tapestry... TELEVISION: Volume 1 stands to become a must-read for all industry participants, students of electronic media, and viewers who have ever wondered how this global phenomenon called TV came to be." -- John Penney, Chief Strategy Officer, STARZ "Seth Shapiro has crafted a delightful, story-filled history of television that is as entertaining as the medium itself... a must read for all those looking to comprehend the future of video." -- Jay Samit, Author of Disrupt You: Master Personal Transformation, Seize Opportunity and Thrive in the Era of Endless Innovation Seth is the perfect author to tell the story of television. And the story is a fascinating combination of art and business, of technology and culture. -- Jeff Schultz, Senior Vice President Business Development, CBS


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No medium in history can match the power of television. No product has spread so far and so fast. Nothing has had so much influence. Nothing has impacted how the world sees itself like television. TELEVISION: Volume 1 brings together seven decades of stories on how this happened into one epic narrative. How did an impoverished immigrant become the king of all media, cre No medium in history can match the power of television. No product has spread so far and so fast. Nothing has had so much influence. Nothing has impacted how the world sees itself like television. TELEVISION: Volume 1 brings together seven decades of stories on how this happened into one epic narrative. How did an impoverished immigrant become the king of all media, creating the first radio network and the first TV network? What caused the inventor of FM radio to jump out of a window to his death? How did NBC, CBS and ABC innovate to build their media monopolies? How did Star Trek create the first fan culture movement? What made The Mary Tyler Moore Show the first great feminist show, and #1 hit? What made Norman Lear the most influential TV comedy producer ever? How did Lucille Ball go from a washed-up B movie actress to a multi-millionaire Hollywood studio mogul? What makes Louis C.K. the Jackie Gleason of the digital age? With unparalleled insider insight, it shares critical, practical, behind the scenes lessons from the business of TV. The TELEVISION series is a must-read for media executives, students, entrepreneurs, and fans. Two-time Emmy(R) Award winner, author Seth Shapiro is a leading advisor in business innovation, media and technology. He is an Adjunct Professor at the USC School of Cinematic Arts, a Governor of the Television Academy, and Principal of New Amsterdam Media LLC. "If you ever wanted to know how the television industry began, this is your primer." -- Garth Ancier, Former Entertainment President, Fox Broadcasting Company President, NBC Entertainment Chairman, The WB Television Network President, BBC Worldwide America Seth Shapiro masterfully chronicles the evolution of television... It was like seeing my life pass before my eyes." -- Preston Beckman, Senior Strategist, FOX Networks Group - Executive Vice President, Program Planning, NBC Entertainment "Seth Shapiro teaches THE class on the media business. Now, he's writing THE book. He's THE expert." -- Ryan Holiday, Editor-at-large, The New York Observer Best-Selling Author of Trust Me I'm Lying and The Obstacle is the Way "Seth is a spectacular storyteller with extraordinary perspective and real world experience. If you want to truly understand the TV business, TELEVISION: Volume 1 is a must read." -- Shelly Palmer, Business Advisor, Author and Commentator "Seth Shapiro nails it. With an eye for keen detail, insider's access, and a gift for analytic storytelling, Shapiro weaves a powerful tapestry... TELEVISION: Volume 1 stands to become a must-read for all industry participants, students of electronic media, and viewers who have ever wondered how this global phenomenon called TV came to be." -- John Penney, Chief Strategy Officer, STARZ "Seth Shapiro has crafted a delightful, story-filled history of television that is as entertaining as the medium itself... a must read for all those looking to comprehend the future of video." -- Jay Samit, Author of Disrupt You: Master Personal Transformation, Seize Opportunity and Thrive in the Era of Endless Innovation Seth is the perfect author to tell the story of television. And the story is a fascinating combination of art and business, of technology and culture. -- Jeff Schultz, Senior Vice President Business Development, CBS

30 review for Television: Innovation, Disruption, and the World's Most Powerful Medium (The Broadcast Age and the Rise of the Network) (Volume 1)

  1. 5 out of 5

    Zuzka Jakubkova

    Great overview of intersections of political power, entrepreneurial invention and TV shows.

  2. 4 out of 5

    Muffin

    This book is packed with interesting and useful information (one of my favorite details - that Jackie Gleason's dad stole all the family photos he appeared in when he left the family so Gleason's mom would have nothing to give the police to find him). Frustratingly, it focuses heavily on personalities above all else. The book is about The White Men Who Changed Television, plus a couple of women and one or two men of color. It also spends a LOT of time with Richard Nixon. It's all interesting Nix This book is packed with interesting and useful information (one of my favorite details - that Jackie Gleason's dad stole all the family photos he appeared in when he left the family so Gleason's mom would have nothing to give the police to find him). Frustratingly, it focuses heavily on personalities above all else. The book is about The White Men Who Changed Television, plus a couple of women and one or two men of color. It also spends a LOT of time with Richard Nixon. It's all interesting Nixon stuff, I guess, but I think it somewhat overestimates Nixon's impact on television and is fairly cavalier about Nixon's antisemitic paranoia around the media. You could do a lot worse, for sure! Plenty to learn in this book! But it sometimes misses the forest for the trees, focusing on luminaries instead of movements.

  3. 5 out of 5

    Dmitry

    Book 1 of my Media reads. Great story spanning the invention of the telegraph and the radio through 1970s network television, doing justice to dozens of key contributors along the way. Hopefully Shapiro delivers on his promises of publishing volumes 2 and 3 of this series.

  4. 4 out of 5

    Tom

    Closer to 3.5

  5. 5 out of 5

    Nick

    Seth Shapiro parses the history of television into highly readable stories focused on the people who drove invention and innovation, all the way back to its technology inception with Philo Farnsworth, Armstrong, Sarnoff, and moves into the business wars with a great piece on Paley, and his talent for talent and showmanship. Shapiro is very adept at blending the interrelationship between the three legs of the stool -- business, technology, and content -- giving the reader an easily digestible way Seth Shapiro parses the history of television into highly readable stories focused on the people who drove invention and innovation, all the way back to its technology inception with Philo Farnsworth, Armstrong, Sarnoff, and moves into the business wars with a great piece on Paley, and his talent for talent and showmanship. Shapiro is very adept at blending the interrelationship between the three legs of the stool -- business, technology, and content -- giving the reader an easily digestible way to understand how the television business became the most powerful medium, and setting the stage for future volumes covering the cable and digital eras. If you love TV, especially the TV business, you'll love this book.

  6. 5 out of 5

    Marc

  7. 4 out of 5

    Nick

  8. 5 out of 5

    Kestutis Vaskevicius

  9. 4 out of 5

    Galaxy Press

  10. 4 out of 5

    Shawn

  11. 5 out of 5

    Jonathan Hugendubler

  12. 5 out of 5

    Robbie Cleaves

  13. 5 out of 5

    John

  14. 5 out of 5

    Bruno

  15. 4 out of 5

    Alan Wolk

  16. 4 out of 5

    Rob

  17. 5 out of 5

    Helen Andrews

  18. 5 out of 5

    Beukenick

  19. 5 out of 5

    David

  20. 4 out of 5

    Boris Mikhailovski

  21. 5 out of 5

    Andrew

  22. 5 out of 5

    Ezra

  23. 5 out of 5

    Chris Mccoy

  24. 5 out of 5

    Eric

  25. 5 out of 5

    Trung Nguyen Dang

  26. 5 out of 5

    Tao Hu

    Generation after generation thought they were doing something new. When we now claim we are cord cutter and move shows from cable to Internet, we think we are doing something very new. But we are merely repeating what last generation has been doing, maybe in a less magnificent scale. Telling the history of television, which is a unique combination of art, commerce and technology, this book is a rarely interesting book. TV is the indispensable carrier of the important historical events. In US, the Generation after generation thought they were doing something new. When we now claim we are cord cutter and move shows from cable to Internet, we think we are doing something very new. But we are merely repeating what last generation has been doing, maybe in a less magnificent scale. Telling the history of television, which is a unique combination of art, commerce and technology, this book is a rarely interesting book. TV is the indispensable carrier of the important historical events. In US, the events were from Beattles to Kennedy, the Moon Landing to Water Gate. The book has it all. And this book also recorded numerous interesting figures, Lucy, Desi, Nixon, Kennedy, the three big networks leaders and their star performers and producers. Very informative and a page turner! Strongly recommend this book to people who are doing works related to television or the future of television.

  27. 4 out of 5

    Matt Timothy

  28. 5 out of 5

    Kamil Janiszewski

  29. 5 out of 5

    Christopher Hassan

  30. 4 out of 5

    Reed Barker

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