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The Golden Secrets of Lettering: Letter Design from First Sketch to Final Artwork

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The Golden Secrets of Lettering is a comprehensive, beautifully illustrated guide to hand lettering. With easy-to-understand instructions and guidelines, plenty of inspirational examples, and hundreds of hand sketches and illustrations, Martina Flor shows readers how to transform their initial lettering concepts and handdrawn sketches into a well-shaped, exquisite piece of The Golden Secrets of Lettering is a comprehensive, beautifully illustrated guide to hand lettering. With easy-to-understand instructions and guidelines, plenty of inspirational examples, and hundreds of hand sketches and illustrations, Martina Flor shows readers how to transform their initial lettering concepts and handdrawn sketches into a well-shaped, exquisite piece of digital lettering that can be sold and published. Readers learn how to train their "typographic eye" by studying lettering samples and the anatomy of letters; explore concepts of hierarchy, composition, and flourishes; and discover the many different ways of creating letter shapes. In addition, Flor explains the process of creating a lettering project step by step— from start to finish, from analog to digital—and gives valuable tips about how to make a career as a lettering artist.


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The Golden Secrets of Lettering is a comprehensive, beautifully illustrated guide to hand lettering. With easy-to-understand instructions and guidelines, plenty of inspirational examples, and hundreds of hand sketches and illustrations, Martina Flor shows readers how to transform their initial lettering concepts and handdrawn sketches into a well-shaped, exquisite piece of The Golden Secrets of Lettering is a comprehensive, beautifully illustrated guide to hand lettering. With easy-to-understand instructions and guidelines, plenty of inspirational examples, and hundreds of hand sketches and illustrations, Martina Flor shows readers how to transform their initial lettering concepts and handdrawn sketches into a well-shaped, exquisite piece of digital lettering that can be sold and published. Readers learn how to train their "typographic eye" by studying lettering samples and the anatomy of letters; explore concepts of hierarchy, composition, and flourishes; and discover the many different ways of creating letter shapes. In addition, Flor explains the process of creating a lettering project step by step— from start to finish, from analog to digital—and gives valuable tips about how to make a career as a lettering artist.

30 review for The Golden Secrets of Lettering: Letter Design from First Sketch to Final Artwork

  1. 4 out of 5

    Paula Cruz

    O prefácio do Criatipos não mente: é o melhor livro sobre desenho de letras disponível em português, e com certeza um dos melhores já feitos em inglês sobre o tema. A didática da Martina Flor é impressionante, pois ela ensina desde treinar o pensamento de analisar um bom desenho de letra até mesmo cobrar clientes e como ser um artista de letras. É um livro completo.

  2. 4 out of 5

    Angela

    The book itself is a beautiful work of art, from the cloth binding to the high quality paper. Inside, Martina masterfully guides you through the very beginning of understanding lettering to the final client-ready piece. As a professional lettering artist myself, I was impressed by the truth and depth of knowledge she brought to each part of the book. Her handwritten notes and torn-paper design strategy throughout really added a fantastic tactile aesthetic! A joy for anyone who loves lettering.

  3. 5 out of 5

    sonich 🍉

    such a wonderful, informative book. will be looking through it for my next letterings!

  4. 4 out of 5

    Jeff Lewonczyk

    What Flor is writing about is not calligraphy, it's not typography, it's basically the art of illustrating letterforms, which is its own way of approaching the visualization of text, and probably the one that's most interesting to me personally. My own style and approach is vastly different from hers - I don't really do "pretty" or "elegant" - but the book is full of practical tips and helpful examples, both in terms of creating the work and putting it out into the world, and it's all very reada What Flor is writing about is not calligraphy, it's not typography, it's basically the art of illustrating letterforms, which is its own way of approaching the visualization of text, and probably the one that's most interesting to me personally. My own style and approach is vastly different from hers - I don't really do "pretty" or "elegant" - but the book is full of practical tips and helpful examples, both in terms of creating the work and putting it out into the world, and it's all very readable and approachable. I was a bit surprised to discover that her approach involves creating the final image using vector software rather than by hand, but she does a good job of explaining why that's her preference and demystifying it for anyone who might be intimidated. In all, a solid introduction.

  5. 5 out of 5

    Josephine

    A beautifully designed book from cover to cover. I love how the author uses hand written notes across the book. The information is easy to digest and easy to understand. It has good overview on the basics of creating lettering and the business of lettering design. It's perfect for anyone looking to get started on lettering, although there aren't so much information that I would call 'golden secrets', there's still a lot of technical aspects that wasn't covered that goes into lettering that makes A beautifully designed book from cover to cover. I love how the author uses hand written notes across the book. The information is easy to digest and easy to understand. It has good overview on the basics of creating lettering and the business of lettering design. It's perfect for anyone looking to get started on lettering, although there aren't so much information that I would call 'golden secrets', there's still a lot of technical aspects that wasn't covered that goes into lettering that makes or breaks a beautiful design. Still a good book to have in your collection.

  6. 5 out of 5

    Pots

    Un libro muy completo para quienes empiezan con el lettering. No habla sólo de composición, trazos y estructuras, sino de cómo preparar un porfolio, conseguir trabajos o el proceso creativo de un encargo.

  7. 5 out of 5

    Natalie

    A beautiful book filled with information about lettering and some basic instructions, however not useful as a full course or program for practical application of the art. Would be an excellent resource for students or practitioners as a supplement to their main textbooks.

  8. 4 out of 5

    John Kaye

    Just the most beautiful book! Lettering and typography splendidly explained, with great illustrations and very well structured. A birthday gift, but one that has inspired me to start using realpens and pencils again.

  9. 5 out of 5

    Julian

    Solid, opinionated manual of hand-lettering. Not extensive, but well-executed, and full of small practical details.

  10. 5 out of 5

    Kai

    I really enjoyed the format of information and visual graphics/sketches. It gives a basic overview of hand lettering and the different styles that a lot of work is based on.

  11. 4 out of 5

    Antoinette Perez

    Pretty much a perfect book on lettering. If I had more time, I'd go back through and do a bunch of her demo exercises on my own. Very inspirational. Pretty much a perfect book on lettering. If I had more time, I'd go back through and do a bunch of her demo exercises on my own. Very inspirational.

  12. 4 out of 5

    Paz

    Lleno de secretos y buenas ideas de cómo llevar adelante el proceso de diseño.

  13. 5 out of 5

    Andy P. French

    Great book, really useful!

  14. 4 out of 5

    Nicole

    It was really interesting, cool and I feel like I learnt a lot.

  15. 5 out of 5

    Olivia Martin Smith

    Very informative in a very beautiful way! The best part was when she analyzed signs — it was a tactic I’ve never thought of before to enhance lettering and type skills!

  16. 5 out of 5

    Leilani

    Learn just what is lettering and why it’s not calligraphy and type design. Get some tips to fine-tune your observational skills and see the typography all around you; how different fonts impact the way you view that business, or book, or flyer. Learn about the art and craft of letters: going from a letter’s DNA thorough different styles and onwards through the process of becoming a professional designer. This is by no means a comprehensive manual on lettering (I doubt any single book ever could b Learn just what is lettering and why it’s not calligraphy and type design. Get some tips to fine-tune your observational skills and see the typography all around you; how different fonts impact the way you view that business, or book, or flyer. Learn about the art and craft of letters: going from a letter’s DNA thorough different styles and onwards through the process of becoming a professional designer. This is by no means a comprehensive manual on lettering (I doubt any single book ever could be), but this is an excellent overview of the world of lettering! If your creative juices are flowing and you’re dying to pick up a pencil/pen after reading this, then you most definitely should go out and buy yourself some starter tools and start filling your bookshelves with reference books. You’ve discovered a dangerous habit. ;) Martina Flor is one of the foremost designers in lettering today and a very able teacher. (She even makes her “textbooks” pretty!) I found this a quick read and I’m glad I bought a copy of it. I’m going to want to reference it and review several sections again. As she takes you through the nuts and bolts of creating a piece there is no monotony or boredom (if so, then maybe lettering isn’t for you). When I work on digital layout, pieces either fit or they don’t. I can just feel it. But after walking through her analysis of her pieces, I’m seeing where my brain was already doing some of the work and I just didn’t understand or have the right terminology before to explain why something just felt off. Haha! Don’t think that just because Martina expects you to grab some copier paper and a pencil first off that that’s where you’re going to stay. She wants you to get your brainstorming doodles done on the cheap material and then switch to quality goods as you progress the piece towards its final look. Nearly all of her pieces eventually will be vectorized, but she feels it’s important to start with your hands on paper and pencil. Save the computer for the finishing touches and that final polish. You’ll thank yourself later that you started with dozens of doodles you only like pieces of rather than committing hours of time to a single design you later decide you hate the overall look of.

  17. 5 out of 5

    Ren

    Excellent instruction on letter form- understanding the “rules” and then how to “break” them. Takes you through the artist’s sketchbook, how to notice lettering all around you, but also how to identify its elements- whether concordant or not. Perfect for “training your mind” as you progress in your skills. Recommend, not for “beginners,” but for people who have already read 2-3 books on lettering and completed a couple of copy books. This will take your skill to the next notch.

  18. 5 out of 5

    Bia Fonseca

    Melhor livro para quem gosta do assunto, seja para viver de lettering seja para ter hobby.

  19. 4 out of 5

    Estefanía Alfaro De Castro

    El libro mas completo de diseño de letras que podrás encontrar.

  20. 4 out of 5

    Allison

  21. 4 out of 5

    Veronica

  22. 4 out of 5

    Stuart Rivero

  23. 5 out of 5

    Jonathan Robbins

  24. 5 out of 5

    J.S.

  25. 5 out of 5

    Kevin Gentilcore

  26. 4 out of 5

    Diane

  27. 4 out of 5

    Natália Durães

  28. 4 out of 5

    Carolina

  29. 5 out of 5

    Colby Ferg

  30. 5 out of 5

    UndeadArtist

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