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Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention

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Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies. But be warned, gifts with strings attached backfire. There is a right, and wrong, way to give. John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500 and his tactics lead to a Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies. But be warned, gifts with strings attached backfire. There is a right, and wrong, way to give. John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500 and his tactics lead to appreciative responses and wide-open check books. Through poignant personal stories and data-backed evidence, Ruhlin breaks down how anyone – from mail clerk to managing director – can master the magic of Giftology with these and more: • Mastering reciprocity, the hidden bottom line booster • Laser-targeting whom to give a gift and when to use thrift • Uncovering your client’s inner circle and becoming part of it Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.


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Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies. But be warned, gifts with strings attached backfire. There is a right, and wrong, way to give. John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500 and his tactics lead to a Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies. But be warned, gifts with strings attached backfire. There is a right, and wrong, way to give. John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500 and his tactics lead to appreciative responses and wide-open check books. Through poignant personal stories and data-backed evidence, Ruhlin breaks down how anyone – from mail clerk to managing director – can master the magic of Giftology with these and more: • Mastering reciprocity, the hidden bottom line booster • Laser-targeting whom to give a gift and when to use thrift • Uncovering your client’s inner circle and becoming part of it Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.

30 review for Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention

  1. 5 out of 5

    Jeff

    The book is a quick read with a few insights on how to be purposeful about giving gifts - so quick it should probably have been a blog post or podcast. At times it read like an ad for Cutco knives. While I took away a couple of points for my personal life, this may be of more value for a business leader/owner in an industry that does not have restraints regarding giving clients gifts. I may reread this book if I find myself in this position in the future. Reminders: -remember the gift is for the r The book is a quick read with a few insights on how to be purposeful about giving gifts - so quick it should probably have been a blog post or podcast. At times it read like an ad for Cutco knives. While I took away a couple of points for my personal life, this may be of more value for a business leader/owner in an industry that does not have restraints regarding giving clients gifts. I may reread this book if I find myself in this position in the future. Reminders: -remember the gift is for the recipient, so tailor to their personality and desires, not yours or those of your company -a randomly timed gift will have more impact than a gift on a holiday or regular schedule -stand out from the crowd, do not give typical gifts i.e. chocolates/flowers on valentines day -if you can give someone a gift that will be valuable beyond themselves such as for their spouse and/or children, it will be more valued by the recipient

  2. 4 out of 5

    Howie Zisser

    It was actually a pretty decent book, but virtually all of it was covered in the Unmistakable Creative Podcast - just listen to that. Good thoughts and ideas on how to stand out with clients and prospects, but ultimately it was drawn out too long and too general.

  3. 4 out of 5

    Ernesto Gutierrez

    Who would've known we were so bad at giving gifts?! I absolutely loved this book. It's easy to read, fun and entertaining. Giftology is filled with tons of practical, actionable and relatable advice not just for business owners but for anyone wishing to build and strengthen relationships. It's funny now how whenever I think of a relationship I need to build with someone I'm immediately thinking of thoughtful gifts which will put me and my message on that person's radar! Give it a shot and notice Who would've known we were so bad at giving gifts?! I absolutely loved this book. It's easy to read, fun and entertaining. Giftology is filled with tons of practical, actionable and relatable advice not just for business owners but for anyone wishing to build and strengthen relationships. It's funny now how whenever I think of a relationship I need to build with someone I'm immediately thinking of thoughtful gifts which will put me and my message on that person's radar! Give it a shot and notice the (huge) difference!

  4. 5 out of 5

    Janusfac3

    This review has been hidden because it contains spoilers. To view it, click here. With a lot of business books BSing nowadays, this is one of the few books that are practical and friendly to read (any books less than 200 pages). It contains great business cases and explanations from an applied psychology perspective to demonstrate master ways to select and send gifts to existing/potential clients (C suites) and employees of your firm. The receiver can also be your close relatives and friends. The core of the book can be summarized to couple points below: 1. Gifting Strategical With a lot of business books BSing nowadays, this is one of the few books that are practical and friendly to read (any books less than 200 pages). It contains great business cases and explanations from an applied psychology perspective to demonstrate master ways to select and send gifts to existing/potential clients (C suites) and employees of your firm. The receiver can also be your close relatives and friends. The core of the book can be summarized to couple points below: 1. Gifting Strategically - gifting is about the receiver not the giver. a. Utility goods such as tote bags and cutlery would likely leave a lasting impression than meals. Monograms adds personal intimacy to the gifts while goods bombarded with company logos would very likely own a straight one way ticket to garbage bins with later, unfortunately, being the widely adopted method of marketing. b. Don't send gifts that the receiver already has or dislike. If industry norm likes beer over wine, don't send client wine. c. Persistent gifting two, three and four times to yield results rather than only once. 2. Creating first class experience for your clients and employees. a. Choose what's best in class when selecting gifts. This does not necessarily lead to most expensive gifts e.g. a $30 mug would be a better example than a $50 massage gun as my made up example. Similarly A $3 name card leaves a lasting impression than a $10 brochure of products with the later may likely ended in trash. b. Give back family time would be better than anything that's enjoyed without family. A bi-weekly house cleaning package resulted in higher employee retention from author's company. An employee with a happy family would make a happy employee. 3. Timing to send gifts is important. To hold element of surprise, send gifts at unexpected times rather than holiday gift seasons. No one would like another box of chocolate at Thanksgiving or Christmas when they already have hundreds piled up on the floor. 4. Investing 5% of profits back in client relationship. Generous gifting would earn you the next business opportunity because people tend to make reciprocal payments. We make a living by what we get. We make a life by what we give.

  5. 4 out of 5

    Danielle Cumberland

    This book is short, but that is exactly what I want in a book like this. I’m not the CEO of any million-dollar company, but there was still a lot of great info here applicable to my husband’s small family business, and my personal life. I have often said I am not a person whose “love language” is gifts. I don’t care much about getting gifts and it’s not common for me to give gifts to others on a just-because basis. However, I *do* have high standards for gifts I give because receiving inadequate This book is short, but that is exactly what I want in a book like this. I’m not the CEO of any million-dollar company, but there was still a lot of great info here applicable to my husband’s small family business, and my personal life. I have often said I am not a person whose “love language” is gifts. I don’t care much about getting gifts and it’s not common for me to give gifts to others on a just-because basis. However, I *do* have high standards for gifts I give because receiving inadequate, impersonal or otherwise incorrect gifts really makes a gal feel like doo-doo-on-a-shoe. Listening to Giftology (on Audible) really crystalized all those thoughts I had had about receiving gifts. For me, it was mostly in the context of receiving gifts from friends and family, but it’s true in a business sense as well. I do think I will change up our Christmas gifts to business associates this year.

  6. 5 out of 5

    Jake Jordan

    Anyone in business should read this and apply liberally. We've had some really great introductions and referrals by applying just the gifting technique to our podcasts guests. Seriously great concept and applications! Anyone in business should read this and apply liberally. We've had some really great introductions and referrals by applying just the gifting technique to our podcasts guests. Seriously great concept and applications!

  7. 4 out of 5

    Andrei Ryumin

    The book is a good example of how, in my opinion, such books should be written: short and to the point, no water. It does the job and introduces you to gift giving and provides useful ideas that I’m looking forward to implement.

  8. 5 out of 5

    Amy Prosenjak

    Mostly common knowledge but some good reminders... “always ask yourself what’s the most I could do not what’s the least I can do without looking cheap.”

  9. 4 out of 5

    Scott Wozniak

    Brief, but packed with good ideas. This book is good for making you think more deeply about the power of generosity to build relationships. But it's great for being very specific on how to do that. With tips like "buy the gift that is best in class for it's type, even that's a less fancy type" and "buy gifts for assistants and spouses and kids, not just the person you want to connect with". Loved it. I got some great ideas--and didn't have to wade through a lot of fluff to do it. Brief, but packed with good ideas. This book is good for making you think more deeply about the power of generosity to build relationships. But it's great for being very specific on how to do that. With tips like "buy the gift that is best in class for it's type, even that's a less fancy type" and "buy gifts for assistants and spouses and kids, not just the person you want to connect with". Loved it. I got some great ideas--and didn't have to wade through a lot of fluff to do it.

  10. 5 out of 5

    Paige Pell

    very quick read but very thought provoking

  11. 4 out of 5

    Olivia Prince

    Giftology Love love love this book, it's a simple concept, and something I think many dabble in, but it really lays out some great tips, ideas, and inspiration to help you achieve maximum results! Giftology Love love love this book, it's a simple concept, and something I think many dabble in, but it really lays out some great tips, ideas, and inspiration to help you achieve maximum results!

  12. 4 out of 5

    Kent White

    Excellent ideas. I felt convicted to become a much better gift giver as a result of this book.

  13. 5 out of 5

    Leah Hortin

    It's interesting and it's valid. But it left me wanting more ideas, and the book is clearly also a promotional tool for his business. Can't fault him for that but it tainted it slightly for me. It's interesting and it's valid. But it left me wanting more ideas, and the book is clearly also a promotional tool for his business. Can't fault him for that but it tainted it slightly for me.

  14. 5 out of 5

    Katrina De Leon

    If ‘the thank you economy’ + ‘getting naked’ had a very articulate baby, it would be this book. Giftology promises to teach you strategic gifting that cuts through the noise, increases referrals and strengthens retention with your most important clients, employees, and prospects. Written by John Ruhlin, an Ohio farm boy who went on to become the greatest salesman in Cutco’s 68-year history, Ruhlin slices through the traditional corporate gifting mindset and pares down what truly makes a special e If ‘the thank you economy’ + ‘getting naked’ had a very articulate baby, it would be this book. Giftology promises to teach you strategic gifting that cuts through the noise, increases referrals and strengthens retention with your most important clients, employees, and prospects. Written by John Ruhlin, an Ohio farm boy who went on to become the greatest salesman in Cutco’s 68-year history, Ruhlin slices through the traditional corporate gifting mindset and pares down what truly makes a special experience: radical, selfless generosity. The no-strings-attached, unconditional kind of love that isn’t necessarily tied to landing a specific deal or with an ulterior motive in mind. Instead, it focuses on how to give (and who to give to) without an agenda through what he calls ‘planned randomness.’ Main points of book: - You would never go to a wedding and engrave YOUR name on a crystal gift for the bride and groom. Why do most companies treat corporate gifts so differently? - Instead of a gift that is something you would want, give them something THEY want but may never get for themselves. Ruhlin treats employees like his best clients – for example, he has their homes cleaned by a professional housekeeper every other week so they are less stressed when they get to the office! - The CEO of the company is bombarded with pathetic attempts to grab his or her attention on a daily basis. And in actuality, many times their 'happy place' is their family, who they don’t get to see as often as they would like. Ruhlin recommends getting a gift for the spouse / family, or even the kids once you get to that level. He once gifted knives with the husband and wife’s name carved onto luxury Cutco knives, which are used in the gathering place of home. They are not only used often, but his name is brought up every time they are used, and gestures like this keep you top of mind when a connection needs to be made. “Shock and awe” gifts on steroids. Another important person in the CEO’s life is the Executive Assistant or their right-hand person. They may be called something different at every company but, the person who can make meetings happen is incredibly valuable to build a relationship with, because they up close and personal with their schedule, passions and routines. - Everybody does Christmas gifts. ‘Planned randomness’ is budgeted for at the beginning of the year, and involves sprinkling prospects with gifts at unique times of the year where you are more likely to stand out. It can be anything from St. Patrick’s Day to National Pie Day. - Treat suppliers as referral partners, because they could turn into just that with the right kind of treatment. Do you do anything with some of our favorite vendors / printers who we rely on for consistent results that attribute to our success? - Price does not make perfect. It’s the ‘thoughtful thought’ that counts. A $40 leather golf accessory pouch will always beat a $200 golf club he most likely already has. - A themed gift ‘series’ for a huge prospect is an interesting concept. For example, he sent an expensive ice cream bowl, then a few weeks later, a luxury ice cream spoon, then finally delivered gallons of local-handmade ice cream to the office with a note saying “thanks for being the cream of the crop...” - Handmade / local artisan gifts aligned with core values are always a good bet. You never want to buy something they could see on clearance at Target later. - Gifting is not a one-and-done but a consistent endeavor. For example if they are already a client, he suggests investing 2% of their profit back into the relationship because it usually only makes them increase their return the following years. I read this mostly to see how we could emulate this strategy and mindset for business development and new referral partners. What can we do to catch the right person’s attention and foster genuine relationships at an accelerated pace? I am incredibly impatient, so I was not liking his stance that these things take time and are a slow build. I think as long as you are paying attention to what the person likes you can somewhat fast-pace by giving value first, as least breaking down the barrier to the introduction, then you can work toward the planned randomness once they are in your world of prospecting. My absolute most favorite part of this book: The best time to send a gift? When you DON’T make the deal.

  15. 5 out of 5

    Steven Woloszyk - (Wa-LUSH-ick)

    Reading Giftology may cause you to seriously reevaluate what kind of gifts you are giving to your family, friends, and business associates. Ruhlin gives us some guff for the gift cards we are so quick to give out that take such little thought. Are you giving out gifts to business partners with your company logo? Be prepared to hear some chiding about giving gifts that are more about YOU than it is about THEM. The message contained in this short read is about putting thought into your gift giving. Reading Giftology may cause you to seriously reevaluate what kind of gifts you are giving to your family, friends, and business associates. Ruhlin gives us some guff for the gift cards we are so quick to give out that take such little thought. Are you giving out gifts to business partners with your company logo? Be prepared to hear some chiding about giving gifts that are more about YOU than it is about THEM. The message contained in this short read is about putting thought into your gift giving. It’s about making them feel special and doing something that not everyone else is doing. It’s getting away from the chocolates, cookies, and meat & cheese baskets around the holiday season. Ruhlin tells us that, “It’s NOT the thought that counts. It’s the thoughtful thought that counts.” Our author, who coined the phrase, states, “Giftology is rooted in the acknowledgment of someone’s time being the most precious commodity he or she has to share. We’ve all been given a ridiculously limited amount of it. So when someone shares it with you, let him or her know unequivocally how honored you were to receive it.” Giftology is about giving gifts when not expected. It’s about a gift in the middle of summer for no reason. Giftology is knowing the person you’re giving a gift to and not picking something that you might like. It’s giving something that is practical that can be used over and over, not like the trinkets many corporations give out that wind up being tossed or thrown in a junk drawer. There are some great quotes in this one like, “It’s not how much we give, but how much love we put into giving.” - Mother Teresa “We make a living by what we get. We make a life by what we give.” - Winston S. Churchill This book serves as a great reminder to be different and to stand out by showing you really care about those you’re saying thank you to. Will you get more mileage by giving out 100 gifts at $10 or by giving 10 gifts at $100? This book was published in 2016. It receives 4.8 stars from 203 Amazon reviewers. Goodreads gives it 4.05 stars after 130 ratings and 19 reviews. I recommend this for anyone looking to get out of the same gift giving routine and for anyone looking for some new ideas to show appreciation. #FridaysFind #MIAGD #Giftology #JohnRuhlin

  16. 4 out of 5

    Robin Peake

    I honestly feel that reading this book puts me and the charity I raise funds for at a distinct advantage, and that applying its principles will help me to connect and influence those who can be significant help to the organisation, in a way that sits well with my ethos. The book helps organisations (especially sales-orientated businesses) to treat their employees, clients, suppliers and prospects well through radical generosity - the giving of gifts. It provided me with some clear thought to tur I honestly feel that reading this book puts me and the charity I raise funds for at a distinct advantage, and that applying its principles will help me to connect and influence those who can be significant help to the organisation, in a way that sits well with my ethos. The book helps organisations (especially sales-orientated businesses) to treat their employees, clients, suppliers and prospects well through radical generosity - the giving of gifts. It provided me with some clear thought to turn ideas into practice - sending gifts at non-busy times (ignore the noise of Christmas), personalise it, make the gift for the recipient's family, aim to provide something that features in everyday use. I've already used it to thank someone in the sector for giving me 30 minutes of advice it would have taken me a day to find through research, by sending him two Christmas advent calendars for his girls who love Frozen. I would love to see two more bitesize chapters in this manageable book - one on how to gift from a charity (donors don't want us to spend their donations back on them!) and another on gift-wrapping.

  17. 4 out of 5

    Alexander Kirsch-Clayton

    A Short and Straightforward Handbook for Gift-Giving... ...but missing any real actionable points. I randomly heard about this book from someone I follow and decided to check it out. Fast read, the chapters are short and to the point. They provide a good outline for why business owners should make gift-giving a priority and set aside a budget for it. While I really liked the stories he wove in and the general idea being presented, what the book lacks are any tangible tactics for approaching gift- A Short and Straightforward Handbook for Gift-Giving... ...but missing any real actionable points. I randomly heard about this book from someone I follow and decided to check it out. Fast read, the chapters are short and to the point. They provide a good outline for why business owners should make gift-giving a priority and set aside a budget for it. While I really liked the stories he wove in and the general idea being presented, what the book lacks are any tangible tactics for approaching gift-giving in one's own life. Instead it seems he's hidden these on a bonus page on his website, which is most likely behind an email opt-in (just a guess, haven't visited the page yet). Nevertheless four stars for doing a good job of at least getting me as a reader to think more about this subject.

  18. 4 out of 5

    Ignatius Mazibeli

    Quick read some points that stood out to me: 1. Gifting is not about me, it is about the person I intend to give a present. When our company is giving, why should we put our logo? I know why all gifts with company logos ended up being an addition to my kids toys. 2. To standout, extend the gift beyond the person you are giving. For example, if gifting married people ensure the gifts have a positive impact on the spouse and kids. This way you may become topical in the recipient's circle too. 3. Gif Quick read some points that stood out to me: 1. Gifting is not about me, it is about the person I intend to give a present. When our company is giving, why should we put our logo? I know why all gifts with company logos ended up being an addition to my kids toys. 2. To standout, extend the gift beyond the person you are giving. For example, if gifting married people ensure the gifts have a positive impact on the spouse and kids. This way you may become topical in the recipient's circle too. 3. Gifting is valuable both in business and in personal gifting. I started thinking about how to truly give my wife gifts that are memorable and impact my in laws too (A sweet spot into my wife's heart).

  19. 5 out of 5

    Stacy

    I would definitely recommend reading this book to anyone in business. His unique philosophy of radical generosity and strategic gifting totally shifted my idea of giving to our referral sources. Don’t give to your people at the holidays. Pick times where it will be a surprise. Give a practical luxury that they will use daily. He says housemates are great. Always go with something that is the best in its class. Even better if their spouse and family will use it. And even better if it’s engraved wit I would definitely recommend reading this book to anyone in business. His unique philosophy of radical generosity and strategic gifting totally shifted my idea of giving to our referral sources. Don’t give to your people at the holidays. Pick times where it will be a surprise. Give a practical luxury that they will use daily. He says housemates are great. Always go with something that is the best in its class. Even better if their spouse and family will use it. And even better if it’s engraved with their name (never your business logo). Make the gift about them, not you. Give as often and as generously as you can afford to do so. He recommends once a quarter. Quick read- finished in a few hours.

  20. 5 out of 5

    Daniel B

    "You can gift people in this scenario, this scenario and that scenario." "Quality gifts are best". akin to: "Before I sent gifts my life wasn't worth living, now that I send gifts I have a beautiful wife and a successful business". "And by the way, I have a business that does gifting as a service." I usually applaud anyone who takes the time and energy write a book, but this is a totally self-serving one, extremely thin on usefulness beyond "sending quality gifts works". For a good book on this topi "You can gift people in this scenario, this scenario and that scenario." "Quality gifts are best". akin to: "Before I sent gifts my life wasn't worth living, now that I send gifts I have a beautiful wife and a successful business". "And by the way, I have a business that does gifting as a service." I usually applaud anyone who takes the time and energy write a book, but this is a totally self-serving one, extremely thin on usefulness beyond "sending quality gifts works". For a good book on this topic with practical, useful information see How To Get A Meeting With Anyone by Stu Heinecke.

  21. 5 out of 5

    Gordie Bufton

    Game Changer For My Business I love this concept. I love this book. Not only that it has changed my life. I have known about John and Giftology for many years with countless mutual friends. I have used these strategies to become friends with an Owner of a NBA team, multiple NYT Bestsellers, and countless entrepreneurs. It has also helped me close speaking opportunities all around the world. Giving without expectations is hard, but John does a brilliant job explaining why this is a necessity. Rea Game Changer For My Business I love this concept. I love this book. Not only that it has changed my life. I have known about John and Giftology for many years with countless mutual friends. I have used these strategies to become friends with an Owner of a NBA team, multiple NYT Bestsellers, and countless entrepreneurs. It has also helped me close speaking opportunities all around the world. Giving without expectations is hard, but John does a brilliant job explaining why this is a necessity. Read and execute and your life and business will be better because of it.

  22. 4 out of 5

    Peter Mihaere

    Outstanding, readable & doable Since my first foray into the idea of wowing the customer I’ve wanted to embed the value of radical generosity within my own company. I now co-own an awesome company [since Nov 18] and now I have the practical tools, and terminology, to do exactly that. Thanks John for the ideology of giftology... and just by the way, with some great and deeply expounded theology ☺️

  23. 5 out of 5

    Kent Sanders

    When you read "Giftology," you'll frequently think, "Hmm, it's such a simple idea--why didn't I think of that?" But in the modern fast-paced business world, we sometimes forget about the simple lost art of giving meaning gifts. I'm so grateful to John Ruhlin for putting together a book that helps us focus on building relationships and expressing gratitude. You might even find yourself having fun while doing it! When you read "Giftology," you'll frequently think, "Hmm, it's such a simple idea--why didn't I think of that?" But in the modern fast-paced business world, we sometimes forget about the simple lost art of giving meaning gifts. I'm so grateful to John Ruhlin for putting together a book that helps us focus on building relationships and expressing gratitude. You might even find yourself having fun while doing it!

  24. 4 out of 5

    Bart Rehbein

    The book had a lot of good ideas, and I may incorporate some of them in my business. The problem I had with the book is that it was a bit to much of an advertisement for the author's company. I have a problem when a book is primarily written to be an advertisement for their company. Which this book was in my opinion. The book had a lot of good ideas, and I may incorporate some of them in my business. The problem I had with the book is that it was a bit to much of an advertisement for the author's company. I have a problem when a book is primarily written to be an advertisement for their company. Which this book was in my opinion.

  25. 5 out of 5

    Sonia V.

    This book was a quick, fun, and easy read. At times, it did feel like the whole concept of gift giving was manipulative. Ultimately, it does remind you that generosity goes a long way and there are certain benefits that simply naturally follow. No kind deed is ever a waste. There is a wrong and a right way to gift though, which was great to discuss and explore.

  26. 5 out of 5

    Kevin Gibbons

    Didn’t enjoy this. It felt repetitive and a little basic (maybe dated), a lot of the examples were gifts of personalised gift knives - rather than a mix of examples. I liked the tip that branded products are promotional vs something more personal, which is a nice touch. It’s a short read / quick listen, so that helps somewhat - but overall expected more.

  27. 5 out of 5

    Dave

    As much as I've heard friends talk this book up, I was surprised how short it was. But this is a gift - most business books have 100 pages of information and 150 pages of mandatory fluff and repetition. Ruhlin cuts to the chase, gives you a clear story to establish the pattern, a few guidelines, and some good tips. Then you're done. I paired this with "Never Lose a Customer Again." As much as I've heard friends talk this book up, I was surprised how short it was. But this is a gift - most business books have 100 pages of information and 150 pages of mandatory fluff and repetition. Ruhlin cuts to the chase, gives you a clear story to establish the pattern, a few guidelines, and some good tips. Then you're done. I paired this with "Never Lose a Customer Again."

  28. 5 out of 5

    Brent Wagner

    4.1 Very easy read. Put a lot of things into perspective. Explains how and why to give gifts as a way to establish and strengthen relationships. Strategic process. It's not about the thought, it's about the thoughtfulness in the thought that counts. A $50 dollar gift can have more of an impact than a $250 dollar gift. Enjoyed it! 4.1 Very easy read. Put a lot of things into perspective. Explains how and why to give gifts as a way to establish and strengthen relationships. Strategic process. It's not about the thought, it's about the thoughtfulness in the thought that counts. A $50 dollar gift can have more of an impact than a $250 dollar gift. Enjoyed it!

  29. 5 out of 5

    Josh

    Simple, but useful, message This book is a simple message: show the people that are important to you that they are important to you. The idea of giving good gifts is really about coming to understand what is important to the person we are giving to and using the gift as a chance to show that we know and appreciate them. This book was a pretty quick read. I appreciate that he didn't belabor a point just to fill pages. He communicated the message of the chapter quickly and moved on. The value per w Simple, but useful, message This book is a simple message: show the people that are important to you that they are important to you. The idea of giving good gifts is really about coming to understand what is important to the person we are giving to and using the gift as a chance to show that we know and appreciate them. This book was a pretty quick read. I appreciate that he didn't belabor a point just to fill pages. He communicated the message of the chapter quickly and moved on. The value per word ratio was nice and high with this book.

  30. 5 out of 5

    Dominic De Souza

    Incredible Ruhlins vision of radical generosity is so simple, clear and amazing. Small to large companies can benefit, not to mention each of us to our friends. Changed how I thought about gift giving, especially in a business context. :)

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