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Auto Empire: from Toyota to Ford, business strategies about car companies in the world: everything people want to know

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The automotive industry has a tumultuous history rife with back-room deals, brilliant innovation, colorful characters, and marked by the complete transformation of our planet. In Auto Empire, author Choi paints a compelling picture of the birth and growth of the modern auto industry. And how acquisitions and mergers, in particular, have paved the way for the auto industry The automotive industry has a tumultuous history rife with back-room deals, brilliant innovation, colorful characters, and marked by the complete transformation of our planet. In Auto Empire, author Choi paints a compelling picture of the birth and growth of the modern auto industry. And how acquisitions and mergers, in particular, have paved the way for the auto industry of today and tomorrow. From the first steam-powered carriage, to alternative energy and self-driving cars, the world can barely accommodate the ambitions of this massive industry. But in Auto Empire, Choi fearlessly tackles the industry in all its glory and failings to illuminate how it transformed itself and the world. Choi unfolds a fascinating history that spans diverse industries, epic upheavals, and touches every corner of the world. Auto Empire seamlessly weaves the eras of the automotive industry into a thought-provoking portrait of its continued evolution through acquisitions and mergers. To think, we went from sweatshop assembly lines and 14-hour work days, to high-tech automation and digital innovation. In Auto Empire, Choi captures this amazing spirit of transformation – richly illustrated with more than 100 full-color photos, graphs, and charts


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The automotive industry has a tumultuous history rife with back-room deals, brilliant innovation, colorful characters, and marked by the complete transformation of our planet. In Auto Empire, author Choi paints a compelling picture of the birth and growth of the modern auto industry. And how acquisitions and mergers, in particular, have paved the way for the auto industry The automotive industry has a tumultuous history rife with back-room deals, brilliant innovation, colorful characters, and marked by the complete transformation of our planet. In Auto Empire, author Choi paints a compelling picture of the birth and growth of the modern auto industry. And how acquisitions and mergers, in particular, have paved the way for the auto industry of today and tomorrow. From the first steam-powered carriage, to alternative energy and self-driving cars, the world can barely accommodate the ambitions of this massive industry. But in Auto Empire, Choi fearlessly tackles the industry in all its glory and failings to illuminate how it transformed itself and the world. Choi unfolds a fascinating history that spans diverse industries, epic upheavals, and touches every corner of the world. Auto Empire seamlessly weaves the eras of the automotive industry into a thought-provoking portrait of its continued evolution through acquisitions and mergers. To think, we went from sweatshop assembly lines and 14-hour work days, to high-tech automation and digital innovation. In Auto Empire, Choi captures this amazing spirit of transformation – richly illustrated with more than 100 full-color photos, graphs, and charts

41 review for Auto Empire: from Toyota to Ford, business strategies about car companies in the world: everything people want to know

  1. 5 out of 5

    Russell M.

    This is a wonderfully inspiring Read. It's a small book packed with great insights into virtuous living. His curiosity and observation of the world around him lead him to live an amazingly full life in which he accomplished much for the good of mankind. All this combined with his wit and writing style make it enjoyable to read and truly encourages the reader towards self improvement. I'm actually reading it again right now. The birth and growth of the modern auto industry niche book should read This is a wonderfully inspiring Read. It's a small book packed with great insights into virtuous living. His curiosity and observation of the world around him lead him to live an amazingly full life in which he accomplished much for the good of mankind. All this combined with his wit and writing style make it enjoyable to read and truly encourages the reader towards self improvement. I'm actually reading it again right now. The birth and growth of the modern auto industry niche book should read everyone for know better the present era.

  2. 4 out of 5

    Robert S.

    It was a very interesting book. Some of the book I expect while most of it was surprising and exciting like when it make me think about growth of the modern auto industry Those were great parts and I can't wait to read the next book. It was a very interesting book. Some of the book I expect while most of it was surprising and exciting like when it make me think about growth of the modern auto industry Those were great parts and I can't wait to read the next book.

  3. 4 out of 5

    Amethyst

    You can search "car history" from Amazon and you will see the absence of modern automobile history research. You will find lots of illustration books of sports cars and classic cars, you may find some story books of a certain brand but the book covers the recent development is extremely rare and this book quenches the need. You can search "car history" from Amazon and you will see the absence of modern automobile history research. You will find lots of illustration books of sports cars and classic cars, you may find some story books of a certain brand but the book covers the recent development is extremely rare and this book quenches the need.

  4. 5 out of 5

    John

  5. 4 out of 5

    Junghyuk Choi

  6. 4 out of 5

    Krita Leesann

  7. 4 out of 5

    Angus Yeu

  8. 4 out of 5

    Pham Thu

  9. 5 out of 5

    Karl

  10. 5 out of 5

    Hanuman mal ghosal

  11. 5 out of 5

    Kevin Fulton

  12. 5 out of 5

    Kumar Shrestha

  13. 4 out of 5

    Bobby M.

  14. 5 out of 5

    Bqt

  15. 5 out of 5

    Stefan

  16. 4 out of 5

    Nilesh

  17. 5 out of 5

    Anya Pinto

  18. 5 out of 5

    Stephen Robertson

  19. 4 out of 5

    Sarah

  20. 5 out of 5

    Vanessa Kings

  21. 4 out of 5

    JEM Star

  22. 5 out of 5

    Suni Lehal

  23. 4 out of 5

    Islam Abou Hamda

  24. 4 out of 5

    Natan

  25. 5 out of 5

    Slinkbb

  26. 4 out of 5

    Grankranky

  27. 4 out of 5

    Yi Zhang

  28. 4 out of 5

    Eugene Balleta

  29. 4 out of 5

    Deepank

  30. 4 out of 5

    Johnny Leon

  31. 4 out of 5

    Ngee Poo

  32. 5 out of 5

    Marian Bottyán

  33. 4 out of 5

    Sashay Williams

  34. 4 out of 5

    GreaseMonkey

  35. 4 out of 5

    Gabriel Pinkus

  36. 4 out of 5

    Luis Feliz

  37. 4 out of 5

    Gokul Gr

  38. 4 out of 5

    Levon

  39. 5 out of 5

    Sateki Koloa

  40. 4 out of 5

    Daniel Andersen

  41. 4 out of 5

    Plamen

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