The Innovation of Globalization – proven strategies to out-win disruptive global competition. Does your company know how to compete in the evolving global business arena with emerging entrants? What tactics must your company use to overcome price discounting wars that cut into your margins? What are the success factors your new rivals incorporate that may prove mor The Innovation of Globalization – proven strategies to out-win disruptive global competition. Does your company know how to compete in the evolving global business arena with emerging entrants? What tactics must your company use to overcome price discounting wars that cut into your margins? What are the success factors your new rivals incorporate that may prove more valuable to customers than the superior products you offer? The China Factor equips Western businesses with a practical framework for competing successfully in today’s ever-changing global markets. Written by a 20-year expert in competitive strategy and global market expansion, this book is packed with insights gained through first-hand experience leading competitive programs at a high-tech multinational corporation and customers across 50 countries  Karam has worked with companies like Cisco, Apple, CapitalOne, as well as start-ups, and is a corporate instructor of Stanford courses, as well as her own.   When it comes to globalization, the rules have changed—what was once nice-to-know is now need-to-know, and this book lays it out in a clear, no-nonsense style. Based on customers in over 50 countries, you will learn why a premium product, though domestically successful, may not be well received in foreign markets, and you’ll discover the critical factors that contribute to success in both established and emerging markets. Disruptive competitors are transformed from threats to examples as you learn to recognize opportunities for re-evaluation, and shift your strategy to stay ahead of the curve. The economic rise of China and other new entrants is challenging Western companies in new ways. This book explains why, and provides actionable strategies for success in any market. Grow and maintain a strategic Innovation Advantage Understand the power of politics in business Develop a deeper Culture IQ to expand your customer base and win Implement market-specific sales tactics to succeed in emerging markets Learn from disruptors how to win your target customers Discover how the convergence of East & West is evolving innovation models You’re already well-aware of the global threat to Western business, and endless analysis only goes so far toward a solution. You need to know how to respond, survive, and thrive, and just how to regain the competitive edge. The truth is that Western companies must change they way they do business, and push innovation beyond the product and into every aspect of every operation – they need to be innovative in how they do business abroad. The China Factor provides a clear action plan,  and case studies from global leaders like Cisco, Xiaomi, and Apple with insightful strategies for changing and winning the game. The foreword, written by Ken Wilcox, Chairman Emeritus, Silicon Valley Bank and founder of the joint banking venture with Shanghai Pudong Development Bank Co. Ltd. “The China Factor is right on the mark. It addresses a real need, one that no one else is tackling - the action that US and other Western-based companies can take in response to the China challenge. Global competitiveness is a huge problem for the West and companies are ill-prepared. This book goes beyond what others do, providing an important, insightful and practical prescription on how they can shift their strategy and be more successful when competing in, and with, emerging countries.”